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Oktoberfest

Fail

Shoppers spend only $6K a year here, so Oktoberfest is a Fail.

Flapen Score
45
45 / 100
Ranks 1,513 of 2,461 Fashion niches · −3 vs the category median of 48
Market size
£6K/yr66K searches / yr
90-day growth
+88.5%search demand this quarter
Competition
68%top-5 click share · 12 brands · 21 sellers

Flapen Score

Oktoberfest against its category

The dotted line is the Fashion average. Past it, Oktoberfest is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Oktoberfest market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Oktoberfest 66K times last year and spent an estimated £6K. The top 5 brands take 82% of clicks. Demand peaks in Sep–Oct. Flapen scores it 45 out of 100, a Fail.

01 · Demand

0.5% of searches ended in a purchase last week.

Shoppers searched for this 66K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.5% of those searches ended in a purchase. Searches in the last 90 days moved +88.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £6K a year.

Searches, last 12 months
66K
Growth, 90 days vs prior 90
+88.5%
Conversion, latest week
0.5%
Market size, estimated
£6Ka year
Peak month
October54.5× the quietest month
Top search term
oktoberfest53K searches a year

02 · Price

A sale here is worth £19.02.

Listings sell for £19.02 on average, from £1.90 to £39.99. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At £19.02 that is £0 to £2K a year per listing.

Average price
£19.02inside the $15 to $100 sweet spot
Price range
£1.90–£39.99
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
3.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

56% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 24.9% of listings are out of stock. The average listing ranks #1,113 within Novelty & Special Use Clothing. It carries 520 reviews at 4.21 stars, so a new listing needs social proof before a better product.

Sponsored listings
56%
Prime listings
67%
Out of stock, average day
24.9%
Average rank
#1,113in Novelty & Special Use Clothing
Average rating
4.21 starsAmazon United Kingdom average 4.36 stars
Average reviews
520per listing
Listings tracked
18

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
53 months

Products

Top Oktoberfest products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.

£0£593£1K£2K£2K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

12 falling

Sellers

21

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

14%

  • Adisno40%
  • Morph21%
  • Wicked Costumes12%
  • Fun Shack5%
  • I LOVE FANCY DRESS4%
  • AYNKH4%
  • Open — no brand owns it (6 brands, 14%)

Demand

Oktoberfest search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '25Prime Day '25Spike '26NovDecJanFebMarAprJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Sep, Oct · busiest ÷ quietest = 54.5×

Search terms

Top Oktoberfest search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • oktoberfest53K/yr
  • oktoberfest fancy dress9K/yr
  • bavarian costume5K/yr

Reviews and returns

What reviews say buyers love and hate about Oktoberfest

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall100%−0.76

Quality is poor

Terrible quality for the price

Love

Size-Overall67%+3.98

Perfect size

Fit is true to size

fits well

Value For Money17%+0.62

value

Absolute bargain for the price

Quality-Overall8%−0.76

Decent quality for price

Water Resistance8%+0.29

waterproof

Return

3.5% Return rate 73% Fixable by listing

Size-Overall68%▆█▇▇▇▇
Quality-Overall13%▁▁█▆▆▆

Quality is poor

Terrible quality for the price

Material Quality6%▁▁█▄█▁
Durability2%▁▁▁▁█▁
Defective Material/Parts2%█▅▁▁▁▁

FAQ

Common Oktoberfest questions

Answered from the same tracked data.