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Octonauts

Fail

The top 5 brands take 99% of clicks, so Octonauts is a Fail.

Flapen Score
47
47 / 100
Ranks 1,282 of 2,461 Fashion niches · −1 vs the category median of 48
Market size
£122K/yr341K searches / yr
90-day growth
-15.8%search demand this quarter
Competition
37%top-5 click share · 7 brands · 66 sellers

Flapen Score

Octonauts against its category

The dotted line is the Fashion average. Past it, Octonauts is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Octonauts market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Octonauts 341K times last year and spent an estimated £122K. The top 5 brands take 99% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

2.5% of searches ended in a purchase last week.

Shoppers searched for this 341K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -15.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £122K a year.

Searches, last 12 months
341K
Growth, 90 days vs prior 90
-15.8%
Conversion, latest week
2.5%
Market size, estimated
£122Ka year
Peak month
December2.7× the quietest month
Top search term
octonauts toys157K searches a year

02 · Price

A sale here is worth £14.50.

Listings sell for £14.50 on average, from £7.08 to £31.19. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £14.50 that is £1K to £4K a year per listing.

Average price
£14.50under the $15 to $100 sweet spot
Price range
£7.08–£31.19
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£1K–£4K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

43% of listings pay for placement with sponsored ads. 59% ship with Prime. On an average day, 18.6% of listings are out of stock. The average listing ranks #328 within Boys. It carries 279 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
43%
Prime listings
59%
Out of stock, average day
18.6%
Average rank
#328in Boys
Average rating
4.46 starsAmazon United Kingdom average 4.36 stars
Average reviews
279per listing
Listings tracked
37

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
39 months

Products

Top Octonauts products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 37% of clicks. An open shelf where new products get seen.

£0£4K£7K£11K£15K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 rising

Sellers

66

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

37%

Top 20: 84%

Open market

1%

  • Octonauts87%
  • Cobalt Light5%
  • Hasbro3%
  • tonies3%
  • HOGOKIDS1%
  • AKWME1%
  • Open — no brand owns it (1 brand, 1%)

Demand

Octonauts search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '24Holiday '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.7×

Search terms

Top Octonauts search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • octonauts toys157K/yr
  • octonauts146K/yr
  • octonauts figures15K/yr
  • octonauts octopod10K/yr
  • octonauts gup7K/yr
  • octopod4K/yr
  • octonauts lego3K/yr

Reviews and returns

What reviews say buyers love and hate about Octonauts

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall22%+1.67

Small

Quite a small fit

Defective Material/Parts11%−0.07

Missing parts

Weight Heavy11%−0.07

quite heavy -

Functionality-Overall11%−0.07

it doesnt work

Durability9%−0.06

broke with less than 1 days play from a 3 year old

Broke after less than a week

it broke less than a week after he was given it

Love

Fun/Entertainment Experience18%+0.13

Good toy

What great fun

loves playing with this toy

Quality-Overall17%0.00

Good product

Nice product

Good item

Value For Money17%+1.70

Value for money

Fab price

Well worth the money :-

Size-Overall15%+1.67

Sizing accurate and looks great

Fit a 4 year old well

Perfect sizing for my toddler

Collectibles6%−0.01

The item is great for a collector

this was a great stocking filler at Christmas time

Return

0.9% Return rate 48% Fixable by listing

Size-Overall34%██▃▃▆▅

Small

Quite a small fit

Defective Material/Parts17%▄▇█▁▁▄

Missing parts

Gifting Purpose11%▅▁▅▁█▅

double present

Advertised Vs Actual Product11%▁▁▇█▁▅
Functionality-Overall6%▄▁▄▁▁█

it doesnt work

FAQ

Common Octonauts questions

Answered from the same tracked data.