Octonauts
FailThe top 5 brands take 99% of clicks, so Octonauts is a Fail.
- Flapen Score
- 47 / 100Ranks 1,282 of 2,461 Fashion niches · −1 vs the category median of 4847
- Market size
- £122K/yr341K searches / yr
- 90-day growth
- -15.8%search demand this quarter
- Competition
- 37%top-5 click share · 7 brands · 66 sellers
Flapen Score
Octonauts against its category
The dotted line is the Fashion average. Past it, Octonauts is stronger. Inside it, weaker.
Market
The Octonauts market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Octonauts 341K times last year and spent an estimated £122K. The top 5 brands take 99% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 47 out of 100, a Fail.
01 · Demand
An estimated 2.5% of those searches ended in a purchase.
Shoppers searched for this 341K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -15.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £122K a year.
- Searches, last 12 months
- 341K
- Growth, 90 days vs prior 90
- -15.8%
- Conversion, latest week
- 2.5%
- Market size, estimated
- £122Ka year
- Peak month
- December2.7× the quietest month
- Top search term
- octonauts toys157K searches a year
02 · Price
A sale here is worth £14.50.
Listings sell for £14.50 on average, from £7.08 to £31.19. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £14.50 that is £1K to £4K a year per listing.
- Average price
- £14.50under the $15 to $100 sweet spot
- Price range
- £7.08–£31.19
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £1K–£4K
- Returns
- 0.9%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
43% of listings pay for placement with sponsored ads. 59% ship with Prime. On an average day, 18.6% of listings are out of stock. The average listing ranks #328 within Boys. It carries 279 reviews at 4.46 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 43%
- Prime listings
- 59%
- Out of stock, average day
- 18.6%
- Average rank
- #328in Boys
- Average rating
- 4.46 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 279per listing
- Listings tracked
- 37
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 39 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 39 months
Products
Top Octonauts products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Octonauts Boys Pyjamas | Boys Pyjama Sets | Pyjamas For Kids Age 2 to 3 Years Multicoloured
- Price
- £13.15
- Rating
- 4.5/5
- Reviews
- 868
- Age
- 9y ago

Octonauts Boys Dressing Gown | Dressing Gowns For Kids | Captain Barnacles Boys Bathrobe | Blue 3-4 Years
- Price
- £11.95
- Rating
- 4.6/5
- Reviews
- 91
- Age
- 3y ago

Octonauts Above & Beyond Terra Gup 3 Kwazii Deluxe Toy Vehicle Set 2.8 Kwazii & Pikas Figures
- Price
- £12.80
- Rating
- 4.7/5
- Reviews
- 2,357
- Age
- 3y ago

Octonauts Boys Swim Set | Captain Barnacles Two Piece Swimming Costume for Boys | Blue 3-4 Years
- Price
- £9.89
- Rating
- 4.5/5
- Reviews
- 45
- Age
- 2y ago

Octonauts Boys Swim Set | Captain Barnacles Two Piece Swimming Costume for Boys | Blue 18-24 Months
- Price
- £10.07
- Rating
- 4.5/5
- Reviews
- 45
- Age
- 2y ago
Trending
estimated 90-day click momentum
Octonauts Boys Swim Set | Captain Barnacles Two Piece Swimming Costume for Boys | Blue 4-5 Years
- Price
- £9.87
- Rating
- 4.5/5
- Reviews
- 45
- Age
- 2y ago

Octonauts Boys Swim Set | Captain Barnacles Two Piece Swimming Costume for Boys | Blue 18-24 Months
- Price
- £10.07
- Rating
- 4.5/5
- Reviews
- 45
- Age
- 2y ago

Octonauts Boys Swim Set | Captain Barnacles Two Piece Swimming Costume for Boys | Blue 3-4 Years
- Price
- £9.89
- Rating
- 4.5/5
- Reviews
- 45
- Age
- 2y ago

Octonauts Boys Kwazii Shellington Barnacles Short Pyjama Set Kids Pjs (5-6 Years) Blue
- Price
- £8.76
- Rating
- 4.6/5
- Reviews
- 11
- Age
- 1y ago

Octonauts Boys Pyjamas | Boys Pyjama Sets | Pyjamas For Kids Age 2 to 3 Years Multicoloured
- Price
- £13.15
- Rating
- 4.5/5
- Reviews
- 868
- Age
- 9y ago
Newest
by launch date
Octonauts Boys Kwazii Shellington Barnacles Short Pyjama Set Kids Pjs (5-6 Years) Blue
- Price
- £8.76
- Rating
- 4.6/5
- Reviews
- 11
- Age
- 1y ago

Octonauts Above and Beyond Octoray Headquearters Pop Up Childrens Activity Play Tent
- Price
- £16.40
- Rating
- 4.6/5
- Reviews
- 211
- Age
- 1y ago

Octonauts Above & Beyond Adventure Pack Toy Figure Playset with Accessories - Tweak
- Price
- £13.71
- Rating
- 4.8/5
- Reviews
- 15
- Age
- 1y ago

Octonauts Above & Beyond Adventure Pack Toy Figure Playset with Accessories - Dashi
- Price
- £8.10
- Rating
- 4.3/5
- Reviews
- 24
- Age
- 1y ago

Octonauts Above & Beyond Super Soft 20cm Gift Quality Plush Toy - Captain Barnacles
- Price
- £9.16
- Rating
- 4.6/5
- Reviews
- 173
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 37% of clicks, no more. An open shelf where new products get seen.
Brands
7 rising
Sellers
66
Est. top-5 brand share
99%
Top 20: 100%
Est. top-5 click share
37%
Top 20: 84%
Open market
1%
- Octonauts87%
- Cobalt Light5%
- Hasbro3%
- tonies3%
- HOGOKIDS1%
- AKWME1%
- Open — no brand owns it (1 brand, 1%)
Demand
Octonauts search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.7×
Search terms
Top Octonauts search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- octonauts toys157K/yr
- octonauts146K/yr
- octonauts figures15K/yr
- octonauts octopod10K/yr
- octonauts gup7K/yr
- octopod4K/yr
- octonauts lego3K/yr
Reviews and returns
What reviews say buyers love and hate about Octonauts
We read the reviews and the return reasons for every product selling here.
“Small”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Octonauts questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









