How competitive is the Oasis T Shirt niche on Amazon United Kingdom?

12 brands and 40 sellers compete in Oasis T Shirt on Amazon United Kingdom. The top 5 Oasis T Shirt products take 36% of clicks and its top 5 brands hold 91% of demand.

What do buyers complain about in Oasis T Shirt?

Oasis T Shirt buyers on Amazon United Kingdom complain most about Size-Overall, Quality-Overall, Thickness, the themes mined from the niche's reviews. Its return rate is 3.4%.

What does it cost to enter the Oasis T Shirt niche?

Oasis T Shirt sells for £14.80 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £5.91–£22.99. The average incumbent carries 216 reviews — the moat a new listing must climb.

Oasis T Shirt

weak search conversion (1.3%) — Oasis T Shirt doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Oasis T Shirt profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Oasis T Shirt is a £77K/yr Amazon United Kingdom market (410K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Jul–Aug. Verdict: Skip it — 49/100.

Oasis T Shirt: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +47.5% over the last 90 days and 1.3% of searches end in a purchase.

£77K

revenue / yr

Units sold / yr5K

Search volume / yr+47.5%410K

Conversion rate1.3%

Avg price£14.80

Who owns the niche?

The top 5 brands hold 91% of demand, so 9% of the market is open.

open market share

Brands · sellers12 · 40

Top-5 product click share36%

Open market9%

Avg brand age35 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 53 products

Top Oasis T Shirt products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Oasis Decca Logo Official Tee T-Shirt Mens Unisex (Large) Black

Price: £14.75
Rating: 4.6/5
Reviews: 49
Age: 1y ago

Sunshiiiiine Cropped Fit Baby Tee - Yellow Haze - Scree Printed by Hand - 90s Inspired Manchester Britpop Shirt - Retro Festival Tour Outfit (L)

Price: £12.41
Rating: 3.9/5
Reviews: 4
Age: 1y ago

Oasis OASTS01MB03 T-Shirt Black Large

Price: £12.91
Rating: 4.6/5
Reviews: 527
Age: 3y ago

Rock Off Officially Licensed Products Oasis Noel and Liam Boxed Photo T Shirt XXL Black

Price: £14.32
Rating: 4.6/5
Reviews: 75
Age: 1y ago

Oasis T-Shirt - I Said Maybe - Unisex 100% Cotton Sizes S to 5XL Black

Price: £14.71
Rating: 4.3/5
Reviews: 16
Age: 1y ago

Newest

by launch date

Oasis Amazon Exclusive WTSMG in Navy T-Shirt

Price: £20.45
Rating: 4.7/5
Reviews: 8
Age: 9mo ago

Sunshiiiiine Cropped Fit Baby Tee - Yellow Haze - Scree Printed by Hand - 90s Inspired Manchester Britpop Shirt - Retro Festival Tour Outfit (L)

Price: £12.41
Rating: 3.9/5
Reviews: 4
Age: 1y ago

Sunshiiiiine Cropped Fit Baby Tee - Yellow Haze - Scree Printed by Hand - 90s Inspired Manchester Britpop Shirt - Retro Festival Tour Outfit (XL)

Price: £12.34
Rating: 3.9/5
Reviews: 4
Age: 1y ago

Liam Face Oasis 90s Britpop INSIRED Indie Rock Music T Shirt (x-Large) Black

Price: £12.07
Rating: 4.4/5
Reviews: 89
Age: 1y ago

Oasis T-Shirt - I Said Maybe - Unisex 100% Cotton Sizes S to 5XL Black

Price: £14.71
Rating: 4.3/5
Reviews: 16
Age: 1y ago

Competition: brands, sellers & click share

Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 rising

Sellers

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

36%

Top 20: 72%

Open market

Rock Off officially licensed products40%
Generic26%
Oasis15%
De-Stroy6%
foolsgoldtshirts5%
Gildan5%
Open — no brand owns it (6 brands, 4%)

Oasis T Shirt demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume410KCVR1.3%Products53Brands12Top 5 Brands91%OOS Rate0.0%Rating4.4★Reviews216Avg BSR#2,062

Peak months: Jul, Aug · busiest ÷ quietest = 34.8×

Top Oasis T Shirt search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

oasis t shirt228K/yr +60.2%0.6% conv.
oasis tshirt29K/yr +45.7%0.4% conv.
oasis shirt22K/yr +57.9%0.3% conv.
oasis t shirt mens18K/yr -0.8%1.2% conv.
oasis t shirt kids6K/yr +44.5%0.7% conv.
oasis t shirt women37K/yr +76.2%0.3% conv.
kids oasis t shirt7K/yr +57.6%0.8% conv.
oasis top11K/yr +20.6%0.5% conv.
oasis tshirts for men4K/yr +17.3%1.3% conv.
oasis t-shirt11K/yr +32.3%0.4% conv.

What reviews say buyers love and hate about Oasis T Shirt

What buyers mention most, as a share of all reviews.

What buyers love

92% of reviews

Quality-Overall31%

“Good quality”

Size-Overall20%

“Good fit”

Value For Money15%

“Great t shirts, great price”

Gifting Purpose7%

“Great gift”

Weight Light4%

“Excellent 3 lightweight t shirts”

What buyers complain about

83% of reviews

Size-Overall25%

“I was still pleased even though they are a little big”

Quality-Overall17%

“Not the best”

Thickness17%

“Thin out of shape rubbish”

Material Quality17%

“Bad material”

Thin8%

“A bit thin”

Oasis T Shirt return rate & reasons

Why buyers send it back, as a share of all return requests.

3.4%

Return rate

86%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall

76%

2Quality-Overall

3Advertised Vs Actual Product

4Length

5Chest Fit

Common Oasis T Shirt questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Oasis T Shirt 49/100 on Amazon United Kingdom — Skip it. The niche generates £77K/yr across 53 tracked products. 0 of 5 products launched in the last 360 days are still selling. Search demand moved +47.5% over the last 90 days.