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oasis t shirt

Skip it

Weak search conversion (1.3%) — this niche doesn't clear our bar today.

Market size 19Growth 67Conversion 16Competition 79Returns 45Price range 47Avg price 73Brand share 23Review moat 89Quality gap 57

Review moat

Great215.87

avg incumbent reviews — the moat a new listing must climb

Competition

Great36%

top-5 click share — an open shelf

Avg price

Good£14.80

avg listing price — sweet spot $15–$100

Growth

Good+47.5%

90-day search growth — must beat 0% to launch

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Price range

Okay£5.91–£22.99

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Okay3.4%

return rate — above 5% kills the launch gate

Brand share

Bad91%

top-5 brand share — brand-locked demand

Market size

Bad£77K

£77K/yr · 410K searches

Conversion

Bad1.3%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon United Kingdom niche tracking, oasis t shirt is a £77K/yr Amazon United Kingdom market (410K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Jul–Aug. Verdict: Skip it — 49/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

oasis t shirt market data

Units sold / yr
4K–5K
avg 0–100/product
Revenue / yr
£59K–£74K
units × avg price
Conversion rate
1.3%
Avg BSR
#2,062
Page quality
0%
Prime
43%
Sponsored
53%
Out of stock
0.0%
Avg brand age
35 months
Avg seller age
182 days

Competition & brand share

Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.

Brands

12 rising

Sellers

40

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

36%

Top 20: 72%

Open market

4%

  • Rock Off officially licensed products40%
  • Generic26%
  • Oasis15%
  • De-Stroy6%
  • foolsgoldtshirts5%
  • Gildan5%
  • Open — no brand owns it (6 brands, 4%)

Demand & seasonality

Weekly Amazon search volume, last 96 weeks — +47.5% search growth over the last 90 days.
100K60KHoliday '24Prime Day '25Spike '25Holiday '25Spike '26DecMarJunAugNovMarMay

Peak months: Jul, Aug · busiest ÷ quietest = 34.8×

Top oasis t shirt search terms

  • oasis t shirt228K/yr
  • oasis tshirt29K/yr
  • oasis shirt22K/yr
  • oasis t shirt mens18K/yr
  • oasis t shirt kids6K/yr
  • oasis t shirt women37K/yr
  • kids oasis t shirt7K/yr
  • oasis top11K/yr
  • oasis tshirts for men4K/yr
  • oasis t-shirt11K/yr
All search terms

Top oasis t shirt products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%£2K6%£5K9%£7K12%£9K1101001K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about oasis t shirt

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall31%

“Good quality”

Size-Overall20%

“Good fit”

Value For Money15%

“Great t shirts, great price”

Gifting Purpose7%

“Great gift”

Weight Light4%

“Excellent 3 lightweight t shirts”

Material Quality4%

“Good quality textile material”

Soft Feel4%

“soft”

Machine Wash Suitability2%

“T shirts look good quality been washed a few times keep thier colour”

Print Quality2%

“Nice print”

Shrinkage Resistance2%

“didnt shrink in the wash and was perfect for seeing Oasis”

What buyers complain about

Size-Overall25%

“I was still pleased even though they are a little big”

Quality-Overall17%

“Not the best”

Thickness17%

“Thin out of shape rubbish”

Material Quality17%

“Bad material”

Thin8%

“A bit thin”

Top return reasons

Size-Overall76%
Quality-Overall5%
Advertised Vs Actual Product3%
Length3%
Chest Fit3%
Stitch/Finish/Polish2%
Exercise/Sports Suitability1%
Print Quality1%
Durability1%
Sleeve Fit1%

Common questions

Is oasis t shirt profitable to sell on Amazon United Kingdom?
The niche generates £77K/yr across 53 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is +47.5%. Flapen's verdict: Skip it (49/100).
How competitive is the oasis t shirt niche?
12 brands and 40 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 91% of demand.
What do buyers complain about in oasis t shirt?
Top complaints mined from reviews: Size-Overall, Quality-Overall, Thickness. The return rate is 3.4%.
When does demand for oasis t shirt peak?
Demand peaks in Jul–Aug; the busiest month runs 34.8× the quietest.
What does it cost to enter the oasis t shirt niche?
Listings span £5.91–£22.99; the average listing price is £14.80 (sweet spot $15–$100). The average incumbent carries 216 reviews — the moat a new listing must climb.