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Oasis T Shirt

Fail

Buyers convert on only 1.3% of searches, so Oasis T Shirt is a Fail.

Flapen Score
49
49 / 100
Top 45% of 2,461 Fashion niches · +1 vs the category median of 48
Market size
£77K/yr410K searches / yr
90-day growth
+47.5%search demand this quarter
Competition
36%top-5 click share · 12 brands · 40 sellers

Flapen Score

Oasis T Shirt against its category

The dotted line is the Fashion average. Past it, Oasis T Shirt is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Oasis T Shirt market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Oasis T Shirt 410K times last year and spent an estimated £77K. The top 5 brands take 91% of clicks. Demand peaks in Jul–Aug. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 1.3% of those searches ended in a purchase.

Shoppers searched for this 410K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved +47.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £77K a year.

Searches, last 12 months
410K
Growth, 90 days vs prior 90
+47.5%
Conversion, latest week
1.3%
Market size, estimated
£77Ka year
Peak month
July34.8× the quietest month
Top search term
oasis t shirt228K searches a year

02 · Price

A sale here is worth £14.80.

Listings sell for £14.80 on average, from £5.91 to £22.99. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £14.80 that is £0 to £1K a year per listing.

Average price
£14.80under the $15 to $100 sweet spot
Price range
£5.91–£22.99
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
3.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

53% of listings pay for placement with sponsored ads. 43% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #2,062 within Tops, T-Shirts & Shirts. It carries 216 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
53%
Prime listings
43%
Out of stock, average day
0.0%
Average rank
#2,062in Tops, T-Shirts & Shirts
Average rating
4.41 starsAmazon United Kingdom average 4.36 stars
Average reviews
216per listing
Listings tracked
53

04 · Newcomers

0 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
35 months

Products

Top Oasis T Shirt products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 36% of clicks, no more. An open shelf where new products get seen.

£0£2K£5K£7K£9K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 rising

Sellers

40

Est. top-5 brand share

91%

Top 20: 100%

Est. top-5 click share

36%

Top 20: 72%

Open market

4%

  • Rock Off officially licensed products40%
  • Generic26%
  • Oasis15%
  • De-Stroy6%
  • foolsgoldtshirts5%
  • Gildan5%
  • Open — no brand owns it (6 brands, 4%)

Demand

Oasis T Shirt search demand

Weekly searches over the year, seasonality beneath. Pick a range.

100K60KHoliday '24Prime Day '25Spike '25Holiday '25Spike '26DecMarJunAugNovMarMay

Peak months: Jul, Aug · busiest ÷ quietest = 34.8×

Search terms

Top Oasis T Shirt search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • oasis t shirt228K/yr
  • oasis tshirt29K/yr
  • oasis shirt22K/yr
  • oasis t shirt mens18K/yr
  • oasis t shirt kids6K/yr
  • oasis t shirt women37K/yr
  • kids oasis t shirt7K/yr
  • oasis top11K/yr
  • oasis tshirts for men4K/yr
  • oasis t-shirt11K/yr

Reviews and returns

What reviews say buyers love and hate about Oasis T Shirt

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Quality-Overall”
25%of negative reviews mention “Size-Overall”
3.4%of orders come back
“I was still pleased even though they are a little big”
A buyer, on “Size-Overall”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Oasis T Shirt questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data