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Oasis Merchandise

a small market ($77K/yr) — Oasis Merchandise doesn't clear our bar today.

Flapen Score

45
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Market size 19Growth 32Conversion 29Competition 64Returns 92Price range 32Avg price 48Brand share 36Review moat 92Quality gap 33
This niche Category average

Is Oasis Merchandise profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Oasis Merchandise is a £77K/yr Amazon United Kingdom market (283K searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Jul–Aug–Sep–Oct–Nov–Dec. Verdict: Skip it — 45/100.

Oasis Merchandise: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +6.0% over the last 90 days and 2.3% of searches end in a purchase.

£77K

revenue / yr

Units sold / yr5K
Search volume / yr+6.0%283K
Conversion rate2.3%
Avg price£11.71

Who owns the niche?

The top 5 brands hold 84% of demand, so 16% of the market is open.

16%

open market share

Brands · sellers14 · 96
Top-5 product click share47%
Open market16%
Avg brand age41 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 28 products

Sponsored placement54%
New entrants (1y)6· 1 succeeded
Avg rating4.5★
Avg reviews159

Top Oasis Merchandise products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.

£0£8K£15K£23K£31K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 falling

Sellers

96

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

47%

Top 20: 90%

Open market

14%

  • Generic32%
  • Rock Off officially licensed products26%
  • Funko18%
  • Oasis6%
  • BDSHUNBF2%
  • Raymatthie2%
  • Open — no brand owns it (8 brands, 14%)

Oasis Merchandise demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume283KCVR2.3%Products28Brands14Top 5 Brands84%OOS Rate12.3%Rating4.5★Reviews159Avg BSR#1,058
20K15KPrime Day '25Spike '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jul, Aug, Sep, Oct, Nov, Dec · busiest ÷ quietest = 14.1×

Top Oasis Merchandise search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • oasis band23K/yr
  • oasis merchandise161K/yr
  • oasis gifts42K/yr
  • oasis merch27K/yr
  • oasis memorabilia7K/yr
  • oasis merchandise 20256K/yr
  • oasis merchandise 2025 official4K/yr
  • official oasis merchandise2K/yr
  • oasis+merchandise13K/yr

What reviews say buyers love and hate about Oasis Merchandise

What buyers mention most, as a share of all reviews.

What buyers love

94% of reviews
Quality-Overall31%

Good quality and exactly as described

Gifting Purpose16%

Gift received with delight

Fun/Entertainment Experience9%

fun card

Advertised Vs Actual Product7%

Item as described

Value For Money7%

Great price and great stocking filler

What buyers complain about

33% of reviews
Thickness33%

although not thick

Oasis Merchandise return rate & reasons

Why buyers send it back, as a share of all return requests.

1.1%

Return rate

35%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gifting Purpose
30%
2Size-Overall
30%
3Defective Material/Parts
7%
4Quality-Overall
6%
5Display-Overall
4%

Common Oasis Merchandise questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Oasis Merchandise 45/100 on Amazon United Kingdom — Skip it. The niche generates £77K/yr across 28 tracked products. 1 of 6 products launched in the last 360 days are still selling. Search demand moved +6.0% over the last 90 days.
Search demand for Oasis Merchandise on Amazon United Kingdom peaks in Jul–Aug–Sep–Oct–Nov–Dec, where the busiest month runs 14.1× the quietest.