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Oasis Merchandise

Fail

Shoppers spend only $77K a year here, so Oasis Merchandise is a Fail.

Flapen Score
45
45 / 100
Ranks 1,513 of 2,461 Fashion niches · −3 vs the category median of 48
Market size
£77K/yr283K searches / yr
90-day growth
+6.0%search demand this quarter
Competition
47%top-5 click share · 14 brands · 96 sellers

Flapen Score

Oasis Merchandise against its category

The dotted line is the Fashion average. Past it, Oasis Merchandise is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Oasis Merchandise market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Oasis Merchandise 283K times last year and spent an estimated £77K. The top 5 brands take 84% of clicks. Demand peaks in Jul–Aug–Sep–Oct–Nov–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

2.3% of searches ended in a purchase last week.

Shoppers searched for this 283K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.3% of those searches ended in a purchase. Searches in the last 90 days moved +6.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £77K a year.

Searches, last 12 months
283K
Growth, 90 days vs prior 90
+6.0%
Conversion, latest week
2.3%
Market size, estimated
£77Ka year
Peak month
August14.1× the quietest month
Top search term
oasis band23K searches a year

02 · Price

A sale here is worth £11.71.

Listings sell for £11.71 on average, from £3.51 to £20.46. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £11.71 that is £0 to £1K a year per listing.

Average price
£11.71under the $15 to $100 sweet spot
Price range
£3.51–£20.46
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
1.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

54% of listings pay for placement with sponsored ads. 61% ship with Prime. On an average day, 12.3% of listings are out of stock. The average listing ranks #1,058 within Novelty & Special Use Clothing. It carries 159 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
54%
Prime listings
61%
Out of stock, average day
12.3%
Average rank
#1,058in Novelty & Special Use Clothing
Average rating
4.55 starsAmazon United Kingdom average 4.36 stars
Average reviews
159per listing
Listings tracked
28

04 · Newcomers

Amazon counts 1 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
1Amazon's first-year sales bar
Average brand age
41 months

Products

Top Oasis Merchandise products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

£0£8K£15K£23K£31K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 falling

Sellers

96

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

47%

Top 20: 90%

Open market

14%

  • Generic32%
  • Rock Off officially licensed products26%
  • Funko18%
  • Oasis6%
  • BDSHUNBF2%
  • Raymatthie2%
  • Open — no brand owns it (8 brands, 14%)

Demand

Oasis Merchandise search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KPrime Day '25Spike '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jul, Aug, Sep, Oct, Nov, Dec · busiest ÷ quietest = 14.1×

Search terms

Top Oasis Merchandise search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • oasis band23K/yr
  • oasis merchandise161K/yr
  • oasis gifts42K/yr
  • oasis merch27K/yr
  • oasis memorabilia7K/yr
  • oasis merchandise 20256K/yr
  • oasis merchandise 2025 official4K/yr
  • official oasis merchandise2K/yr
  • oasis+merchandise13K/yr

Reviews and returns

What reviews say buyers love and hate about Oasis Merchandise

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Thickness33%

although not thick

Love

Quality-Overall31%+1.92

Good quality and exactly as described

Very well made

Excellent product

Gifting Purpose16%+0.79

Gift received with delight

Gift

Great gift

Fun/Entertainment Experience9%+0.42

fun card

fun birthday card

Fun item

Advertised Vs Actual Product7%+0.33

Item as described

Came as expected love it

Met my expectations

Value For Money7%+0.33

Great price and great stocking filler

Value for money

Return

1.1% Return rate 35% Fixable by listing

Gifting Purpose30%▇▁▁█▁▄
Size-Overall30%▃▁▇▄█▇
Defective Material/Parts7%▁▁█▁▁▁
Quality-Overall6%▄▁█▁▁▁
Display-Overall4%▁▁▁▁█▁

FAQ

Common Oasis Merchandise questions

Answered from the same tracked data.