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oasis merchandise

Skip it

A small market ($77K/yr) — this niche doesn't clear our bar today.

Market size 19Growth 32Conversion 29Competition 64Returns 92Price range 32Avg price 48Brand share 36Review moat 92Quality gap 33

Review moat

Great159.25

avg incumbent reviews — the moat a new listing must climb

Returns

Great1.1%

return rate — above 5% kills the launch gate

Competition

Good47%

top-5 click share — leaders hold, buyers still browse

Avg price

Okay£11.71

avg listing price — sweet spot $15–$100

Brand share

Okay84%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Okay+6.0%

90-day search growth — must beat 0% to launch

Price range

Okay£3.51–£20.46

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Okay2.3%

search→purchase rate — share of searches ending in a sale

Market size

Bad£77K

£77K/yr · 283K searches

According to Flapen's Amazon United Kingdom niche tracking, oasis merchandise is a £77K/yr Amazon United Kingdom market (283K searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Jul–Aug–Sep–Oct–Nov–Dec. Verdict: Skip it — 45/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

oasis merchandise market data

Units sold / yr
4K–5K
avg 0–100/product
Revenue / yr
£47K–£59K
units × avg price
Conversion rate
2.3%
Avg BSR
#1,058
Page quality
0%
Prime
61%
Sponsored
54%
Out of stock
12.3%
Avg brand age
41 months
Avg seller age
180 days

Competition & brand share

The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.

Brands

14 falling

Sellers

96

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

47%

Top 20: 90%

Open market

14%

  • Generic32%
  • Rock Off officially licensed products26%
  • Funko18%
  • Oasis6%
  • BDSHUNBF2%
  • Raymatthie2%
  • Open — no brand owns it (8 brands, 14%)

Demand & seasonality

Weekly Amazon search volume, last 84 weeks — +6.0% search growth over the last 90 days.
20K15KPrime Day '25Spike '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jul, Aug, Sep, Oct, Nov, Dec · busiest ÷ quietest = 14.1×

Top oasis merchandise search terms

  • oasis band23K/yr
  • oasis merchandise161K/yr
  • oasis gifts42K/yr
  • oasis merch27K/yr
  • oasis memorabilia7K/yr
  • oasis merchandise 20256K/yr
  • oasis merchandise 2025 official4K/yr
  • official oasis merchandise2K/yr
  • oasis+merchandise13K/yr
All search terms

Top oasis merchandise products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%£8K20%£15K30%£23K40%£31K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about oasis merchandise

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall31%

“Good quality and exactly as described”

Gifting Purpose16%

“Gift received with delight”

Fun/Entertainment Experience9%

“fun card”

Advertised Vs Actual Product7%

“Item as described”

Value For Money7%

“Great price and great stocking filler”

Size-Overall7%

“Perfect size”

Collectibles5%

“these are good quality collectables”

Frame Quality4%

“frame is excellent”

Ease Of Use4%

“easy to use”

Color3%

“The colours really stand out”

What buyers complain about

Thickness33%

“although not thick”

Top return reasons

Gifting Purpose30%
Size-Overall30%
Defective Material/Parts7%
Quality-Overall6%
Display-Overall4%
Material Quality4%
Scratch Resistance4%
Product Condition4%
Advertised Vs Actual Product4%
Frame Quality4%

Common questions

Is oasis merchandise profitable to sell on Amazon United Kingdom?
The niche generates £77K/yr across 28 tracked products. 1 of 6 products launched in the last 360 days are still selling. 90-day search growth is +6.0%. Flapen's verdict: Skip it (45/100).
How competitive is the oasis merchandise niche?
14 brands and 96 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 84% of demand.
What do buyers complain about in oasis merchandise?
Top complaints mined from reviews: Thickness. The return rate is 1.1%.
When does demand for oasis merchandise peak?
Demand peaks in Jul–Aug–Sep–Oct–Nov–Dec; the busiest month runs 14.1× the quietest.
What does it cost to enter the oasis merchandise niche?
Listings span £3.51–£20.46; the average listing price is £11.71 (sweet spot $15–$100). The average incumbent carries 159 reviews — the moat a new listing must climb.