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Oasis Bucket Hat

Fail

Shoppers spend only $11K a year here, so Oasis Bucket Hat is a Fail.

Flapen Score
45
45 / 100
Ranks 1,513 of 2,461 Fashion niches · −3 vs the category median of 48
Market size
£11K/yr127K searches / yr
90-day growth
+125.9%search demand this quarter
Competition
54%top-5 click share · 15 brands · 39 sellers

Flapen Score

Oasis Bucket Hat against its category

The dotted line is the Fashion average. Past it, Oasis Bucket Hat is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Oasis Bucket Hat market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Oasis Bucket Hat 127K times last year and spent an estimated £11K. The top 5 brands take 81% of clicks. Demand peaks in Jul–Aug–Sep. Flapen scores it 45 out of 100, a Fail.

01 · Demand

1.0% of searches ended in a purchase last week.

Shoppers searched for this 127K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.0% of those searches ended in a purchase. Searches in the last 90 days moved +125.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £11K a year.

Searches, last 12 months
127K
Growth, 90 days vs prior 90
+125.9%
Conversion, latest week
1.0%
Market size, estimated
£11Ka year
Peak month
August79.7× the quietest month
Top search term
oasis bucket hat104K searches a year

02 · Price

A sale here is worth £9.06.

Listings sell for £9.06 on average, from £4.59 to £16.41. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £9.06 that is £906 to £2K a year per listing.

Average price
£9.06under the $15 to $100 sweet spot
Price range
£4.59–£16.41
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£906–£2K
Returns
3.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

50% of listings pay for placement with sponsored ads. 73% ship with Prime. On an average day, 23.8% of listings are out of stock. The average listing ranks #235 within Accessories. It carries 235 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
73%
Out of stock, average day
23.8%
Average rank
#235in Accessories
Average rating
4.38 starsAmazon United Kingdom average 4.36 stars
Average reviews
235per listing
Listings tracked
26

04 · Newcomers

Amazon counts 0 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
8
Successful launches
0Amazon's first-year sales bar
Average brand age
29 months

Products

Top Oasis Bucket Hat products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

£0£441£883£1K£2K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 falling

Sellers

39

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

54%

Top 20: 95%

Open market

13%

  • Partisan29%
  • FUIPVGI17%
  • Raymatthie16%
  • Yolev12%
  • Umeepar6%
  • ZJEEACO6%
  • Open — no brand owns it (9 brands, 13%)

Demand

Oasis Bucket Hat search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '25Spike '26Prime Day '26AugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Jul, Aug, Sep · busiest ÷ quietest = 79.7×

Search terms

Top Oasis Bucket Hat search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • oasis bucket hat104K/yr
  • oasis hat10K/yr
  • oasis bucket hat men2K/yr
  • bucket hat oasis6K/yr
  • oasis bucket hat women2K/yr
  • oasis bucket hats3K/yr

Reviews and returns

What reviews say buyers love and hate about Oasis Bucket Hat

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall78%−0.51

It was very small

Returned to big

Big

Color10%−0.03

got grey

Wrong colour arrived

Quality-Overall5%+2.21

Not great quality

Material Quality3%+0.44

material not as thick a quality as expected

Thickness3%−0.02

material not as thick a quality as expected

Love

Size-Overall36%−0.51

Fit well

I find the hat fits well

Size medium

Quality-Overall21%+2.21

Good quality hat

Good quality and fit well

Good quality and nice colour

Value For Money9%+0.67

Not bad hats for the price

Good value for money

Good value

Material Quality6%+0.44

This hat is well made with good quality materials

The cotton fabric is cool in the summer

Color6%−0.03

I love the pale pink colour

Good quality vibrant colors worth the price

Being pale pink it will go with most outfits

Return

3.3% Return rate 87% Fixable by listing

Size-Overall80%▆▇▇█▇▇

It was very small

Returned to big

Big

Quality-Overall7%▁▁█▁▄▅

Not great quality

Neck Fit3%█▁▁▁▁▁
Shape/Style2%▁█▁▁▁▃
Material Quality2%▁▁▁█▃▃

material not as thick a quality as expected

FAQ

Common Oasis Bucket Hat questions

Answered from the same tracked data.