oasis bucket hat
Skip itA small market ($11K/yr) — this niche doesn't clear our bar today.
Growth
Incredible+125.9%90-day search growth — must beat 0% to launch
Review moat
Great235.35avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Returns
Okay3.3%return rate — above 5% kills the launch gate
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Avg price
Okay£9.06avg listing price — sweet spot $15–$100
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
Price range
Bad£4.59–£16.41cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£11K£11K/yr · 127K searches
According to Flapen's Amazon United Kingdom niche tracking, oasis bucket hat is a £11K/yr Amazon United Kingdom market (127K searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Jul–Aug–Sep. Verdict: Skip it — 45/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
oasis bucket hat market data
- Units sold / yr
- 3K–4K
- avg 100–250/product
- Revenue / yr
- £27K–£36K
- units × avg price
- Conversion rate
- 1.0%
- Avg BSR
- #235
- Page quality
- 0%
- Prime
- 73%
- Sponsored
- 50%
- Out of stock
- 23.8%
- Avg brand age
- 29 months
- Avg seller age
- 192 days
Competition & brand share
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.Brands
15 falling
Sellers
39
Top-5 brand share
81%
Top 20: 100%
Top-5 click share
54%
Top 20: 95%
Open market
13%
- Partisan29%
- FUIPVGI17%
- Raymatthie16%
- Yolev12%
- Umeepar6%
- ZJEEACO6%
- Open — no brand owns it (9 brands, 13%)
Demand & seasonality
Weekly Amazon search volume, last 53 weeks — +125.9% search growth over the last 90 days.Peak months: Jul, Aug, Sep · busiest ÷ quietest = 79.7×
Top oasis bucket hat search terms
- oasis bucket hat104K/yr
- oasis hat10K/yr
- oasis bucket hat men2K/yr
- bucket hat oasis6K/yr
- oasis bucket hat women2K/yr
- oasis bucket hats3K/yr
Top oasis bucket hat products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Raymatthie Oasi*s Unisex Black Bucket Hat Mens Womens Band Fisherman Cap Beach Sun Cap Vacation Sports Headwear
Raymatthie£6.574.3★18 rev
Partisan Oasis Song Bucket Hats - Black - Adult One-Size fits All (UK Alpha One Size Live Forever)
Partisan£12.474.5★54 rev
Yolev Unisex Bucket Hat Solid Colors Sun Hat with UV Protection Packable Summer Hats for Outdoor Sports (Black)
Yolev£5.034.3★461 rev
FUIPVGI 3 Pieces Summer Bucket Hat 3 Color Bucket Hat Sun Hat UV Protection Sun Cap Fisherman Fishing Cap for Unisex Women Men for Hunting Camping Hiking Travelling Fishing
FUIPVGI£5.813.7★298 rev
FUIPVGI 2 Pieces Black Bucket Hat Summer Fisherman Sunshade Caps Unisex Reversible Bucket Sun Hats Foldable Rain Hats Summer Hat for Women Men Shopping Golf Hiking Outdoor Holidays(Black)
FUIPVGI£5.704.2★88 rev
Newest
by launch date
ZJEEACO Reversible Bucket Hat Print Bucket Hats Men Women UV Protection Sun Hat Lightweight Breathable Packable Beach Mens Bucket Hat for Travel Outdoor Activities (Yellow Black Smile)
ZJEEACO£5.3717 rev
ZJEEACO Reversible Bucket Hat Print Bucket Hats Men Women UV Protection Sun Hat Lightweight Breathable Packable Beach Mens Bucket Hat for Travel Outdoor Activities (White Black Smile)
ZJEEACO£5.4117 rev
ZJEEACO 90S Bucket Hat Funny Festival Bucket Hats Men Women Lightweight Packable Sun Hat Women Fisherman Hat for Festivals Outdoor Sports Hiking Beach
ZJEEACO£5.0322 rev
YFHUVB Oasis Bucket Hat Double Sided Smiling Face Bucket Hat Suitable for Outdoor Activities Dressing Up Fishing Cycling and Traveling Bucket Hats(Black)
YFHUVB£5.984 rev
Amazon Essentials Womens Washed Cotton Bucket Hat Pink L-XL
Amazon Essentials£9.80117 rev
Trending
90-day click momentumZJEEACO Reversible Bucket Hat Print Bucket Hats Men Women UV Protection Sun Hat Lightweight Breathable Packable Beach Mens Bucket Hat for Travel Outdoor Activities (White Black Smile)
ZJEEACO£5.415.0★
Partisan Oasis Song Bucket Hats - Black - Adult One-Size fits All (UK Alpha One Size Biblical)
Partisan£12.404.5★
ZJEEACO Reversible Bucket Hat Print Bucket Hats Men Women UV Protection Sun Hat Lightweight Breathable Packable Beach Mens Bucket Hat for Travel Outdoor Activities (Yellow Black Smile)
ZJEEACO£5.375.0★
Amazon Essentials Womens Washed Cotton Bucket Hat Pink L-XL
Amazon Essentials£9.804.1★
Amazon Essentials Womens Washed Cotton Bucket Hat Ecru L-XL
Amazon Essentials£10.194.1★
What buyers say about oasis bucket hat
What buyers praise and complain about, mined from review topics.What buyers love
“Fit well”
“Good quality hat”
“Not bad hats for the price”
“This hat is well made with good quality materials”
“I love the pale pink colour”
“Met my expectations”
“Great for a 90s afternoon”
“love that its reversible”
“tidy stitching no loose ends”
“it washes well”
What buyers complain about
“It was very small”
“got grey”
“Not great quality”
“material not as thick a quality as expected”
“material not as thick a quality as expected”
Top return reasons
Common questions
- Is oasis bucket hat profitable to sell on Amazon United Kingdom?
- The niche generates £11K/yr across 26 tracked products. 0 of 8 products launched in the last 360 days are still selling. 90-day search growth is +125.9%. Flapen's verdict: Skip it (45/100).
- How competitive is the oasis bucket hat niche?
- 15 brands and 39 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 81% of demand.
- What do buyers complain about in oasis bucket hat?
- Top complaints mined from reviews: Size-Overall, Color, Quality-Overall. The return rate is 3.3%.
- When does demand for oasis bucket hat peak?
- Demand peaks in Jul–Aug–Sep; the busiest month runs 79.7× the quietest.
- What does it cost to enter the oasis bucket hat niche?
- Listings span £4.59–£16.41; the average listing price is £9.06 (sweet spot $15–$100). The average incumbent carries 235 reviews — the moat a new listing must climb.