Skip to content

Nursing Shoes

Maybe

The top 5 products take only 8% of clicks. But buyers convert on only 0.4% of searches, so Nursing Shoes is a Maybe.

Flapen Score
59
59 / 100
Top 14% of 2,461 Fashion niches · +11 vs the category median of 48
Market size
£126K/yr1.3M searches / yr
90-day growth
+67.3%search demand this quarter
Competition
8%top-5 click share · 76 brands · 146 sellers

Flapen Score

Nursing Shoes against its category

The dotted line is the Fashion average. Past it, Nursing Shoes is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Nursing Shoes market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Nursing Shoes 1.3M times last year and spent an estimated £126K. The top 5 brands take 56% of clicks. Demand peaks in Jun–Dec. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

0.4% of searches ended in a purchase last week.

Shoppers searched for this 1.3M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.4% of those searches ended in a purchase. Searches in the last 90 days moved +67.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £126K a year.

Searches, last 12 months
1.3M
Growth, 90 days vs prior 90
+67.3%
Conversion, latest week
0.4%
Market size, estimated
£126Ka year
Peak month
December2.7× the quietest month
Top search term
clarks239K searches a year

02 · Price

A sale here is worth £25.24.

Listings sell for £25.24 on average, from £6.43 to £86.05. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £25.24 that is £0 to £3K a year per listing.

Average price
£25.24inside the $15 to $100 sweet spot
Price range
£6.43–£86.05
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
£0–£3K
Returns
5.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

76% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 5.8% of listings are out of stock. The average listing ranks #145 within Shoes. It carries 3,938 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
85%
Out of stock, average day
5.8%
Average rank
#145in Shoes
Average rating
4.31 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,938per listing
Listings tracked
342

04 · Newcomers

Amazon counts 3 of last year's 38 launches as successful.

38 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months
38
Successful launches
3Amazon's first-year sales bar
Average brand age
58 months

Products

Top Nursing Shoes products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 8% of clicks. An open shelf where new products get seen.

£0£1K£3K£4K£5K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

76 rising

Sellers

146

Top-5 brand share

56%

Top 20: 83%

Top-5 click share

8%

Top 20: 23%

Open market

50%

  • Bruno Marc20%
  • Amazon Essentials11%
  • Hush Puppies6%
  • Clarks5%
  • Beckett4%
  • Skechers4%

Demand

Nursing Shoes search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KSpike '25Prime Day '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jun, Dec · busiest ÷ quietest = 2.7×

Search terms

Top Nursing Shoes search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • clarks239K/yr
  • loafers shoes for men145K/yr
  • mens loafers123K/yr
  • deck shoes for men60K/yr
  • mens canvas shoes56K/yr
  • canvas shoes for men51K/yr
  • mens brown shoes67K/yr
  • hush puppies men shoes100K/yr
  • summer shoes for men34K/yr
  • brown shoes men50K/yr

Reviews and returns

What reviews say buyers love and hate about Nursing Shoes

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall28%−0.20

Poor fit

smaller than expected

Large fit

Quality-Overall11%−0.01

Shocking quality

Zero quality control

Poor quality

Durability5%−0.06

Can't comment on durability as only been using a few days

Fell apart during the 1st time wearing them

Not very durable at all

Comfort-Overall5%+3.32

So uncomfortable

After a few months of wear they are Absolute agony on my feet

not so great to wear

Value For Money3%+0.83

Waste of money

Overly expensive, unless bought during a sale

The £6+ I paid makes them seem over priced

Love

Comfort-Overall32%+3.32

Comfortable shoe

Comfortable and sturdy

A nice comfortable pair of shoes

Quality-Overall17%−0.01

Good quality shoes

Good quality

good quality shoe very pleased good price

Size-Overall15%−0.20

Nice fitting shoes

Sizing is spot on

Correct fit

Value For Money14%+0.83

Good price

Good value for money

Good value for money

Weight Light2%+0.22

The shoes feel lightweight

Brilliant lightweight

They're light weight and fit well

Return

5.1% Return rate 76% Fixable by listing

Size-Overall41%█▇▇█▇█

Poor fit

smaller than expected

Large fit

Feet Fit17%█▇▇▆██

Very small for a wide foot could not fit on

Shoe socks bad fit

was unable to get them on my feet

Width8%▅▅▇█▆▅
Color5%▄█▆▆▆▇

The blue colour is slightly different to what is pictured

Colour not as expected

colour more burgundy

Comfort-Overall4%▅▅█▅▄▅

So uncomfortable

After a few months of wear they are Absolute agony on my feet

not so great to wear

FAQ

Common Nursing Shoes questions

Answered from the same tracked data.