nursing bras
Skip itWeak search conversion (1.1%) — this niche doesn't clear our bar today.
Competition
Great25%top-5 click share — an open shelf
Avg price
Great£17.16avg listing price — sweet spot $15–$100
Price range
Great£7.60–£40.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Brand share
Good67%top-5 brand share — brands hold most of the demand
Market size
Okay£136K£136K/yr · 720K searches
Review moat
Okay3,744.91avg incumbent reviews — the moat a new listing must climb
Returns
Okay4.8%return rate — above 5% kills the launch gate
Growth
Bad-2.6%90-day search growth — must beat 0% to launch
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United Kingdom niche tracking, nursing bras is a £136K/yr Amazon United Kingdom market (720K searches/yr). The top 5 brands hold 67% of demand. Verdict: Skip it — 48/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
nursing bras market data
- Units sold / yr
- 6K–8K
- avg 0–100/product
- Revenue / yr
- £103K–£137K
- units × avg price
- Conversion rate
- 1.1%
- Avg BSR
- #198
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 93%
- Out of stock
- 4.8%
- Avg brand age
- 50 months
- Avg seller age
- 190 days
Competition & brand share
Clicks spread well past the top 5 (25% combined) — an open shelf where new products get seen.Brands
27 rising
Sellers
40
Top-5 brand share
67%
Top 20: 97%
Top-5 click share
25%
Top 20: 60%
Open market
29%
- momcozy18%
- HBselect18%
- Astrélie15%
- HOFISH10%
- Vinfact7%
- Lemef4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -2.6% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Top nursing bras search terms
- nursing bras245K/yr
- maternity bras143K/yr
- nursing bra87K/yr
- maternity bra53K/yr
- breastfeeding bra37K/yr
- nursing bras breastfeeding26K/yr
- pregnancy bra14K/yr
- cotton nursing bra11K/yr
- nursing17K/yr
- breast feeding bras for women11K/yr
Top nursing bras products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Astrélie Seamless Nursing Bra for Women Ultra Soft Wireless Maternity and Postpartum Sleep Bra Breastfeeding Bra with Removable Pads Pack of 3
Astrélie£16.764.5★44 rev
Astrélie Seamless Nursing Bra for Women Ultra Soft Wireless Maternity and Postpartum Sleep Bra Breastfeeding Bra with Removable Pads Pack of 3
Astrélie£16.804.5★44 rev
HBselect 3 Pack Womens Wireless Seamless Maternity & Breastfeeding Bras - Bralette with Removable Pads & Extenders
HBselect£17.124.3★18,976 rev
momcozy Nursing Bras for Breastfeeding YN21 Seamless Ultra Comfort Maternity Bra Natural Shape Pregnancy Sleep Bralette Brown
momcozy£21.293.9★21 rev
HOFISH Maternity Nursing Bras Seamless 3 Pack Sleep Bralette for Breastfeeding with Free Bra Extenders & Clips L
HOFISH£22.564.5★508 rev
Newest
by launch dateAstrélie Seamless Nursing Bra for Women Ultra Soft Wireless Maternity and Postpartum Sleep Bra Breastfeeding Bra with Removable Pads Pack of 3
Astrélie£16.7644 rev
Astrélie Seamless Nursing Bra for Women Ultra Soft Wireless Maternity and Postpartum Sleep Bra Breastfeeding Bra with Removable Pads Pack of 3
Astrélie£16.8044 rev
Astrélie Seamless Nursing Bra for Women Ultra Soft Wireless Maternity and Postpartum Sleep Bra Breastfeeding Bra with Removable Pads Pack of 3
Astrélie£16.6544 rev
Astrélie Seamless Nursing Bra for Women Ultra Soft Wireless Maternity and Postpartum Sleep Bra Breastfeeding Bra with Removable Pads Pack of 3
Astrélie£16.7544 rev
Cavotor Nursing Bras for Women Wireless Comfort Support Maternity Bra for Pregnancy & Breastfeeding Seamless Padded Lace Bralette with Extra Extender (Coffee XL)
Cavotor£15.3830 rev
Trending
90-day click momentumAstrélie Seamless Nursing Bra for Women Ultra Soft Wireless Maternity and Postpartum Sleep Bra Breastfeeding Bra with Removable Pads Pack of 3
Astrélie£16.754.5★
Astrélie Seamless Nursing Bra for Women Ultra Soft Wireless Maternity and Postpartum Sleep Bra Breastfeeding Bra with Removable Pads Pack of 3
Astrélie£16.654.5★
Astrélie Seamless Nursing Bra for Women Ultra Soft Wireless Maternity and Postpartum Sleep Bra Breastfeeding Bra with Removable Pads Pack of 3
Astrélie£16.764.5★
Astrélie Seamless Nursing Bra for Women Ultra Soft Wireless Maternity and Postpartum Sleep Bra Breastfeeding Bra with Removable Pads Pack of 3
Astrélie£16.804.5★
Kohentact Maternity Nursing Bras Wireless Seamless Ultra-Soft Comfort for Breastfeeding Pregnancy Easy One-Handed Access Sleep Bra Brown
Kohentact£15.784.4★
What buyers say about nursing bras
What buyers praise and complain about, mined from review topics.What buyers love
“Very comfortable”
“the fit is comfortable right now”
“Worth every penny”
“Good quality very comfy”
“They are incredibly soft and stretchy”
“Easy to use”
“It has a nice amount of stretch without losing support”
“lovely material”
“These are excellent, very comfortable and only wish they had more colours”
“Exactly what I wanted”
What buyers complain about
“Not very well made and unsupportive”
“came up bigger than expected”
“The strap broke after 2 wears, very disappointed and would like a refund”
“Although comfortable and reasonably made this bra is not as advertised”
“The material felt cheap”
“Dont go for cheaper when you can go for better first time”
“Broke after a couple of wears”
“The product is rather flimsy”
“the elastic is starting to give out after 4 months”
“Not as expected”
Top return reasons
Common questions
- Is nursing bras profitable to sell on Amazon United Kingdom?
- The niche generates £136K/yr across 85 tracked products. 1 of 21 products launched in the last 360 days are still selling. 90-day search growth is -2.6%. Flapen's verdict: Skip it (48/100).
- How competitive is the nursing bras niche?
- 27 brands and 40 sellers compete. The top 5 products take 25% of clicks and top 5 brands hold 67% of demand.
- What do buyers complain about in nursing bras?
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Strap/String Quality. The return rate is 4.8%.
- When does demand for nursing bras peak?
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- What does it cost to enter the nursing bras niche?
- Listings span £7.60–£40.07; the average listing price is £17.16 (sweet spot $15–$100). The average incumbent carries 3,745 reviews — the moat a new listing must climb.