Nursing Bras
FailBuyers convert on only 1.1% of searches, so Nursing Bras is a Fail.
- Flapen Score
- 48 / 100Ranks 1,186 of 2,461 Fashion niches · on the category median48
- Market size
- £136K/yr720K searches / yr
- 90-day growth
- -2.6%search demand this quarter
- Competition
- 25%top-5 click share · 27 brands · 40 sellers
Flapen Score
Nursing Bras against its category
The dotted line is the Fashion average. Past it, Nursing Bras is stronger. Inside it, weaker.
Market
The Nursing Bras market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Nursing Bras 720K times last year and spent an estimated £136K. The top 5 brands take 67% of clicks. Flapen scores it 48 out of 100, a Fail.
01 · Demand
1.1% of searches ended in a purchase last week.
Shoppers searched for this 720K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -2.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £136K a year.
- Searches, last 12 months
- 720K
- Growth, 90 days vs prior 90
- -2.6%
- Conversion, latest week
- 1.1%
- Market size, estimated
- £136Ka year
- Peak month
- January1.3× the quietest month
- Top search term
- nursing bras245K searches a year
02 · Price
A sale here is worth £17.16.
Listings sell for £17.16 on average, from £7.60 to £40.07. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At £17.16 that is £0 to £2K a year per listing.
- Average price
- £17.16inside the $15 to $100 sweet spot
- Price range
- £7.60–£40.07
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£2K
- Returns
- 4.8%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.8% of listings are out of stock. The average listing ranks #198 within Maternity. It carries 3,745 reviews at 4.33 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 93%
- Prime listings
- 100%
- Out of stock, average day
- 4.8%
- Average rank
- #198in Maternity
- Average rating
- 4.33 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,745per listing
- Listings tracked
- 85
04 · Newcomers
Amazon counts 1 of last year's 21 launches as successful.
21 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 50 months on average, so the names here are settling in.
- Launched, last 12 months
- 21
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 50 months
Products
Top Nursing Bras products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Astrélie Seamless Nursing Bra for Women Ultra Soft Wireless Maternity and Postpartum Sleep Bra Breastfeeding Bra with Removable Pads Pack of 3
- Price
- £16.76
- Rating
- 4.5/5
- Reviews
- 44
- Age
- 5mo ago

Astrélie Seamless Nursing Bra for Women Ultra Soft Wireless Maternity and Postpartum Sleep Bra Breastfeeding Bra with Removable Pads Pack of 3
- Price
- £16.80
- Rating
- 4.5/5
- Reviews
- 44
- Age
- 5mo ago

HBselect 3 Pack Womens Wireless Seamless Maternity & Breastfeeding Bras - Bralette with Removable Pads & Extenders
- Price
- £17.12
- Rating
- 4.3/5
- Reviews
- 18,976
- Age
- 5y ago

momcozy Nursing Bras for Breastfeeding YN21 Seamless Ultra Comfort Maternity Bra Natural Shape Pregnancy Sleep Bralette Brown
- Price
- £21.29
- Rating
- 3.9/5
- Reviews
- 21
- Age
- 1y ago

HOFISH Maternity Nursing Bras Seamless 3 Pack Sleep Bralette for Breastfeeding with Free Bra Extenders & Clips L
- Price
- £22.56
- Rating
- 4.5/5
- Reviews
- 508
- Age
- 5y ago
Trending
90-day click momentum
Astrélie Seamless Nursing Bra for Women Ultra Soft Wireless Maternity and Postpartum Sleep Bra Breastfeeding Bra with Removable Pads Pack of 3
- Price
- £16.75
- Rating
- 4.5/5
- Reviews
- 44
- Age
- 5mo ago

Astrélie Seamless Nursing Bra for Women Ultra Soft Wireless Maternity and Postpartum Sleep Bra Breastfeeding Bra with Removable Pads Pack of 3
- Price
- £16.65
- Rating
- 4.5/5
- Reviews
- 44
- Age
- 5mo ago

Astrélie Seamless Nursing Bra for Women Ultra Soft Wireless Maternity and Postpartum Sleep Bra Breastfeeding Bra with Removable Pads Pack of 3
- Price
- £16.76
- Rating
- 4.5/5
- Reviews
- 44
- Age
- 5mo ago

Astrélie Seamless Nursing Bra for Women Ultra Soft Wireless Maternity and Postpartum Sleep Bra Breastfeeding Bra with Removable Pads Pack of 3
- Price
- £16.80
- Rating
- 4.5/5
- Reviews
- 44
- Age
- 5mo ago

Kohentact Maternity Nursing Bras Wireless Seamless Ultra-Soft Comfort for Breastfeeding Pregnancy Easy One-Handed Access Sleep Bra Brown
- Price
- £15.78
- Rating
- 4.4/5
- Reviews
- 399
- Age
- 1y ago
Newest
by launch date
Astrélie Seamless Nursing Bra for Women Ultra Soft Wireless Maternity and Postpartum Sleep Bra Breastfeeding Bra with Removable Pads Pack of 3
- Price
- £16.76
- Rating
- 4.5/5
- Reviews
- 44
- Age
- 5mo ago

Astrélie Seamless Nursing Bra for Women Ultra Soft Wireless Maternity and Postpartum Sleep Bra Breastfeeding Bra with Removable Pads Pack of 3
- Price
- £16.80
- Rating
- 4.5/5
- Reviews
- 44
- Age
- 5mo ago

Astrélie Seamless Nursing Bra for Women Ultra Soft Wireless Maternity and Postpartum Sleep Bra Breastfeeding Bra with Removable Pads Pack of 3
- Price
- £16.65
- Rating
- 4.5/5
- Reviews
- 44
- Age
- 5mo ago

Astrélie Seamless Nursing Bra for Women Ultra Soft Wireless Maternity and Postpartum Sleep Bra Breastfeeding Bra with Removable Pads Pack of 3
- Price
- £16.75
- Rating
- 4.5/5
- Reviews
- 44
- Age
- 5mo ago

Cavotor Nursing Bras for Women Wireless Comfort Support Maternity Bra for Pregnancy & Breastfeeding Seamless Padded Lace Bralette with Extra Extender (Coffee XL)
- Price
- £15.38
- Rating
- 4.8/5
- Reviews
- 30
- Age
- 6mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 25% of clicks. An open shelf where new products get seen.
Brands
27 rising
Sellers
40
Top-5 brand share
67%
Top 20: 97%
Top-5 click share
25%
Top 20: 60%
Open market
29%
- momcozy18%
- HBselect18%
- Astrélie15%
- HOFISH10%
- Vinfact7%
- Lemef4%
Demand
Nursing Bras search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Nursing Bras search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- nursing bras245K/yr
- maternity bras143K/yr
- nursing bra87K/yr
- maternity bra53K/yr
- breastfeeding bra37K/yr
- nursing bras breastfeeding26K/yr
- pregnancy bra14K/yr
- cotton nursing bra11K/yr
- nursing17K/yr
- breast feeding bras for women11K/yr
Reviews and returns
What reviews say buyers love and hate about Nursing Bras
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Not very well made and unsupportive
Poor quality
Very bad quality product though cheap
came up bigger than expected
not a great fit
Runs small
The strap broke after 2 wears, very disappointed and would like a refund
straps are a little too thin
Straps are very scratchy and uncomfortable
Although comfortable and reasonably made this bra is not as advertised
Really uncomfortable
Uncomfortable nursing bra
The material felt cheap
Bad materials, hard unpleasant fabric
First, the material is in the way when feeding a baby, second, its just too tight which is a no no while breastfeeding
Love
Very comfortable
Overall this is a nice looking bra which is both comfortable
comfy to wear
the fit is comfortable right now
Great fit
The fit and support is also lovely
Worth every penny
Good for price
Well worth it
Good quality very comfy
Great quality, as pads built in which can be removed
Good quality
They are incredibly soft and stretchy
The fabric is soft
Soft and comfortable
Return
4.8% Return rate 89% Fixable by listing
came up bigger than expected
not a great fit
Runs small
Not very well made and unsupportive
Poor quality
Very bad quality product though cheap
The material felt cheap
Bad materials, hard unpleasant fabric
First, the material is in the way when feeding a baby, second, its just too tight which is a no no while breastfeeding
The strap broke after 2 wears, very disappointed and would like a refund
straps are a little too thin
Straps are very scratchy and uncomfortable
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Nursing Bras questions
Answered from the same tracked data.









