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Nursing Bras

Fail

Buyers convert on only 1.1% of searches, so Nursing Bras is a Fail.

Flapen Score
48
48 / 100
Ranks 1,186 of 2,461 Fashion niches · on the category median
Market size
£136K/yr720K searches / yr
90-day growth
-2.6%search demand this quarter
Competition
25%top-5 click share · 27 brands · 40 sellers

Flapen Score

Nursing Bras against its category

The dotted line is the Fashion average. Past it, Nursing Bras is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Nursing Bras market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Nursing Bras 720K times last year and spent an estimated £136K. The top 5 brands take 67% of clicks. Flapen scores it 48 out of 100, a Fail.

01 · Demand

1.1% of searches ended in a purchase last week.

Shoppers searched for this 720K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -2.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £136K a year.

Searches, last 12 months
720K
Growth, 90 days vs prior 90
-2.6%
Conversion, latest week
1.1%
Market size, estimated
£136Ka year
Peak month
January1.3× the quietest month
Top search term
nursing bras245K searches a year

02 · Price

A sale here is worth £17.16.

Listings sell for £17.16 on average, from £7.60 to £40.07. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At £17.16 that is £0 to £2K a year per listing.

Average price
£17.16inside the $15 to $100 sweet spot
Price range
£7.60–£40.07
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
4.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.8% of listings are out of stock. The average listing ranks #198 within Maternity. It carries 3,745 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
100%
Out of stock, average day
4.8%
Average rank
#198in Maternity
Average rating
4.33 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,745per listing
Listings tracked
85

04 · Newcomers

Amazon counts 1 of last year's 21 launches as successful.

21 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
21
Successful launches
1Amazon's first-year sales bar
Average brand age
50 months

Products

Top Nursing Bras products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 25% of clicks. An open shelf where new products get seen.

£0£3K£5K£8K£11K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

27 rising

Sellers

40

Top-5 brand share

67%

Top 20: 97%

Top-5 click share

25%

Top 20: 60%

Open market

29%

  • momcozy18%
  • HBselect18%
  • Astrélie15%
  • HOFISH10%
  • Vinfact7%
  • Lemef4%

Demand

Nursing Bras search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Nursing Bras search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • nursing bras245K/yr
  • maternity bras143K/yr
  • nursing bra87K/yr
  • maternity bra53K/yr
  • breastfeeding bra37K/yr
  • nursing bras breastfeeding26K/yr
  • pregnancy bra14K/yr
  • cotton nursing bra11K/yr
  • nursing17K/yr
  • breast feeding bras for women11K/yr

Reviews and returns

What reviews say buyers love and hate about Nursing Bras

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall13%−0.15

Not very well made and unsupportive

Poor quality

Very bad quality product though cheap

Size-Overall12%+0.23

came up bigger than expected

not a great fit

Runs small

Strap/String Quality10%−0.13

The strap broke after 2 wears, very disappointed and would like a refund

straps are a little too thin

Straps are very scratchy and uncomfortable

Comfort-Overall7%+1.93

Although comfortable and reasonably made this bra is not as advertised

Really uncomfortable

Uncomfortable nursing bra

Material Quality6%−0.11

The material felt cheap

Bad materials, hard unpleasant fabric

First, the material is in the way when feeding a baby, second, its just too tight which is a no no while breastfeeding

Love

Comfort-Overall28%+1.93

Very comfortable

Overall this is a nice looking bra which is both comfortable

comfy to wear

Size-Overall11%+0.23

the fit is comfortable right now

Great fit

The fit and support is also lovely

Value For Money8%+0.54

Worth every penny

Good for price

Well worth it

Quality-Overall6%−0.15

Good quality very comfy

Great quality, as pads built in which can be removed

Good quality

Soft Feel5%

They are incredibly soft and stretchy

The fabric is soft

Soft and comfortable

Return

4.8% Return rate 89% Fixable by listing

Size-Overall75%▇█▇▇▇▇

came up bigger than expected

not a great fit

Runs small

Chest Fit4%▅▆▇▄█▅
Quality-Overall3%█▃▄▄▇▃

Not very well made and unsupportive

Poor quality

Very bad quality product though cheap

Material Quality2%▁▂▄▇█▆

The material felt cheap

Bad materials, hard unpleasant fabric

First, the material is in the way when feeding a baby, second, its just too tight which is a no no while breastfeeding

Strap/String Quality2%▆█▇█▅▄

The strap broke after 2 wears, very disappointed and would like a refund

straps are a little too thin

Straps are very scratchy and uncomfortable

FAQ

Common Nursing Bras questions

Answered from the same tracked data.