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Nurse Gifts

Fail

Demand is soft, at -53.6% this quarter, so Nurse Gifts is a Fail.

Flapen Score
49
49 / 100
Top 45% of 2,461 Fashion niches · +1 vs the category median of 48
Market size
£104K/yr647K searches / yr
90-day growth
-53.6%search demand this quarter
Competition
27%top-5 click share · 65 brands · 84 sellers

Flapen Score

Nurse Gifts against its category

The dotted line is the Fashion average. Past it, Nurse Gifts is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Nurse Gifts market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Nurse Gifts 647K times last year and spent an estimated £104K. The top 5 brands take 30% of clicks. Demand peaks in Feb–Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

1.8% of searches ended in a purchase last week.

Shoppers searched for this 647K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -53.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £104K a year.

Searches, last 12 months
647K
Growth, 90 days vs prior 90
-53.6%
Conversion, latest week
1.8%
Market size, estimated
£104Ka year
Peak month
December3.0× the quietest month
Top search term
nurse85K searches a year

02 · Price

A sale here is worth £8.68.

Listings sell for £8.68 on average, from £3.22 to £23.90. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 0 to 100 of them. At £8.68 that is £0 to £868 a year per listing.

Average price
£8.68under the $15 to $100 sweet spot
Price range
£3.22–£23.90
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
0–100
Revenue per listing a year
£0–£868
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

90% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 7.8% of listings are out of stock. The average listing ranks #1,447 within Luggage & Travel Gear. It carries 697 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
99%
Out of stock, average day
7.8%
Average rank
#1,447in Luggage & Travel Gear
Average rating
4.53 starsAmazon United Kingdom average 4.36 stars
Average reviews
697per listing
Listings tracked
79

04 · Newcomers

Amazon counts 0 of last year's 29 launches as successful.

29 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
29
Successful launches
0Amazon's first-year sales bar
Average brand age
28 months

Products

Top Nurse Gifts products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 27% of clicks. An open shelf where new products get seen.

£0£2K£4K£6K£8K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

65 falling

Sellers

84

Top-5 brand share

30%

Top 20: 66%

Top-5 click share

27%

Top 20: 61%

Open market

67%

  • YardCard8%
  • Kits of Medicine7%
  • ETRONIK6%
  • Ouligay5%
  • SHXWELL4%
  • Nodlang4%

Demand

Nurse Gifts search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Feb, Dec · busiest ÷ quietest = 3.0×

Search terms

Top Nurse Gifts search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • nurse85K/yr
  • nurse gifts92K/yr
  • nurse accessories for work34K/yr
  • gifts for nurses27K/yr
  • student nurse essentials27K/yr
  • nurse gift18K/yr
  • nurse accessories29K/yr
  • nurse gifts for women20K/yr
  • student nurse gifts17K/yr
  • nurse essentials10K/yr

Reviews and returns

What reviews say buyers love and hate about Nurse Gifts

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall16%−0.03

smaller than expected

Its really large

the trousers are a bit long on me

Quality-Overall15%−0.05

the overall quality is a bit underwhelming compared to expectations

Poor quality

the quality is shocking

Durability10%−0.07

Broken

broke after second use

Broke on my first shift that I wore it

Strength6%−0.02

Not sturdy

Very fragile where it's attached to the keyring

The base becomes weak

Value For Money5%+0.83

Not worth the price if you ask me

Waste of money

Not worth it

Love

Quality-Overall17%−0.05

quality is good with them being of a comfortable size

Good quality present

Good quality

Value For Money11%+0.83

Great value

Great value

Good for price

Size-Overall8%−0.03

Good size

Fit perfectly and easy to put on

The bag is perfect size

Gifting Purpose5%+0.50

positive the whole gift set feels

Perfect for a gift

Great gift

Ease Of Use5%+0.19

Easy to use

Great and handy product

These are easy to get on and take off and are very comfortable to wear all day

Return

0.8% Return rate 67% Fixable by listing

Size-Overall48%█▆▄▇██

smaller than expected

Its really large

the trousers are a bit long on me

Quality-Overall8%▅▅▆█▂▄

the overall quality is a bit underwhelming compared to expectations

Poor quality

the quality is shocking

Material Quality7%▆▄▅▂█▅
Advertised Vs Actual Product6%▁▆█▄▄▃
Functionality-Overall6%▁█▇▄▆▅

FAQ

Common Nurse Gifts questions

Answered from the same tracked data.