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Numberblocks

Fail

The top 5 brands take 100% of clicks, so Numberblocks is a Fail.

Flapen Score
45
45 / 100
Ranks 1,513 of 2,461 Fashion niches · −3 vs the category median of 48
Market size
£763K/yr1.3M searches / yr
90-day growth
-25.0%search demand this quarter
Competition
63%top-5 click share · 2 brands · 58 sellers

Flapen Score

Numberblocks against its category

The dotted line is the Fashion average. Past it, Numberblocks is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Numberblocks market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Numberblocks 1.3M times last year and spent an estimated £763K. All 2 brands take every click. Demand peaks in Oct–Nov–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

3.0% of searches ended in a purchase last week.

Shoppers searched for this 1.3M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.0% of those searches ended in a purchase. Searches in the last 90 days moved -25.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £763K a year.

Searches, last 12 months
1.3M
Growth, 90 days vs prior 90
-25.0%
Conversion, latest week
3.0%
Market size, estimated
£763Ka year
Peak month
November3.5× the quietest month
Top search term
numberblocks817K searches a year

02 · Price

A sale here is worth £19.17.

Listings sell for £19.17 on average, from £8.63 to £80.94. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,500 to 2,000 of them. At £19.17 that is £29K to £38K a year per listing.

Average price
£19.17inside the $15 to $100 sweet spot
Price range
£8.63–£80.94
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
40K–50K
Units per listing a year
1,500–2,000
Revenue per listing a year
£29K–£38K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

86% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 1.9% of listings are out of stock. The average listing ranks #132 within Boys. It carries 826 reviews at 4.69 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
90%
Out of stock, average day
1.9%
Average rank
#132in Boys
Average rating
4.69 starsAmazon United Kingdom average 4.36 stars
Average reviews
826per listing
Listings tracked
21

04 · Newcomers

Amazon counts 2 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
36 months

Products

Top Numberblocks products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.

£0£38K£76K£114K£153K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 falling

Sellers

58

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

63%

Top 20: 99%

Open market

0%

  • Learning Resources61%
  • Numberblocks39%
  • Open — no brand owns it (0%)

Demand

Numberblocks search demand

Weekly searches over the year, seasonality beneath. Pick a range.

70K50KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.5×

Search terms

Top Numberblocks search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • numberblocks817K/yr
  • number blocks235K/yr
  • numberblocks toys98K/yr
  • numberblocks 31-4021K/yr
  • number blocks toys for kids49K/yr
  • number blocks toys19K/yr
  • numberblocks 15 and 164K/yr
  • number block8K/yr
  • numberblocks figures7K/yr
  • number blocks 31-40 cubes3K/yr

Reviews and returns

What reviews say buyers love and hate about Numberblocks

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money33%−0.03

a little over priced

Too expensive

A little pricey

Durability13%−0.08

Breaks easily

Broken on the first day

Its broken

Assembly/Installation6%−0.02

Falls apart too easily when little hands are trying to assemble it

unfortunately we were 10 red blocks short to build 100

Quality-Overall4%+0.85

I would expect much better quality control to ensure all pieces are actually included

Poor quality

Adhesion/Stickiness4%−0.02

however the stickers have fallen off after 1 day of use

Love

Quality-Overall23%+0.85

Awesome quality

Very well made

Great quality and accessories

Fun/Entertainment Experience19%+1.39

Fun game

Interactive and engaging

Fun for kids

Educational-Overall15%+0.99

Very educational

Great for fun learning

Great learning tool

Value For Money8%−0.03

Good value for money

Good value for money

my kids love them a good price to well worth it

Collectibles5%+0.31

Great blocks

Number blocks ⭐️ Excellent learning toy my grandson loves this ⭐️⭐️⭐️⭐️

is absolutely delighted with the number blocks

Return

0.8% Return rate 22% Fixable by listing

Defective Material/Parts15%▄▅██▆▆

Poor quality, parts missing, payed for new, the box was opened and used

parts that can fall off

Size-Overall13%▃▇▄▄█▆
Gifting Purpose13%▄▇█▇█▆
Value For Money9%▅█▄▃▂█

a little over priced

Too expensive

A little pricey

Functionality-Overall7%█▁▄▃▂▁

FAQ

Common Numberblocks questions

Answered from the same tracked data.