Numberblocks
FailThe top 5 brands take 100% of clicks, so Numberblocks is a Fail.
- Flapen Score
- 45 / 100Ranks 1,513 of 2,461 Fashion niches · −3 vs the category median of 4845
- Market size
- £763K/yr1.3M searches / yr
- 90-day growth
- -25.0%search demand this quarter
- Competition
- 63%top-5 click share · 2 brands · 58 sellers
Flapen Score
Numberblocks against its category
The dotted line is the Fashion average. Past it, Numberblocks is stronger. Inside it, weaker.
Market
The Numberblocks market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Numberblocks 1.3M times last year and spent an estimated £763K. All 2 brands take every click. Demand peaks in Oct–Nov–Dec. Flapen scores it 45 out of 100, a Fail.
01 · Demand
3.0% of searches ended in a purchase last week.
Shoppers searched for this 1.3M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.0% of those searches ended in a purchase. Searches in the last 90 days moved -25.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £763K a year.
- Searches, last 12 months
- 1.3M
- Growth, 90 days vs prior 90
- -25.0%
- Conversion, latest week
- 3.0%
- Market size, estimated
- £763Ka year
- Peak month
- November3.5× the quietest month
- Top search term
- numberblocks817K searches a year
02 · Price
A sale here is worth £19.17.
Listings sell for £19.17 on average, from £8.63 to £80.94. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,500 to 2,000 of them. At £19.17 that is £29K to £38K a year per listing.
- Average price
- £19.17inside the $15 to $100 sweet spot
- Price range
- £8.63–£80.94
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 40K–50K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- £29K–£38K
- Returns
- 0.8%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
86% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 1.9% of listings are out of stock. The average listing ranks #132 within Boys. It carries 826 reviews at 4.69 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 86%
- Prime listings
- 90%
- Out of stock, average day
- 1.9%
- Average rank
- #132in Boys
- Average rating
- 4.69 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 826per listing
- Listings tracked
- 21
04 · Newcomers
Amazon counts 2 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 36 months
Products
Top Numberblocks products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Learning Resources Numberblocks 1-10 MathLink Cubes Activity Set Ages 3+
- Price
- £19.09
- Rating
- 4.7/5
- Reviews
- 7,774
- Age
- 5y ago

Numberblocks Boys Long Cotton Pyjama Set (5-6 Years) Blue
- Price
- £10.15
- Rating
- 4.7/5
- Reviews
- 183
- Age
- 3y ago

Numberblocks Boys Short Pyjamas Pjs Ages 3 to 7 Years Old (5_years) Blue
- Price
- £8.63
- Rating
- 4.8/5
- Reviews
- 172
- Age
- 5y ago

Learning Resources Numberblocks Friends One To Five Figures Ages 3+
- Price
- £11.51
- Rating
- 4.7/5
- Reviews
- 1,378
- Age
- 3y ago

Learning Resources Numberblocks 31-40 MathLink Cubes Activity Set Ages 3+
- Price
- £80.94
- Rating
- 4.2/5
- Reviews
- 145
- Age
- 11mo ago
Trending
90-day click momentum
Numberblocks Boys Short Pyjamas Pjs Ages 3 to 7 Years Old (5_years) Blue
- Price
- £8.63
- Rating
- 4.8/5
- Reviews
- 172
- Age
- 5y ago

Numberblocks Boys Pyjamas Pjs Set Ages 3 to 8 Years Old (4-5 Years) Blue
- Price
- £12.13
- Rating
- 4.7/5
- Reviews
- 427
- Age
- 4y ago

Numberblocks Boys Long Cotton Pyjama Set (5-6 Years) Blue
- Price
- £10.15
- Rating
- 4.7/5
- Reviews
- 183
- Age
- 3y ago

Numberblocks Boys T-Shirts Pack of 3 Multipack 3PK Summer T-Shirt Tops for Boys (3-4 Years) Multicoloured
- Price
- £14.01
- Rating
- 4.7/5
- Reviews
- 63
- Age
- 2y ago

Numberblocks Backpack for boys girls and kids School bag/Day bag
- Price
- £12.80
- Rating
- 4.9/5
- Reviews
- 31
- Age
- 9mo ago
Newest
by launch date
Numberblocks Backpack for boys girls and kids School bag/Day bag
- Price
- £12.80
- Rating
- 4.9/5
- Reviews
- 31
- Age
- 9mo ago

Learning Resources Numberblocks 31-40 MathLink Cubes Activity Set Ages 3+
- Price
- £80.94
- Rating
- 4.2/5
- Reviews
- 145
- Age
- 11mo ago

Learning Resources Numberblocks Add It Up Mini Market Ages 3+
- Price
- £12.63
- Rating
- 4.9/5
- Reviews
- 97
- Age
- 1y ago

Learning Resources Numberblocks Thirteen And Fourteen Figures Ages 3+
- Price
- £12.99
- Rating
- 4.8/5
- Reviews
- 194
- Age
- 1y ago

Learning Resources Numberblocks One To Five Sensory Bottles Ages 3+
- Price
- £19.32
- Rating
- 4.8/5
- Reviews
- 237
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.
Brands
2 falling
Sellers
58
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
63%
Top 20: 99%
Open market
0%
- Learning Resources61%
- Numberblocks39%
- Open — no brand owns it (0%)
Demand
Numberblocks search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.5×
Search terms
Top Numberblocks search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- numberblocks817K/yr
- number blocks235K/yr
- numberblocks toys98K/yr
- numberblocks 31-4021K/yr
- number blocks toys for kids49K/yr
- number blocks toys19K/yr
- numberblocks 15 and 164K/yr
- number block8K/yr
- numberblocks figures7K/yr
- number blocks 31-40 cubes3K/yr
Reviews and returns
What reviews say buyers love and hate about Numberblocks
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
a little over priced
Too expensive
A little pricey
Breaks easily
Broken on the first day
Its broken
Falls apart too easily when little hands are trying to assemble it
unfortunately we were 10 red blocks short to build 100
I would expect much better quality control to ensure all pieces are actually included
Poor quality
however the stickers have fallen off after 1 day of use
Love
Awesome quality
Very well made
Great quality and accessories
Fun game
Interactive and engaging
Fun for kids
Very educational
Great for fun learning
Great learning tool
Good value for money
Good value for money
my kids love them a good price to well worth it
Great blocks
Number blocks ⭐️ Excellent learning toy my grandson loves this ⭐️⭐️⭐️⭐️
is absolutely delighted with the number blocks
Return
0.8% Return rate 22% Fixable by listing
Poor quality, parts missing, payed for new, the box was opened and used
parts that can fall off
a little over priced
Too expensive
A little pricey
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Numberblocks questions
Answered from the same tracked data.









