How competitive is the Numberblocks niche on Amazon United Kingdom?

2 brands and 58 sellers compete in Numberblocks on Amazon United Kingdom. The top 5 Numberblocks products take 63% of clicks and its top 5 brands hold 100% of demand.

What do buyers complain about in Numberblocks?

Numberblocks buyers on Amazon United Kingdom complain most about Value For Money, Durability, Assembly/Installation, the themes mined from the niche's reviews. Its return rate is 0.8%.

What does it cost to enter the Numberblocks niche?

Numberblocks sells for £19.17 on average on Amazon United Kingdom, inside our $15–$100 sweet spot. Listings span £8.63–£80.94. The average incumbent carries 826 reviews — the moat a new listing must climb.

Numberblocks

brand-locked demand (top 5 brands take 100% of clicks) — Numberblocks doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Numberblocks profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Numberblocks is a £763K/yr Amazon United Kingdom market (1.3M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 45/100.

Numberblocks: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -25.0% over the last 90 days and 3.0% of searches end in a purchase.

£763K

revenue / yr

Units sold / yr50K

Search volume / yr-25.0%1.3M

Conversion rate3.0%

Avg price£19.17

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers2 · 58

Top-5 product click share63%

Open market0%

Avg brand age36 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 21 products

Top Numberblocks products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Learning Resources Numberblocks 1-10 MathLink Cubes Activity Set Ages 3+

Price: £19.09
Rating: 4.7/5
Reviews: 7,774
Age: 5y ago

Numberblocks Boys Long Cotton Pyjama Set (5-6 Years) Blue

Price: £10.15
Rating: 4.7/5
Reviews: 183
Age: 3y ago

Numberblocks Boys Short Pyjamas Pjs Ages 3 to 7 Years Old (5_years) Blue

Price: £8.63
Rating: 4.8/5
Reviews: 172
Age: 5y ago

Learning Resources Numberblocks Friends One To Five Figures Ages 3+

Price: £11.51
Rating: 4.7/5
Reviews: 1,378
Age: 3y ago

Learning Resources Numberblocks 31-40 MathLink Cubes Activity Set Ages 3+

Price: £80.94
Rating: 4.2/5
Reviews: 145
Age: 11mo ago

Newest

by launch date

Numberblocks Backpack for boys girls and kids School bag/Day bag

Price: £12.80
Rating: 4.9/5
Reviews: 31
Age: 9mo ago

Learning Resources Numberblocks 31-40 MathLink Cubes Activity Set Ages 3+

Price: £80.94
Rating: 4.2/5
Reviews: 145
Age: 11mo ago

Learning Resources Numberblocks Add It Up Mini Market Ages 3+

Price: £12.63
Rating: 4.9/5
Reviews: 97
Age: 1y ago

Learning Resources Numberblocks Thirteen And Fourteen Figures Ages 3+

Price: £12.99
Rating: 4.8/5
Reviews: 194
Age: 1y ago

Learning Resources Numberblocks One To Five Sensory Bottles Ages 3+

Price: £19.32
Rating: 4.8/5
Reviews: 237
Age: 1y ago

Competition: brands, sellers & click share

The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

63%

Top 20: 99%

Open market

Learning Resources61%
Numberblocks39%
Open — no brand owns it (0%)

Numberblocks demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume1.3MCVR3.0%Products21Brands2Top 5 Brands100%OOS Rate1.9%Rating4.7★Reviews826Avg BSR#132

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.5×

Top Numberblocks search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

numberblocks817K/yr -26.5%1.9% conv.
number blocks235K/yr -31.9%2.1% conv.
numberblocks toys98K/yr -26.6%1.9% conv.
numberblocks 31-4021K/yr +22.8%0.5% conv.
number blocks toys for kids49K/yr -18.8%2.7% conv.
number blocks toys19K/yr -35.0%2.2% conv.
numberblocks 15 and 164K/yr +92.1%0.1% conv.
number block8K/yr -20.3%1.0% conv.
numberblocks figures7K/yr +26.6%2.1% conv.
number blocks 31-40 cubes3K/yr +48.1%0.5% conv.

What reviews say buyers love and hate about Numberblocks

What buyers mention most, as a share of all reviews.

What buyers love

85% of reviews

Quality-Overall23%

“Awesome quality”

Fun/Entertainment Experience19%

“Fun game”

Educational-Overall15%

“Very educational”

Value For Money8%

“Good value for money”

Collectibles5%

“Great blocks”

What buyers complain about

71% of reviews

Value For Money33%

“a little over priced”

Durability13%

“Breaks easily”

Assembly/Installation6%

“Falls apart too easily when little hands are trying to assemble it”

Quality-Overall4%

“I would expect much better quality control to ensure all pieces are actually included”

Adhesion/Stickiness4%

“however the stickers have fallen off after 1 day of use”

Numberblocks return rate & reasons

Why buyers send it back, as a share of all return requests.

0.8%

Return rate

22%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Defective Material/Parts

15%

2Size-Overall

13%

3Gifting Purpose

13%

4Value For Money

5Functionality-Overall

Common Numberblocks questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Numberblocks 45/100 on Amazon United Kingdom — Skip it. The niche generates £763K/yr across 21 tracked products. 2 of 2 products launched in the last 360 days are still selling. Search demand moved -25.0% over the last 90 days.