numberblocks
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Price range
Great£8.63–£80.94cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great£19.17avg listing price — sweet spot $15–$100
Market size
Good£763K£763K/yr · 1.3M searches
Review moat
Good825.67avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-25.0%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, numberblocks is a £763K/yr Amazon United Kingdom market (1.3M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 45/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
numberblocks market data
- Units sold / yr
- 40K–50K
- avg 1,500–2,000/product
- Revenue / yr
- £767K–£959K
- units × avg price
- Conversion rate
- 3.0%
- Avg BSR
- #132
- Page quality
- 0%
- Prime
- 90%
- Sponsored
- 86%
- Out of stock
- 1.9%
- Avg brand age
- 36 months
- Avg seller age
- 183 days
Competition & brand share
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.Brands
2 falling
Sellers
58
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
63%
Top 20: 99%
Open market
0%
- Learning Resources61%
- Numberblocks39%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -25.0% search growth over the last 90 days.Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.5×
Top numberblocks search terms
- numberblocks817K/yr
- number blocks235K/yr
- numberblocks toys98K/yr
- numberblocks 31-4021K/yr
- number blocks toys for kids49K/yr
- number blocks toys19K/yr
- numberblocks 15 and 164K/yr
- number block8K/yr
- numberblocks figures7K/yr
- number blocks 31-40 cubes3K/yr
Top numberblocks products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 21 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Learning Resources Numberblocks 1-10 MathLink Cubes Activity Set Ages 3+
Learning Resources£19.094.7★7,774 rev
Numberblocks Boys Long Cotton Pyjama Set (5-6 Years) Blue
Numberblocks£10.154.7★183 rev
Numberblocks Boys Short Pyjamas Pjs Ages 3 to 7 Years Old (5_years) Blue
Numberblocks£8.634.8★172 rev
Learning Resources Numberblocks Friends One To Five Figures Ages 3+
Learning Resources£11.514.7★1,378 rev
Learning Resources Numberblocks 31-40 MathLink Cubes Activity Set Ages 3+
Learning Resources£80.944.2★145 rev
Newest
by launch date
Numberblocks Backpack for boys girls and kids School bag/Day bag
Numberblocks£12.8031 rev
Learning Resources Numberblocks 31-40 MathLink Cubes Activity Set Ages 3+
Learning Resources£80.94145 rev
Learning Resources Numberblocks Add It Up Mini Market Ages 3+
Learning Resources£12.6397 rev
Learning Resources Numberblocks Thirteen And Fourteen Figures Ages 3+
Learning Resources£12.99194 rev
Learning Resources Numberblocks One To Five Sensory Bottles Ages 3+
Learning Resources£19.32237 rev
Trending
90-day click momentumNumberblocks Boys Short Pyjamas Pjs Ages 3 to 7 Years Old (5_years) Blue
Numberblocks£8.634.8★
Numberblocks Boys Pyjamas Pjs Set Ages 3 to 8 Years Old (4-5 Years) Blue
Numberblocks£12.134.7★
Numberblocks Boys Long Cotton Pyjama Set (5-6 Years) Blue
Numberblocks£10.154.7★
Numberblocks Boys T-Shirts Pack of 3 Multipack 3PK Summer T-Shirt Tops for Boys (3-4 Years) Multicoloured
Numberblocks£14.014.7★
Numberblocks Backpack for boys girls and kids School bag/Day bag
Numberblocks£12.804.9★
What buyers say about numberblocks
What buyers praise and complain about, mined from review topics.What buyers love
“Awesome quality”
“Fun game”
“Very educational”
“Good value for money”
“Great blocks”
“Great fit”
“Easy to use”
“Brought as a gift and went down well with the child and parent”
“As advertised”
“Bright and colourful”
What buyers complain about
“a little over priced”
“Breaks easily”
“Falls apart too easily when little hands are trying to assemble it”
“I would expect much better quality control to ensure all pieces are actually included”
“however the stickers have fallen off after 1 day of use”
“When putting equal amounts of number blocks on each side scale wasnt balanced”
“Poor quality, parts missing, payed for new, the box was opened and used”
“Need more connecting block - very weak”
“I think the design could have been improved slightly”
“Just one little fault is the flat counters that clip onto the blocks colour are not correct to the original characters”
Top return reasons
Common questions
- Is numberblocks profitable to sell on Amazon United Kingdom?
- The niche generates £763K/yr across 21 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -25.0%. Flapen's verdict: Skip it (45/100).
- How competitive is the numberblocks niche?
- 2 brands and 58 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in numberblocks?
- Top complaints mined from reviews: Value For Money, Durability, Assembly/Installation. The return rate is 0.8%.
- When does demand for numberblocks peak?
- Demand peaks in Oct–Nov–Dec; the busiest month runs 3.5× the quietest.
- What does it cost to enter the numberblocks niche?
- Listings span £8.63–£80.94; the average listing price is £19.17 (sweet spot $15–$100). The average incumbent carries 826 reviews — the moat a new listing must climb.