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Numberblocks

Fail

The top 5 brands take 100% of clicks, so Numberblocks is a Fail.

Flapen Score
45
45 / 100
Ranks 1,513 of 2,461 Fashion niches · −3 vs the category median of 48
Market size
£763K/yr1.3M searches / yr
90-day growth
-25.0%search demand this quarter
Competition
63%top-5 click share · 2 brands · 58 sellers

Flapen Score

Numberblocks against its category

The dotted line is the Fashion average. Past it, Numberblocks is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Numberblocks market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Numberblocks 1.3M times last year and spent an estimated £763K. All 2 brands take every click. Demand peaks in Oct–Nov–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 3.0% of those searches ended in a purchase.

Shoppers searched for this 1.3M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.0% of those searches ended in a purchase. Searches in the last 90 days moved -25.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £763K a year.

Searches, last 12 months
1.3M
Growth, 90 days vs prior 90
-25.0%
Conversion, latest week
3.0%
Market size, estimated
£763Ka year
Peak month
November3.5× the quietest month
Top search term
numberblocks817K searches a year

02 · Price

A sale here is worth £19.17.

Listings sell for £19.17 on average, from £8.63 to £80.94. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,500 to 2,000 of them. At £19.17 that is £29K to £38K a year per listing.

Average price
£19.17inside the $15 to $100 sweet spot
Price range
£8.63–£80.94
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
40K–50K
Units per listing a year
1,500–2,000
Revenue per listing a year
£29K–£38K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

86% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 1.9% of listings are out of stock. The average listing ranks #132 within Boys. It carries 826 reviews at 4.69 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
90%
Out of stock, average day
1.9%
Average rank
#132in Boys
Average rating
4.69 starsAmazon United Kingdom average 4.36 stars
Average reviews
826per listing
Listings tracked
21

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
36 months

Products

Top Numberblocks products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 63% of clicks. Leaders hold, but buyers still shop past them.

£0£38K£76K£114K£153K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 falling

Sellers

58

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

63%

Top 20: 99%

Open market

0%

  • Learning Resources61%
  • Numberblocks39%
  • Open — no brand owns it (0%)

Demand

Numberblocks search demand

Weekly searches over the year, seasonality beneath. Pick a range.

70K50KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.5×

Search terms

Top Numberblocks search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • numberblocks817K/yr
  • number blocks235K/yr
  • numberblocks toys98K/yr
  • numberblocks 31-4021K/yr
  • number blocks toys for kids49K/yr
  • number blocks toys19K/yr
  • numberblocks 15 and 164K/yr
  • number block8K/yr
  • numberblocks figures7K/yr
  • number blocks 31-40 cubes3K/yr

Reviews and returns

What reviews say buyers love and hate about Numberblocks

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Quality-Overall”
33%of negative reviews mention “Value For Money”
0.8%of orders come back
“a little over priced”
A buyer, on “Value For Money”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Numberblocks questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data