Novelty

Shoppers searched for this 206K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -6.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £27K a year.

Searches, last 12 months

206K

Growth, 90 days vs prior 90

-6.1%

Conversion, latest week

1.4%

Market size, estimated

£27Ka year

Peak month

December23.4× the quietest month

Top search term

novelty gifts185K searches a year

Listings sell for £9.19 on average, from £1.71 to £22.48. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £9.19 that is £0 to £919 a year per listing.

Average price

£9.19under the $15 to $100 sweet spot

Price range

£1.71–£22.48

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

4K–5K

Units per listing a year

0–100

Revenue per listing a year

£0–£919

Returns

0.4%of orders · Amazon United Kingdom median 0.6%

78% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 5.6% of listings are out of stock. The average listing ranks #489 within Novelty & Special Use Clothing. It carries 2,598 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings

78%

Prime listings

96%

Out of stock, average day

5.6%

Average rank

#489in Novelty & Special Use Clothing

Average rating

4.55 starsAmazon United Kingdom average 4.36 stars

Average reviews

2,598per listing

Listings tracked

49

13 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months

13

Successful launches

0Amazon's first-year sales bar

Average brand age

37 months