Novelty

Shoppers searched for this 206K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -6.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £27K a year.

Searches, last 12 months

206K

Growth, 90 days vs prior 90

-6.1%

Conversion, latest week

1.4%

Market size, estimated

£27Ka year

Peak month

December23.4× the quietest month

Top search term

novelty gifts185K searches a year

Listings sell for £9.19 on average, from £1.71 to £22.48. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £9.19 that is £0 to £919 a year per listing.

Average price

£9.19under the $15 to $100 sweet spot

Price range

£1.71–£22.48

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

4K–5K

Units per listing a year

0–100

Revenue per listing a year

£0–£919

Returns

0.4%of orders · Amazon United Kingdom median 0.6%

78% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 5.6% of listings are out of stock. The average listing ranks #489 within Novelty & Special Use Clothing. It carries 2,598 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings

78%

Prime listings

96%

Out of stock, average day

5.6%

Average rank

#489in Novelty & Special Use Clothing

Average rating

4.55 starsAmazon United Kingdom average 4.36 stars

Average reviews

2,598per listing

Listings tracked

49

13 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months

13

Successful launches

0Amazon's first-year sales bar

Average brand age

37 months