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north face jacket men

Skip it

Weak search conversion (0.2%) — this niche doesn't clear our bar today.

Market size 25Growth 6Conversion 2Competition 97Returns 23Price range 55Avg price 95Brand share 95Review moat 46Quality gap 76

Competition

Incredible11%

top-5 click share — an open shelf

Brand share

Incredible39%

top-5 brand share — no brand owns this niche

Avg price

Incredible£29.43

avg listing price — sweet spot $15–$100

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Price range

Good£8.32–£161.74

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Okay1,876.16

avg incumbent reviews — the moat a new listing must climb

Market size

Okay£102K

£102K/yr · 1.8M searches

Returns

Bad5.7%

return rate — above 5% kills the launch gate

Growth

Bad-37.5%

90-day search growth — must beat 0% to launch

Conversion

Bad0.2%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon United Kingdom niche tracking, north face jacket men is a £102K/yr Amazon United Kingdom market (1.8M searches/yr). The top 5 brands hold 39% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 49/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

north face jacket men market data

Units sold / yr
4K–5K
avg 0–100/product
Revenue / yr
£118K–£147K
units × avg price
Conversion rate
0.2%
Avg BSR
#66
Page quality
0%
Prime
87%
Sponsored
84%
Out of stock
5.4%
Avg brand age
53 months
Avg seller age
174 days

Competition & brand share

Clicks spread well past the top 5 (11% combined) — an open shelf where new products get seen.

Brands

51 falling

Sellers

160

Top-5 brand share

39%

Top 20: 82%

Top-5 click share

11%

Top 20: 27%

Open market

59%

  • 33,000ft12%
  • TACVASEN9%
  • YSENTO6%
  • KEFITEVD5%
  • The North Face5%
  • SAVKOOV4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -37.5% search growth over the last 90 days.
100K60KSpike '24Black Friday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 6.6×

Top north face jacket men search terms

  • mens summer jackets62K/yr
  • fleece jacket mens245K/yr
  • summer jackets for men uk47K/yr
  • bomber jacket men148K/yr
  • mens jackets smart casual143K/yr
  • north face jacket men316K/yr
  • winter jacket men106K/yr
  • summer jacket21K/yr
  • bomber jacket56K/yr
  • mens summer jacket19K/yr
All search terms

Top north face jacket men products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%1%£1K2%£2K3%£3K4%£4K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about north face jacket men

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall21%

“not too tight”

Quality-Overall19%

“Good Quality”

Value For Money11%

“Good price”

Warmth8%

“it feels warm”

Weight Light6%

“Good value lightweight jacket”

Comfort-Overall5%

“Looks great, very comfortable, sizing accurate”

Pockets/Compartments2%

“Plenty of pockets”

Material Quality2%

“Quality garment with nice to touch fabric”

Color2%

“Colour”

Shape/Style2%

“Cool looking style”

What buyers complain about

Size-Overall27%

“size is too small”

Quality-Overall8%

“Ski jacket very poorly made”

Zipper Quality8%

“Zip fastens on the wrong side”

Color5%

“but dont expect black as I would say more navy blue”

Value For Money5%

“this is pretty average value for money for an unbranded budget summer jacket”

Material Quality3%

“Made out of 100% polyester this is a cheap feeling”

Pockets/Compartments2%

“only thing letting it down is the stiching which is coming loose around the pockets”

Shape/Style2%

“The styling is pretty dull”

Gifting Purpose2%

“Faulty Christmas Present”

Wrinkles2%

“package was shocking just crushed in a ball was hours trying to get the creases out the jacket”

Top return reasons

Size-Overall63%
Quality-Overall5%
Color4%
Material Quality4%
Advertised Vs Actual Product4%
Thin3%
Sleeve Fit2%
Shape/Style2%
Zipper Quality2%
Length2%

Common questions

Is north face jacket men profitable to sell on Amazon United Kingdom?
The niche generates £102K/yr across 224 tracked products. 0 of 33 products launched in the last 360 days are still selling. 90-day search growth is -37.5%. Flapen's verdict: Skip it (49/100).
How competitive is the north face jacket men niche?
51 brands and 160 sellers compete. The top 5 products take 11% of clicks and top 5 brands hold 39% of demand.
What do buyers complain about in north face jacket men?
Top complaints mined from reviews: Size-Overall, Quality-Overall, Zipper Quality. The return rate is 5.7% — above our launch gate.
When does demand for north face jacket men peak?
Demand peaks in Oct–Nov–Dec; the busiest month runs 6.6× the quietest.
What does it cost to enter the north face jacket men niche?
Listings span £8.32–£161.74; the average listing price is £29.43 (sweet spot $15–$100). The average incumbent carries 1,876 reviews — the moat a new listing must climb.