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North Face Jacket Men

Fail

Buyers convert on only 0.2% of searches, so North Face Jacket Men is a Fail.

Flapen Score
49
49 / 100
Top 45% of 2,461 Fashion niches · +1 vs the category median of 48
Market size
£102K/yr1.8M searches / yr
90-day growth
-37.5%search demand this quarter
Competition
11%top-5 click share · 51 brands · 160 sellers

Flapen Score

North Face Jacket Men against its category

The dotted line is the Fashion average. Past it, North Face Jacket Men is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The North Face Jacket Men market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for North Face Jacket Men 1.8M times last year and spent an estimated £102K. The top 5 brands take 39% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 0.2% of those searches ended in a purchase.

Shoppers searched for this 1.8M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved -37.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £102K a year.

Searches, last 12 months
1.8M
Growth, 90 days vs prior 90
-37.5%
Conversion, latest week
0.2%
Market size, estimated
£102Ka year
Peak month
October6.6× the quietest month
Top search term
mens summer jackets62K searches a year

02 · Price

A sale here is worth £29.43.

Listings sell for £29.43 on average, from £8.32 to £161.74. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £29.43 that is £0 to £3K a year per listing.

Average price
£29.43inside the $15 to $100 sweet spot
Price range
£8.32–£161.74
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
£0–£3K
Returns
5.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

84% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 5.4% of listings are out of stock. The average listing ranks #66 within Coats, Jackets & Gilets. It carries 1,876 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
87%
Out of stock, average day
5.4%
Average rank
#66in Coats, Jackets & Gilets
Average rating
4.29 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,876per listing
Listings tracked
224

04 · Newcomers

0 of last year's 33 launches cleared the first-year sales bar.

33 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
33
Successful launches
0Amazon's first-year sales bar
Average brand age
53 months

Products

Top North Face Jacket Men products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 11% of clicks, no more. An open shelf where new products get seen.

£0£1K£2K£3K£4K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

51 falling

Sellers

160

Est. top-5 brand share

39%

Top 20: 82%

Est. top-5 click share

11%

Top 20: 27%

Open market

59%

  • 33,000ft12%
  • TACVASEN9%
  • YSENTO6%
  • KEFITEVD5%
  • The North Face5%
  • SAVKOOV4%

Demand

North Face Jacket Men search demand

Weekly searches over the year, seasonality beneath. Pick a range.

100K60KSpike '24Black Friday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 6.6×

Search terms

Top North Face Jacket Men search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • mens summer jackets62K/yr
  • fleece jacket mens245K/yr
  • summer jackets for men uk47K/yr
  • bomber jacket men148K/yr
  • mens jackets smart casual143K/yr
  • north face jacket men316K/yr
  • winter jacket men106K/yr
  • summer jacket21K/yr
  • bomber jacket56K/yr
  • mens summer jacket19K/yr

Reviews and returns

What reviews say buyers love and hate about North Face Jacket Men

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Size-Overall”
27%of negative reviews mention “Size-Overall”
5.7%of orders come back
“size is too small”
A buyer, on “Size-Overall”27% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common North Face Jacket Men questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data