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North Face Jacket for Women

Fail

Demand is soft, at -59.7% this quarter, so North Face Jacket for Women is a Fail.

Flapen Score
37
37 / 100
Ranks 2,090 of 2,461 Fashion niches · −11 vs the category median of 48
Market size
£45K/yr224K searches / yr
90-day growth
-59.7%search demand this quarter
Competition
31%top-5 click share · 13 brands · 47 sellers

Flapen Score

North Face Jacket for Women against its category

The dotted line is the Fashion average. Past it, North Face Jacket for Women is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The North Face Jacket for Women market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for North Face Jacket for Women 224K times last year and spent an estimated £45K. The top 5 brands take 84% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 0.4% of those searches ended in a purchase.

Shoppers searched for this 224K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -59.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £45K a year.

Searches, last 12 months
224K
Growth, 90 days vs prior 90
-59.7%
Conversion, latest week
0.4%
Market size, estimated
£45Ka year
Peak month
December6.7× the quietest month
Top search term
north face jacket for women81K searches a year

02 · Price

A sale here is worth £51.52.

Listings sell for £51.52 on average, from £11.10 to £138.98. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At £51.52 that is £0 to £5K a year per listing.

Average price
£51.52inside the $15 to $100 sweet spot
Price range
£11.10–£138.98
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
£0–£5K
Returns
6.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

59% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 18.8% of listings are out of stock. The average listing ranks #538 within Sport Specific Clothing. It carries 613 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
59%
Prime listings
88%
Out of stock, average day
18.8%
Average rank
#538in Sport Specific Clothing
Average rating
4.47 starsAmazon United Kingdom average 4.36 stars
Average reviews
613per listing
Listings tracked
59

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
43 months

Products

Top North Face Jacket for Women products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 31% of clicks, no more. An open shelf where new products get seen.

£0£1K£3K£4K£5K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

13 rising

Sellers

47

Est. top-5 brand share

84%

Top 20: 100%

Est. top-5 click share

31%

Top 20: 66%

Open market

12%

  • The North Face61%
  • Berghaus8%
  • Helly Hansen5%
  • 33,000ft5%
  • Mammut4%
  • NORTH RIDGE4%
  • Open — no brand owns it (7 brands, 12%)

Demand

North Face Jacket for Women search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '25Prime Day '25Black Friday '25JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 6.7×

Search terms

Top North Face Jacket for Women search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • north face jacket for women81K/yr
  • north face women27K/yr
  • the north face women26K/yr
  • north face womens jacket10K/yr
  • north face waterproof jacket women5K/yr
  • north face womens6K/yr
  • north face jacket women10K/yr
  • womens north face jackets9K/yr
  • the north face jacket womens10K/yr
  • womens north face6K/yr

Reviews and returns

What reviews say buyers love and hate about North Face Jacket for Women

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Size-Overall”
39%of negative reviews mention “Size-Overall”
6.3%of orders come back
“The fitting is poor”
A buyer, on “Size-Overall”39% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common North Face Jacket for Women questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data