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North Face Fleeces for Men

Fail

Demand is soft, at -54.7% this quarter, so North Face Fleeces for Men is a Fail.

Flapen Score
39
39 / 100
Ranks 1,992 of 2,461 Fashion niches · −9 vs the category median of 48
Market size
£29K/yr99K searches / yr
90-day growth
-54.7%search demand this quarter
Competition
26%top-5 click share · 16 brands · 49 sellers

Flapen Score

North Face Fleeces for Men against its category

The dotted line is the Fashion average. Past it, North Face Fleeces for Men is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The North Face Fleeces for Men market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for North Face Fleeces for Men 99K times last year and spent an estimated £29K. The top 5 brands take 83% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 39 out of 100, a Fail.

01 · Demand

0.8% of searches ended in a purchase last week.

Shoppers searched for this 99K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -54.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £29K a year.

Searches, last 12 months
99K
Growth, 90 days vs prior 90
-54.7%
Conversion, latest week
0.8%
Market size, estimated
£29Ka year
Peak month
December9.4× the quietest month
Top search term
north face fleeces for men34K searches a year

02 · Price

A sale here is worth £35.98.

Listings sell for £35.98 on average, from £8.84 to £75.75. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At £35.98 that is £0 to £4K a year per listing.

Average price
£35.98inside the $15 to $100 sweet spot
Price range
£8.84–£75.75
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
£0–£4K
Returns
6.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

74% of listings pay for placement with sponsored ads. 71% ship with Prime. On an average day, 14.1% of listings are out of stock. The average listing ranks #339 within Jumpers, Cardigans & Sweatshirts. It carries 1,231 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
74%
Prime listings
71%
Out of stock, average day
14.1%
Average rank
#339in Jumpers, Cardigans & Sweatshirts
Average rating
4.42 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,231per listing
Listings tracked
72

04 · Newcomers

Amazon counts 0 of last year's 10 launches as successful.

10 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
10
Successful launches
0Amazon's first-year sales bar
Average brand age
52 months

Products

Top North Face Fleeces for Men products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 26% of clicks. An open shelf where new products get seen.

£0£572£1K£2K£2K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 rising

Sellers

49

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

26%

Top 20: 62%

Open market

14%

  • The North Face43%
  • Berghaus15%
  • Columbia11%
  • adidas7%
  • 33,000ft7%
  • Helly Hansen3%
  • Open — no brand owns it (10 brands, 14%)

Demand

North Face Fleeces for Men search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '25Black Friday '25MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 9.4×

Search terms

Top North Face Fleeces for Men search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • north face fleeces for men34K/yr
  • north face fleece24K/yr
  • mens north face fleece8K/yr
  • northface fleece for men7K/yr
  • the north face fleece mens5K/yr
  • the north face fleece5K/yr
  • north face mens fleece6K/yr
  • north face 1/4 zip fleece4K/yr
  • north face glacier fleece3K/yr
  • north face glacier 1/4 zip fleece3K/yr

Reviews and returns

What reviews say buyers love and hate about North Face Fleeces for Men

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall30%−0.18

Comes up a bit big

Tight clothing

sizes are not correct

Quality-Overall23%−0.07

Bad quality

Generally I consider the overall quality has been reduced in both design and quality

Poor

Shape/Style7%−0.07

Not very stylish

Thickness7%−0.06

Not as thick as previous Craghopper tops I have purchased in the past

Zipper Quality7%−0.07

Cheap zip

The zip broke on the first use

Love

Quality-Overall24%−0.07

Good product as expected

Very well made

Excellent quality

Warmth20%+2.18

Warm and lightweight

Its warm, very soft, fits as expected

Warm for a mid-weight fleece

Size-Overall13%−0.18

Excellent fit

fits as expected

Fits true to size

Value For Money10%+0.71

Great value

Good value

Great value

Comfort-Overall7%+0.58

comfortable

yet also comfortable enough for wearing around the house

It's so comfy I ended up buying another one for my wife in black

Return

6.0% Return rate 77% Fixable by listing

Size-Overall59%▆▇███▆

Comes up a bit big

Tight clothing

sizes are not correct

Quality-Overall6%▄▅▃▅▂█

Bad quality

Generally I consider the overall quality has been reduced in both design and quality

Poor

Color5%█▂▃▃▃▄
Thin4%█▄▃▁▂▄
Material Quality4%▁▄▃█▁▃

FAQ

Common North Face Fleeces for Men questions

Answered from the same tracked data.