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North Face Fleeces for Men

soft demand (-54.7% this quarter) — North Face Fleeces for Men doesn't clear our bar today.

Flapen Score

39
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Market size 7Growth 0Conversion 10Competition 89Returns 22Price range 88Avg price 95Brand share 36Review moat 57Quality gap 55
This niche Category average

Is North Face Fleeces for Men profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, North Face Fleeces for Men is a £29K/yr Amazon United Kingdom market (99K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 39/100.

North Face Fleeces for Men: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -54.7% over the last 90 days and 0.8% of searches end in a purchase.

£29K

revenue / yr

Units sold / yr500
Search volume / yr-54.7%99K
Conversion rate0.8%
Avg price£35.98

Who owns the niche?

The top 5 brands hold 83% of demand, so 17% of the market is open.

17%

open market share

Brands · sellers16 · 49
Top-5 product click share26%
Open market17%
Avg brand age52 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 72 products

Sponsored placement74%
New entrants (1y)10· 0 succeeded
Avg rating4.4★
Avg reviews1,231

Top North Face Fleeces for Men products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (26% combined) — an open shelf where new products get seen.

£0£572£1K£2K£2K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 rising

Sellers

49

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

26%

Top 20: 62%

Open market

14%

  • The North Face43%
  • Berghaus15%
  • Columbia11%
  • adidas7%
  • 33,000ft7%
  • Helly Hansen3%
  • Open — no brand owns it (10 brands, 14%)

North Face Fleeces for Men demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume99KCVR0.8%Products72Brands16Top 5 Brands83%OOS Rate14.1%Rating4.4★Reviews1,231Avg BSR#339
6K4KSpike '25Black Friday '25MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 9.4×

Top North Face Fleeces for Men search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • north face fleeces for men34K/yr
  • north face fleece24K/yr
  • mens north face fleece8K/yr
  • northface fleece for men7K/yr
  • the north face fleece mens5K/yr
  • the north face fleece5K/yr
  • north face mens fleece6K/yr
  • north face 1/4 zip fleece4K/yr
  • north face glacier fleece3K/yr
  • north face glacier 1/4 zip fleece3K/yr

What reviews say buyers love and hate about North Face Fleeces for Men

What buyers mention most, as a share of all reviews.

What buyers love

92% of reviews
Quality-Overall24%

Good product as expected

Warmth20%

Warm and lightweight

Size-Overall13%

Excellent fit

Value For Money10%

Great value

Comfort-Overall7%

comfortable

What buyers complain about

80% of reviews
Size-Overall30%

Comes up a bit big

Quality-Overall23%

Bad quality

Shape/Style7%

Not very stylish

Thickness7%

Not as thick as previous Craghopper tops I have purchased in the past

Zipper Quality7%

Cheap zip

North Face Fleeces for Men return rate & reasons

Why buyers send it back, as a share of all return requests.

6.0%

Return rate

77%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
59%
2Quality-Overall
6%
3Color
5%
4Thin
4%
5Material Quality
4%

Common North Face Fleeces for Men questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores North Face Fleeces for Men 39/100 on Amazon United Kingdom — Skip it. The niche generates £29K/yr across 72 tracked products. 0 of 10 products launched in the last 360 days are still selling. Search demand moved -54.7% over the last 90 days.
Search demand for North Face Fleeces for Men on Amazon United Kingdom peaks in Jan–Oct–Nov–Dec, where the busiest month runs 9.4× the quietest.