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North Face Fleeces for Men

Fail

Demand is soft, at -54.7% this quarter, so North Face Fleeces for Men is a Fail.

Flapen Score
39
39 / 100
Ranks 1,992 of 2,461 Fashion niches · −9 vs the category median of 48
Market size
£29K/yr99K searches / yr
90-day growth
-54.7%search demand this quarter
Competition
26%top-5 click share · 16 brands · 49 sellers

Flapen Score

North Face Fleeces for Men against its category

The dotted line is the Fashion average. Past it, North Face Fleeces for Men is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The North Face Fleeces for Men market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for North Face Fleeces for Men 99K times last year and spent an estimated £29K. The top 5 brands take 83% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 0.8% of those searches ended in a purchase.

Shoppers searched for this 99K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -54.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £29K a year.

Searches, last 12 months
99K
Growth, 90 days vs prior 90
-54.7%
Conversion, latest week
0.8%
Market size, estimated
£29Ka year
Peak month
December9.4× the quietest month
Top search term
north face fleeces for men34K searches a year

02 · Price

A sale here is worth £35.98.

Listings sell for £35.98 on average, from £8.84 to £75.75. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At £35.98 that is £0 to £4K a year per listing.

Average price
£35.98inside the $15 to $100 sweet spot
Price range
£8.84–£75.75
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
£0–£4K
Returns
6.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

74% of listings pay for placement with sponsored ads. 71% ship with Prime. On an average day, 14.1% of listings are out of stock. The average listing ranks #339 within Jumpers, Cardigans & Sweatshirts. It carries 1,231 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
74%
Prime listings
71%
Out of stock, average day
14.1%
Average rank
#339in Jumpers, Cardigans & Sweatshirts
Average rating
4.42 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,231per listing
Listings tracked
72

04 · Newcomers

0 of last year's 10 launches cleared the first-year sales bar.

10 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
10
Successful launches
0Amazon's first-year sales bar
Average brand age
52 months

Products

Top North Face Fleeces for Men products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 26% of clicks, no more. An open shelf where new products get seen.

£0£572£1K£2K£2K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 rising

Sellers

49

Est. top-5 brand share

83%

Top 20: 100%

Est. top-5 click share

26%

Top 20: 62%

Open market

14%

  • The North Face43%
  • Berghaus15%
  • Columbia11%
  • adidas7%
  • 33,000ft7%
  • Helly Hansen3%
  • Open — no brand owns it (10 brands, 14%)

Demand

North Face Fleeces for Men search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '25Black Friday '25MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 9.4×

Search terms

Top North Face Fleeces for Men search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • north face fleeces for men34K/yr
  • north face fleece24K/yr
  • mens north face fleece8K/yr
  • northface fleece for men7K/yr
  • the north face fleece mens5K/yr
  • the north face fleece5K/yr
  • north face mens fleece6K/yr
  • north face 1/4 zip fleece4K/yr
  • north face glacier fleece3K/yr
  • north face glacier 1/4 zip fleece3K/yr

Reviews and returns

What reviews say buyers love and hate about North Face Fleeces for Men

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Quality-Overall”
30%of negative reviews mention “Size-Overall”
6.0%of orders come back
“Comes up a bit big”
A buyer, on “Size-Overall”30% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common North Face Fleeces for Men questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data