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North Face Beanie

Fail

Demand is soft, at -50.0% this quarter, so North Face Beanie is a Fail.

Flapen Score
41
41 / 100
Ranks 1,878 of 2,461 Fashion niches · −7 vs the category median of 48
Market size
£118K/yr329K searches / yr
90-day growth
-50.0%search demand this quarter
Competition
40%top-5 click share · 13 brands · 69 sellers

Flapen Score

North Face Beanie against its category

The dotted line is the Fashion average. Past it, North Face Beanie is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The North Face Beanie market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for North Face Beanie 329K times last year and spent an estimated £118K. The top 5 brands take 92% of clicks. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 2.0% of those searches ended in a purchase.

Shoppers searched for this 329K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved -50.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £118K a year.

Searches, last 12 months
329K
Growth, 90 days vs prior 90
-50.0%
Conversion, latest week
2.0%
Market size, estimated
£118Ka year
Top search term
north face cap35K searches a year

02 · Price

A sale here is worth £17.81.

Listings sell for £17.81 on average, from £5.95 to £27.69. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At £17.81 that is £0 to £2K a year per listing.

Average price
£17.81inside the $15 to $100 sweet spot
Price range
£5.95–£27.69
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
1.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

26% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 14.0% of listings are out of stock. The average listing ranks #498 within Boys. It carries 2,680 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
26%
Prime listings
100%
Out of stock, average day
14.0%
Average rank
#498in Boys
Average rating
4.50 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,680per listing
Listings tracked
39

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
54 months

Products

Top North Face Beanie products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 40% of clicks, no more. An open shelf where new products get seen.

£0£5K£9K£14K£19K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 rising

Sellers

69

Est. top-5 brand share

92%

Top 20: 100%

Est. top-5 click share

40%

Top 20: 78%

Open market

6%

  • The North Face83%
  • Berghaus3%
  • Columbia3%
  • Tribal T-Shirts2%
  • ROXUN2%
  • EINSKEY2%
  • Open — no brand owns it (7 brands, 6%)

Search terms

Top North Face Beanie search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • north face cap35K/yr
  • north face hat54K/yr
  • the north face cap7K/yr
  • mens skullies & beanies38K/yr
  • arcteryx beanie26K/yr
  • north face beanie67K/yr
  • north face cap men8K/yr
  • cotton beanie10K/yr
  • lightweight beanie6K/yr
  • hiking beanie5K/yr

Reviews and returns

What reviews say buyers love and hate about North Face Beanie

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Quality-Overall”
14%of negative reviews mention “Size-Overall”
1.9%of orders come back
“Size of hat is much smaller”
A buyer, on “Size-Overall”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common North Face Beanie questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data