How competitive is the North Face Beanie niche on Amazon United Kingdom?

13 brands and 69 sellers compete in North Face Beanie on Amazon United Kingdom. The top 5 North Face Beanie products take 40% of clicks and its top 5 brands hold 92% of demand.

What does it cost to enter the North Face Beanie niche?

North Face Beanie sells for £17.81 on average on Amazon United Kingdom, inside our $15–$100 sweet spot. Listings span £5.95–£27.69. The average incumbent carries 2,680 reviews — the moat a new listing must climb.

North Face Beanie

soft demand (-50.0% this quarter) — North Face Beanie doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is North Face Beanie profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, North Face Beanie is a £118K/yr Amazon United Kingdom market (329K searches/yr). The top 5 brands hold 92% of demand. Verdict: Skip it — 41/100.

North Face Beanie: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -50.0% over the last 90 days and 2.0% of searches end in a purchase.

£118K

revenue / yr

Units sold / yr8K

Search volume / yr-50.0%329K

Conversion rate2.0%

Avg price£17.81

Who owns the niche?

The top 5 brands hold 92% of demand, so 8% of the market is open.

open market share

Brands · sellers13 · 69

Top-5 product click share40%

Open market8%

Avg brand age54 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 39 products

Top North Face Beanie products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

The North Face Recycled 66 Hat TNF Black-TNF White One Size

Price: £19.19
Rating: 4.6/5
Reviews: 2,479
Age: 4y ago

The North Face Unisex Horizon Cap TNF Black/TNF White S/M

Price: £17.05
Rating: 4.3/5
Reviews: 136
Age: 1y ago

The North Face Mudder Hat TNF Black One Size

Price: £21.37
Rating: 4.5/5
Reviews: 565
Age: 2y ago

The North Face Mens Mudder Trucker Shady Blue One Size

Price: £22.96
Rating: 4.5/5
Reviews: 7,036
Age: 3y ago

The North Face Unisex 66 Flashdry Cap TNF Black/TNF White One Size

Price: £20.72
Rating: 4.7/5
Reviews: 125
Age: 1y ago

Newest

by launch date

ROXUN Mens Winter Hat Kint Beanie Soft Warm Unisex Windproof Skull Cap

Price: £8.18
Rating: 4.5/5
Reviews: 1,094
Age: 11mo ago

Tribal T-Shirts The Rodfather Fishing Hat for Men (Green)

Price: £12.89
Rating: 4.7/5
Reviews: 35
Age: 1y ago

The North Face Unisex Recycled 66 Classic Hat Woodland Green One Size

Price: £21.73
Rating: 4.6/5
Reviews: 2,479
Age: 1y ago

The North Face Unisex Mudder Trucker Hat Cedar/Sardenia Green One Size

Price: £25.46
Rating: 4.5/5
Reviews: 7,036
Age: 1y ago

The North Face Unisex Logo Box Cuffed Beanie TNF Black One Size

Price: £22.86
Rating: 4.7/5
Reviews: 210
Age: 1y ago

Competition: brands, sellers & click share

Clicks spread well past the top 5 (40% combined) — an open shelf where new products get seen.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 rising

Sellers

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

40%

Top 20: 78%

Open market

The North Face83%
Berghaus3%
Columbia3%
Tribal T-Shirts2%
ROXUN2%
EINSKEY2%
Open — no brand owns it (7 brands, 6%)

Top North Face Beanie search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

north face cap35K/yr +130.0%1.9% conv.
north face hat54K/yr -45.7%1.2% conv.
the north face cap7K/yr +121.7%1.4% conv.
mens skullies & beanies38K/yr -71.4%0.1% conv.
arcteryx beanie26K/yr -76.6%0.1% conv.
north face beanie67K/yr -91.1%1.9% conv.
north face cap men8K/yr -9.7%2.1% conv.
cotton beanie10K/yr -51.1%0.1% conv.
lightweight beanie6K/yr -49.0%0.5% conv.
hiking beanie5K/yr -43.7%1.8% conv.

What reviews say buyers love and hate about North Face Beanie

What buyers mention most, as a share of all reviews.

What buyers love

87% of reviews

Quality-Overall30%

“Good quality and fast delivery”

Warmth16%

“Nice and warm”

Size-Overall13%

“Fits well”

Comfort-Overall8%

“Warm and comfortable”

Value For Money7%

“Good for the price”

What buyers complain about

70% of reviews

Size-Overall14%

“Size of hat is much smaller”

Value For Money13%

“On the pricey side”

Quality-Overall13%

“Bad quality”

Durability7%

“Broke after a few times wearing”

Warmth5%

“this will not keep your head warm for long in cold weather”

North Face Beanie return rate & reasons

Why buyers send it back, as a share of all return requests.

1.9%

Return rate

82%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall

64%

2Quality-Overall

3Color

4Material Quality

5Advertised Vs Actual Product

Common North Face Beanie questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores North Face Beanie 41/100 on Amazon United Kingdom — Skip it. The niche generates £118K/yr across 39 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved -50.0% over the last 90 days.

North Face Beanie buyers on Amazon United Kingdom complain most about Size-Overall, Value For Money, Quality-Overall, the themes mined from the niche's reviews. Its return rate is 1.9%.