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north face beanie

Skip it

Soft demand (-50.0% this quarter) — this niche doesn't clear our bar today.

Market size 28Growth 0Conversion 25Competition 75Returns 77Price range 58Avg price 82Brand share 19Review moat 38Quality gap 42

Avg price

Great£17.81

avg listing price — sweet spot $15–$100

Returns

Great1.9%

return rate — above 5% kills the launch gate

Competition

Great40%

top-5 click share — an open shelf

Price range

Good£5.95–£27.69

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Okay2,680.38

avg incumbent reviews — the moat a new listing must climb

Market size

Okay£118K

£118K/yr · 329K searches

Conversion

Okay2.0%

search→purchase rate — share of searches ending in a sale

Brand share

Bad92%

top-5 brand share — brand-locked demand

Growth

Bad-50.0%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Kingdom niche tracking, north face beanie is a £118K/yr Amazon United Kingdom market (329K searches/yr). The top 5 brands hold 92% of demand. Verdict: Skip it — 41/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

north face beanie market data

Units sold / yr
6K–8K
avg 0–100/product
Revenue / yr
£107K–£142K
units × avg price
Conversion rate
2.0%
Avg BSR
#498
Page quality
0%
Prime
100%
Sponsored
26%
Out of stock
14.0%
Avg brand age
54 months
Avg seller age
170 days

Competition & brand share

Clicks spread well past the top 5 (40% combined) — an open shelf where new products get seen.

Brands

13 rising

Sellers

69

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

40%

Top 20: 78%

Open market

6%

  • The North Face83%
  • Berghaus3%
  • Columbia3%
  • Tribal T-Shirts2%
  • ROXUN2%
  • EINSKEY2%
  • Open — no brand owns it (7 brands, 6%)

Top north face beanie search terms

  • north face cap35K/yr
  • north face hat54K/yr
  • the north face cap7K/yr
  • mens skullies & beanies38K/yr
  • arcteryx beanie26K/yr
  • north face beanie67K/yr
  • north face cap men8K/yr
  • cotton beanie10K/yr
  • lightweight beanie6K/yr
  • hiking beanie5K/yr
All search terms

Top north face beanie products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%£5K8%£9K12%£14K16%£19K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about north face beanie

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall30%

“Good quality and fast delivery”

Warmth16%

“Nice and warm”

Size-Overall13%

“Fits well”

Comfort-Overall8%

“Warm and comfortable”

Value For Money7%

“Good for the price”

Suitability Hot Weather3%

“Also my favourite for beaches especially when it gets windy as can simply tighten it”

Weight Light3%

“These lightweight caps are great to wear on runs and exercise”

Advertised Vs Actual Product3%

“Does the job”

Material Quality2%

“Nice material excellent quality very cozy and trendy”

Exercise/Sports Suitability2%

“great for cycling”

What buyers complain about

Size-Overall14%

“Size of hat is much smaller”

Value For Money13%

“On the pricey side”

Quality-Overall13%

“Bad quality”

Durability7%

“Broke after a few times wearing”

Warmth5%

“this will not keep your head warm for long in cold weather”

Thickness5%

“I thought it would be quite thick”

Advertised Vs Actual Product4%

“Fault advertising”

Design-Overall4%

“Really silly looking hat with a very bad design”

Gap/Hole4%

“Came with an hole in the hat”

Shrinkage Resistance3%

“it shrunk”

Top return reasons

Size-Overall64%
Quality-Overall8%
Color6%
Material Quality3%
Advertised Vs Actual Product2%
Thin2%
Shape/Style2%
Warmth1%
Comfort-Overall1%
Stitch/Finish/Polish1%

Common questions

Is north face beanie profitable to sell on Amazon United Kingdom?
The niche generates £118K/yr across 39 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -50.0%. Flapen's verdict: Skip it (41/100).
How competitive is the north face beanie niche?
13 brands and 69 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 92% of demand.
What do buyers complain about in north face beanie?
Top complaints mined from reviews: Size-Overall, Value For Money, Quality-Overall. The return rate is 1.9%.
What does it cost to enter the north face beanie niche?
Listings span £5.95–£27.69; the average listing price is £17.81 (sweet spot $15–$100). The average incumbent carries 2,680 reviews — the moat a new listing must climb.