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North Face Beanie

Fail

Demand is soft, at -50.0% this quarter, so North Face Beanie is a Fail.

Flapen Score
41
41 / 100
Ranks 1,878 of 2,461 Fashion niches · −7 vs the category median of 48
Market size
£118K/yr329K searches / yr
90-day growth
-50.0%search demand this quarter
Competition
40%top-5 click share · 13 brands · 69 sellers

Flapen Score

North Face Beanie against its category

The dotted line is the Fashion average. Past it, North Face Beanie is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The North Face Beanie market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for North Face Beanie 329K times last year and spent an estimated £118K. The top 5 brands take 92% of clicks. Flapen scores it 41 out of 100, a Fail.

01 · Demand

2.0% of searches ended in a purchase last week.

Shoppers searched for this 329K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.0% of those searches ended in a purchase. Searches in the last 90 days moved -50.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £118K a year.

Searches, last 12 months
329K
Growth, 90 days vs prior 90
-50.0%
Conversion, latest week
2.0%
Market size, estimated
£118Ka year
Top search term
north face cap35K searches a year

02 · Price

A sale here is worth £17.81.

Listings sell for £17.81 on average, from £5.95 to £27.69. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At £17.81 that is £0 to £2K a year per listing.

Average price
£17.81inside the $15 to $100 sweet spot
Price range
£5.95–£27.69
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
1.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

26% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 14.0% of listings are out of stock. The average listing ranks #498 within Boys. It carries 2,680 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
26%
Prime listings
100%
Out of stock, average day
14.0%
Average rank
#498in Boys
Average rating
4.50 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,680per listing
Listings tracked
39

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
54 months

Products

Top North Face Beanie products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 40% of clicks. An open shelf where new products get seen.

£0£5K£9K£14K£19K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 rising

Sellers

69

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

40%

Top 20: 78%

Open market

6%

  • The North Face83%
  • Berghaus3%
  • Columbia3%
  • Tribal T-Shirts2%
  • ROXUN2%
  • EINSKEY2%
  • Open — no brand owns it (7 brands, 6%)

Search terms

Top North Face Beanie search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • north face cap35K/yr
  • north face hat54K/yr
  • the north face cap7K/yr
  • mens skullies & beanies38K/yr
  • arcteryx beanie26K/yr
  • north face beanie67K/yr
  • north face cap men8K/yr
  • cotton beanie10K/yr
  • lightweight beanie6K/yr
  • hiking beanie5K/yr

Reviews and returns

What reviews say buyers love and hate about North Face Beanie

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall14%+0.11

Size of hat is much smaller

Too big

To small

Value For Money13%−0.04

On the pricey side

This is not value for money

over priced

Quality-Overall13%+1.57

Bad quality

Quite cheaply made

Not the best

Durability7%−0.10

Broke after a few times wearing

didn't last longer

Within a month of giving this item to my husband for Xmas, the top of the hat has come apart and unravelled, leaving a big hole in the top

Warmth5%+1.16

this will not keep your head warm for long in cold weather

Doesnt keep you warm

I do not like fact that is not all that warm

Love

Quality-Overall30%+1.57

Good quality and fast delivery

Nice quality cap and so light

Amazing quality

Warmth16%+1.16

Nice and warm

keeps me warm

Nice warm hat

Size-Overall13%+0.11

Fits well

the fit is spot

Its also not too tight

Comfort-Overall8%+0.56

Warm and comfortable

Comfy - it fits my small female head

Comfortable wear

Value For Money7%−0.04

Good for the price

Good value for money

worth every penny

Return

1.9% Return rate 82% Fixable by listing

Size-Overall64%▆▆▇█▇▇

Size of hat is much smaller

Too big

To small

Quality-Overall8%██▆▂▃▅

Bad quality

Quite cheaply made

Not the best

Color6%▇▇▆▃▄█
Material Quality3%▄▃▄▃▆█
Advertised Vs Actual Product2%▃█▅▂▅▁

Fault advertising

I can only think that the hat is not as described

Not as described

FAQ

Common North Face Beanie questions

Answered from the same tracked data.