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Nordic Socks

Fail

Demand is soft, at -67.0% this quarter, so Nordic Socks is a Fail.

Flapen Score
47
47 / 100
Ranks 1,282 of 2,461 Fashion niches · −1 vs the category median of 48
Market size
£131K/yr228K searches / yr
90-day growth
-67.0%search demand this quarter
Competition
44%top-5 click share · 18 brands · 22 sellers

Flapen Score

Nordic Socks against its category

The dotted line is the Fashion average. Past it, Nordic Socks is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Nordic Socks market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Nordic Socks 228K times last year and spent an estimated £131K. The top 5 brands take 80% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 3.0% of those searches ended in a purchase.

Shoppers searched for this 228K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.0% of those searches ended in a purchase. Searches in the last 90 days moved -67.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £131K a year.

Searches, last 12 months
228K
Growth, 90 days vs prior 90
-67.0%
Conversion, latest week
3.0%
Market size, estimated
£131Ka year
Peak month
December69.0× the quietest month
Top search term
nordic socks144K searches a year

02 · Price

A sale here is worth £19.18.

Listings sell for £19.18 on average, from £6.19 to £46.57. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At £19.18 that is £0 to £2K a year per listing.

Average price
£19.18inside the $15 to $100 sweet spot
Price range
£6.19–£46.57
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
1.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 41.0% of listings are out of stock. The average listing ranks #311 within Socks & Hosiery. It carries 2,040 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
98%
Out of stock, average day
41.0%
Average rank
#311in Socks & Hosiery
Average rating
4.44 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,040per listing
Listings tracked
40

04 · Newcomers

0 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
0Amazon's first-year sales bar
Average brand age
47 months

Products

Top Nordic Socks products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 44% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£11K£16K£21K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 falling

Sellers

22

Est. top-5 brand share

80%

Top 20: 100%

Est. top-5 click share

44%

Top 20: 78%

Open market

17%

  • NORDIC Socks60%
  • Jeasona6%
  • Stoeury6%
  • ANTSANG4%
  • The Nordic Sock Company4%
  • AUGOLA3%
  • Open — no brand owns it (12 brands, 17%)

Demand

Nordic Socks search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Holiday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 69.0×

Search terms

Top Nordic Socks search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • nordic socks144K/yr
  • nordic socks womens 4-726K/yr
  • nordic socks mens 9-1216K/yr
  • norwegian socks9K/yr
  • nordic socks uk5K/yr
  • mens nordic socks8K/yr
  • nordic socks men8K/yr
  • nordic socks women6K/yr
  • fairisle socks6K/yr

Reviews and returns

What reviews say buyers love and hate about Nordic Socks

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Warmth”
21%of negative reviews mention “Size-Overall”
1.2%of orders come back
“Tight fit”
A buyer, on “Size-Overall”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Nordic Socks questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data