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Nordic Socks

Fail

Demand is soft, at -67.0% this quarter, so Nordic Socks is a Fail.

Flapen Score
47
47 / 100
Ranks 1,282 of 2,461 Fashion niches · −1 vs the category median of 48
Market size
£131K/yr228K searches / yr
90-day growth
-67.0%search demand this quarter
Competition
44%top-5 click share · 18 brands · 22 sellers

Flapen Score

Nordic Socks against its category

The dotted line is the Fashion average. Past it, Nordic Socks is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Nordic Socks market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Nordic Socks 228K times last year and spent an estimated £131K. The top 5 brands take 80% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

3.0% of searches ended in a purchase last week.

Shoppers searched for this 228K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.0% of those searches ended in a purchase. Searches in the last 90 days moved -67.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £131K a year.

Searches, last 12 months
228K
Growth, 90 days vs prior 90
-67.0%
Conversion, latest week
3.0%
Market size, estimated
£131Ka year
Peak month
December69.0× the quietest month
Top search term
nordic socks144K searches a year

02 · Price

A sale here is worth £19.18.

Listings sell for £19.18 on average, from £6.19 to £46.57. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At £19.18 that is £0 to £2K a year per listing.

Average price
£19.18inside the $15 to $100 sweet spot
Price range
£6.19–£46.57
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
1.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 41.0% of listings are out of stock. The average listing ranks #311 within Socks & Hosiery. It carries 2,040 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
98%
Out of stock, average day
41.0%
Average rank
#311in Socks & Hosiery
Average rating
4.44 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,040per listing
Listings tracked
40

04 · Newcomers

Amazon counts 0 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
0Amazon's first-year sales bar
Average brand age
47 months

Products

Top Nordic Socks products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£11K£16K£21K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 falling

Sellers

22

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

44%

Top 20: 78%

Open market

17%

  • NORDIC Socks60%
  • Jeasona6%
  • Stoeury6%
  • ANTSANG4%
  • The Nordic Sock Company4%
  • AUGOLA3%
  • Open — no brand owns it (12 brands, 17%)

Demand

Nordic Socks search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Holiday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 69.0×

Search terms

Top Nordic Socks search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • nordic socks144K/yr
  • nordic socks womens 4-726K/yr
  • nordic socks mens 9-1216K/yr
  • norwegian socks9K/yr
  • nordic socks uk5K/yr
  • mens nordic socks8K/yr
  • nordic socks men8K/yr
  • nordic socks women6K/yr
  • fairisle socks6K/yr

Reviews and returns

What reviews say buyers love and hate about Nordic Socks

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall21%−0.14

Tight fit

Very short

Far too tight

Thickness8%−0.02

Not thick socks

not as thick as I was expecting

not as thick as I would have liked

Quality-Overall6%+0.12

cheap and bad

Awful quality

Not as good as I expected for the price

Gap/Hole4%−0.03

have a hole

However, out of the blue in one sock started to appear a hole

However, within 3 miles they hole

Durability4%−0.03

Started to fall apart on day one

Not durable at all

Durability does not live up to expectations

Love

Warmth23%+2.12

Keeps my feet warm

Nice and warm

The socks are warm

Comfort-Overall18%+1.41

Comfy and warm

theyre comfortable to wear

These socks are comfortable

Quality-Overall12%+0.12

well made

Good quality socks

Excellent Quality Product

Size-Overall10%−0.14

These socks fit very nicely

I found them a very snug fit

Fit well

Value For Money7%+0.38

Excellent price

Excellent value

Great value

Return

1.2% Return rate 60% Fixable by listing

Size-Overall33%█▆█▅▅▇

Tight fit

Very short

Far too tight

Quality-Overall10%▅█▇▃▇▂

cheap and bad

Awful quality

Not as good as I expected for the price

Thin8%█▃▆▄▆▁
Feet Fit7%▄▆▅▅▆█

terrible quality terrible too small for feet feels awful

Narrow socks

Too tight to even get onto my feet

Material Quality5%▃▃▁▁▆█

FAQ

Common Nordic Socks questions

Answered from the same tracked data.