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Ninja Kids Toys

Fail

Shoppers spend only $24K a year here, so Ninja Kids Toys is a Fail.

Flapen Score
45
45 / 100
Ranks 1,513 of 2,461 Fashion niches · −3 vs the category median of 48
Market size
£24K/yr172K searches / yr
90-day growth
-17.4%search demand this quarter
Competition
43%top-5 click share · 11 brands · 29 sellers

Flapen Score

Ninja Kids Toys against its category

The dotted line is the Fashion average. Past it, Ninja Kids Toys is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ninja Kids Toys market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Ninja Kids Toys 172K times last year and spent an estimated £24K. The top 5 brands take 95% of clicks. Demand peaks in Nov–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

0.8% of searches ended in a purchase last week.

Shoppers searched for this 172K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -17.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £24K a year.

Searches, last 12 months
172K
Growth, 90 days vs prior 90
-17.4%
Conversion, latest week
0.8%
Market size, estimated
£24Ka year
Peak month
December3.3× the quietest month
Top search term
ninja kids43K searches a year

02 · Price

A sale here is worth £17.21.

Listings sell for £17.21 on average, from £3.28 to £130.20. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £17.21 that is £2K to £4K a year per listing.

Average price
£17.21inside the $15 to $100 sweet spot
Price range
£3.28–£130.20
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£2K–£4K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

64% of listings pay for placement with sponsored ads. 79% ship with Prime. On an average day, 8.1% of listings are out of stock. The average listing ranks #369 within Boys. It carries 281 reviews at 4.25 stars, so a new listing needs social proof before a better product.

Sponsored listings
64%
Prime listings
79%
Out of stock, average day
8.1%
Average rank
#369in Boys
Average rating
4.25 starsAmazon United Kingdom average 4.36 stars
Average reviews
281per listing
Listings tracked
39

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
35 months

Products

Top Ninja Kids Toys products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

£0£712£1K£2K£3K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 rising

Sellers

29

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

43%

Top 20: 84%

Open market

4%

  • Forlcool68%
  • Baker Ross10%
  • Ninja Kidz10%
  • HodarSun5%
  • Banxidi3%
  • Temolie1%
  • Open — no brand owns it (5 brands, 4%)

Demand

Ninja Kids Toys search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Holiday '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.3×

Search terms

Top Ninja Kids Toys search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ninja kids43K/yr
  • ninja kids toys37K/yr
  • ninja kidz25K/yr
  • ninja toys16K/yr
  • ninja kids merch15K/yr
  • ninja kidz toys16K/yr
  • ninja toy6K/yr
  • ninja kidz merch6K/yr
  • ninja kidz ball6K/yr
  • ninja kids ball3K/yr

Reviews and returns

What reviews say buyers love and hate about Ninja Kids Toys

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Thickness33%−0.30

very thin

Quality-Overall33%+3.10

Poor quality

Poor and cheap quality, not worth it

Value For Money17%−0.07

not worth the money

Material Quality17%−0.07

Very thin material

Love

Quality-Overall58%+3.10

Well made coat

Fantastic quality

Great quality

Size-Overall17%+1.22

that fits well

Material Quality8%−0.07

the swords are solid plastic

Value For Money8%−0.07

from a value point of view i was delighted

Fun/Entertainment Experience8%+0.58

The frisby is such fun

Return

0.6% Return rate 42% Fixable by listing

Size-Overall35%█▅▅▁▃▅
Defective Material/Parts12%▁▁▁▁▃█
Strap/String Quality12%▁▁▁▁█▁
Mechanism Issues9%▁▁▁█▃▁
Gifting Purpose6%▁▁▁▁█▁

FAQ

Common Ninja Kids Toys questions

Answered from the same tracked data.