Ninja Kids Toys
FailShoppers spend only $24K a year here, so Ninja Kids Toys is a Fail.
- Flapen Score
- 45 / 100Ranks 1,513 of 2,461 Fashion niches · −3 vs the category median of 4845
- Market size
- £24K/yr172K searches / yr
- 90-day growth
- -17.4%search demand this quarter
- Competition
- 43%top-5 click share · 11 brands · 29 sellers
Flapen Score
Ninja Kids Toys against its category
The dotted line is the Fashion average. Past it, Ninja Kids Toys is stronger. Inside it, weaker.
Market
The Ninja Kids Toys market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Ninja Kids Toys 172K times last year and spent an estimated £24K. The top 5 brands take 95% of clicks. Demand peaks in Nov–Dec. Flapen scores it 45 out of 100, a Fail.
01 · Demand
0.8% of searches ended in a purchase last week.
Shoppers searched for this 172K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -17.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £24K a year.
- Searches, last 12 months
- 172K
- Growth, 90 days vs prior 90
- -17.4%
- Conversion, latest week
- 0.8%
- Market size, estimated
- £24Ka year
- Peak month
- December3.3× the quietest month
- Top search term
- ninja kids43K searches a year
02 · Price
A sale here is worth £17.21.
Listings sell for £17.21 on average, from £3.28 to £130.20. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £17.21 that is £2K to £4K a year per listing.
- Average price
- £17.21inside the $15 to $100 sweet spot
- Price range
- £3.28–£130.20
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £2K–£4K
- Returns
- 0.6%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
64% of listings pay for placement with sponsored ads. 79% ship with Prime. On an average day, 8.1% of listings are out of stock. The average listing ranks #369 within Boys. It carries 281 reviews at 4.25 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 64%
- Prime listings
- 79%
- Out of stock, average day
- 8.1%
- Average rank
- #369in Boys
- Average rating
- 4.25 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 281per listing
- Listings tracked
- 39
04 · Newcomers
Amazon counts 0 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 3
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 35 months
Products
Top Ninja Kids Toys products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Forlcool Ninja Prints Kids Summer 100% Cotton T Shirts and Shorts 2pcs Clothing Sets Boys Girls Casual Sport Suits (Blue 7-8 Years)
- Price
- £21.50
- Rating
- 4.1/5
- Reviews
- 37
- Age
- 3y ago

Baker Ross AC8482 Ninja Jet Balls - Pack of 8 30mm Bouncy Balls Assorted Colours Party Bag Fillers Loot Bag Fillers
- Price
- £3.28
- Rating
- 4.1/5
- Reviews
- 737
- Age
- 8y ago

Ninja Prints Kids T-Shirts Casual Summer Sport Tops 100% Cotton Tee (Red 7-8 Years 7 Years 8 Years)
- Price
- £10.76
- Rating
- 4.2/5
- Reviews
- 236
- Age
- 4y ago

Forlcool Ninja Prints Kids T-Shirt Boys Girls Short Sleeve Children Summer Cotton Top Tee (Red 7-8 Years 7 Years 8 Years)
- Price
- £11.12
- Rating
- 3.9/5
- Reviews
- 20
- Age
- 2y ago

Ninja Kidz 4531 Mystery Warrior Pack with 18 Exciting Toys to Discover Inside Officially Licensed Merch Cartoon Multicolour
- Price
- £29.31
- Rating
- 4.5/5
- Reviews
- 99
- Age
- 1y ago
Trending
90-day click momentum
Forlcool Kids Merch Girls Tee Summer T-shirt+shorts Clothing Sets Unisex Kids 2Pcs Outfit (Purple 11-12 Years)
- Price
- £13.57
- Rating
- 4.3/5
- Reviews
- 44
- Age
- 2y ago

Forlcool Ninja Prints Kids Summer 100% Cotton T Shirts and Shorts 2pcs Clothing Sets Boys Girls Casual Sport Suits (Red 7-8 Years)
- Price
- £22.19
- Rating
- 4.1/5
- Reviews
- 37
- Age
- 3y ago

Forlcool Kids Merch Girls Tee Summer T-shirt+shorts Clothing Sets Unisex Kids 2Pcs Outfit (Rose Red 9-10 Years 9 Years 10 Years)
- Price
- £13.49
- Rating
- 4.3/5
- Reviews
- 44
- Age
- 2y ago

Forlcool Ninja Prints Kids Summer 100% Cotton T Shirts and Shorts 2pcs Clothing Sets Boys Girls Casual Sport Suits (Blue 7-8 Years)
- Price
- £21.50
- Rating
- 4.1/5
- Reviews
- 37
- Age
- 3y ago

HodarSun Ninja Kidz Merch Boys Tracksuits Hoodies Sweatshirt and Pants 2pcs for Kids Comfortable Casual Suits Black Age 8-9
- Price
- £15.99
- Rating
- 4.1/5
- Reviews
- 4
- Age
- 8mo ago
Newest
by launch date
HodarSun Ninja Kidz Merch Boys Tracksuits Hoodies Sweatshirt and Pants 2pcs for Kids Comfortable Casual Suits Black Age 8-9
- Price
- £15.99
- Rating
- 4.1/5
- Reviews
- 4
- Age
- 8mo ago

Ninja Kidz Mini Mystery Set Mini Mystery Set with 5 Exciting Toys to Discover inside Officially Licensed Ninja Kidz Merch
- Price
- £8.19
- Rating
- 4.7/5
- Reviews
- 8
- Age
- 11mo ago

Ninja Kidz 4531 Mystery Warrior Pack with 18 Exciting Toys to Discover Inside Officially Licensed Merch Cartoon Multicolour
- Price
- £29.31
- Rating
- 4.5/5
- Reviews
- 99
- Age
- 1y ago

Temolie Ninja Kidz Boys Pyjamas Sets Game Pajamas Long Sleeves Tshirt & Pant 2pcs Suit Kids Nightwear Nighty Sleepwear for 5-13 Years (UK Age 12 Years 13 Years Regular blue)
- Price
- £13.98
- Rating
- 3.7/5
- Reviews
- 7
- Age
- 2y ago

Forlcool Kids Merch Girls Tee Summer T-shirt+shorts Clothing Sets Unisex Kids 2Pcs Outfit (Rose Red 9-10 Years 9 Years 10 Years)
- Price
- £13.49
- Rating
- 4.3/5
- Reviews
- 44
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 rising
Sellers
29
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
43%
Top 20: 84%
Open market
4%
- Forlcool68%
- Baker Ross10%
- Ninja Kidz10%
- HodarSun5%
- Banxidi3%
- Temolie1%
- Open — no brand owns it (5 brands, 4%)
Demand
Ninja Kids Toys search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 3.3×
Search terms
Top Ninja Kids Toys search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- ninja kids43K/yr
- ninja kids toys37K/yr
- ninja kidz25K/yr
- ninja toys16K/yr
- ninja kids merch15K/yr
- ninja kidz toys16K/yr
- ninja toy6K/yr
- ninja kidz merch6K/yr
- ninja kidz ball6K/yr
- ninja kids ball3K/yr
Reviews and returns
What reviews say buyers love and hate about Ninja Kids Toys
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
very thin
Poor quality
Poor and cheap quality, not worth it
not worth the money
Very thin material
Love
Well made coat
Fantastic quality
Great quality
that fits well
the swords are solid plastic
from a value point of view i was delighted
The frisby is such fun
Return
0.6% Return rate 42% Fixable by listing
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Ninja Kids Toys questions
Answered from the same tracked data.









