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Nike Underwear Men

Nike Underwear Men shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

62
Worth a look
Market size 12Growth 57Conversion 16Competition 95Returns 100Price range 78Avg price 84Brand share 89Review moat 24Quality gap 76
This niche Category average

Is Nike Underwear Men profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Nike Underwear Men is a £47K/yr Amazon United Kingdom market (197K searches/yr). The top 5 brands hold 46% of demand. Verdict: Worth a look — 62/100.

Nike Underwear Men: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +30.8% over the last 90 days and 1.3% of searches end in a purchase.

£47K

revenue / yr

Units sold / yr3K
Search volume / yr+30.8%197K
Conversion rate1.3%
Avg price£18.64

Who owns the niche?

The top 5 brands hold 46% of demand, so 54% of the market is open.

54%

open market share

Brands · sellers44 · 73
Top-5 product click share20%
Open market54%
Avg brand age48 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 114 products

Sponsored placement64%
New entrants (1y)27· 0 succeeded
Avg rating4.3★
Avg reviews6,509

Top Nike Underwear Men products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (20% combined) — an open shelf where new products get seen.

£0£946£2K£3K£4K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

44 rising

Sellers

73

Top-5 brand share

46%

Top 20: 84%

Top-5 click share

20%

Top 20: 45%

Open market

49%

  • NIKE18%
  • Bonjour9%
  • Pierre Calvini7%
  • JupiterSecret6%
  • Calvin Klein6%
  • DANISH ENDURANCE5%

Nike Underwear Men demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume197KCVR1.3%Products114Brands44Top 5 Brands46%OOS Rate5.9%Rating4.3★Reviews6,509Avg BSR#151
7K5KSpike '25Black Friday '25Holiday '25Spike '26Prime Day '26Oct '25Nov '25Jan '26Mar '26Apr '26Jun '26

Top Nike Underwear Men search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • mens loose fit boxers28K/yr
  • loose boxers for men20K/yr
  • nike underwear men24K/yr
  • woven boxers for men17K/yr
  • mens nike boxers18K/yr
  • loose fit boxers8K/yr
  • mens woven boxers10K/yr
  • mens loose boxers10K/yr
  • cotton boxers for men loose fit10K/yr
  • woven boxers10K/yr

What reviews say buyers love and hate about Nike Underwear Men

What buyers mention most, as a share of all reviews.

What buyers love

88% of reviews
Comfort-Overall21%

Nice and comfortable

Quality-Overall20%

Decent quality

Size-Overall19%

I love the comfortable fit and the fact that they aren't too tight. room for the unmentionables to move and breathe

Value For Money13%

Excellent value

Advertised Vs Actual Product4%

just as advertised

What buyers complain about

78% of reviews
Size-Overall22%

Far too small

Quality-Overall20%

Poor Quality

Material Quality12%

Itchy material

Advertised Vs Actual Product6%

Looks nothing like the photo

Stitch/Finish/Polish5%

the seams just came apart

Nike Underwear Men return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

60%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
40%
2Quality-Overall
15%
3Thigh Fit
10%
4Shape/Style
10%
5Product Condition
10%

Common Nike Underwear Men questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Nike Underwear Men 62/100 on Amazon United Kingdom — Worth a look. The niche generates £47K/yr across 114 tracked products. 0 of 27 products launched in the last 360 days are still selling. Search demand moved +30.8% over the last 90 days.
Nike Underwear Men buyers on Amazon United Kingdom complain most about Size-Overall, Quality-Overall, Material Quality, the themes mined from the niche's reviews. Its return rate is 0.1%.