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Nike Underwear Men

Maybe

Returns run at only 0.1% of orders. But shoppers spend only $47K a year here, so Nike Underwear Men is a Maybe.

Flapen Score
62
62 / 100
Top 8% of 2,461 Fashion niches · +14 vs the category median of 48
Market size
£47K/yr197K searches / yr
90-day growth
+30.8%search demand this quarter
Competition
20%top-5 click share · 44 brands · 73 sellers

Flapen Score

Nike Underwear Men against its category

The dotted line is the Fashion average. Past it, Nike Underwear Men is stronger. Inside it, weaker.

62Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Nike Underwear Men market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Nike Underwear Men 197K times last year and spent an estimated £47K. The top 5 brands take 46% of clicks. Flapen scores it 62 out of 100, a Maybe.

01 · Demand

1.3% of searches ended in a purchase last week.

Shoppers searched for this 197K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.3% of those searches ended in a purchase. Searches in the last 90 days moved +30.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £47K a year.

Searches, last 12 months
197K
Growth, 90 days vs prior 90
+30.8%
Conversion, latest week
1.3%
Market size, estimated
£47Ka year
Top search term
mens loose fit boxers28K searches a year

02 · Price

A sale here is worth £18.64.

Listings sell for £18.64 on average, from £6.73 to £44.75. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £18.64 that is £0 to £2K a year per listing.

Average price
£18.64inside the $15 to $100 sweet spot
Price range
£6.73–£44.75
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

64% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 5.9% of listings are out of stock. The average listing ranks #151 within Underwear. It carries 6,509 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings
64%
Prime listings
92%
Out of stock, average day
5.9%
Average rank
#151in Underwear
Average rating
4.28 starsAmazon United Kingdom average 4.36 stars
Average reviews
6,509per listing
Listings tracked
114

04 · Newcomers

Amazon counts 0 of last year's 27 launches as successful.

27 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
27
Successful launches
0Amazon's first-year sales bar
Average brand age
48 months

Products

Top Nike Underwear Men products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 20% of clicks. An open shelf where new products get seen.

£0£946£2K£3K£4K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

44 rising

Sellers

73

Top-5 brand share

46%

Top 20: 84%

Top-5 click share

20%

Top 20: 45%

Open market

49%

  • NIKE18%
  • Bonjour9%
  • Pierre Calvini7%
  • JupiterSecret6%
  • Calvin Klein6%
  • DANISH ENDURANCE5%

Demand

Nike Underwear Men search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '25Black Friday '25Holiday '25Spike '26Prime Day '26OctNovDecJanFebMarAprMayJunJul

Peak months: Dec · busiest ÷ quietest = 2.4× · 10 of 12 months tracked

Search terms

Top Nike Underwear Men search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mens loose fit boxers28K/yr
  • loose boxers for men20K/yr
  • nike underwear men24K/yr
  • woven boxers for men17K/yr
  • mens nike boxers18K/yr
  • loose fit boxers8K/yr
  • mens woven boxers10K/yr
  • mens loose boxers10K/yr
  • cotton boxers for men loose fit10K/yr
  • woven boxers10K/yr

Reviews and returns

What reviews say buyers love and hate about Nike Underwear Men

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall22%−0.03

Far too small

Way too big

Too long

Quality-Overall20%−0.02

Poor Quality

Very cheaply made

Woeful quality now

Material Quality12%−0.14

Itchy material

cheap material

Bad material

Advertised Vs Actual Product6%−0.03

Looks nothing like the photo

Misleading

Misinformation

Stitch/Finish/Polish5%−0.06

the seams just came apart

Poor Seams

Stitching not great

Love

Comfort-Overall21%+2.66

Nice and comfortable

comfortable to wear

there comfy when on

Quality-Overall20%−0.02

Decent quality

Long-lasting quality

Good variety

Size-Overall19%−0.03

I love the comfortable fit and the fact that they aren't too tight. room for the unmentionables to move and breathe

Fit was snug

Comfort fit

Value For Money13%+1.39

Excellent value

Good deal

Good value for money

Advertised Vs Actual Product4%−0.03

just as advertised

As described

Just what I needed

Return

0.1% Return rate 60% Fixable by listing

Size-Overall40%▁▆█▁▁▁

Far too small

Way too big

Too long

Quality-Overall15%▁▃▁▁▁█

Poor Quality

Very cheaply made

Woeful quality now

Thigh Fit10%▁▁█▁▁▁
Shape/Style10%█▁▁▁▁▁
Product Condition10%▁▁▁▁█▁

FAQ

Common Nike Underwear Men questions

Answered from the same tracked data.