nike underwear men
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Competition
Great20%top-5 click share — an open shelf
Brand share
Great46%top-5 brand share — no brand owns this niche
Avg price
Great£18.64avg listing price — sweet spot $15–$100
Price range
Great£6.73–£44.75cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Growth
Good+30.8%90-day search growth — must beat 0% to launch
Review moat
Bad6,508.98avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Market size
Bad£47K£47K/yr · 197K searches
According to Flapen's Amazon United Kingdom niche tracking, nike underwear men is a £47K/yr Amazon United Kingdom market (197K searches/yr). The top 5 brands hold 46% of demand. Verdict: Worth a look — 62/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
nike underwear men market data
- Units sold / yr
- 3K–3K
- avg 0–100/product
- Revenue / yr
- £47K–£56K
- units × avg price
- Conversion rate
- 1.3%
- Avg BSR
- #151
- Page quality
- 0%
- Prime
- 92%
- Sponsored
- 64%
- Out of stock
- 5.9%
- Avg brand age
- 48 months
- Avg seller age
- 170 days
Competition & brand share
Clicks spread well past the top 5 (20% combined) — an open shelf where new products get seen.Brands
44 rising
Sellers
73
Top-5 brand share
46%
Top 20: 84%
Top-5 click share
20%
Top 20: 45%
Open market
49%
- NIKE18%
- Bonjour9%
- Pierre Calvini7%
- JupiterSecret6%
- Calvin Klein6%
- DANISH ENDURANCE5%
Demand
Weekly Amazon search volume, last 42 weeks — +30.8% search growth over the last 90 days.Top nike underwear men search terms
- mens loose fit boxers28K/yr
- loose boxers for men20K/yr
- nike underwear men24K/yr
- woven boxers for men17K/yr
- mens nike boxers18K/yr
- loose fit boxers8K/yr
- mens woven boxers10K/yr
- mens loose boxers10K/yr
- cotton boxers for men loose fit10K/yr
- woven boxers10K/yr
Top nike underwear men products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Bonjour Mens 6 pack Woven Boxer Shorts (Large) Assorted
Bonjour£12.613.6★2,653 rev
NIKE Mens Dri-fit Esmicro Trunks Nike Logo Print/Cool Grey/Black M EU
NIKE£23.134.8★55 rev
JupiterSecret Mens Woven Boxers Underwear Cotton Boxers for Men Mens Boxers Shorts Multipack with Button Fly S-6XL
JupiterSecret£12.314.1★1,201 rev
YESWEL Mens Boxers Bamboo Boxers L Black Loose Fit With Button Fly Comfortable Underwear Trunks Tag-free Underpants Pack of 3
YESWEL£13.274.5★256 rev
Pierre Calvini Mens Boxers Loose Fit - Soft Jersey Cotton Mens Underwear - Breathable Lightweight & Tag-Free Mens Boxer Shorts with Stay-Put Waistband for All-Day Comfort - 3 Pk - Dark - Large
Pierre Calvini£11.414.4★114 rev
Newest
by launch date
Trenzeo Mens Boxer Shorts 6-Pack Loose Fit Cotton Underwear For Men with Button Fly Breathable & Comfortable Mens Boxers Multipack (UK Alpha S Regular Regular Black)
Trenzeo£13.9420 rev
Pierre Calvini Mens Boxers Loose Fit - Soft Jersey Cotton Mens Underwear - Breathable Lightweight & Tag-Free Mens Boxer Shorts with Stay-Put Waistband for All-Day Comfort - 3 Pk - Dark - Large
Pierre Calvini£11.41114 rev
Pierre Calvini Mens Boxers Loose Fit - Soft Jersey Cotton Mens Underwear - Breathable Lightweight & Tag-Free Mens Boxer Shorts with Stay-Put Waistband for All-Day Comfort - 3 Pk - Blue - Large
Pierre Calvini£11.55114 rev
Pierre Calvini Mens Boxers Loose Fit - Soft Jersey Cotton Mens Underwear - Breathable Lightweight & Tag-Free Mens Boxer Shorts with Stay-Put Waistband for All-Day Comfort - 3 Pk - Black - Large
Pierre Calvini£11.58114 rev
Nike Mens All Day Micro Stretch Long Leg Boxer Brief Underwear (3-Pack) Black/Black/Black M (Pack of 3)
NIKE£22.35108 rev
Trending
90-day click momentumPierre Calvini Mens Boxers Loose Fit - Soft Jersey Cotton Mens Underwear - Breathable Lightweight & Tag-Free Mens Boxer Shorts with Stay-Put Waistband for All-Day Comfort - 3 Pk - Dark - Large
Pierre Calvini£11.414.4★
Pierre Calvini Mens Boxers Loose Fit - Soft Jersey Cotton Mens Underwear - Breathable Lightweight & Tag-Free Mens Boxer Shorts with Stay-Put Waistband for All-Day Comfort - 3 Pk - Blue - Large
Pierre Calvini£11.554.4★
Trenzeo Mens Boxer Shorts 6-Pack Loose Fit Cotton Underwear For Men with Button Fly Breathable & Comfortable Mens Boxers Multipack (UK Alpha S Regular Regular Black)
Trenzeo£13.943.6★
Nike Mens All Day Micro Stretch Trunk Underwear (3-Pack) Photo Blue/Iron Grey/Black M (Pack of 3)
NIKE£22.794.2★
John Rider Mens 6 Pack Polycotton Woven Boxer Shorts | Classic Loose Fit Cotton Breathable Underwear Briefs Mens Boxer Short M L XL XXL (UK Alpha 3XL Plus Regular) Multicoloured
John Rider£13.494.0★
What buyers say about nike underwear men
What buyers praise and complain about, mined from review topics.What buyers love
“Nice and comfortable”
“Decent quality”
“I love the comfortable fit and the fact that they aren't too tight. room for the unmentionables to move and breathe”
“Excellent value”
“just as advertised”
“strong material”
“Nice and smooth on the skin”
“Wash well”
“Breathable and comfy”
“Good colours”
What buyers complain about
“Far too small”
“Poor Quality”
“Itchy material”
“Looks nothing like the photo”
“the seams just came apart”
“Ripped on first wear”
“Poor elastic”
“Awful material - I'm surprised that they didn't dissolve in the washing machine”
“Waste of money”
“Poor design”
Top return reasons
Common questions
- Is nike underwear men profitable to sell on Amazon United Kingdom?
- The niche generates £47K/yr across 114 tracked products. 0 of 27 products launched in the last 360 days are still selling. 90-day search growth is +30.8%. Flapen's verdict: Worth a look (62/100).
- How competitive is the nike underwear men niche?
- 44 brands and 73 sellers compete. The top 5 products take 20% of clicks and top 5 brands hold 46% of demand.
- What do buyers complain about in nike underwear men?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Material Quality. The return rate is 0.1%.
- What does it cost to enter the nike underwear men niche?
- Listings span £6.73–£44.75; the average listing price is £18.64 (sweet spot $15–$100). The average incumbent carries 6,509 reviews — the moat a new listing must climb.