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Nike Shorts

Nike Shorts shows demand growing +153.8% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

59
Worth a look
Market size 15Growth 96Conversion 15Competition 96Returns 46Price range 54Avg price 46Brand share 95Review moat 26Quality gap 63
This niche Category average

Is Nike Shorts profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Nike Shorts is a £58K/yr Amazon United Kingdom market (414K searches/yr). The top 5 brands hold 39% of demand. Demand peaks in May. Verdict: Worth a look — 59/100.

Nike Shorts: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +153.8% over the last 90 days and 1.2% of searches end in a purchase.

£58K

revenue / yr

Units sold / yr5K
Search volume / yr+153.8%414K
Conversion rate1.2%
Avg price£11.56

Who owns the niche?

The top 5 brands hold 39% of demand, so 61% of the market is open.

61%

open market share

Brands · sellers68 · 113
Top-5 product click share17%
Open market61%
Avg brand age40 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 134 products

Sponsored placement96%
New entrants (1y)28· 9 succeeded
Avg rating4.4★
Avg reviews3,899

Top Nike Shorts products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (17% combined) — an open shelf where new products get seen.

£0£1K£2K£4K£5K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

68 rising

Sellers

113

Top-5 brand share

39%

Top 20: 72%

Top-5 click share

17%

Top 20: 41%

Open market

57%

  • Amazon Essentials11%
  • JOYSPELS10%
  • Sanpetix8%
  • SINOPHANT5%
  • HOPLYNN5%
  • BLONGW4%

Nike Shorts demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume414KCVR1.2%Products134Brands68Top 5 Brands39%OOS Rate2.1%Rating4.4★Reviews3,899Avg BSR#57
30K20KHoliday '24Spike '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: May · busiest ÷ quietest = 2.5×

Top Nike Shorts search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • black shorts women114K/yr
  • black shorts108K/yr
  • womens gym shorts61K/yr
  • yoga shorts25K/yr
  • tennis shorts17K/yr
  • black gym shorts11K/yr
  • workout shorts10K/yr
  • black sports shorts10K/yr
  • nike gym shorts men7K/yr
  • run shorts7K/yr

What reviews say buyers love and hate about Nike Shorts

What buyers mention most, as a share of all reviews.

What buyers love

81% of reviews
Size-Overall20%

a very flattering fit

Comfort-Overall15%

Really comfortable

Quality-Overall10%

Good quality and sent on time

Value For Money8%

Good value

Pockets/Compartments7%

super handy pockets

What buyers complain about

48% of reviews
Size-Overall19%

they are tight

Quality-Overall6%

Poor quality

Material Quality5%

The material is very thick

Pockets/Compartments5%

Pockets not great

Transparency3%

not see through

Nike Shorts return rate & reasons

Why buyers send it back, as a share of all return requests.

3.3%

Return rate

73%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
58%
2Length
8%
3Material Quality
6%
4Waist Fit
4%
5Transparency
3%

Common Nike Shorts questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Nike Shorts 59/100 on Amazon United Kingdom — Worth a look. The niche generates £58K/yr across 134 tracked products. 9 of 28 products launched in the last 360 days are still selling. Search demand moved +153.8% over the last 90 days.
Search demand for Nike Shorts on Amazon United Kingdom peaks in May, where the busiest month runs 2.5× the quietest.