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Nike Shorts

Maybe

Search demand grew +153.8% this quarter. But shoppers spend only $58K a year here, so Nike Shorts is a Maybe.

Flapen Score
59
59 / 100
Top 14% of 2,461 Fashion niches · +11 vs the category median of 48
Market size
£58K/yr414K searches / yr
90-day growth
+153.8%search demand this quarter
Competition
17%top-5 click share · 68 brands · 113 sellers

Flapen Score

Nike Shorts against its category

The dotted line is the Fashion average. Past it, Nike Shorts is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Nike Shorts market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Nike Shorts 414K times last year and spent an estimated £58K. The top 5 brands take 39% of clicks. Demand peaks in May. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

1.2% of searches ended in a purchase last week.

Shoppers searched for this 414K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.2% of those searches ended in a purchase. Searches in the last 90 days moved +153.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £58K a year.

Searches, last 12 months
414K
Growth, 90 days vs prior 90
+153.8%
Conversion, latest week
1.2%
Market size, estimated
£58Ka year
Peak month
May2.5× the quietest month
Top search term
black shorts women114K searches a year

02 · Price

A sale here is worth £11.56.

Listings sell for £11.56 on average, from £4.74 to £27.13. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £11.56 that is £0 to £1K a year per listing.

Average price
£11.56under the $15 to $100 sweet spot
Price range
£4.74–£27.13
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
3.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

96% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #57 within Activewear. It carries 3,899 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
99%
Out of stock, average day
2.1%
Average rank
#57in Activewear
Average rating
4.37 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,899per listing
Listings tracked
134

04 · Newcomers

Amazon counts 9 of last year's 28 launches as successful.

28 products launched here in the last 12 months. Amazon counts 9 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
28
Successful launches
9Amazon's first-year sales bar
Average brand age
40 months

Products

Top Nike Shorts products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 17% of clicks. An open shelf where new products get seen.

£0£1K£2K£4K£5K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

68 rising

Sellers

113

Top-5 brand share

39%

Top 20: 72%

Top-5 click share

17%

Top 20: 41%

Open market

57%

  • Amazon Essentials11%
  • JOYSPELS10%
  • Sanpetix8%
  • SINOPHANT5%
  • HOPLYNN5%
  • BLONGW4%

Demand

Nike Shorts search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KHoliday '24Spike '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: May · busiest ÷ quietest = 2.5×

Search terms

Top Nike Shorts search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • black shorts women114K/yr
  • black shorts108K/yr
  • womens gym shorts61K/yr
  • yoga shorts25K/yr
  • tennis shorts17K/yr
  • black gym shorts11K/yr
  • workout shorts10K/yr
  • black sports shorts10K/yr
  • nike gym shorts men7K/yr
  • run shorts7K/yr

Reviews and returns

What reviews say buyers love and hate about Nike Shorts

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall19%+0.37

they are tight

Super loose in the waist

Size to small

Quality-Overall6%+0.29

Poor quality

Cheap nonsense

They're too expensive for the quality

Material Quality5%−0.10

The material is very thick

Terrible material

Very thin material

Pockets/Compartments5%+0.11

Pockets not great

Pocket size and position was very small and odd

due to the rather loose opening any movement causes the contents of your pockets to fall out

Transparency3%−0.04

not see through

See-through

goes see through when squatting

Love

Size-Overall20%+0.37

a very flattering fit

True to size

Brilliant fit

Comfort-Overall15%+1.22

Really comfortable

comfortable even during intense workouts

comfortable to wear

Quality-Overall10%+0.29

Good quality and sent on time

Brilliant quality

seem well made

Value For Money8%+0.76

Good value

Good value for money

Good value for money

Pockets/Compartments7%+0.11

super handy pockets

The pockets are actually useful too

Pockets nice idea

Return

3.3% Return rate 73% Fixable by listing

Size-Overall58%▇█▇▇█▇

they are tight

Super loose in the waist

Size to small

Length8%▆▄█▄▅▆
Material Quality6%▅▇▄█▇▇

The material is very thick

Terrible material

Very thin material

Waist Fit4%▅▄▇▄▇█
Transparency3%▄▂▄█▆▆

not see through

See-through

goes see through when squatting

FAQ

Common Nike Shorts questions

Answered from the same tracked data.