nike shorts
Worth a lookShows demand growing +153.8% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+153.8%90-day search growth — must beat 0% to launch
Competition
Incredible17%top-5 click share — an open shelf
Brand share
Incredible39%top-5 brand share — no brand owns this niche
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good£4.74–£27.13cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay3.3%return rate — above 5% kills the launch gate
Avg price
Okay£11.56avg listing price — sweet spot $15–$100
Review moat
Okay3,899.28avg incumbent reviews — the moat a new listing must climb
Market size
Bad£58K£58K/yr · 414K searches
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United Kingdom niche tracking, nike shorts is a £58K/yr Amazon United Kingdom market (414K searches/yr). The top 5 brands hold 39% of demand. Demand peaks in May. Verdict: Worth a look — 59/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
nike shorts market data
- Units sold / yr
- 4K–5K
- avg 0–100/product
- Revenue / yr
- £46K–£58K
- units × avg price
- Conversion rate
- 1.2%
- Avg BSR
- #57
- Page quality
- 0%
- Prime
- 99%
- Sponsored
- 96%
- Out of stock
- 2.1%
- Avg brand age
- 40 months
- Avg seller age
- 174 days
Competition & brand share
Clicks spread well past the top 5 (17% combined) — an open shelf where new products get seen.Brands
68 rising
Sellers
113
Top-5 brand share
39%
Top 20: 72%
Top-5 click share
17%
Top 20: 41%
Open market
57%
- Amazon Essentials11%
- JOYSPELS10%
- Sanpetix8%
- SINOPHANT5%
- HOPLYNN5%
- BLONGW4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +153.8% search growth over the last 90 days.Peak months: May · busiest ÷ quietest = 2.5×
Top nike shorts search terms
- black shorts women114K/yr
- black shorts108K/yr
- womens gym shorts61K/yr
- yoga shorts25K/yr
- tennis shorts17K/yr
- black gym shorts11K/yr
- workout shorts10K/yr
- black sports shorts10K/yr
- nike gym shorts men7K/yr
- run shorts7K/yr
Top nike shorts products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Sanpetix Gym Shorts for Women Black Cycling Shorts for Biker Workout Running Yoga Black 1 Pack SM
Sanpetix£5.944.3★401 rev
SINOPHANT High Waisted Cycling Shorts Women - Tummy Control Buttery Soft Biker Yoga Running Gym Black Workout Athletic Shorts(L-XL 1 Black)
SINOPHANT£6.004.5★2,837 rev
Amazon Essentials Womens Fleece Shorts with Pockets Black M
Amazon Essentials£9.064.3★3,720 rev
JiaYouLC Womens 2 in 1 Running Shorts with One Side Pockets Double Layer Quick Drying Lightweight Activewear Shorts for Workout Sport Training Jogging Gym (UK Alpha M Regular Regular Black)
JiaYouLC£9.684.2★69 rev
Runmeihe Womens High Waisted Hot Pants Anti Chafing Stretchy Mini Shorts Shorts for Yoga Gym Cycling Sports Running Workout (UK Alpha S M Regular Regular Black)
Runmeihe£5.284.5★905 rev
Newest
by launch date
GetGigt 3 Pack Womens Running Shorts with Zipper Pockets Elastic High Waisted Gym Short with Liner for Ladies Sports Workout Yoga (M Black Navy Light Grey)
GetGigt£20.24116 rev
AMIYOYO 3 Pack Cycling Shorts Women with Pockets High Waist Black Gym Shorts Stretchy Running Yoga Workout Leggings
AMIYOYO£13.9151 rev
JiaYouLC Womens 2 in 1 Running Shorts with One Side Pockets Double Layer Quick Drying Lightweight Activewear Shorts for Workout Sport Training Jogging Gym (UK Alpha M Regular Regular Black)
JiaYouLC£9.6869 rev
Amazon Essentials Womens High-Rise Relaxed-Fit A-line Elastic Back Shorts Black 12-14
Amazon Essentials£9.85419 rev
Runmeihe Womens High Waisted Hot Pants Anti Chafing Stretchy Mini Shorts Shorts for Yoga Gym Cycling Sports Running Workout (UK Alpha S M Regular Regular Black)
Runmeihe£5.28905 rev
Trending
90-day click momentumAMIYOYO 3 Pack Cycling Shorts Women with Pockets High Waist Black Gym Shorts Stretchy Running Yoga Workout Leggings
AMIYOYO£13.914.4★
Amazon Essentials Mens Slim-Fit 9 (23cm) Chino Shorts Black 29W
Amazon Essentials£11.004.3★
Amazon Essentials Mens Slim-Fit 9 (23cm) Chino Shorts Black 31W
Amazon Essentials£10.254.3★
Amazon Essentials Womens Fleece Shorts with Pockets Black M
Amazon Essentials£9.064.3★
Amazon Essentials Womens High-Rise Relaxed-Fit A-line Elastic Back Shorts Black 12-14
Amazon Essentials£9.854.3★
What buyers say about nike shorts
What buyers praise and complain about, mined from review topics.What buyers love
“a very flattering fit”
“Really comfortable”
“Good quality and sent on time”
“Good value”
“super handy pockets”
“Really comfortable for sports”
“Quite soft”
“Great stretch”
“Lovely and soft material”
“really good quality lightweight”
What buyers complain about
“they are tight”
“Poor quality”
“The material is very thick”
“Pockets not great”
“not see through”
“Compared to others I have bought these felt very thin”
“not very deep”
“they cut into my thighs alot”
“any bigger I think would have fallen down whilst running”
“very deceiving”
Top return reasons
Common questions
- Is nike shorts profitable to sell on Amazon United Kingdom?
- The niche generates £58K/yr across 134 tracked products. 9 of 28 products launched in the last 360 days are still selling. 90-day search growth is +153.8%. Flapen's verdict: Worth a look (59/100).
- How competitive is the nike shorts niche?
- 68 brands and 113 sellers compete. The top 5 products take 17% of clicks and top 5 brands hold 39% of demand.
- What do buyers complain about in nike shorts?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Material Quality. The return rate is 3.3%.
- When does demand for nike shorts peak?
- Demand peaks in May; the busiest month runs 2.5× the quietest.
- What does it cost to enter the nike shorts niche?
- Listings span £4.74–£27.13; the average listing price is £11.56 (sweet spot $15–$100). The average incumbent carries 3,899 reviews — the moat a new listing must climb.