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Nike Hoodie

Fail

Buyers convert on only 0.3% of searches, so Nike Hoodie is a Fail.

Flapen Score
41
41 / 100
Ranks 1,878 of 2,461 Fashion niches · −7 vs the category median of 48
Market size
£19K/yr244K searches / yr
90-day growth
-38.8%search demand this quarter
Competition
17%top-5 click share · 32 brands · 87 sellers

Flapen Score

Nike Hoodie against its category

The dotted line is the Fashion average. Past it, Nike Hoodie is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Nike Hoodie market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Nike Hoodie 244K times last year and spent an estimated £19K. The top 5 brands take 73% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 41 out of 100, a Fail.

01 · Demand

0.3% of searches ended in a purchase last week.

Shoppers searched for this 244K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -38.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £19K a year.

Searches, last 12 months
244K
Growth, 90 days vs prior 90
-38.8%
Conversion, latest week
0.3%
Market size, estimated
£19Ka year
Peak month
December8.5× the quietest month
Top search term
golf jumpers for men uk34K searches a year

02 · Price

A sale here is worth £26.55.

Listings sell for £26.55 on average, from £8.87 to £48.34. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At £26.55 that is £0 to £3K a year per listing.

Average price
£26.55inside the $15 to $100 sweet spot
Price range
£8.87–£48.34
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£3K
Returns
4.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

52% of listings pay for placement with sponsored ads. 76% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #268 within Activewear. It carries 3,174 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
52%
Prime listings
76%
Out of stock, average day
2.1%
Average rank
#268in Activewear
Average rating
4.41 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,174per listing
Listings tracked
127

04 · Newcomers

Amazon counts 2 of last year's 19 launches as successful.

19 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
19
Successful launches
2Amazon's first-year sales bar
Average brand age
46 months

Products

Top Nike Hoodie products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 17% of clicks. An open shelf where new products get seen.

£0£389£778£1K£2K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

32 rising

Sellers

87

Top-5 brand share

73%

Top 20: 95%

Top-5 click share

17%

Top 20: 41%

Open market

23%

  • NIKE41%
  • Calvin Klein12%
  • adidas12%
  • TACVASEN4%
  • Callaway4%
  • Under Armour4%

Demand

Nike Hoodie search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KSpike '24Holiday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 8.5×

Search terms

Top Nike Hoodie search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • golf jumpers for men uk34K/yr
  • nike jumper31K/yr
  • golf jumper25K/yr
  • nike sweatshirt mens27K/yr
  • golf quarter zip mens10K/yr
  • nike zip up hoodie mens12K/yr
  • nike jumper mens21K/yr
  • nike sweatshirt16K/yr
  • golf sweaters for men uk8K/yr
  • golf jumpers8K/yr

Reviews and returns

What reviews say buyers love and hate about Nike Hoodie

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall21%+0.81

Sizing not good

Too big

Item too small

Quality-Overall20%+0.13

Good hoodie, not the highest quality

Did not seem same quality as normal ADIDAS

Bad quality

Thickness9%−0.16

Very thin

Very thin material

A little thinner than expected

Material Quality6%−0.03

Material quality not high class

Super thin material - possibly fake

the quality of the materials is not high class

Color4%−0.07

Came in wrong colour

they are just blobs of colour on the actual shirt

Love

Size-Overall35%+0.81

this is true to size

Fits well

It fits exactly as expected

Quality-Overall21%+0.13

Excellent quality

Quality feels solid for the price

Good quality base layer

Value For Money11%+0.71

Good product for the price

Great value

Good value for money

Comfort-Overall9%+1.35

Very comfortable and practical to wear for physical activities

Very comfortable

Comfortable clothing to purchase

Warmth4%+0.52

Feels cozy

warm and stylish

Nice warm top

Return

4.5% Return rate 78% Fixable by listing

Size-Overall63%▇▆██▇█

Sizing not good

Too big

Item too small

Thin8%▄█▄▄▃▃

Dissapointingly thin

Quality-Overall5%▄▆▅▅▅█

Good hoodie, not the highest quality

Did not seem same quality as normal ADIDAS

Bad quality

Material Quality4%▃▆▃▄▆█

Material quality not high class

Super thin material - possibly fake

the quality of the materials is not high class

Color4%██▆▄▃▅

Came in wrong colour

they are just blobs of colour on the actual shirt

FAQ

Common Nike Hoodie questions

Answered from the same tracked data.