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nike hoodie

Skip it

Weak search conversion (0.3%) — this niche doesn't clear our bar today.

Market size 5Growth 6Conversion 4Competition 96Returns 32Price range 83Avg price 95Brand share 53Review moat 33Quality gap 57

Competition

Incredible17%

top-5 click share — an open shelf

Avg price

Incredible£26.55

avg listing price — sweet spot $15–$100

Price range

Great£8.87–£48.34

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Brand share

Good73%

top-5 brand share — brands hold most of the demand

Review moat

Okay3,173.56

avg incumbent reviews — the moat a new listing must climb

Returns

Okay4.5%

return rate — above 5% kills the launch gate

Growth

Bad-38.8%

90-day search growth — must beat 0% to launch

Market size

Bad£19K

£19K/yr · 244K searches

Conversion

Bad0.3%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon United Kingdom niche tracking, nike hoodie is a £19K/yr Amazon United Kingdom market (244K searches/yr). The top 5 brands hold 73% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 41/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

nike hoodie market data

Units sold / yr
1K–2K
avg 0–100/product
Revenue / yr
£33K–£40K
units × avg price
Conversion rate
0.3%
Avg BSR
#268
Page quality
0%
Prime
76%
Sponsored
52%
Out of stock
2.1%
Avg brand age
46 months
Avg seller age
167 days

Competition & brand share

Clicks spread well past the top 5 (17% combined) — an open shelf where new products get seen.

Brands

32 rising

Sellers

87

Top-5 brand share

73%

Top 20: 95%

Top-5 click share

17%

Top 20: 41%

Open market

23%

  • NIKE41%
  • Calvin Klein12%
  • adidas12%
  • TACVASEN4%
  • Callaway4%
  • Under Armour4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -38.8% search growth over the last 90 days.
50K30KSpike '24Holiday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 8.5×

Top nike hoodie search terms

  • golf jumpers for men uk34K/yr
  • nike jumper31K/yr
  • golf jumper25K/yr
  • nike sweatshirt mens27K/yr
  • golf quarter zip mens10K/yr
  • nike zip up hoodie mens12K/yr
  • nike jumper mens21K/yr
  • nike sweatshirt16K/yr
  • golf sweaters for men uk8K/yr
  • golf jumpers8K/yr
All search terms

Top nike hoodie products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%£3894%£7786%£1K8%£2K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about nike hoodie

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall35%

“this is true to size”

Quality-Overall21%

“Excellent quality”

Value For Money11%

“Good product for the price”

Comfort-Overall9%

“Very comfortable and practical to wear for physical activities”

Warmth4%

“Feels cozy”

Advertised Vs Actual Product3%

“As shown”

Material Quality2%

“material not too thick”

Thickness2%

“Nice and thick material-feels very comfortable to wear and washes nice also”

Color2%

“Lovely colour”

Weight Light1%

“It is lightweight fabric”

What buyers complain about

Size-Overall21%

“Sizing not good”

Quality-Overall20%

“Good hoodie, not the highest quality”

Thickness9%

“Very thin”

Material Quality6%

“Material quality not high class”

Color4%

“Came in wrong colour”

Thin4%

“Dissapointingly thin”

Sleeve Fit4%

“Sleeves too long”

Suitability Winter Weather2%

“however i would call it a summer jacket rather than winter as it is quite thin”

Warmth2%

“not cold enough for a thick warm jumper”

Gap/Hole2%

“Buy second wear it had a hole in the crotch”

Top return reasons

Size-Overall63%
Thin8%
Quality-Overall5%
Material Quality4%
Color4%
Advertised Vs Actual Product2%
Shape/Style2%
Length1%
Neck Fit1%
Value For Money1%

Common questions

Is nike hoodie profitable to sell on Amazon United Kingdom?
The niche generates £19K/yr across 127 tracked products. 2 of 19 products launched in the last 360 days are still selling. 90-day search growth is -38.8%. Flapen's verdict: Skip it (41/100).
How competitive is the nike hoodie niche?
32 brands and 87 sellers compete. The top 5 products take 17% of clicks and top 5 brands hold 73% of demand.
What do buyers complain about in nike hoodie?
Top complaints mined from reviews: Size-Overall, Quality-Overall, Thickness. The return rate is 4.5%.
When does demand for nike hoodie peak?
Demand peaks in Oct–Nov–Dec; the busiest month runs 8.5× the quietest.
What does it cost to enter the nike hoodie niche?
Listings span £8.87–£48.34; the average listing price is £26.55 (sweet spot $15–$100). The average incumbent carries 3,174 reviews — the moat a new listing must climb.