How competitive is the Nike niche on Amazon United Kingdom?

44 brands and 183 sellers compete in Nike on Amazon United Kingdom. The top 5 Nike products take 9% of clicks and its top 5 brands hold 73% of demand.

What do buyers complain about in Nike?

Nike buyers on Amazon United Kingdom complain most about Size-Overall, Quality-Overall, Durability, the themes mined from the niche's reviews. Its return rate is 3.8%.

What does it cost to enter the Nike niche?

Nike sells for £34.34 on average on Amazon United Kingdom, inside our $15–$100 sweet spot. Listings span £6.59–£118.93. The average incumbent carries 8,234 reviews — the moat a new listing must climb.

Nike

Nike shows a fragmented shelf (top 5 take 9% of clicks), but weak search conversion (0.4%) keeps it on the watch list.

Flapen Score

Worth a look

This niche Category average

Is Nike profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Nike is a £380K/yr Amazon United Kingdom market (2.8M searches/yr). The top 5 brands hold 73% of demand. Demand peaks in Aug–Sep. Verdict: Worth a look — 55/100.

Nike: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +17.4% over the last 90 days and 0.4% of searches end in a purchase.

£380K

revenue / yr

Units sold / yr10K

Search volume / yr+17.4%2.8M

Conversion rate0.4%

Avg price£34.34

Who owns the niche?

The top 5 brands hold 73% of demand, so 27% of the market is open.

27%

open market share

Brands · sellers44 · 183

Top-5 product click share9%

Open market27%

Avg brand age47 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 322 products

Top Nike products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

New Balance Mens MX624NV5 625 Sneaker Blue 14.5 UK

Price: £61.42
Rating: 4.4/5
Reviews: 6,013
Age: 8y ago

Nike Mens Revolution 8 Running Shoes Black/White/Black 9

Price: £43.71
Rating: 4.4/5
Reviews: 3,223
Age: 1y ago

New Balance Men 608V5 Trainer Shoe White/Black/Silver 9.5

Price: £58.61
Rating: 4.6/5
Reviews: 92,206
Age: 6y ago

Under Armour Mens UA Charged Surge 4 Running Shoes with Breathable Mesh Cushioned Mens Trainers Supportive Gym Trainers

Price: £25.05
Rating: 4.5/5
Reviews: 14,684
Age: 2y ago

UA Charged Edge

Price: £38.68
Rating: 4.3/5
Reviews: 3,582
Age: 2y ago

Newest

by launch date

adidas Unisex VS Pace 2.0 Shoes Cloud White/Core Black/Cloud White 9 UK

Price: £24.57
Rating: 4.6/5
Reviews: 11,081
Age: 1mo ago

New Balance Mens 515 V3 Sneaker Stoneware/Red Rock 10

Price: £52.90
Rating: 4.6/5
Reviews: 3,201
Age: 6mo ago

PUMA Unisex Skyrocket LITE 2 Road Running Shoe Black White Silver 9 UK

Price: £22.63
Rating: 4.5/5
Reviews: 2,367
Age: 7mo ago

New Balance Mens 515 V3 Classic Sneaker Nb Navy/Dream State 10.5 UK

Price: £52.35
Rating: 4.6/5
Reviews: 2,817
Age: 1y ago

NEW BALANCE Mens 411 Sneaker Black 11 UK

Price: £32.27
Rating: 4.1/5
Reviews: 48
Age: 1y ago

Competition: brands, sellers & click share

Clicks spread well past the top 5 (9% combined) — an open shelf where new products get seen.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

44 flat

Sellers

183

Top-5 brand share

73%

Top 20: 94%

Top-5 click share

Top 20: 22%

Open market

32%

New Balance19%
Under Armour17%
adidas12%
Reebok9%
NIKE5%
PUMA5%

Nike demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume2.8MCVR0.4%Products322Brands44Top 5 Brands73%OOS Rate6.3%Rating4.4★Reviews8,234Avg BSR#491

Peak months: Aug, Sep · busiest ÷ quietest = 1.8×

Top Nike search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

new balance mens trainers614K/yr +15.4%0.1% conv.
nike trainers311K/yr +13.5%0.1% conv.
reebok trainers for men264K/yr +19.0%0.2% conv.
puma211K/yr +25.7%0.0% conv.
under armour trainers mens222K/yr +3.5%0.4% conv.
slip on trainers men162K/yr +29.2%0.2% conv.
mens slip on trainers123K/yr +40.9%0.1% conv.
puma trainers126K/yr +15.2%0.1% conv.
under armour trainers86K/yr +36.3%0.3% conv.
reebok81K/yr +37.5%0.0% conv.

What reviews say buyers love and hate about Nike

What buyers mention most, as a share of all reviews.

What buyers love

87% of reviews

Comfort-Overall33%

“Comfortable fit”

Quality-Overall16%

“the overall build quality feels solid”

Value For Money14%

“Fantastic price”

Size-Overall14%

“True to fit”

Exercise/Sports Suitability4%

“good for long walks”

What buyers complain about

61% of reviews

Size-Overall19%

“Won't fit”

Quality-Overall14%

“Low Quality”

Durability8%

“Poor and break down quick”

Gap/Hole4%

“or have holes on the bottom”

Comfort-Overall4%

“But not comfortable for wearing all day made my feet cramp up”

Nike return rate & reasons

Why buyers send it back, as a share of all return requests.

3.8%

Return rate

79%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall

47%

2Feet Fit

16%

3Width

4Comfort-Overall

5Color

Common Nike questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Nike 55/100 on Amazon United Kingdom — Worth a look. The niche generates £380K/yr across 322 tracked products. 18 of 65 products launched in the last 360 days are still selling. Search demand moved +17.4% over the last 90 days.