Is nike profitable to sell on Amazon United Kingdom?

The niche generates £380K/yr across 322 tracked products. 18 of 65 products launched in the last 360 days are still selling. 90-day search growth is +17.4%. Flapen's verdict: Worth a look (55/100).

How competitive is the nike niche?

44 brands and 183 sellers compete. The top 5 products take 9% of clicks and top 5 brands hold 73% of demand.

What do buyers complain about in nike?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 3.8%.

When does demand for nike peak?

Demand peaks in Aug–Sep; the busiest month runs 1.8× the quietest.

What does it cost to enter the nike niche?

Listings span £6.59–£118.93; the average listing price is £34.34 (sweet spot $15–$100). The average incumbent carries 8,234 reviews — the moat a new listing must climb.

nike

Worth a look

Shows a fragmented shelf (top 5 take 9% of clicks), but weak search conversion (0.4%) keeps it on the watch list.

Competition

Incredible9%

top-5 click share — an open shelf

Avg price

Incredible£34.34

avg listing price — sweet spot $15–$100

Price range

Great£6.59–£118.93

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Market size

Good£380K

£380K/yr · 2.8M searches

Brand share

Good73%

top-5 brand share — brands hold most of the demand

Growth

Okay+17.4%

90-day search growth — must beat 0% to launch

Returns

Okay3.8%

return rate — above 5% kills the launch gate

Review moat

Bad8,233.73

avg incumbent reviews — the moat a new listing must climb

Conversion

Bad0.4%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon United Kingdom niche tracking, nike is a £380K/yr Amazon United Kingdom market (2.8M searches/yr). The top 5 brands hold 73% of demand. Demand peaks in Aug–Sep. Verdict: Worth a look — 55/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

nike market data

Units sold / yr: 8K–10K; avg 0–100/product
Revenue / yr: £275K–£343K; units × avg price
Conversion rate: 0.4%
Avg BSR: #491
Page quality: 0%
Prime: 91%
Sponsored: 73%
Out of stock: 6.3%
Avg brand age: 47 months
Avg seller age: 172 days

Competition & brand share

Clicks spread well past the top 5 (9% combined) — an open shelf where new products get seen.

Brands

44 flat

Sellers

183

Top-5 brand share

73%

Top 20: 94%

Top-5 click share

Top 20: 22%

Open market

32%

New Balance19%
Under Armour17%
adidas12%
Reebok9%
NIKE5%
PUMA5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +17.4% search growth over the last 90 days.

Peak months: Aug, Sep · busiest ÷ quietest = 1.8×

Open Trend

Top nike search terms

new balance mens trainers614K/yr +15.4%0.1% conv.
nike trainers311K/yr +13.5%0.1% conv.
reebok trainers for men264K/yr +19.0%0.2% conv.
puma211K/yr +25.7%0.0% conv.
under armour trainers mens222K/yr +3.5%0.4% conv.
slip on trainers men162K/yr +29.2%0.2% conv.
mens slip on trainers123K/yr +40.9%0.1% conv.
puma trainers126K/yr +15.2%0.1% conv.
under armour trainers86K/yr +36.3%0.3% conv.
reebok81K/yr +37.5%0.0% conv.

All search terms

Top nike products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

New Balance Mens MX624NV5 625 Sneaker Blue 14.5 UK

New Balance£61.424.4★6,013 rev

Nike Mens Revolution 8 Running Shoes Black/White/Black 9

NIKE£43.714.4★3,223 rev

New Balance Men 608V5 Trainer Shoe White/Black/Silver 9.5

New Balance£58.614.6★92,206 rev

Under Armour Mens UA Charged Surge 4 Running Shoes with Breathable Mesh Cushioned Mens Trainers Supportive Gym Trainers

Under Armour£25.054.5★14,684 rev

UA Charged Edge

Under Armour£38.684.3★3,582 rev

Newest

by launch date

adidas Unisex VS Pace 2.0 Shoes Cloud White/Core Black/Cloud White 9 UK

adidas£24.5711,081 rev

1mo ago

New Balance Mens 515 V3 Sneaker Stoneware/Red Rock 10

New Balance£52.903,201 rev

6mo ago

PUMA Unisex Skyrocket LITE 2 Road Running Shoe Black White Silver 9 UK

PUMA£22.632,367 rev

7mo ago

New Balance Mens 515 V3 Classic Sneaker Nb Navy/Dream State 10.5 UK

New Balance£52.352,817 rev

1y ago

NEW BALANCE Mens 411 Sneaker Black 11 UK

New Balance£32.2748 rev

1y ago

What buyers say about nike

What buyers praise and complain about, mined from review topics.

What buyers love

Comfort-Overall33%

“Comfortable fit”

Quality-Overall16%

“the overall build quality feels solid”

Value For Money14%

“Fantastic price”

Size-Overall14%

“True to fit”

Exercise/Sports Suitability4%

“good for long walks”

Advertised Vs Actual Product2%

“As described”

Soft Feel2%

“LOVELY AND SOFT”

Weight Light1%

“The shoes feel lightweight”

Thickness1%

“Nice looking good fitgood sole thickness”

Shape/Style1%

“Very stylish”

What buyers complain about

Size-Overall19%

“Won't fit”

Quality-Overall14%

“Low Quality”

Durability8%

“Poor and break down quick”

Gap/Hole4%

“or have holes on the bottom”

Comfort-Overall4%

“But not comfortable for wearing all day made my feet cramp up”

Material Quality3%

“Cheap material”

Advertised Vs Actual Product3%

“Very deceiving”

Feet Fit2%

“was unable to get them on my feet”

Width2%

“Way too narrow”

Hard Feel2%

“these have very hard backs to them”

Top return reasons

Size-Overall47%

Feet Fit16%

Width8%

Comfort-Overall4%

Color4%

Quality-Overall3%