Nike

Shoppers searched for this 2.8M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved +17.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £380K a year.

Searches, last 12 months

2.8M

Growth, 90 days vs prior 90

+17.4%

Conversion, latest week

0.4%

Market size, estimated

£380Ka year

Peak month

September1.8× the quietest month

Top search term

new balance mens trainers614K searches a year

Listings sell for £34.34 on average, from £6.59 to £118.93. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 0 to 100 of them. At £34.34 that is £0 to £3K a year per listing.

Average price

£34.34inside the $15 to $100 sweet spot

Price range

£6.59–£118.93

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

8K–10K

Units per listing a year

0–100

Revenue per listing a year

£0–£3K

Returns

3.8%of orders · Amazon United Kingdom median 0.6%

73% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 6.3% of listings are out of stock. The average listing ranks #491 within Shoes. It carries 8,234 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings

73%

Prime listings

91%

Out of stock, average day

6.3%

Average rank

#491in Shoes

Average rating

4.39 starsAmazon United Kingdom average 4.36 stars

Average reviews

8,234per listing

Listings tracked

322

65 products launched here in the last 12 months. 18 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months

65

Successful launches

18Amazon's first-year sales bar

Average brand age

47 months