Nighties for Women
Nighties for Women shows a fragmented shelf (top 5 take 12% of clicks), but weak search conversion (0.6%) keeps it on the watch list.
Flapen Score
Is Nighties for Women profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Nighties for Women is a £136K/yr Amazon United Kingdom market (1.9M searches/yr). The top 5 brands hold 67% of demand. Demand peaks in Jul–Dec. Verdict: Worth a look — 54/100.
Nighties for Women: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved +34.9% over the last 90 days and 0.6% of searches end in a purchase.
£136K
revenue / yr
Who owns the niche?
The top 5 brands hold 67% of demand, so 33% of the market is open.
33%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 216 products
Top Nighties for Women products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Suzy & Me Womens Pack of 2 Short Sleeved 100% Cotton Jersey Nightshirts. Butterfly Heart Stag Bee Campervan Print Designs (GREY/DUCK EGG 16-18)
- Price
- £19.49
- Rating
- 4.5/5
- Reviews
- 1,249
- Age
- 7y ago
Ekouaer 2 Pack Nightgowns for Women V Neck Sleepshirt Coffee+Stars XXL
- Price
- £16.20
- Rating
- 4.5/5
- Reviews
- 1,784
- Age
- 2y ago
INSIGNIA Womens Pack of 2 Short Sleeved Cotton Blend Jersey Nightshirts Nighties (Set 2 16-18)
- Price
- £17.51
- Rating
- 4.5/5
- Reviews
- 509
- Age
- 1y ago
Ekouaer 2 Pack Nightgowns for Women Flare Short Sleeve Sleepshirt V Neck Sleepwear Floral Print Blue Butterfly + pink XL
- Price
- £16.43
- Rating
- 4.5/5
- Reviews
- 1,784
- Age
- 2y ago
Ekouaer Nightdresses for Women Button Up Ladies Nighties Nightshirts Summer Nightwear Short Sleeve 2 Pack Grey + Star M
- Price
- £16.71
- Rating
- 4.6/5
- Reviews
- 424
- Age
- 1y ago
Trending
90-day click momentum
INSIGNIA Womens Pack of 2 Short Sleeve Long Pure Cotton Jersey Nightshirts Nighties (Lilac & Pink 14-16)
- Price
- £20.62
- Rating
- 4.6/5
- Reviews
- 204
- Age
- 7mo ago
INSIGNIA Womens Pack of 2 Short Sleeve Long Pure Cotton Jersey Nightshirts Nighties (Pink-Blue Spot 18-20)
- Price
- £20.67
- Rating
- 4.6/5
- Reviews
- 204
- Age
- 2y ago
Suzy & Me Ladies 100% Cotton Jersey Strappy Nightdress (PLUM 18-20)
- Price
- £13.77
- Rating
- 4.4/5
- Reviews
- 24
- Age
- 1y ago
INSIGNIA Womens Pack of 2 Short Sleeve Long Pure Cotton Jersey Nightshirts Nighties (Pink-Blue Spot 14-16)
- Price
- £20.62
- Rating
- 4.6/5
- Reviews
- 204
- Age
- 2y ago
Leversic Nighties for Women Sleeveless Nightdresses V Neck Lace Chemise Cotton Nightgown Soft Nightwear S-3XL(Cobalt Blue L)
- Price
- £7.93
- Rating
- 4.4/5
- Reviews
- 104
- Age
- 7mo ago
Newest
by launch dateINSIGNIA Womens Pack of 2 Short Sleeve Long Pure Cotton Jersey Nightshirts Nighties (Lilac & Pink 14-16)
- Price
- £20.62
- Rating
- 4.6/5
- Reviews
- 204
- Age
- 7mo ago
Leversic Nighties for Women Sleeveless Nightdresses V Neck Lace Chemise Cotton Nightgown Soft Nightwear S-3XL(Cobalt Blue L)
- Price
- £7.93
- Rating
- 4.4/5
- Reviews
- 104
- Age
- 7mo ago
Ekouaer Nighties for Womens Sleeveless Soft Short Nightdress CX29 XL
- Price
- £11.53
- Rating
- 4.6/5
- Reviews
- 174
- Age
- 8mo ago
Lovasy Nighties for Women Cotton Nightdresses for Women UK Ladies Nighties Nightdress Long V Neck Night Dress Nighty Loose Sleeveless Chemise Negligees with Lace White M
- Price
- £11.31
- Rating
- 4.2/5
- Reviews
- 47
- Age
- 1y ago
Marvmys Womens Nightdress Short Sleeve Nightshirt Heart Print Designs Nightgown Cotton Sleepwear Nighties for Women Purple M
- Price
- £7.00
- Rating
- 4.5/5
- Reviews
- 564
- Age
- 1y ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (12% combined) — an open shelf where new products get seen.
Brands
31 falling
Sellers
44
Top-5 brand share
67%
Top 20: 97%
Top-5 click share
12%
Top 20: 32%
Open market
29%
- Ekouaer29%
- INSIGNIA13%
- Suzy & Me11%
- Lovasy7%
- Bresdk6%
- Uniexcosm6%
Nighties for Women demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jul, Dec · busiest ÷ quietest = 1.9×
Top Nighties for Women search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- nighties for women355K/yr
- womens nightwear296K/yr
- cotton nightdresses for women uk104K/yr
- nightdresses for women uk160K/yr
- ladies nighties121K/yr
- night dress101K/yr
- cotton nighties for women68K/yr
- womens nighties104K/yr
- nightdress74K/yr
- ladies nightdress83K/yr
What reviews say buyers love and hate about Nighties for Women
What buyers mention most, as a share of all reviews.
What buyers love
83% of reviews“Feel comfortable”
“true to size fit”
“So soft”
“Excellent product”
“comfortable material”
What buyers complain about
68% of reviews“To large”
“is made from polyester”
“Poor Quality”
“More maroon than purple”
“Definitely need to wash before wearing”
Nighties for Women return rate & reasons
Why buyers send it back, as a share of all return requests.
2.7%
Return rate
64%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Nighties for Women questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
