nighties for women
Worth a lookShows a fragmented shelf (top 5 take 12% of clicks), but weak search conversion (0.6%) keeps it on the watch list.
Competition
Incredible12%top-5 click share — an open shelf
Brand share
Good67%top-5 brand share — brands hold most of the demand
Review moat
Good937.41avg incumbent reviews — the moat a new listing must climb
Growth
Good+34.9%90-day search growth — must beat 0% to launch
Returns
Good2.7%return rate — above 5% kills the launch gate
Avg price
Good£12.28avg listing price — sweet spot $15–$100
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Price range
Okay£4.42–£22.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay£136K£136K/yr · 1.9M searches
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United Kingdom niche tracking, nighties for women is a £136K/yr Amazon United Kingdom market (1.9M searches/yr). The top 5 brands hold 67% of demand. Demand peaks in Jul–Dec. Verdict: Worth a look — 54/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
nighties for women market data
- Units sold / yr
- 10K–13K
- avg 0–100/product
- Revenue / yr
- £123K–£154K
- units × avg price
- Conversion rate
- 0.6%
- Avg BSR
- #98
- Page quality
- 0%
- Prime
- 97%
- Sponsored
- 88%
- Out of stock
- 4.8%
- Avg brand age
- 40 months
- Avg seller age
- 175 days
Competition & brand share
Clicks spread well past the top 5 (12% combined) — an open shelf where new products get seen.Brands
31 falling
Sellers
44
Top-5 brand share
67%
Top 20: 97%
Top-5 click share
12%
Top 20: 32%
Open market
29%
- Ekouaer29%
- INSIGNIA13%
- Suzy & Me11%
- Lovasy7%
- Bresdk6%
- Uniexcosm6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +34.9% search growth over the last 90 days.Peak months: Jul, Dec · busiest ÷ quietest = 1.9×
Top nighties for women search terms
- nighties for women355K/yr
- womens nightwear296K/yr
- cotton nightdresses for women uk104K/yr
- nightdresses for women uk160K/yr
- ladies nighties121K/yr
- night dress101K/yr
- cotton nighties for women68K/yr
- womens nighties104K/yr
- nightdress74K/yr
- ladies nightdress83K/yr
Top nighties for women products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Suzy & Me Womens Pack of 2 Short Sleeved 100% Cotton Jersey Nightshirts. Butterfly Heart Stag Bee Campervan Print Designs (GREY/DUCK EGG 16-18)
Suzy & Me£19.494.5★1,249 rev
Ekouaer 2 Pack Nightgowns for Women V Neck Sleepshirt Coffee+Stars XXL
Ekouaer£16.204.5★1,784 rev
INSIGNIA Womens Pack of 2 Short Sleeved Cotton Blend Jersey Nightshirts Nighties (Set 2 16-18)
INSIGNIA£17.514.5★509 rev
Ekouaer 2 Pack Nightgowns for Women Flare Short Sleeve Sleepshirt V Neck Sleepwear Floral Print Blue Butterfly + pink XL
Ekouaer£16.434.5★1,784 rev
Ekouaer Nightdresses for Women Button Up Ladies Nighties Nightshirts Summer Nightwear Short Sleeve 2 Pack Grey + Star M
Ekouaer£16.714.6★424 rev
Newest
by launch date
INSIGNIA Womens Pack of 2 Short Sleeve Long Pure Cotton Jersey Nightshirts Nighties (Lilac & Pink 14-16)
INSIGNIA£20.62204 rev
Leversic Nighties for Women Sleeveless Nightdresses V Neck Lace Chemise Cotton Nightgown Soft Nightwear S-3XL(Cobalt Blue L)
Leversic£7.93104 rev
Ekouaer Nighties for Womens Sleeveless Soft Short Nightdress CX29 XL
Ekouaer£11.53174 rev
Lovasy Nighties for Women Cotton Nightdresses for Women UK Ladies Nighties Nightdress Long V Neck Night Dress Nighty Loose Sleeveless Chemise Negligees with Lace White M
Lovasy£11.3147 rev
Marvmys Womens Nightdress Short Sleeve Nightshirt Heart Print Designs Nightgown Cotton Sleepwear Nighties for Women Purple M
Marvmys£7.00564 rev
Trending
90-day click momentumINSIGNIA Womens Pack of 2 Short Sleeve Long Pure Cotton Jersey Nightshirts Nighties (Lilac & Pink 14-16)
INSIGNIA£20.624.6★
INSIGNIA Womens Pack of 2 Short Sleeve Long Pure Cotton Jersey Nightshirts Nighties (Pink-Blue Spot 18-20)
INSIGNIA£20.674.6★
Suzy & Me Ladies 100% Cotton Jersey Strappy Nightdress (PLUM 18-20)
Suzy & Me£13.774.4★
INSIGNIA Womens Pack of 2 Short Sleeve Long Pure Cotton Jersey Nightshirts Nighties (Pink-Blue Spot 14-16)
INSIGNIA£20.624.6★
Leversic Nighties for Women Sleeveless Nightdresses V Neck Lace Chemise Cotton Nightgown Soft Nightwear S-3XL(Cobalt Blue L)
Leversic£7.934.4★
What buyers say about nighties for women
What buyers praise and complain about, mined from review topics.What buyers love
“Feel comfortable”
“true to size fit”
“So soft”
“Excellent product”
“comfortable material”
“Amazing value”
“its a really lovely shade”
“washes lovely”
“easy to wash”
“perfect for warm nights”
What buyers complain about
“To large”
“is made from polyester”
“Poor Quality”
“More maroon than purple”
“Definitely need to wash before wearing”
“Longer length”
“Product is very thick”
“Item is cotton jersey so warmer than I expected or wanted”
“They are very likely viscos”
“still smells of chemicals”
Top return reasons
Common questions
- Is nighties for women profitable to sell on Amazon United Kingdom?
- The niche generates £136K/yr across 216 tracked products. 0 of 75 products launched in the last 360 days are still selling. 90-day search growth is +34.9%. Flapen's verdict: Worth a look (54/100).
- How competitive is the nighties for women niche?
- 31 brands and 44 sellers compete. The top 5 products take 12% of clicks and top 5 brands hold 67% of demand.
- What do buyers complain about in nighties for women?
- Top complaints mined from reviews: Size-Overall, Material Quality, Quality-Overall. The return rate is 2.7%.
- When does demand for nighties for women peak?
- Demand peaks in Jul–Dec; the busiest month runs 1.9× the quietest.
- What does it cost to enter the nighties for women niche?
- Listings span £4.42–£22.80; the average listing price is £12.28 (sweet spot $15–$100). The average incumbent carries 937 reviews — the moat a new listing must climb.