Nighties for Women
MaybeThe top 5 products take only 12% of clicks. But buyers convert on only 0.6% of searches, so Nighties for Women is a Maybe.
- Flapen Score
- 54 / 100Top 27% of 2,461 Fashion niches · +6 vs the category median of 4854
- Market size
- £136K/yr1.9M searches / yr
- 90-day growth
- +34.9%search demand this quarter
- Competition
- 12%top-5 click share · 31 brands · 44 sellers
Flapen Score
Nighties for Women against its category
The dotted line is the Fashion average. Past it, Nighties for Women is stronger. Inside it, weaker.
Market
The Nighties for Women market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Nighties for Women 1.9M times last year and spent an estimated £136K. The top 5 brands take 67% of clicks. Demand peaks in Jul–Dec. Flapen scores it 54 out of 100, a Maybe.
01 · Demand
0.6% of searches ended in a purchase last week.
Shoppers searched for this 1.9M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.6% of those searches ended in a purchase. Searches in the last 90 days moved +34.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £136K a year.
- Searches, last 12 months
- 1.9M
- Growth, 90 days vs prior 90
- +34.9%
- Conversion, latest week
- 0.6%
- Market size, estimated
- £136Ka year
- Peak month
- December1.9× the quietest month
- Top search term
- nighties for women355K searches a year
02 · Price
A sale here is worth £12.28.
Listings sell for £12.28 on average, from £4.42 to £22.80. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 0 to 100 of them. At £12.28 that is £0 to £1K a year per listing.
- Average price
- £12.28under the $15 to $100 sweet spot
- Price range
- £4.42–£22.80
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£1K
- Returns
- 2.7%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
88% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 4.8% of listings are out of stock. The average listing ranks #98 within Nightwear, Lingerie & Underwear. It carries 937 reviews at 4.45 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 88%
- Prime listings
- 97%
- Out of stock, average day
- 4.8%
- Average rank
- #98in Nightwear, Lingerie & Underwear
- Average rating
- 4.45 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 937per listing
- Listings tracked
- 216
04 · Newcomers
Amazon counts 0 of last year's 75 launches as successful.
75 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.
- Launched, last 12 months
- 75
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 40 months
Products
Top Nighties for Women products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Suzy & Me Womens Pack of 2 Short Sleeved 100% Cotton Jersey Nightshirts. Butterfly Heart Stag Bee Campervan Print Designs (GREY/DUCK EGG 16-18)
- Price
- £19.49
- Rating
- 4.5/5
- Reviews
- 1,249
- Age
- 7y ago
Ekouaer 2 Pack Nightgowns for Women V Neck Sleepshirt Coffee+Stars XXL
- Price
- £16.20
- Rating
- 4.5/5
- Reviews
- 1,784
- Age
- 2y ago
INSIGNIA Womens Pack of 2 Short Sleeved Cotton Blend Jersey Nightshirts Nighties (Set 2 16-18)
- Price
- £17.51
- Rating
- 4.5/5
- Reviews
- 509
- Age
- 1y ago
Ekouaer 2 Pack Nightgowns for Women Flare Short Sleeve Sleepshirt V Neck Sleepwear Floral Print Blue Butterfly + pink XL
- Price
- £16.43
- Rating
- 4.5/5
- Reviews
- 1,784
- Age
- 2y ago
Ekouaer Nightdresses for Women Button Up Ladies Nighties Nightshirts Summer Nightwear Short Sleeve 2 Pack Grey + Star M
- Price
- £16.71
- Rating
- 4.6/5
- Reviews
- 424
- Age
- 1y ago
Trending
90-day click momentum
INSIGNIA Womens Pack of 2 Short Sleeve Long Pure Cotton Jersey Nightshirts Nighties (Lilac & Pink 14-16)
- Price
- £20.62
- Rating
- 4.6/5
- Reviews
- 204
- Age
- 7mo ago
INSIGNIA Womens Pack of 2 Short Sleeve Long Pure Cotton Jersey Nightshirts Nighties (Pink-Blue Spot 18-20)
- Price
- £20.67
- Rating
- 4.6/5
- Reviews
- 204
- Age
- 2y ago
Suzy & Me Ladies 100% Cotton Jersey Strappy Nightdress (PLUM 18-20)
- Price
- £13.77
- Rating
- 4.4/5
- Reviews
- 24
- Age
- 1y ago
INSIGNIA Womens Pack of 2 Short Sleeve Long Pure Cotton Jersey Nightshirts Nighties (Pink-Blue Spot 14-16)
- Price
- £20.62
- Rating
- 4.6/5
- Reviews
- 204
- Age
- 2y ago
Leversic Nighties for Women Sleeveless Nightdresses V Neck Lace Chemise Cotton Nightgown Soft Nightwear S-3XL(Cobalt Blue L)
- Price
- £7.93
- Rating
- 4.4/5
- Reviews
- 104
- Age
- 7mo ago
Newest
by launch dateINSIGNIA Womens Pack of 2 Short Sleeve Long Pure Cotton Jersey Nightshirts Nighties (Lilac & Pink 14-16)
- Price
- £20.62
- Rating
- 4.6/5
- Reviews
- 204
- Age
- 7mo ago
Leversic Nighties for Women Sleeveless Nightdresses V Neck Lace Chemise Cotton Nightgown Soft Nightwear S-3XL(Cobalt Blue L)
- Price
- £7.93
- Rating
- 4.4/5
- Reviews
- 104
- Age
- 7mo ago
Ekouaer Nighties for Womens Sleeveless Soft Short Nightdress CX29 XL
- Price
- £11.53
- Rating
- 4.6/5
- Reviews
- 174
- Age
- 8mo ago
Lovasy Nighties for Women Cotton Nightdresses for Women UK Ladies Nighties Nightdress Long V Neck Night Dress Nighty Loose Sleeveless Chemise Negligees with Lace White M
- Price
- £11.31
- Rating
- 4.2/5
- Reviews
- 47
- Age
- 1y ago
Marvmys Womens Nightdress Short Sleeve Nightshirt Heart Print Designs Nightgown Cotton Sleepwear Nighties for Women Purple M
- Price
- £7.00
- Rating
- 4.5/5
- Reviews
- 564
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 12% of clicks. An open shelf where new products get seen.
Brands
31 falling
Sellers
44
Top-5 brand share
67%
Top 20: 97%
Top-5 click share
12%
Top 20: 32%
Open market
29%
- Ekouaer29%
- INSIGNIA13%
- Suzy & Me11%
- Lovasy7%
- Bresdk6%
- Uniexcosm6%
Demand
Nighties for Women search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul, Dec · busiest ÷ quietest = 1.9×
Search terms
Top Nighties for Women search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- nighties for women355K/yr
- womens nightwear296K/yr
- cotton nightdresses for women uk104K/yr
- nightdresses for women uk160K/yr
- ladies nighties121K/yr
- night dress101K/yr
- cotton nighties for women68K/yr
- womens nighties104K/yr
- nightdress74K/yr
- ladies nightdress83K/yr
Reviews and returns
What reviews say buyers love and hate about Nighties for Women
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
To large
Too long
Very very small sizing
is made from polyester
material scratchy
a bit too much man made material
Poor Quality
Dissatisfied with quality
Very poor
More maroon than purple
the water was very black
the COLOUR RUNS
Definitely need to wash before wearing
shrunk several inches when washed so returned
Love
Feel comfortable
comfortable and easy to wear
Comfortable to wear
true to size fit
Comes up big fit
Excellent fit
So soft
Soft cotton
Soft fabric
Excellent product
Best product as described
really well made
comfortable material
Good material
Light Material
Return
2.7% Return rate 64% Fixable by listing
To large
Too long
Very very small sizing
is made from polyester
material scratchy
a bit too much man made material
Longer length
very long and quite fitted for a nightie - returned for that reason, good price though
It is really really long
Poor Quality
Dissatisfied with quality
Very poor
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Nighties for Women questions
Answered from the same tracked data.