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Night Nurse

Fail

Demand is soft, at -63.7% this quarter, so Night Nurse is a Fail.

Flapen Score
47
47 / 100
Ranks 1,282 of 2,461 Fashion niches · −1 vs the category median of 48
Market size
£61K/yr294K searches / yr
90-day growth
-63.7%search demand this quarter
Competition
30%top-5 click share · 21 brands · 91 sellers

Flapen Score

Night Nurse against its category

The dotted line is the Fashion average. Past it, Night Nurse is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Night Nurse market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Night Nurse 294K times last year and spent an estimated £61K. The top 5 brands take 69% of clicks. Flapen scores it 47 out of 100, a Fail.

01 · Demand

1.9% of searches ended in a purchase last week.

Shoppers searched for this 294K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.9% of those searches ended in a purchase. Searches in the last 90 days moved -63.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £61K a year.

Searches, last 12 months
294K
Growth, 90 days vs prior 90
-63.7%
Conversion, latest week
1.9%
Market size, estimated
£61Ka year
Top search term
night nurse174K searches a year

02 · Price

A sale here is worth £11.22.

Listings sell for £11.22 on average, from £1.90 to £21.75. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £11.22 that is £1K to £3K a year per listing.

Average price
£11.22under the $15 to $100 sweet spot
Price range
£1.90–£21.75
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

85% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #81 within Nightwear, Lingerie & Underwear. It carries 1,074 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
85%
Out of stock, average day
7.7%
Average rank
#81in Nightwear, Lingerie & Underwear
Average rating
4.35 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,074per listing
Listings tracked
53

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
53 months

Products

Top Night Nurse products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 30% of clicks. An open shelf where new products get seen.

£0£1K£2K£4K£5K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

21 rising

Sellers

91

Top-5 brand share

69%

Top 20: 100%

Top-5 click share

30%

Top 20: 71%

Open market

26%

  • Vlazom24%
  • RSLOVE18%
  • Nytol11%
  • Jlowesun8%
  • Sosolism8%
  • shelikes6%

Demand

Night Nurse search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KHoliday '25OctNovDecJanFebMarAprMayJunJul

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 8.4× · 10 of 12 months tracked

Search terms

Top Night Nurse search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • night nurse174K/yr
  • night nurse liquid68K/yr
  • night nurse capsules22K/yr
  • nyquil10K/yr
  • night nurse liquid sleep5K/yr
  • night nurse tablets3K/yr
  • night nurse medicine6K/yr
  • nightnurse5K/yr

Reviews and returns

What reviews say buyers love and hate about Night Nurse

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall30%−0.39

Didn't work very well

Did not work

unfortunately it wasn't very effective for me either

Sleep Quality16%−0.04

Doesn't help sleep

Didn't help me sleep at all

still didn't sleep

Value For Money7%+0.56

Waste of money

Expensive

Way too expensive

Cough Relief6%+0.45

diden't help my cough

Dont always know what type of cough I have

Made cough more tickly

Taste-Overall5%−0.03

It had a bit of an aftertaste

Poor taste

taste is nasty

Love

Sleep Quality13%−0.04

Good night sleep

Better sleep

Helps with sleep

Value For Money12%+0.56

Great value

Fair Price

good value

Quality-Overall9%

Good Quality Product arrived on time

Good value and quality arrived quickly

Good quality

Cough Relief8%+0.45

Good cough medicine

It's great for all types of cough

really helps with a cough

Efficiency7%+0.77

Does the job

Works well

Effective

Return

0.1% Return rate 75% Fixable by listing

Size-Overall60%▃▇█▆▇▄

doesn't match the length

Comes up small

these to tiny ones do t seem to work

Material Quality9%▅▁▁▄▃█
Color8%▁▁▁▅▃█
Quality-Overall5%█▆▁▁▄▁
Length4%▁▁█▆▁▃

FAQ

Common Night Nurse questions

Answered from the same tracked data.