night nurse
Skip itSoft demand (-63.7% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Competition
Great30%top-5 click share — an open shelf
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Good1,074.36avg incumbent reviews — the moat a new listing must climb
Brand share
Good69%top-5 brand share — brands hold most of the demand
Avg price
Okay£11.22avg listing price — sweet spot $15–$100
Price range
Okay£1.90–£21.75cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Market size
Bad£61K£61K/yr · 294K searches
Growth
Bad-63.7%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, night nurse is a £61K/yr Amazon United Kingdom market (294K searches/yr). The top 5 brands hold 69% of demand. Verdict: Skip it — 47/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
night nurse market data
- Units sold / yr
- 6K–8K
- avg 100–250/product
- Revenue / yr
- £67K–£90K
- units × avg price
- Conversion rate
- 1.9%
- Avg BSR
- #81
- Page quality
- 0%
- Prime
- 85%
- Sponsored
- 85%
- Out of stock
- 7.7%
- Avg brand age
- 53 months
- Avg seller age
- 171 days
Competition & brand share
Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.Brands
21 rising
Sellers
91
Top-5 brand share
69%
Top 20: 100%
Top-5 click share
30%
Top 20: 71%
Open market
26%
- Vlazom24%
- RSLOVE18%
- Nytol11%
- Jlowesun8%
- Sosolism8%
- shelikes6%
Demand
Weekly Amazon search volume, last 41 weeks — -63.7% search growth over the last 90 days.Top night nurse search terms
- night nurse174K/yr
- night nurse liquid68K/yr
- night nurse capsules22K/yr
- nyquil10K/yr
- night nurse liquid sleep5K/yr
- night nurse tablets3K/yr
- night nurse medicine6K/yr
- nightnurse5K/yr
Top night nurse products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Sosolism Womens Labor/Delivery/Hospital Gown Nursing Nightgown Sleepdress for Breastfeeding Off-white M
Sosolism£20.104.0★122 rev
Vlazom Women Nighties Button Down Cotton Nightdress Boyfriend Style Sleepshirt Relaxed Nightshirt Hospital/Maternity/Nursing/Labour Nightgown with Pockets Black 3XL
Vlazom£10.834.4★33 rev
RSLOVE Sexy Babydoll Lingerie for Women - Lace Chemise Negligees Open Front Sleepwear with Thong Pink M
RSLOVE£12.664.5★321 rev
Nytol Simply Sleep & Calm Elixir 100ml - Herbal Remedy Traditionally Used to Aid Restful Sleep
Nytol£5.343.9★1,718 rev
Nytol Herbal Simply Sleep One A Night Tablets - Herbal Remedy with Natural Active Ingredients Used to aid Sleep - 21 Count (Pack of 1)
Nytol£5.184.0★10,616 rev
Newest
by launch date
Bresdk Nightdresses for Women uk Cotton Ladies Nighties Button Down Nursing Nightdress Button Up Womens Nightwear Black L
Bresdk£7.9365 rev
Vlazom Women Nighties Button Down Cotton Nightdress Boyfriend Style Sleepshirt Relaxed Nightshirt Hospital/Maternity/Nursing/Labour Nightgown with Pockets Black 3XL
Vlazom£10.8333 rev
Vlazom Women Nighties Button Down Cotton Nightdress Boyfriend Style Sleepshirt Relaxed Nightshirt Hospital/Maternity/Nursing/Labour Nightgown with Pockets Navy Blue XXL
Vlazom£12.8733 rev
Vlazom Women Nighties Button Down Cotton Nightdress Boyfriend Style Sleepshirt Relaxed Nightshirt Hospital/Maternity/Nursing/Labour Nightgown with Pockets Dusky Grey 3XL
Vlazom£12.1433 rev
Vlazom Women Nighties Button Down Cotton Nightdress Boyfriend Style Sleepshirt Relaxed Nightshirt Hospital/Maternity/Nursing/Labour Nightgown with Pockets Navy Blue S
Vlazom£11.9333 rev
Trending
90-day click momentumVlazom Women Nighties Button Down Cotton Nightdress Boyfriend Style Sleepshirt Relaxed Nightshirt Hospital/Maternity/Nursing/Labour Nightgown with Pockets Navy Blue XXL
Vlazom£12.874.4★
RSLOVE Sexy Babydoll Lingerie for Women - Lace Chemise Negligees Open Front Sleepwear with Thong Pink M
RSLOVE£12.664.5★
Vlazom Women Nighties Button Down Cotton Nightdress Boyfriend Style Sleepshirt Relaxed Nightshirt Hospital/Maternity/Nursing/Labour Nightgown with Pockets Black L
Vlazom£11.134.4★
RSLOVE Sexy Babydoll Lingerie for Women - Lace Chemise Negligees Open Front Sleepwear with Thong White XL
RSLOVE£11.884.5★
Vlazom Women Nighties Button Down Cotton Nightdress Boyfriend Style Sleepshirt Relaxed Nightshirt Hospital/Maternity/Nursing/Labour Nightgown with Pockets Black M
Vlazom£11.274.4★
What buyers say about night nurse
What buyers praise and complain about, mined from review topics.What buyers love
“Good night sleep”
“Great value”
“Good Quality Product arrived on time”
“Good cough medicine”
“Does the job”
“These were really helpful when I had flu”
“easy to use”
“As advertised”
“Not an unpleasant taste either”
“Nice and soothing”
What buyers complain about
“Didn't work very well”
“Doesn't help sleep”
“Waste of money”
“diden't help my cough”
“It had a bit of an aftertaste”
“didnt like to take an extra 1 as in the instructions”
“doesn't match the length”
“They do have a slight smell to them”
“no sugar so OK for Diabetic = not as good or as cheap as Robitussin Chesty Cough Sugar Free Liquid - 250ml + smaller dosage”
“leaked all over the box it was delivered in”
Top return reasons
Common questions
- Is night nurse profitable to sell on Amazon United Kingdom?
- The niche generates £61K/yr across 53 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -63.7%. Flapen's verdict: Skip it (47/100).
- How competitive is the night nurse niche?
- 21 brands and 91 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 69% of demand.
- What do buyers complain about in night nurse?
- Top complaints mined from reviews: Functionality-Overall, Sleep Quality, Value For Money. The return rate is 0.1%.
- What does it cost to enter the night nurse niche?
- Listings span £1.90–£21.75; the average listing price is £11.22 (sweet spot $15–$100). The average incumbent carries 1,074 reviews — the moat a new listing must climb.