Night Nurse
FailDemand is soft, at -63.7% this quarter, so Night Nurse is a Fail.
- Flapen Score
- 47 / 100Ranks 1,282 of 2,461 Fashion niches · −1 vs the category median of 4847
- Market size
- £61K/yr294K searches / yr
- 90-day growth
- -63.7%search demand this quarter
- Competition
- 30%top-5 click share · 21 brands · 91 sellers
Flapen Score
Night Nurse against its category
The dotted line is the Fashion average. Past it, Night Nurse is stronger. Inside it, weaker.
Market
The Night Nurse market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Night Nurse 294K times last year and spent an estimated £61K. The top 5 brands take 69% of clicks. Flapen scores it 47 out of 100, a Fail.
01 · Demand
An estimated 1.9% of those searches ended in a purchase.
Shoppers searched for this 294K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved -63.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £61K a year.
- Searches, last 12 months
- 294K
- Growth, 90 days vs prior 90
- -63.7%
- Conversion, latest week
- 1.9%
- Market size, estimated
- £61Ka year
- Top search term
- night nurse174K searches a year
02 · Price
A sale here is worth £11.22.
Listings sell for £11.22 on average, from £1.90 to £21.75. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £11.22 that is £1K to £3K a year per listing.
- Average price
- £11.22under the $15 to $100 sweet spot
- Price range
- £1.90–£21.75
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £1K–£3K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
85% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #81 within Nightwear, Lingerie & Underwear. It carries 1,074 reviews at 4.35 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 85%
- Prime listings
- 85%
- Out of stock, average day
- 7.7%
- Average rank
- #81in Nightwear, Lingerie & Underwear
- Average rating
- 4.35 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,074per listing
- Listings tracked
- 53
04 · Newcomers
0 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 53 months
Products
Top Night Nurse products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Sosolism Womens Labor/Delivery/Hospital Gown Nursing Nightgown Sleepdress for Breastfeeding Off-white M
- Price
- £20.10
- Rating
- 4.0/5
- Reviews
- 122
- Age
- 3y ago

Vlazom Women Nighties Button Down Cotton Nightdress Boyfriend Style Sleepshirt Relaxed Nightshirt Hospital/Maternity/Nursing/Labour Nightgown with Pockets Black 3XL
- Price
- £10.83
- Rating
- 4.4/5
- Reviews
- 33
- Age
- 1y ago

RSLOVE Sexy Babydoll Lingerie for Women - Lace Chemise Negligees Open Front Sleepwear with Thong Pink M
- Price
- £12.66
- Rating
- 4.5/5
- Reviews
- 321
- Age
- 1y ago

Nytol Simply Sleep & Calm Elixir 100ml - Herbal Remedy Traditionally Used to Aid Restful Sleep
- Price
- £5.34
- Rating
- 3.9/5
- Reviews
- 1,718
- Age
- 11y ago

Nytol Herbal Simply Sleep One A Night Tablets - Herbal Remedy with Natural Active Ingredients Used to aid Sleep - 21 Count (Pack of 1)
- Price
- £5.18
- Rating
- 4.0/5
- Reviews
- 10,616
- Age
- 9y ago
Trending
estimated 90-day click momentum
Vlazom Women Nighties Button Down Cotton Nightdress Boyfriend Style Sleepshirt Relaxed Nightshirt Hospital/Maternity/Nursing/Labour Nightgown with Pockets Navy Blue XXL
- Price
- £12.87
- Rating
- 4.4/5
- Reviews
- 33
- Age
- 1y ago

RSLOVE Sexy Babydoll Lingerie for Women - Lace Chemise Negligees Open Front Sleepwear with Thong Pink M
- Price
- £12.66
- Rating
- 4.5/5
- Reviews
- 321
- Age
- 1y ago

Vlazom Women Nighties Button Down Cotton Nightdress Boyfriend Style Sleepshirt Relaxed Nightshirt Hospital/Maternity/Nursing/Labour Nightgown with Pockets Black L
- Price
- £11.13
- Rating
- 4.4/5
- Reviews
- 33
- Age
- 1y ago

RSLOVE Sexy Babydoll Lingerie for Women - Lace Chemise Negligees Open Front Sleepwear with Thong White XL
- Price
- £11.88
- Rating
- 4.5/5
- Reviews
- 321
- Age
- 1y ago

Vlazom Women Nighties Button Down Cotton Nightdress Boyfriend Style Sleepshirt Relaxed Nightshirt Hospital/Maternity/Nursing/Labour Nightgown with Pockets Black M
- Price
- £11.27
- Rating
- 4.4/5
- Reviews
- 33
- Age
- 1y ago
Newest
by launch date
Bresdk Nightdresses for Women uk Cotton Ladies Nighties Button Down Nursing Nightdress Button Up Womens Nightwear Black L
- Price
- £7.93
- Rating
- 4.3/5
- Reviews
- 65
- Age
- 8mo ago

Vlazom Women Nighties Button Down Cotton Nightdress Boyfriend Style Sleepshirt Relaxed Nightshirt Hospital/Maternity/Nursing/Labour Nightgown with Pockets Black 3XL
- Price
- £10.83
- Rating
- 4.4/5
- Reviews
- 33
- Age
- 1y ago

Vlazom Women Nighties Button Down Cotton Nightdress Boyfriend Style Sleepshirt Relaxed Nightshirt Hospital/Maternity/Nursing/Labour Nightgown with Pockets Navy Blue XXL
- Price
- £12.87
- Rating
- 4.4/5
- Reviews
- 33
- Age
- 1y ago

Vlazom Women Nighties Button Down Cotton Nightdress Boyfriend Style Sleepshirt Relaxed Nightshirt Hospital/Maternity/Nursing/Labour Nightgown with Pockets Dusky Grey 3XL
- Price
- £12.14
- Rating
- 4.4/5
- Reviews
- 33
- Age
- 1y ago

Vlazom Women Nighties Button Down Cotton Nightdress Boyfriend Style Sleepshirt Relaxed Nightshirt Hospital/Maternity/Nursing/Labour Nightgown with Pockets Navy Blue S
- Price
- £11.93
- Rating
- 4.4/5
- Reviews
- 33
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 30% of clicks, no more. An open shelf where new products get seen.
Brands
21 rising
Sellers
91
Est. top-5 brand share
69%
Top 20: 100%
Est. top-5 click share
30%
Top 20: 71%
Open market
26%
- Vlazom24%
- RSLOVE18%
- Nytol11%
- Jlowesun8%
- Sosolism8%
- shelikes6%
Demand
Night Nurse search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 8.4× · 10 of 12 months tracked
Search terms
Top Night Nurse search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- night nurse174K/yr
- night nurse liquid68K/yr
- night nurse capsules22K/yr
- nyquil10K/yr
- night nurse liquid sleep5K/yr
- night nurse tablets3K/yr
- night nurse medicine6K/yr
- nightnurse5K/yr
Reviews and returns
What reviews say buyers love and hate about Night Nurse
We read the reviews and the return reasons for every product selling here.
“Didn't work very well”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
23 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Night Nurse questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









