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Newcastle United Shirt

Fail

Shoppers spend only $21K a year here, so Newcastle United Shirt is a Fail.

Flapen Score
48
48 / 100
Ranks 1,186 of 2,461 Fashion niches · on the category median
Market size
£21K/yr42K searches / yr
90-day growth
+32.0%search demand this quarter
Competition
53%top-5 click share · 10 brands · 40 sellers

Flapen Score

Newcastle United Shirt against its category

The dotted line is the Fashion average. Past it, Newcastle United Shirt is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Newcastle United Shirt market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Newcastle United Shirt 42K times last year and spent an estimated £21K. The top 5 brands take 93% of clicks. Demand peaks in Jun–Aug–Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

2.3% of searches ended in a purchase last week.

Shoppers searched for this 42K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.3% of those searches ended in a purchase. Searches in the last 90 days moved +32.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £21K a year.

Searches, last 12 months
42K
Growth, 90 days vs prior 90
+32.0%
Conversion, latest week
2.3%
Market size, estimated
£21Ka year
Peak month
June5.1× the quietest month
Top search term
newcastle united shirt19K searches a year

02 · Price

A sale here is worth £22.21.

Listings sell for £22.21 on average, from £6.53 to £49.85. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At £22.21 that is £0 to £2K a year per listing.

Average price
£22.21inside the $15 to $100 sweet spot
Price range
£6.53–£49.85
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
1.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

24% of listings pay for placement with sponsored ads. 34% ship with Prime. On an average day, 5.0% of listings are out of stock. The average listing ranks #475 within Tops, T-Shirts & Shirts. It carries 371 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
24%
Prime listings
34%
Out of stock, average day
5.0%
Average rank
#475in Tops, T-Shirts & Shirts
Average rating
4.51 starsAmazon United Kingdom average 4.36 stars
Average reviews
371per listing
Listings tracked
29

04 · Newcomers

Amazon counts 1 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
1Amazon's first-year sales bar
Average brand age
38 months

Products

Top Newcastle United Shirt products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

£0£853£2K£3K£3K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted

Brands

10 flat

Sellers

40

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

53%

Top 20: 92%

Open market

5%

  • Newcastle United64%
  • adidas13%
  • Hy-Pro10%
  • VMSUCIJ3%
  • Beadlet2%
  • GIFTS 4 ALL2%
  • Open — no brand owns it (4 brands, 5%)

Demand

Newcastle United Shirt search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Black Friday '25Holiday '25Spike '26MayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jun, Aug, Dec · busiest ÷ quietest = 5.1×

Search terms

Top Newcastle United Shirt search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • newcastle united shirt19K/yr
  • newcastle shirt4K/yr
  • newcastle flag4K/yr
  • newcastle united flag4K/yr
  • retro newcastle united shirt3K/yr
  • newcastle united shirts3K/yr
  • newcastle united flags2K/yr
  • nufc flag2K/yr
  • nufc shirt2K/yr

Reviews and returns

What reviews say buyers love and hate about Newcastle United Shirt

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Allergies50%+0.47

I got a rash when I touched it

Durability50%−0.30

Lasted a few short weeks before it ripped

Love

Quality-Overall38%+2.92

Excellent quality

Quaitity

Excellent

Size-Overall36%−0.02

good fit good

Bought for a gift brilliant fit

Smart looking shirt fits perfectly

Advertised Vs Actual Product11%+0.65

As described

Came as seen in picture

Gifting Purpose8%+0.47

Nice product for present

Value For Money4%+0.23

Value

Return

1.2% Return rate 91% Fixable by listing

Size-Overall84%█▅▇▇▄▅
Stitch/Finish/Polish3%▁▁▁▁█▁
Gap/Hole3%▁▁▁▁█▁
Quality-Overall3%▁▁▁▁▁█
Arm Fit3%▁█▁▁▁▁

FAQ

Common Newcastle United Shirt questions

Answered from the same tracked data.