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Newcastle United

Fail

Demand is soft, at -31.6% this quarter, so Newcastle United is a Fail.

Flapen Score
46
46 / 100
Ranks 1,383 of 2,461 Fashion niches · −2 vs the category median of 48
Market size
£306K/yr697K searches / yr
90-day growth
-31.6%search demand this quarter
Competition
54%top-5 click share · 10 brands · 59 sellers

Flapen Score

Newcastle United against its category

The dotted line is the Fashion average. Past it, Newcastle United is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Newcastle United market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Newcastle United 697K times last year and spent an estimated £306K. The top 5 brands take 90% of clicks. Demand peaks in Nov–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 3.4% of those searches ended in a purchase.

Shoppers searched for this 697K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.4% of those searches ended in a purchase. Searches in the last 90 days moved -31.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £306K a year.

Searches, last 12 months
697K
Growth, 90 days vs prior 90
-31.6%
Conversion, latest week
3.4%
Market size, estimated
£306Ka year
Peak month
December7.6× the quietest month
Top search term
newcastle united gifts for men131K searches a year

02 · Price

A sale here is worth £12.88.

Listings sell for £12.88 on average, from £4.76 to £29.68. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 100 to 250 of them. At £12.88 that is £1K to £3K a year per listing.

Average price
£12.88under the $15 to $100 sweet spot
Price range
£4.76–£29.68
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

54% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 5.0% of listings are out of stock. The average listing ranks #285 within Boys. It carries 299 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
54%
Prime listings
67%
Out of stock, average day
5.0%
Average rank
#285in Boys
Average rating
4.57 starsAmazon United Kingdom average 4.36 stars
Average reviews
299per listing
Listings tracked
24

04 · Newcomers

0 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
40 months

Products

Top Newcastle United products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 54% of clicks. Leaders hold, but buyers still shop past them.

£0£31K£61K£92K£122K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

59

Est. top-5 brand share

90%

Top 20: 100%

Est. top-5 click share

54%

Top 20: 95%

Open market

7%

  • Newcastle United69%
  • bring me socks9%
  • Hy-Pro6%
  • Generic4%
  • Nhemeylp3%
  • Half Time Club3%
  • Open — no brand owns it (4 brands, 7%)

Demand

Newcastle United search demand

Weekly searches over the year, seasonality beneath. Pick a range.

70K50KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 7.6×

Search terms

Top Newcastle United search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • newcastle united gifts for men131K/yr
  • newcastle united160K/yr
  • newcastle united gifts for boys63K/yr
  • newcastle60K/yr
  • newcastle united gifts185K/yr
  • nufc31K/yr
  • nufc gifts27K/yr
  • newcastle gifts13K/yr
  • newcastle united merchandise12K/yr
  • newcastle united lego9K/yr

Reviews and returns

What reviews say buyers love and hate about Newcastle United

We read the reviews and the return reasons for every product selling here.

36%of positive reviews mention “Quality-Overall”
21%of negative reviews mention “Size-Overall”
0.7%of orders come back
“it is small”
A buyer, on “Size-Overall”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Newcastle United questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data