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Newcastle United

Fail

Demand is soft, at -31.6% this quarter, so Newcastle United is a Fail.

Flapen Score
46
46 / 100
Ranks 1,383 of 2,461 Fashion niches · −2 vs the category median of 48
Market size
£306K/yr697K searches / yr
90-day growth
-31.6%search demand this quarter
Competition
54%top-5 click share · 10 brands · 59 sellers

Flapen Score

Newcastle United against its category

The dotted line is the Fashion average. Past it, Newcastle United is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Newcastle United market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Newcastle United 697K times last year and spent an estimated £306K. The top 5 brands take 90% of clicks. Demand peaks in Nov–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

3.4% of searches ended in a purchase last week.

Shoppers searched for this 697K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.4% of those searches ended in a purchase. Searches in the last 90 days moved -31.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £306K a year.

Searches, last 12 months
697K
Growth, 90 days vs prior 90
-31.6%
Conversion, latest week
3.4%
Market size, estimated
£306Ka year
Peak month
December7.6× the quietest month
Top search term
newcastle united gifts for men131K searches a year

02 · Price

A sale here is worth £12.88.

Listings sell for £12.88 on average, from £4.76 to £29.68. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 100 to 250 of them. At £12.88 that is £1K to £3K a year per listing.

Average price
£12.88under the $15 to $100 sweet spot
Price range
£4.76–£29.68
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

54% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 5.0% of listings are out of stock. The average listing ranks #285 within Boys. It carries 299 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
54%
Prime listings
67%
Out of stock, average day
5.0%
Average rank
#285in Boys
Average rating
4.57 starsAmazon United Kingdom average 4.36 stars
Average reviews
299per listing
Listings tracked
24

04 · Newcomers

Amazon counts 0 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
40 months

Products

Top Newcastle United products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

£0£31K£61K£92K£122K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

59

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

54%

Top 20: 95%

Open market

7%

  • Newcastle United69%
  • bring me socks9%
  • Hy-Pro6%
  • Generic4%
  • Nhemeylp3%
  • Half Time Club3%
  • Open — no brand owns it (4 brands, 7%)

Demand

Newcastle United search demand

Weekly searches over the year, seasonality beneath. Pick a range.

70K50KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 7.6×

Search terms

Top Newcastle United search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • newcastle united gifts for men131K/yr
  • newcastle united160K/yr
  • newcastle united gifts for boys63K/yr
  • newcastle60K/yr
  • newcastle united gifts185K/yr
  • nufc31K/yr
  • nufc gifts27K/yr
  • newcastle gifts13K/yr
  • newcastle united merchandise12K/yr
  • newcastle united lego9K/yr

Reviews and returns

What reviews say buyers love and hate about Newcastle United

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall21%−0.02

it is small

Glass is small

it's tiny

Quality-Overall16%+1.51

Poor Quality etching

Unsatisfactory

Poor quality

Smell11%−0.05

Hardly any smell

they do not smell of anything - Shouldn't be labeled a air freshener

Do not smell

Leak-Proof11%

Leaking

Handle Quality11%−0.07

Handle fell off

Love

Quality-Overall36%+1.51

Good quality and comfy set

The socks are of good quality

Good quality

Gifting Purpose27%+2.30

A well received gift

Great gift

Great gift idea

Advertised Vs Actual Product8%+0.62

As described

Functions as it should

Was nice and as stated

Value For Money6%−0.03

Great value for money

Definitely value for money and good fit

Worth the money

Comfort-Overall4%+0.30

Well made and comfortable

Good quality and comfy set

Return

0.7% Return rate 47% Fixable by listing

Size-Overall30%▆▇█▅▁▁

it is small

Glass is small

it's tiny

Gap/Hole9%▆▁▁▁▁█
Sleeve Fit7%▁▁█▁▁▁
Defective Material/Parts7%▁▁▄█▁▁
Quality-Overall7%█▁▁▇▁▁

Poor Quality etching

Unsatisfactory

Poor quality

FAQ

Common Newcastle United questions

Answered from the same tracked data.