New Balance Trainers Women
MaybeThe top 5 products take only 12% of clicks. But buyers convert on only 0.3% of searches, so New Balance Trainers Women is a Maybe.
- Flapen Score
- 53 / 100Top 30% of 2,461 Fashion niches · +5 vs the category median of 4853
- Market size
- £387K/yr4.8M searches / yr
- 90-day growth
- -1.2%search demand this quarter
- Competition
- 12%top-5 click share · 61 brands · 177 sellers
Flapen Score
New Balance Trainers Women against its category
The dotted line is the Fashion average. Past it, New Balance Trainers Women is stronger. Inside it, weaker.
Market
The New Balance Trainers Women market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for New Balance Trainers Women 4.8M times last year and spent an estimated £387K. The top 5 brands take 59% of clicks. Demand peaks in Jun–Jul–Nov. Flapen scores it 53 out of 100, a Maybe.
01 · Demand
0.3% of searches ended in a purchase last week.
Shoppers searched for this 4.8M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -1.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £387K a year.
- Searches, last 12 months
- 4.8M
- Growth, 90 days vs prior 90
- -1.2%
- Conversion, latest week
- 0.3%
- Market size, estimated
- £387Ka year
- Peak month
- July2.3× the quietest month
- Top search term
- womens shoes1.0M searches a year
02 · Price
A sale here is worth £29.66.
Listings sell for £29.66 on average, from £6.56 to £89.08. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 0 to 100 of them. At £29.66 that is £0 to £3K a year per listing.
- Average price
- £29.66inside the $15 to $100 sweet spot
- Price range
- £6.56–£89.08
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£3K
- Returns
- 6.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
73% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 3.7% of listings are out of stock. The average listing ranks #293 within Shoes. It carries 6,886 reviews at 4.36 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 73%
- Prime listings
- 93%
- Out of stock, average day
- 3.7%
- Average rank
- #293in Shoes
- Average rating
- 4.36 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 6,886per listing
- Listings tracked
- 211
04 · Newcomers
Amazon counts 3 of last year's 41 launches as successful.
41 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 49 months on average, so the names here are settling in.
- Launched, last 12 months
- 41
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 49 months
Products
Top New Balance Trainers Women products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Under Armour Womens UA W Charged Surge 4 Ultra-Responsive Running Shoes for Women Lightweight and Breathable Gym Shoes Womens Trainers with Charged Cushioning
- Price
- £20.54
- Rating
- 4.4/5
- Reviews
- 5,455
- Age
- 3y ago

New Balance Womens 327 Shoes Moonbeam/Black 6/M
- Price
- £80.63
- Rating
- 4.4/5
- Reviews
- 784
- Age
- 2y ago

Nike Womens Revolution 8 Running Shoes Black/White/Iron Grey 6
- Price
- £39.46
- Rating
- 4.5/5
- Reviews
- 905
- Age
- 1y ago

Skechers Womens Graceful Get Connected Trainers Black Mesh/Rose Gold Trim 6 UK
- Price
- £34.82
- Rating
- 4.6/5
- Reviews
- 74,602
- Age
- 2y ago

adidas Womens Grand Court Base 2.0 Shoes Aurora Black/Aurora Black/Shadow Violet 5 UK
- Price
- £22.41
- Rating
- 4.5/5
- Reviews
- 1,604
- Age
- 2y ago
Trending
90-day click momentum
XL Womens Black Knitted Lace Up Chunky Trainer - Size 6 UK - Black
- Price
- £9.15
- Rating
- 4.3/5
- Reviews
- 15
- Age
- 5mo ago

adidas Womens Grand Court Base 3.0 Shoes FTWR White/Cyber met./FTWR White 6 UK
- Price
- £26.76
- Rating
- 4.4/5
- Reviews
- 293
- Age
- 7mo ago

Amazon Essentials Womens Low-Top Retro Trainers Black 8 UK
- Price
- £19.18
- Rating
- 4.1/5
- Reviews
- 143
- Age
- 4mo ago

Nike Womens Revolution 8 Running Shoes Black/White/Iron Grey 6
- Price
- £39.46
- Rating
- 4.5/5
- Reviews
- 905
- Age
- 1y ago

NEW Balance 520 Sneaker
- Price
- £47.97
- Rating
- 4.4/5
- Reviews
- 2,182
- Age
- 1y ago
Newest
by launch date
Amazon Essentials Womens Low-Top Retro Trainers Black 8 UK
- Price
- £19.18
- Rating
- 4.1/5
- Reviews
- 143
- Age
- 4mo ago

XL Womens Black Knitted Lace Up Chunky Trainer - Size 6 UK - Black
- Price
- £9.15
- Rating
- 4.3/5
- Reviews
- 15
- Age
- 5mo ago

adidas Womens Grand Court Base 3.0 Shoes FTWR White/Cyber met./FTWR White 6 UK
- Price
- £26.76
- Rating
- 4.4/5
- Reviews
- 293
- Age
- 7mo ago

adidas Womens Grand Court Base 00s Shoes Halo Blue/Glow Blue/Chalk White 6 UK
- Price
- £28.90
- Rating
- 4.5/5
- Reviews
- 936
- Age
- 1y ago

NEW Balance 520 Sneaker
- Price
- £47.97
- Rating
- 4.4/5
- Reviews
- 2,182
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 12% of clicks. An open shelf where new products get seen.
Brands
61 rising
Sellers
177
Top-5 brand share
59%
Top 20: 87%
Top-5 click share
12%
Top 20: 30%
Open market
36%
- adidas18%
- Skechers17%
- New Balance10%
- NIKE7%
- Under Armour6%
- Amazon Essentials5%
Demand
New Balance Trainers Women search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun, Jul, Nov · busiest ÷ quietest = 2.3×
Search terms
Top New Balance Trainers Women search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- womens shoes1.0M/yr
- new balance trainers women803K/yr
- nike trainers women452K/yr
- women shoes459K/yr
- skechers arch fit women216K/yr
- black trainers womens317K/yr
- shoes for women120K/yr
- women trainers148K/yr
- wide fit trainers for women113K/yr
- sneakers women138K/yr
Reviews and returns
What reviews say buyers love and hate about New Balance Trainers Women
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Sizes run small
come up quite big
Too narrow
Not comfortable
Rubbish so uncomfortable
not comfy on my feet
Poor quality
Not made that well
Rubbish quality
Broke
not durable
Not long lasting
legs started to ache
Somewhere hurts in my feet
really hurt my feet
Love
Extremely comfortable
Sandals are comfortable
Comfortable shoes
Fit size is accurate
true fit
Excellent fit
Excellent value
Value for money
Good price
seems better, more robust quality
Good Quality
Good quality shoes
Great for long walks
Excellent trainers for gym workouts and running
Perfect for running and gym workouts
Return
6.0% Return rate 76% Fixable by listing
Sizes run small
come up quite big
Too narrow
Tight in the toe cap for me
But too loose for my feet even though I got my size
narrow on the toe end so if your foot is a little wide this would not be the shoe for you
Not comfortable
Rubbish so uncomfortable
not comfy on my feet
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common New Balance Trainers Women questions
Answered from the same tracked data.









