new balance trainers women
Worth a lookShows a fragmented shelf (top 5 take 12% of clicks), but weak search conversion (0.3%) keeps it on the watch list.
Competition
Incredible12%top-5 click share — an open shelf
Avg price
Incredible£29.66avg listing price — sweet spot $15–$100
Price range
Great£6.56–£89.08cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great59%top-5 brand share — no brand owns this niche
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Good£387K£387K/yr · 4.8M searches
Growth
Bad-1.2%90-day search growth — must beat 0% to launch
Review moat
Bad6,886.4avg incumbent reviews — the moat a new listing must climb
Returns
Bad6.0%return rate — above 5% kills the launch gate
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United Kingdom niche tracking, new balance trainers women is a £387K/yr Amazon United Kingdom market (4.8M searches/yr). The top 5 brands hold 59% of demand. Demand peaks in Jun–Jul–Nov. Verdict: Worth a look — 53/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
new balance trainers women market data
- Units sold / yr
- 10K–13K
- avg 0–100/product
- Revenue / yr
- £297K–£371K
- units × avg price
- Conversion rate
- 0.3%
- Avg BSR
- #293
- Page quality
- 0%
- Prime
- 93%
- Sponsored
- 73%
- Out of stock
- 3.7%
- Avg brand age
- 49 months
- Avg seller age
- 174 days
Competition & brand share
Clicks spread well past the top 5 (12% combined) — an open shelf where new products get seen.Brands
61 rising
Sellers
177
Top-5 brand share
59%
Top 20: 87%
Top-5 click share
12%
Top 20: 30%
Open market
36%
- adidas18%
- Skechers17%
- New Balance10%
- NIKE7%
- Under Armour6%
- Amazon Essentials5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -1.2% search growth over the last 90 days.Peak months: Jun, Jul, Nov · busiest ÷ quietest = 2.3×
Top new balance trainers women search terms
- womens shoes1.0M/yr
- new balance trainers women803K/yr
- nike trainers women452K/yr
- women shoes459K/yr
- skechers arch fit women216K/yr
- black trainers womens317K/yr
- shoes for women120K/yr
- women trainers148K/yr
- wide fit trainers for women113K/yr
- sneakers women138K/yr
Top new balance trainers women products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Under Armour Womens UA W Charged Surge 4 Ultra-Responsive Running Shoes for Women Lightweight and Breathable Gym Shoes Womens Trainers with Charged Cushioning
Under Armour£20.544.4★5,455 rev
New Balance Womens 327 Shoes Moonbeam/Black 6/M
New Balance£80.634.4★784 rev
Nike Womens Revolution 8 Running Shoes Black/White/Iron Grey 6
NIKE£39.464.5★905 rev
Skechers Womens Graceful Get Connected Trainers Black Mesh/Rose Gold Trim 6 UK
Skechers£34.824.6★74,602 rev
adidas Womens Grand Court Base 2.0 Shoes Aurora Black/Aurora Black/Shadow Violet 5 UK
adidas£22.414.5★1,604 rev
Newest
by launch date
Amazon Essentials Womens Low-Top Retro Trainers Black 8 UK
Amazon Essentials£19.18143 rev
XL Womens Black Knitted Lace Up Chunky Trainer - Size 6 UK - Black
Shoe Zone£9.1515 rev
adidas Womens Grand Court Base 3.0 Shoes FTWR White/Cyber met./FTWR White 6 UK
adidas£26.76293 rev
adidas Womens Grand Court Base 00s Shoes Halo Blue/Glow Blue/Chalk White 6 UK
adidas£28.90936 rev
NEW Balance 520 Sneaker
New Balance£47.972,182 rev
Trending
90-day click momentumXL Womens Black Knitted Lace Up Chunky Trainer - Size 6 UK - Black
Shoe Zone£9.154.3★
adidas Womens Grand Court Base 3.0 Shoes FTWR White/Cyber met./FTWR White 6 UK
adidas£26.764.4★
Amazon Essentials Womens Low-Top Retro Trainers Black 8 UK
Amazon Essentials£19.184.1★
Nike Womens Revolution 8 Running Shoes Black/White/Iron Grey 6
NIKE£39.464.5★
NEW Balance 520 Sneaker
New Balance£47.974.4★
What buyers say about new balance trainers women
What buyers praise and complain about, mined from review topics.What buyers love
“Extremely comfortable”
“Fit size is accurate”
“Excellent value”
“seems better, more robust quality”
“Great for long walks”
“Very lightweight and breathable”
“Colour is bright”
“Exactly as described”
“easy to put on”
“While no totally pain free”
What buyers complain about
“Sizes run small”
“Not comfortable”
“Poor quality”
“Broke”
“legs started to ache”
“Misleading”
“Hole in mesh”
“Waste of money”
“The smell from them is a clear indicator they are fake”
“Tight in the toe cap for me”
Top return reasons
Common questions
- Is new balance trainers women profitable to sell on Amazon United Kingdom?
- The niche generates £387K/yr across 211 tracked products. 3 of 41 products launched in the last 360 days are still selling. 90-day search growth is -1.2%. Flapen's verdict: Worth a look (53/100).
- How competitive is the new balance trainers women niche?
- 61 brands and 177 sellers compete. The top 5 products take 12% of clicks and top 5 brands hold 59% of demand.
- What do buyers complain about in new balance trainers women?
- Top complaints mined from reviews: Size-Overall, Comfort-Overall, Quality-Overall. The return rate is 6.0% — above our launch gate.
- When does demand for new balance trainers women peak?
- Demand peaks in Jun–Jul–Nov; the busiest month runs 2.3× the quietest.
- What does it cost to enter the new balance trainers women niche?
- Listings span £6.56–£89.08; the average listing price is £29.66 (sweet spot $15–$100). The average incumbent carries 6,886 reviews — the moat a new listing must climb.