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New Balance Trainers Women

Maybe

The top 5 products take only 12% of clicks. But buyers convert on only 0.3% of searches, so New Balance Trainers Women is a Maybe.

Flapen Score
53
53 / 100
Top 30% of 2,461 Fashion niches · +5 vs the category median of 48
Market size
£387K/yr4.8M searches / yr
90-day growth
-1.2%search demand this quarter
Competition
12%top-5 click share · 61 brands · 177 sellers

Flapen Score

New Balance Trainers Women against its category

The dotted line is the Fashion average. Past it, New Balance Trainers Women is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The New Balance Trainers Women market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for New Balance Trainers Women 4.8M times last year and spent an estimated £387K. The top 5 brands take 59% of clicks. Demand peaks in Jun–Jul–Nov. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

0.3% of searches ended in a purchase last week.

Shoppers searched for this 4.8M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -1.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £387K a year.

Searches, last 12 months
4.8M
Growth, 90 days vs prior 90
-1.2%
Conversion, latest week
0.3%
Market size, estimated
£387Ka year
Peak month
July2.3× the quietest month
Top search term
womens shoes1.0M searches a year

02 · Price

A sale here is worth £29.66.

Listings sell for £29.66 on average, from £6.56 to £89.08. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 0 to 100 of them. At £29.66 that is £0 to £3K a year per listing.

Average price
£29.66inside the $15 to $100 sweet spot
Price range
£6.56–£89.08
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
0–100
Revenue per listing a year
£0–£3K
Returns
6.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

73% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 3.7% of listings are out of stock. The average listing ranks #293 within Shoes. It carries 6,886 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
93%
Out of stock, average day
3.7%
Average rank
#293in Shoes
Average rating
4.36 starsAmazon United Kingdom average 4.36 stars
Average reviews
6,886per listing
Listings tracked
211

04 · Newcomers

Amazon counts 3 of last year's 41 launches as successful.

41 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
41
Successful launches
3Amazon's first-year sales bar
Average brand age
49 months

Products

Top New Balance Trainers Women products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 12% of clicks. An open shelf where new products get seen.

£0£4K£8K£12K£15K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

61 rising

Sellers

177

Top-5 brand share

59%

Top 20: 87%

Top-5 click share

12%

Top 20: 30%

Open market

36%

  • adidas18%
  • Skechers17%
  • New Balance10%
  • NIKE7%
  • Under Armour6%
  • Amazon Essentials5%

Demand

New Balance Trainers Women search demand

Weekly searches over the year, seasonality beneath. Pick a range.

450K350KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul, Nov · busiest ÷ quietest = 2.3×

Search terms

Top New Balance Trainers Women search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • womens shoes1.0M/yr
  • new balance trainers women803K/yr
  • nike trainers women452K/yr
  • women shoes459K/yr
  • skechers arch fit women216K/yr
  • black trainers womens317K/yr
  • shoes for women120K/yr
  • women trainers148K/yr
  • wide fit trainers for women113K/yr
  • sneakers women138K/yr

Reviews and returns

What reviews say buyers love and hate about New Balance Trainers Women

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall24%−0.05

Sizes run small

come up quite big

Too narrow

Comfort-Overall8%+3.34

Not comfortable

Rubbish so uncomfortable

not comfy on my feet

Quality-Overall7%−0.05

Poor quality

Not made that well

Rubbish quality

Durability4%−0.05

Broke

not durable

Not long lasting

Pain Relief-Overall4%−0.02

legs started to ache

Somewhere hurts in my feet

really hurt my feet

Love

Comfort-Overall39%+3.34

Extremely comfortable

Sandals are comfortable

Comfortable shoes

Size-Overall16%−0.05

Fit size is accurate

true fit

Excellent fit

Value For Money10%+0.83

Excellent value

Value for money

Good price

Quality-Overall5%−0.05

seems better, more robust quality

Good Quality

Good quality shoes

Exercise/Sports Suitability4%+0.16

Great for long walks

Excellent trainers for gym workouts and running

Perfect for running and gym workouts

Return

6.0% Return rate 76% Fixable by listing

Size-Overall45%████▇█

Sizes run small

come up quite big

Too narrow

Feet Fit16%▇▆█▇▇▇

Tight in the toe cap for me

But too loose for my feet even though I got my size

narrow on the toe end so if your foot is a little wide this would not be the shoe for you

Width9%█▇▆█▆▇
Comfort-Overall6%█▇▆▇▆▆

Not comfortable

Rubbish so uncomfortable

not comfy on my feet

Color5%▂▂▂▂█▄

FAQ

Common New Balance Trainers Women questions

Answered from the same tracked data.