Neutral Shoe Polish

Shoppers searched for this 82K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 12.5% of those searches ended in a purchase. Searches in the last 90 days moved -26.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £70K a year.

Searches, last 12 months

82K

Growth, 90 days vs prior 90

-26.3%

Conversion, latest week

12.5%

Market size, estimated

£70Ka year

Peak month

November2.6× the quietest month

Top search term

kiwi parade gloss black17K searches a year

Listings sell for £6.82 on average, from £2.18 to £37.48. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £6.82 that is £2K to £3K a year per listing.

Average price

£6.82under the $15 to $100 sweet spot

Price range

£2.18–£37.48

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

10K–13K

Units per listing a year

250–500

Revenue per listing a year

£2K–£3K

Returns

0.2%of orders · Amazon United Kingdom median 0.6%

42% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #260 within Shoe, Jewellery & Watch Accessories. It carries 811 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings

42%

Prime listings

81%

Out of stock, average day

0.0%

Average rank

#260in Shoe, Jewellery & Watch Accessories

Average rating

4.48 starsAmazon United Kingdom average 4.36 stars

Average reviews

811per listing

Listings tracked

26

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 66 months on average, so the names here are established.

Launched, last 12 months

1

Successful launches

0Amazon's first-year sales bar

Average brand age

66 months