Neutral Shoe Polish
FailDemand is soft, at -26.3% this quarter, so Neutral Shoe Polish is a Fail.
- Flapen Score
- 48 / 100Ranks 1,186 of 2,461 Fashion niches · on the category median48
- Market size
- £70K/yr82K searches / yr
- 90-day growth
- -26.3%search demand this quarter
- Competition
- 48%top-5 click share · 11 brands · 69 sellers
Flapen Score
Neutral Shoe Polish against its category
The dotted line is the Fashion average. Past it, Neutral Shoe Polish is stronger. Inside it, weaker.
Market
The Neutral Shoe Polish market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Neutral Shoe Polish 82K times last year and spent an estimated £70K. The top 5 brands take 89% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 48 out of 100, a Fail.
01 · Demand
12.5% of searches ended in a purchase last week.
Shoppers searched for this 82K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.5% of those searches ended in a purchase. Searches in the last 90 days moved -26.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £70K a year.
- Searches, last 12 months
- 82K
- Growth, 90 days vs prior 90
- -26.3%
- Conversion, latest week
- 12.5%
- Market size, estimated
- £70Ka year
- Peak month
- November2.6× the quietest month
- Top search term
- kiwi parade gloss black17K searches a year
02 · Price
A sale here is worth £6.82.
Listings sell for £6.82 on average, from £2.18 to £37.48. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £6.82 that is £2K to £3K a year per listing.
- Average price
- £6.82under the $15 to $100 sweet spot
- Price range
- £2.18–£37.48
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £2K–£3K
- Returns
- 0.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
42% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #260 within Shoe, Jewellery & Watch Accessories. It carries 811 reviews at 4.48 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 42%
- Prime listings
- 81%
- Out of stock, average day
- 0.0%
- Average rank
- #260in Shoe, Jewellery & Watch Accessories
- Average rating
- 4.48 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 811per listing
- Listings tracked
- 26
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 66 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 66 months
Products
Top Neutral Shoe Polish products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Kiwi Shoe Polish Parade Gloss Prestige Shine Renew Neutral 50ml
- Price
- £3.54
- Rating
- 4.7/5
- Reviews
- 4,221
- Age
- 9y ago
SAPHIR Luxury Paste Polish Black Sapphire 50 ml
- Price
- £6.45
- Rating
- 4.8/5
- Reviews
- 2,797
- Age
- 13y ago
Shine & Protect Polish - Colour Restorer For Sneakers Canvas & Leather shoes (Black Pack of 1)
- Price
- £6.18
- Rating
- 4.0/5
- Reviews
- 62
- Age
- 3y ago
Kiwi Shoe Instant Shine & Protect Neutral 75ml
- Price
- £4.94
- Rating
- 4.5/5
- Reviews
- 498
- Age
- 12y ago
Kiwi Neutral Leather Shoe Polish 50Ml
- Price
- £4.59
- Rating
- 4.9/5
- Reviews
- 20
- Age
- 6y ago
Trending
90-day click momentum
Bondtech Suede Cleaner 200 ML Nubuck & Suede Shoe Cleaner with Brush & Towel Foam Removes Dirt and Stains from Shoes Boots Bags Jackets Purses & Furniture (200 ml)
- Price
- £7.99
- Rating
- 4.0/5
- Reviews
- 21
- Age
- 2mo ago
Shine & Protect Polish - Colour Restorer For Sneakers Canvas & Leather shoes (Neutral/Natural Pack of 1)
- Price
- £6.18
- Rating
- 4.0/5
- Reviews
- 62
- Age
- 3y ago
Jdomall Shoe Shine Kit - Deluxe Shoe Polish with Brushes Cloth Boot Care Kit Black 16 pcs
- Price
- £37.48
- Rating
- 4.6/5
- Reviews
- 257
- Age
- 2y ago
Shine & Protect Polish - Colour Restorer For Sneakers Canvas & Leather shoes (Black Pack of 1)
- Price
- £6.18
- Rating
- 4.0/5
- Reviews
- 62
- Age
- 3y ago
Saphir High Gloss Polish - Yellow No79
- Price
- £5.90
- Rating
- 4.7/5
- Reviews
- 1,062
- Age
- 11y ago
Newest
by launch dateBondtech Suede Cleaner 200 ML Nubuck & Suede Shoe Cleaner with Brush & Towel Foam Removes Dirt and Stains from Shoes Boots Bags Jackets Purses & Furniture (200 ml)
- Price
- £7.99
- Rating
- 4.0/5
- Reviews
- 21
- Age
- 2mo ago
Jdomall Shoe Shine Kit - Deluxe Shoe Polish with Brushes Cloth Boot Care Kit Black 16 pcs
- Price
- £37.48
- Rating
- 4.6/5
- Reviews
- 257
- Age
- 2y ago
SOL 2pk Shoe Brush Set & 3 Neutral Shoe Polish Leather Boot Polish Kit Includes Soft & Stiff Brushes 3 Wax Tins for Leather Shoe Care Cleaning Conditioning Shine & Scuff Protection
- Price
- £6.68
- Rating
- 4.3/5
- Reviews
- 135
- Age
- 2y ago
DTD QUALITY MATTERS Cherry Blossom Shoe Polish Shines Nourishes & Protects With Carnauba Wax Available In All Styles Preventing Footwear From Cracking Available In All Traditional Colours (NEUTRAL)
- Price
- £3.93
- Rating
- 4.5/5
- Reviews
- 438
- Age
- 2y ago
Cherry Blossom Footwear Regimental Gloss Shoe Polish Neutral 40G UK
- Price
- £2.27
- Rating
- 4.5/5
- Reviews
- 123
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 rising
Sellers
69
Top-5 brand share
89%
Top 20: 100%
Top-5 click share
48%
Top 20: 92%
Open market
8%
- KIWI43%
- Cherry Blossom15%
- SAPHIR13%
- Crease Protect13%
- SOL6%
- Kiwi2%
- Open — no brand owns it (5 brands, 8%)
Demand
Neutral Shoe Polish search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Oct, Nov · busiest ÷ quietest = 2.6×
Search terms
Top Neutral Shoe Polish search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- kiwi parade gloss black17K/yr
- parade gloss shoe polish black14K/yr
- neutral shoe polish15K/yr
- clear shoe polish12K/yr
- kiwi black shoe polish parade gloss4K/yr
- shoe polish neutral5K/yr
- neutral shoe polish for leather4K/yr
- parade gloss shoe polish4K/yr
- parade gloss3K/yr
- kiwi parade gloss3K/yr
Reviews and returns
What reviews say buyers love and hate about Neutral Shoe Polish
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
pricey
Expensive
Very Expensive
The brushes look nothing like the photos
False Advertisement
This product is very misleading
Cannot open the tin
Impossible to open
Impossible to open tin
Needs improving
Been using kiwi and Ive had issues with the shine
they soon ended up like the last pair wet with water marks while this product didnt even bring the shine back
Love
Good shoe polish
Amazing polish
Good polish
Good comprehensive kit
Excellent product
Very good quality polish
Good shine
Brilliant shine
Extreme shine
Just what I wanted
Works like a dream
exactly as described
Affordable
Good for price
Worth Buying it
Return
0.2% Return rate 63% Fixable by listing
My black one has missing tufts
The brushes look nothing like the photos
False Advertisement
This product is very misleading
Been using kiwi and Ive had issues with the shine
they soon ended up like the last pair wet with water marks while this product didnt even bring the shine back
pricey
Expensive
Very Expensive
Tin opener does not work
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Neutral Shoe Polish questions
Answered from the same tracked data.