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Necklace Extender Silver

Fail

Prices span $3.21–$14.11, mostly outside the sweet spot, so Necklace Extender Silver is a Fail.

Flapen Score
46
46 / 100
Ranks 1,383 of 2,461 Fashion niches · −2 vs the category median of 48
Market size
£40K/yr56K searches / yr
90-day growth
+1.6%search demand this quarter
Competition
63%top-5 click share · 14 brands · 25 sellers

Flapen Score

Necklace Extender Silver against its category

The dotted line is the Fashion average. Past it, Necklace Extender Silver is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Necklace Extender Silver market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Necklace Extender Silver 56K times last year and spent an estimated £40K. The top 5 brands take 77% of clicks. Demand peaks in Jan–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

11.1% of searches ended in a purchase last week.

Shoppers searched for this 56K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.1% of those searches ended in a purchase. Searches in the last 90 days moved +1.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £40K a year.

Searches, last 12 months
56K
Growth, 90 days vs prior 90
+1.6%
Conversion, latest week
11.1%
Market size, estimated
£40Ka year
Peak month
December2.6× the quietest month
Top search term
necklace extender silver19K searches a year

02 · Price

A sale here is worth £6.43.

Listings sell for £6.43 on average, from £3.21 to £14.11. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £6.43 that is £2K to £3K a year per listing.

Average price
£6.43under the $15 to $100 sweet spot
Price range
£3.21–£14.11
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
£2K–£3K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #76 within Shoe, Jewellery & Watch Accessories. It carries 663 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
100%
Out of stock, average day
1.5%
Average rank
#76in Shoe, Jewellery & Watch Accessories
Average rating
4.31 starsAmazon United Kingdom average 4.36 stars
Average reviews
663per listing
Listings tracked
19

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
26 months

Products

Top Necklace Extender Silver products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£8K£12K£16K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 rising

Sellers

25

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

19%

  • ALEXCRAFT27%
  • BOXOB20%
  • KUTKE14%
  • Mozeat Lens11%
  • GodtKowty4%
  • ADMITRY4%

Demand

Necklace Extender Silver search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KHoliday '24Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 2.6×

Search terms

Top Necklace Extender Silver search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • necklace extender silver19K/yr
  • silver necklace extender14K/yr
  • sterling silver necklace extender9K/yr
  • silver chain extender9K/yr
  • sterling silver chain extender5K/yr

Reviews and returns

What reviews say buyers love and hate about Necklace Extender Silver

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability23%−0.33

Broken after 4 months

it broke in half

Item snapped on 2nd day of use

Quality-Overall15%+0.50

terrible quality and break constantly

Very poor

Color10%−0.11

look abit darker than my silver jewellery

it turned a coppery colour

Completely different colour to my sterling necklace

Thickness8%+0.37

was not expecting thicker links given photos

Size-Overall8%+0.39

Smaller than I thought

feel like they are too tight

Love

Advertised Vs Actual Product20%+0.38

It does the job

Exactly what I needed

As described

Value For Money20%+1.96

great value for money

Worth the money

Good value

Quality-Overall20%+0.50

Good quality

Great product

they seem fine so far

Size-Overall9%+0.39

Very good size

The different sizes are good

perfect size range

Chain/Key Quality7%+0.30

Chains

Lovely necklace chain

Good quality,very study, fits into any chain looks nice

Return

0.6% Return rate 49% Fixable by listing

Size-Overall28%▂█▆▆▄▅

Smaller than I thought

feel like they are too tight

Metal Authenticity11%▁▃▇▆█▅

really didn't seem like actual sterling silver

they are NOT Sterling Silver as stated

Color8%▇▃▄▄█▁

look abit darker than my silver jewellery

it turned a coppery colour

Completely different colour to my sterling necklace

Thin7%█▄▄▁▅▆
Durability6%▁▃██▁▁

Broken after 4 months

it broke in half

Item snapped on 2nd day of use

FAQ

Common Necklace Extender Silver questions

Answered from the same tracked data.