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Necklace Box

Fail

Products sell for $6.14 on average, outside the sweet spot, so Necklace Box is a Fail.

Flapen Score
49
49 / 100
Top 45% of 2,461 Fashion niches · +1 vs the category median of 48
Market size
£114K/yr268K searches / yr
90-day growth
-9.6%search demand this quarter
Competition
60%top-5 click share · 18 brands · 24 sellers

Flapen Score

Necklace Box against its category

The dotted line is the Fashion average. Past it, Necklace Box is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Necklace Box market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Necklace Box 268K times last year and spent an estimated £114K. The top 5 brands take 63% of clicks. Demand peaks in Nov–Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 6.9% of those searches ended in a purchase.

Shoppers searched for this 268K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.9% of those searches ended in a purchase. Searches in the last 90 days moved -9.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £114K a year.

Searches, last 12 months
268K
Growth, 90 days vs prior 90
-9.6%
Conversion, latest week
6.9%
Market size, estimated
£114Ka year
Peak month
December7.2× the quietest month
Top search term
necklace box97K searches a year

02 · Price

A sale here is worth £6.14.

Listings sell for £6.14 on average, from £2.98 to £22.35. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At £6.14 that is £5K to £6K a year per listing.

Average price
£6.14under the $15 to $100 sweet spot
Price range
£2.98–£22.35
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
750–1,000
Revenue per listing a year
£5K–£6K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 24.8% of listings are out of stock. The average listing ranks #375 within Shoe, Jewellery & Watch Accessories. It carries 239 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
100%
Out of stock, average day
24.8%
Average rank
#375in Shoe, Jewellery & Watch Accessories
Average rating
4.46 starsAmazon United Kingdom average 4.36 stars
Average reviews
239per listing
Listings tracked
20

04 · Newcomers

0 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
31 months

Products

Top Necklace Box products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 60% of clicks. Leaders hold, but buyers still shop past them.

£0£11K£23K£34K£46K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 falling

Sellers

24

Est. top-5 brand share

63%

Top 20: 100%

Est. top-5 click share

60%

Top 20: 100%

Open market

31%

  • lvzhen31%
  • FRIUSATE9%
  • POKOFO9%
  • jeufun8%
  • Yolev6%
  • Aucuu6%

Demand

Necklace Box search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 7.2×

Search terms

Top Necklace Box search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • necklace box97K/yr
  • bracelet boxes for jewellery gift17K/yr
  • bracelet gift box women18K/yr
  • necklace box gift15K/yr
  • necklace boxes15K/yr
  • necklace gift box for women13K/yr
  • earring boxes12K/yr
  • earrings box11K/yr
  • bracelet boxes8K/yr
  • necklace and earring gift box7K/yr

Reviews and returns

What reviews say buyers love and hate about Necklace Box

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Quality-Overall”
48%of negative reviews mention “Size-Overall”
0.5%of orders come back
“slightly bigger than some others”
A buyer, on “Size-Overall”48% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Necklace Box questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data