Necklace Box
FailProducts sell for $6.14 on average, outside the sweet spot, so Necklace Box is a Fail.
- Flapen Score
- 49 / 100Top 45% of 2,461 Fashion niches · +1 vs the category median of 4849
- Market size
- £114K/yr268K searches / yr
- 90-day growth
- -9.6%search demand this quarter
- Competition
- 60%top-5 click share · 18 brands · 24 sellers
Flapen Score
Necklace Box against its category
The dotted line is the Fashion average. Past it, Necklace Box is stronger. Inside it, weaker.
Market
The Necklace Box market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Necklace Box 268K times last year and spent an estimated £114K. The top 5 brands take 63% of clicks. Demand peaks in Nov–Dec. Flapen scores it 49 out of 100, a Fail.
01 · Demand
6.9% of searches ended in a purchase last week.
Shoppers searched for this 268K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.9% of those searches ended in a purchase. Searches in the last 90 days moved -9.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £114K a year.
- Searches, last 12 months
- 268K
- Growth, 90 days vs prior 90
- -9.6%
- Conversion, latest week
- 6.9%
- Market size, estimated
- £114Ka year
- Peak month
- December7.2× the quietest month
- Top search term
- necklace box97K searches a year
02 · Price
A sale here is worth £6.14.
Listings sell for £6.14 on average, from £2.98 to £22.35. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At £6.14 that is £5K to £6K a year per listing.
- Average price
- £6.14under the $15 to $100 sweet spot
- Price range
- £2.98–£22.35
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- £5K–£6K
- Returns
- 0.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 24.8% of listings are out of stock. The average listing ranks #375 within Shoe, Jewellery & Watch Accessories. It carries 239 reviews at 4.46 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 80%
- Prime listings
- 100%
- Out of stock, average day
- 24.8%
- Average rank
- #375in Shoe, Jewellery & Watch Accessories
- Average rating
- 4.46 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 239per listing
- Listings tracked
- 20
04 · Newcomers
Amazon counts 0 of last year's 4 launches as successful.
4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 4
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 31 months
Products
Top Necklace Box products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Small Gift Box and Gift Bag 9x7x3cm Jewellery Gift Box and Paper Bag Bracelet Earring Ring Necklace Gifts Box with Lid for Presents
- Price
- £4.27
- Rating
- 4.6/5
- Reviews
- 1,086
- Age
- 2y ago
POKOFO Classic Velvet Necklace Pendant Box Jewelry Gift Boxes (Green)
- Price
- £6.83
- Rating
- 4.6/5
- Reviews
- 653
- Age
- 5y ago
Jewelry Gift Box with Velvet Bag Drawers JewelleryCase with Portable Travel Lidded SquarePortable Jewellery Box Portable Square Pendent Storage for Necklace Bracelet Earring-Black/8.9x8.9x1.5cm
- Price
- £2.98
- Rating
- 4.1/5
- Reviews
- 70
- Age
- 3y ago
2Pcs Jewelry Gift Box Bracelet Gift Boxes Necklace Earring Bracelet Kraft Organizer Box Square Gift Boxes for Valentines Day Jewellery Gift (Pink)
- Price
- £3.79
- Rating
- 4.4/5
- Reviews
- 1,011
- Age
- 2y ago
FRIUSATE Jewelry Present Box With Velvet Bag - Necklace Bracelet Earring Organizer - Black Kraft Jewellery Gift Box for Birthday Xmas Wrapping
- Price
- £3.84
- Rating
- 4.5/5
- Reviews
- 151
- Age
- 3y ago
Trending
90-day click momentum
Gift Bag and Gift Box Set 7x9x3cm Premium Black & White Jewellery Box Gift and Paper Gift Bag Elegant Small Gift Bags with Lid for Bracelet Earring Rings Necklaces Earrings Presents
- Price
- £3.90
- Rating
- 4.5/5
- Reviews
- 9
- Age
- 3mo ago
SUNNYCLUE Dark Green Velvet Jewellery Box Necklace Box 3 Inch Small Single Travel Square Pendant Display Holder Organizer Case for Jewellery Storage Birthday Christmas Engagement Wedding Gifts Women
- Price
- £4.20
- Rating
- 4.0/5
- Reviews
- 28
- Age
- 11mo ago
Lolalet Necklace Organizer Box Jewellery Storage Boxes with Clear Lid for Necklaces Tangle-Free Necklace Display Case for Women Girls -White 2-Layer
- Price
- £22.35
- Rating
- 4.8/5
- Reviews
- 473
- Age
- 11mo ago
JBLJDWD Bracelet Box Jewellery Gift Box Elegant Plush Bracelet Gift Boxes Easy to Use Suitable for Jewelry Bracelets Watches and Necklaces Storage or Gifts Boxes (Black)
- Price
- £5.60
- Rating
- 4.6/5
- Reviews
- 17
- Age
- 1y ago
Velvet Bracelet Gift Box Packaging for Necklaces Earrings & Chains - Bulk Small & Long Boxes
- Price
- £5.19
- Rating
- 4.4/5
- Reviews
- 77
- Age
- 4y ago
Newest
by launch date
FEXPDL Rectangle Jewellery Gift Boxes Small Bracelet Gift Box Women Necklace Case Chain Long Gift Box for Wedding Birthday Valentines Day Christmas (Pink)
- Price
- £4.25
- Rating
- 4.6/5
- Reviews
- 78
- Age
- 2w ago
Gift Bag and Gift Box Set 7x9x3cm Premium Black & White Jewellery Box Gift and Paper Gift Bag Elegant Small Gift Bags with Lid for Bracelet Earring Rings Necklaces Earrings Presents
- Price
- £3.90
- Rating
- 4.5/5
- Reviews
- 9
- Age
- 3mo ago
Lolalet Necklace Organizer Box Jewellery Storage Boxes with Clear Lid for Necklaces Tangle-Free Necklace Display Case for Women Girls -White 2-Layer
- Price
- £22.35
- Rating
- 4.8/5
- Reviews
- 473
- Age
- 11mo ago
SUNNYCLUE Dark Green Velvet Jewellery Box Necklace Box 3 Inch Small Single Travel Square Pendant Display Holder Organizer Case for Jewellery Storage Birthday Christmas Engagement Wedding Gifts Women
- Price
- £4.20
- Rating
- 4.0/5
- Reviews
- 28
- Age
- 11mo ago
Lotsdonxia Velvet Necklace Box Jewellery Storage Case for Pendants & Necklaces Box for Weddings Birthdays Engagements & Special Occasions (Black)
- Price
- £4.68
- Rating
- 4.1/5
- Reviews
- 11
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.
Brands
18 falling
Sellers
24
Top-5 brand share
63%
Top 20: 100%
Top-5 click share
60%
Top 20: 100%
Open market
31%
- lvzhen31%
- FRIUSATE9%
- POKOFO9%
- jeufun8%
- Yolev6%
- Aucuu6%
Demand
Necklace Box search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 7.2×
Search terms
Top Necklace Box search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- necklace box97K/yr
- bracelet boxes for jewellery gift17K/yr
- bracelet gift box women18K/yr
- necklace box gift15K/yr
- necklace boxes15K/yr
- necklace gift box for women13K/yr
- earring boxes12K/yr
- earrings box11K/yr
- bracelet boxes8K/yr
- necklace and earring gift box7K/yr
Reviews and returns
What reviews say buyers love and hate about Necklace Box
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
slightly bigger than some others
Smaller than expected
The box itself is quite small at 7 x 9cm
which only makes the items look cheap
Looks cheap
they looked a little cheaper than I had hoped
Colour not as expected
This is not the colour I was expecting
they looked a little cheaper than I had hoped
Too thin
very thin not like the picture at all
Love
Nicely matched
Amazing quality
Good product
Nice for gifts
Lovely gift box
Great for birthday present
Well worth buying
Great value for money
Good value
As advertised
As described
Just what I wanted
Perfect size
The size is good for the bracelet I am gifting
plenty big enough for what I needed them for
Return
0.5% Return rate 78% Fixable by listing
slightly bigger than some others
Smaller than expected
The box itself is quite small at 7 x 9cm
which only makes the items look cheap
Looks cheap
they looked a little cheaper than I had hoped
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Mens Boxers
£2.8M/yr+21.3%
Sporran
£67K/yr+166.3%
Racer Back Bra Clip
£52K/yr+181.5%
Aviator Sunglasses
£195K/yr+100.7%
Gifts for Colleagues
£117K/yr+114.0%
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Necklace Box questions
Answered from the same tracked data.