Necklace

Shoppers searched for this 7.2M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.4% of those searches ended in a purchase. Searches in the last 90 days moved +3.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £3.4M a year.

Searches, last 12 months

7.2M

Growth, 90 days vs prior 90

+3.1%

Conversion, latest week

1.4%

Market size, estimated

£3.4Ma year

Peak month

December4.1× the quietest month

Top search term

swarovski959K searches a year

Listings sell for £34.45 on average, from £5.01 to £201.41. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 500 to 750 of them. At £34.45 that is £17K to £26K a year per listing.

Average price

£34.45inside the $15 to $100 sweet spot

Price range

£5.01–£201.41

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

80K–100K

Units per listing a year

500–750

Revenue per listing a year

£17K–£26K

Returns

2.5%of orders · Amazon United Kingdom median 0.6%

73% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.8% of listings are out of stock. The average listing ranks #311 within Jewellery. It carries 1,112 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings

73%

Prime listings

100%

Out of stock, average day

1.8%

Average rank

#311in Jewellery

Average rating

4.37 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,112per listing

Listings tracked

40

6 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months

6

Successful launches

1Amazon's first-year sales bar

Average brand age

41 months