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Navy Tie

Fail

The top 5 brands take 97% of clicks, so Navy Tie is a Fail.

Flapen Score
37
37 / 100
Ranks 2,090 of 2,461 Fashion niches · −11 vs the category median of 48
Market size
£61K/yr80K searches / yr
90-day growth
+56.0%search demand this quarter
Competition
78%top-5 click share · 6 brands · 11 sellers

Flapen Score

Navy Tie against its category

The dotted line is the Fashion average. Past it, Navy Tie is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Navy Tie market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Navy Tie 80K times last year and spent an estimated £61K. The top 5 brands take 97% of clicks. Demand peaks in Jun–Jul. Flapen scores it 37 out of 100, a Fail.

01 · Demand

9.8% of searches ended in a purchase last week.

Shoppers searched for this 80K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.8% of those searches ended in a purchase. Searches in the last 90 days moved +56.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £61K a year.

Searches, last 12 months
80K
Growth, 90 days vs prior 90
+56.0%
Conversion, latest week
9.8%
Market size, estimated
£61Ka year
Peak month
June2.8× the quietest month
Top search term
navy tie31K searches a year

02 · Price

A sale here is worth £7.79.

Listings sell for £7.79 on average, from £3.45 to £22.89. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At £7.79 that is £4K to £6K a year per listing.

Average price
£7.79under the $15 to $100 sweet spot
Price range
£3.45–£22.89
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
500–750
Revenue per listing a year
£4K–£6K
Returns
4.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.3% of listings are out of stock. The average listing ranks #116 within Accessories. It carries 2,113 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
100%
Out of stock, average day
4.3%
Average rank
#116in Accessories
Average rating
4.61 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,113per listing
Listings tracked
11

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 65 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
65 months

Products

Top Navy Tie products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 78% of clicks. A locked shelf that new listings rarely crack.

£0£9K£18K£28K£37K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

11

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

0%

  • HISDERN73%
  • URAQT9%
  • RBOCOTT6%
  • Enlision5%
  • JACK & JONES4%
  • THE SAVILE ROW COMPANY LONDON3%

Demand

Navy Tie search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul · busiest ÷ quietest = 2.8×

Search terms

Top Navy Tie search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • navy tie31K/yr
  • navy blue tie21K/yr
  • navy ties for men8K/yr
  • dark blue tie6K/yr
  • navy tie and pocket square5K/yr
  • mens navy tie4K/yr
  • navy blue ties for men4K/yr

Reviews and returns

What reviews say buyers love and hate about Navy Tie

What buyers praise, what they complain about and why they send it back, from the reviews.

Love

Quality-Overall43%+2.87

Beautiful tie, great quality

Amazing quality

Affordable with a good look

Value For Money27%+1.36

Well worth the money

Excellent value for money

good price

Design-Overall7%−0.10

Design

Advertised Vs Actual Product7%−0.23

As described

Stitch/Finish/Polish7%+0.27

Lovely tie and pocket square pattern really striking and stands out

Return

4.0% Return rate 82% Fixable by listing

Color54%▅▅▅▅▅█
Size-Overall14%▁█▇▁▇▃
Thin9%█▄▆▁▅▂
Advertised Vs Actual Product9%█▄▁▅▅▁
Brightness/Shine/Glow3%▁█▁▁▃▁

FAQ

Common Navy Tie questions

Answered from the same tracked data.