Is navy tie profitable to sell on Amazon United Kingdom?

The niche generates £61K/yr across 11 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +56.0%. Flapen's verdict: Skip it (37/100).

How competitive is the navy tie niche?

6 brands and 11 sellers compete. The top 5 products take 78% of clicks and top 5 brands hold 97% of demand.

When does demand for navy tie peak?

Demand peaks in Jun–Jul; the busiest month runs 2.8× the quietest.

What does it cost to enter the navy tie niche?

Listings span £3.45–£22.89; the average listing price is £7.79 (sweet spot $15–$100). The average incumbent carries 2,113 reviews — the moat a new listing must climb.

navy tie

Skip it

Brand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.

Conversion

Great9.8%

search→purchase rate — share of searches ending in a sale

Growth

Good+56.0%

90-day search growth — must beat 0% to launch

Review moat

Okay2,113

avg incumbent reviews — the moat a new listing must climb

Price range

Okay£3.45–£22.89

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Okay4.0%

return rate — above 5% kills the launch gate

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Avg price

Bad£7.79

avg listing price — sweet spot $15–$100

Competition

Bad78%

top-5 click share — a locked-up shelf

Market size

Bad£61K

£61K/yr · 80K searches

Brand share

Bad97%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United Kingdom niche tracking, navy tie is a £61K/yr Amazon United Kingdom market (80K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Jun–Jul. Verdict: Skip it — 37/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

navy tie market data

Units sold / yr: 8K–10K; avg 500–750/product
Revenue / yr: £62K–£78K; units × avg price
Conversion rate: 9.8%
Avg BSR: #116
Page quality: 0%
Prime: 100%
Sponsored: 82%
Out of stock: 4.3%
Avg brand age: 65 months
Avg seller age: 207 days

Competition & brand share

The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.

Brands

6 falling

Sellers

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

HISDERN73%
URAQT9%
RBOCOTT6%
Enlision5%
JACK & JONES4%
THE SAVILE ROW COMPANY LONDON3%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +56.0% search growth over the last 90 days.

Peak months: Jun, Jul · busiest ÷ quietest = 2.8×

Open Trend

Top navy tie search terms

navy tie31K/yr +66.7%1.9% conv.
navy blue tie21K/yr +63.2%1.4% conv.
navy ties for men8K/yr +36.8%1.4% conv.
dark blue tie6K/yr +85.3%1.8% conv.
navy tie and pocket square5K/yr +59.9%2.1% conv.
mens navy tie4K/yr +44.3%2.0% conv.
navy blue ties for men4K/yr -24.4%1.2% conv.

All search terms

Top navy tie products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 11 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

HISDERN Navy Blue Tie Silk Skinny Tie Slim ties For Men Solid NeckTie Classic Formal Tie For Business Wedding(6cm)

HISDERN£5.054.6★4,529 rev

HISDERN Navy Blue Ties for Men Wedding Tie and Pocket Square Set Elegant Floral Tie Silk Necktie & Handkerchief Sets Party Business

HISDERN£6.734.6★4,228 rev

HISDERN Mens Slim Tie Navy Skinny Ties for men 6cm Solid Color Classic Wedding Necktie

HISDERN£4.764.6★4,529 rev

RBOCOTT Navy Silk Tie and Pocket Square Necktie Tie Clip Set for Men (8)

RBOCOTT£6.624.6★5,503 rev

URAQT Mens Ties - Classic Solid Color Skinny Necktie Formal Business Wedding Party Work Tie 6cm

URAQT£3.694.4★2,453 rev

Newest

by launch date

URAQT 3.15 Solid Color Tie Formal Necktie and Pocket Square Set (23 * 23CM) for UK Men Business Wedding Party Work Tie - 8cm Navy Blue

URAQT£3.4578 rev

10mo ago

HISDERN Navy Blue Tie Silk Ties for Men Solid Necktie Classic Formal Neckties for Business Wedding Party 8.5cm

HISDERN£5.46151 rev

1y ago

HISDERN Mens Slim Tie Navy Skinny Ties for men 6cm Solid Color Classic Wedding Necktie

HISDERN£4.764,529 rev

2y ago

THE SAVILE ROW COMPANY LONDON Mens Luxury Silk Tie - Navy Fine Twill

THE SAVILE ROW COMPANY LONDON£22.897 rev

3y ago

URAQT Mens Ties - Classic Solid Color Skinny Necktie Formal Business Wedding Party Work Tie 6cm

URAQT£3.692,453 rev

3y ago

What buyers say about navy tie

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall43%

“Beautiful tie, great quality”

Value For Money27%

“Well worth the money”

Design-Overall7%

“Design”

Advertised Vs Actual Product7%

“As described”

Stitch/Finish/Polish7%

“Lovely tie and pocket square pattern really striking and stands out”

Shape/Style7%

“Lovely tie & square”

Color3%

“Perfect colour match”

Top return reasons

Color54%

Size-Overall14%

Thin9%

Advertised Vs Actual Product9%

Brightness/Shine/Glow3%

Stitch/Finish/Polish3%

Waist Fit1%

Shape/Style1%

Product Condition1%

Wrinkles1%

Common questions

Is navy tie profitable to sell on Amazon United Kingdom?: The niche generates £61K/yr across 11 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +56.0%. Flapen's verdict: Skip it (37/100).
How competitive is the navy tie niche?: 6 brands and 11 sellers compete. The top 5 products take 78% of clicks and top 5 brands hold 97% of demand.
When does demand for navy tie peak?: Demand peaks in Jun–Jul; the busiest month runs 2.8× the quietest.
What does it cost to enter the navy tie niche?: Listings span £3.45–£22.89; the average listing price is £7.79 (sweet spot $15–$100). The average incumbent carries 2,113 reviews — the moat a new listing must climb.