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Navy Clutch Bag

Maybe

The top 5 brands take only 54% of clicks. But shoppers spend only $70K a year here, so Navy Clutch Bag is a Maybe.

Flapen Score
52
52 / 100
Top 34% of 2,461 Fashion niches · +4 vs the category median of 48
Market size
£70K/yr233K searches / yr
90-day growth
+45.2%search demand this quarter
Competition
36%top-5 click share · 31 brands · 39 sellers

Flapen Score

Navy Clutch Bag against its category

The dotted line is the Fashion average. Past it, Navy Clutch Bag is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Navy Clutch Bag market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Navy Clutch Bag 233K times last year and spent an estimated £70K. The top 5 brands take 54% of clicks. Demand peaks in May. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

2.1% of searches ended in a purchase last week.

Shoppers searched for this 233K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.1% of those searches ended in a purchase. Searches in the last 90 days moved +45.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £70K a year.

Searches, last 12 months
233K
Growth, 90 days vs prior 90
+45.2%
Conversion, latest week
2.1%
Market size, estimated
£70Ka year
Peak month
May2.4× the quietest month
Top search term
navy clutch bag40K searches a year

02 · Price

A sale here is worth £14.13.

Listings sell for £14.13 on average, from £6.63 to £29.33. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £14.13 that is £0 to £1K a year per listing.

Average price
£14.13under the $15 to $100 sweet spot
Price range
£6.63–£29.33
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
5.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

76% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.4% of listings are out of stock. The average listing ranks #107 within Handbags & Shoulder Bags. It carries 1,328 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
100%
Out of stock, average day
3.4%
Average rank
#107in Handbags & Shoulder Bags
Average rating
4.43 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,328per listing
Listings tracked
41

04 · Newcomers

Amazon counts 0 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
39 months

Products

Top Navy Clutch Bag products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 36% of clicks. An open shelf where new products get seen.

£0£3K£7K£10K£14K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

31 falling

Sellers

39

Top-5 brand share

54%

Top 20: 88%

Top-5 click share

36%

Top 20: 74%

Open market

42%

  • Milisente31%
  • Miss Lulu7%
  • NANDEYIBI5%
  • AOSSTA5%
  • ERKOON5%
  • FULEI4%

Demand

Navy Clutch Bag search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May · busiest ÷ quietest = 2.4×

Search terms

Top Navy Clutch Bag search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • navy clutch bag40K/yr
  • navy handbag28K/yr
  • navy clutch bags for weddings19K/yr
  • navy bag18K/yr
  • navy blue handbags19K/yr
  • navy clutch bags12K/yr
  • navy bags for women12K/yr
  • navy blue clutch bag9K/yr
  • navy blue handbags for women10K/yr
  • blue cross body bag9K/yr

Reviews and returns

What reviews say buyers love and hate about Navy Clutch Bag

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall23%−0.11

is not size/what is suggested will fit in

Small navy bag

To small not enough give

Quality-Overall17%−0.09

Poor quality

Rubbish

Rubbish quality for money

Value For Money15%−0.08

Looks expensive

It certainly looks a lot more expensive than the price

it looks much more expensive than it is

Leather Quality6%−0.08

The leathers not soft so no give in it

Not leather

It's plastic, not leather

Handle Quality4%+0.19

handles can be long or short

Love

Quality-Overall23%−0.09

Beautifully made

Good quality

Beautiful bag very good quality

Size-Overall17%−0.11

Good size and plenty of room

Good size bag

Lovely and not too big

Value For Money16%−0.08

Excellent value

Reasonable price

Good Value

Color12%+1.58

nice colour

the blue colour is gorgeous

Nice bag - great colour

Advertised Vs Actual Product9%+0.90

Exactly what I order

Does the job

Looks good, just as described

Return

5.8% Return rate 93% Fixable by listing

Color53%▃▇▇█▇▆

Unfortunately returned as it wasnt the right shade of navy blue to match my outfit

Size-Overall28%█▄▅▃▄▅

is not size/what is suggested will fit in

Small navy bag

To small not enough give

Quality-Overall2%▁▆▄▆▄█

Poor quality

Rubbish

Rubbish quality for money

Shape/Style2%▁█▆▃▄▇
Advertised Vs Actual Product2%▁▁▃▇▂█

FAQ

Common Navy Clutch Bag questions

Answered from the same tracked data.