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National Lampoons Christmas Vacation

Fail

The top 5 brands take 100% of clicks, so National Lampoons Christmas Vacation is a Fail.

Flapen Score
26
26 / 100
Ranks 2,414 of 2,461 Fashion niches · −22 vs the category median of 48
Market size
£14K/yr209K searches / yr
90-day growth
-37.0%search demand this quarter
Competition
92%top-5 click share · 4 brands · 10 sellers

Flapen Score

National Lampoons Christmas Vacation against its category

The dotted line is the Fashion average. Past it, National Lampoons Christmas Vacation is stronger. Inside it, weaker.

26Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The National Lampoons Christmas Vacation market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for National Lampoons Christmas Vacation 209K times last year and spent an estimated £14K. All 4 brands take every click. Flapen scores it 26 out of 100, a Fail.

01 · Demand

0.4% of searches ended in a purchase last week.

Shoppers searched for this 209K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -37.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £14K a year.

Searches, last 12 months
209K
Growth, 90 days vs prior 90
-37.0%
Conversion, latest week
0.4%
Market size, estimated
£14Ka year
Top search term
national lampoon11K searches a year

02 · Price

A sale here is worth £16.34.

Listings sell for £16.34 on average, from £6.09 to £30.41. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £16.34 that is £0 to £2K a year per listing.

Average price
£16.34inside the $15 to $100 sweet spot
Price range
£6.09–£30.41
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

17% of listings pay for placement with sponsored ads. 33% ship with Prime. On an average day, 20.5% of listings are out of stock. The average listing ranks #1,963 within Sport Specific Clothing. It carries 509 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
17%
Prime listings
33%
Out of stock, average day
20.5%
Average rank
#1,963in Sport Specific Clothing
Average rating
4.64 starsAmazon United Kingdom average 4.36 stars
Average reviews
509per listing
Listings tracked
6

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
40 months

Products

Top National Lampoons Christmas Vacation products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 92% of clicks. A locked shelf that new listings rarely crack.

£0£1K£3K£4K£5K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

4

Sellers

10

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

92%

Top 20: 100%

Open market

0%

  • Hallmark28%
  • Absolute Cult27%
  • EATAN23%
  • rumnigh22%
  • Open — no brand owns it (0%)

Demand

National Lampoons Christmas Vacation search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KJanFebMarAprMayJunJul

Peak months: Jan · busiest ÷ quietest = 10.8× · 7 of 12 months tracked

Search terms

Top National Lampoons Christmas Vacation search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • national lampoon11K/yr
  • national lampoons christmas vacation149K/yr
  • national lampoons11K/yr
  • christmas vacation15K/yr
  • christmas vacation merchandise8K/yr
  • national lampoons christmas vacation merchandise9K/yr
  • griswold6K/yr

Reviews and returns

What reviews say buyers love and hate about National Lampoons Christmas Vacation

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall50%+0.04

ordered a large which was bang on

Love

Quality-Overall40%+3.59

Great quality shirt well worth purchase

I was pleased with the quality

What a great quality product, it's exactly as described, quality 👌

Value For Money10%+0.60

Worth every penny

Size-Overall7%+0.04

The fit is relaxed and forgiving, making it easy to throw on for themed events or festive evenings

sizing felt accurate for me — the medium fit comfortably without being tight or restricting movement

Weight Light7%−0.04

The robe is lightweight

the nightcap is light

Machine Wash Suitability4%+0.22

Easy to wash and cheap

FAQ

Common National Lampoons Christmas Vacation questions

Answered from the same tracked data.