Naruto
FailShoppers spend an estimated $34K a year here, so Naruto is a Fail.
- Flapen Score
- 44 / 100Ranks 1,609 of 2,461 Fashion niches · −4 vs the category median of 4844
- Market size
- £34K/yr314K searches / yr
- 90-day growth
- -6.8%search demand this quarter
- Competition
- 35%top-5 click share · 14 brands · 107 sellers
Flapen Score
Naruto against its category
The dotted line is the Fashion average. Past it, Naruto is stronger. Inside it, weaker.
Market
The Naruto market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Naruto 314K times last year and spent an estimated £34K. The top 5 brands take 84% of clicks. Demand peaks in Dec. Flapen scores it 44 out of 100, a Fail.
01 · Demand
An estimated 0.8% of those searches ended in a purchase.
Shoppers searched for this 314K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -6.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £34K a year.
- Searches, last 12 months
- 314K
- Growth, 90 days vs prior 90
- -6.8%
- Conversion, latest week
- 0.8%
- Market size, estimated
- £34Ka year
- Peak month
- December3.2× the quietest month
- Top search term
- naruto274K searches a year
02 · Price
A sale here is worth £13.96.
Listings sell for £13.96 on average, from £2.08 to £102.89. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £13.96 that is £0 to £1K a year per listing.
- Average price
- £13.96under the $15 to $100 sweet spot
- Price range
- £2.08–£102.89
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£1K
- Returns
- 0.7%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
77% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.2% of listings are out of stock. The average listing ranks #749 within Boys. It carries 684 reviews at 4.61 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 77%
- Prime listings
- 100%
- Out of stock, average day
- 4.2%
- Average rank
- #749in Boys
- Average rating
- 4.61 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 684per listing
- Listings tracked
- 44
04 · Newcomers
0 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 43 months
Products
Top Naruto products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Get Trend Naruto Shippuden Boys Boxer Shorts 7-15 Yrs 5 Pack Soft & Stretchy Underwear Elasticated Breathable Anime Manga Boys Pants (14-15 Years Multi Naruto)
- Price
- £13.69
- Rating
- 4.7/5
- Reviews
- 105
- Age
- 1y ago

Naruto Boys Pyjamas Short Sleeve Pjs For Boys Anime Summer Pjs Short Pyjama Set Green 8-9 Years
- Price
- £10.67
- Rating
- 5.0/5
- Reviews
- 9
- Age
- 1y ago

Naruto Boys Pyjamas Short Sleeve Pjs For Boys Anime Summer Pjs Short Pyjama Set Green 5-6 Years
- Price
- £10.48
- Rating
- 5.0/5
- Reviews
- 9
- Age
- 1y ago

Funko Mystery Mini - Naruto - 1 Of 12 to Collect - Styles Vary - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Anime Fans - Mini Figure for Collectors
- Price
- £5.05
- Rating
- 4.5/5
- Reviews
- 448
- Age
- 1y ago

NARUTO Dressing Gown for Boys & Teens 7-15 Years Soft Fleece Hooded Loungewear Warm Robe With Belt Anime Gifts for Boys (9-10 Years Orange)
- Price
- £17.32
- Rating
- 4.7/5
- Reviews
- 42
- Age
- 1y ago
Trending
estimated 90-day click momentum
Sxkayxr Cartoon Newborn Baby Boys Girls Romper Goku-Inspired Infant Outfit Jumpsuit Clothes
- Price
- £14.64
- Rating
- 4.5/5
- Reviews
- 1,439
- Age
- 5y ago

Naruto Boys Pyjamas Short Sleeve Pjs For Boys Anime Summer Pjs Short Pyjama Set Green 8-9 Years
- Price
- £10.67
- Rating
- 5.0/5
- Reviews
- 9
- Age
- 1y ago

Naruto Boys Pyjamas Short Sleeve Pjs For Boys Anime Summer Pjs Short Pyjama Set Green 7-8 Years
- Price
- £11.24
- Rating
- 5.0/5
- Reviews
- 9
- Age
- 1y ago

Get Trend Naruto Shippuden Boys Boxer Shorts 7-15 Yrs 5 Pack Soft & Stretchy Underwear Elasticated Breathable Anime Manga Boys Pants (11-12 Years Multi Naruto)
- Price
- £12.66
- Rating
- 4.7/5
- Reviews
- 105
- Age
- 1y ago

Get Trend Naruto Shippuden Boys Boxer Shorts 7-15 Yrs 5 Pack Soft & Stretchy Underwear Elasticated Breathable Anime Manga Boys Pants (9-10 Years Multi Naruto)
- Price
- £13.01
- Rating
- 4.7/5
- Reviews
- 105
- Age
- 1y ago
Newest
by launch date
Funko Bitty POP! Town: Naruto Shippuden - Ichiraku Ramen - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys For Kids & Adults - Model Figure for Collectors and Display
- Price
- £5.87
- Rating
- 4.8/5
- Reviews
- 250
- Age
- 8mo ago

Funko Bitty POP! 4 Pack: Naruto Shippuden - Team 7 with Chase - 1 in 6 chance of receiving the rare Chase variant - Collectable Vinyl Figure - Official Merchandise - Toys For Kids & Adults
- Price
- £8.85
- Rating
- 4.7/5
- Reviews
- 126
- Age
- 8mo ago

Get Trend Naruto Shippuden Boys Boxer Shorts 7-15 Yrs 5 Pack Soft & Stretchy Underwear Elasticated Breathable Anime Manga Boys Pants (14-15 Years Multi Naruto)
- Price
- £13.69
- Rating
- 4.7/5
- Reviews
- 105
- Age
- 1y ago

Get Trend Naruto Shippuden Boys Boxer Shorts 7-15 Yrs 5 Pack Soft & Stretchy Underwear Elasticated Breathable Anime Manga Boys Pants (11-12 Years Multi Naruto)
- Price
- £12.66
- Rating
- 4.7/5
- Reviews
- 105
- Age
- 1y ago

Get Trend Naruto Shippuden Boys Boxer Shorts 7-15 Yrs 5 Pack Soft & Stretchy Underwear Elasticated Breathable Anime Manga Boys Pants (9-10 Years Multi Naruto)
- Price
- £13.01
- Rating
- 4.7/5
- Reviews
- 105
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 35% of clicks, no more. An open shelf where new products get seen.
Brands
14 falling
Sellers
107
Est. top-5 brand share
84%
Top 20: 100%
Est. top-5 click share
35%
Top 20: 80%
Open market
12%
- Naruto24%
- Get Trend20%
- Funko19%
- NARUTO16%
- Sxkayxr6%
- Carolilly4%
- Open — no brand owns it (8 brands, 12%)
Demand
Naruto search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 3.2×
Search terms
Top Naruto search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- naruto274K/yr
- naruto merch13K/yr
- naruto gifts13K/yr
- naruto lego9K/yr
- naruto plush6K/yr
Reviews and returns
What reviews say buyers love and hate about Naruto
We read the reviews and the return reasons for every product selling here.
“Size wrong”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Naruto questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









