Naruto
a small market ($34K/yr) — Naruto doesn't clear our bar today.
Flapen Score
Is Naruto profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Naruto is a £34K/yr Amazon United Kingdom market (314K searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Dec. Verdict: Skip it — 44/100.
Naruto: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -6.8% over the last 90 days and 0.8% of searches end in a purchase.
£34K
revenue / yr
Who owns the niche?
The top 5 brands hold 84% of demand, so 16% of the market is open.
16%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 44 products
Top Naruto products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Get Trend Naruto Shippuden Boys Boxer Shorts 7-15 Yrs 5 Pack Soft & Stretchy Underwear Elasticated Breathable Anime Manga Boys Pants (14-15 Years Multi Naruto)
- Price
- £13.69
- Rating
- 4.7/5
- Reviews
- 105
- Age
- 1y ago
Naruto Boys Pyjamas Short Sleeve Pjs For Boys Anime Summer Pjs Short Pyjama Set Green 8-9 Years
- Price
- £10.67
- Rating
- 5.0/5
- Reviews
- 9
- Age
- 1y ago
Naruto Boys Pyjamas Short Sleeve Pjs For Boys Anime Summer Pjs Short Pyjama Set Green 5-6 Years
- Price
- £10.48
- Rating
- 5.0/5
- Reviews
- 9
- Age
- 1y ago
Funko Mystery Mini - Naruto - 1 Of 12 to Collect - Styles Vary - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Anime Fans - Mini Figure for Collectors
- Price
- £5.05
- Rating
- 4.5/5
- Reviews
- 448
- Age
- 1y ago
NARUTO Dressing Gown for Boys & Teens 7-15 Years Soft Fleece Hooded Loungewear Warm Robe With Belt Anime Gifts for Boys (9-10 Years Orange)
- Price
- £17.32
- Rating
- 4.7/5
- Reviews
- 42
- Age
- 1y ago
Trending
90-day click momentum
Sxkayxr Cartoon Newborn Baby Boys Girls Romper Goku-Inspired Infant Outfit Jumpsuit Clothes
- Price
- £14.64
- Rating
- 4.5/5
- Reviews
- 1,439
- Age
- 5y ago
Naruto Boys Pyjamas Short Sleeve Pjs For Boys Anime Summer Pjs Short Pyjama Set Green 8-9 Years
- Price
- £10.67
- Rating
- 5.0/5
- Reviews
- 9
- Age
- 1y ago
Naruto Boys Pyjamas Short Sleeve Pjs For Boys Anime Summer Pjs Short Pyjama Set Green 7-8 Years
- Price
- £11.24
- Rating
- 5.0/5
- Reviews
- 9
- Age
- 1y ago
Get Trend Naruto Shippuden Boys Boxer Shorts 7-15 Yrs 5 Pack Soft & Stretchy Underwear Elasticated Breathable Anime Manga Boys Pants (11-12 Years Multi Naruto)
- Price
- £12.66
- Rating
- 4.7/5
- Reviews
- 105
- Age
- 1y ago
Get Trend Naruto Shippuden Boys Boxer Shorts 7-15 Yrs 5 Pack Soft & Stretchy Underwear Elasticated Breathable Anime Manga Boys Pants (9-10 Years Multi Naruto)
- Price
- £13.01
- Rating
- 4.7/5
- Reviews
- 105
- Age
- 1y ago
Newest
by launch date
Funko Bitty POP! Town: Naruto Shippuden - Ichiraku Ramen - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys For Kids & Adults - Model Figure for Collectors and Display
- Price
- £5.87
- Rating
- 4.8/5
- Reviews
- 250
- Age
- 8mo ago
Funko Bitty POP! 4 Pack: Naruto Shippuden - Team 7 with Chase - 1 in 6 chance of receiving the rare Chase variant - Collectable Vinyl Figure - Official Merchandise - Toys For Kids & Adults
- Price
- £8.85
- Rating
- 4.7/5
- Reviews
- 126
- Age
- 8mo ago
Get Trend Naruto Shippuden Boys Boxer Shorts 7-15 Yrs 5 Pack Soft & Stretchy Underwear Elasticated Breathable Anime Manga Boys Pants (14-15 Years Multi Naruto)
- Price
- £13.69
- Rating
- 4.7/5
- Reviews
- 105
- Age
- 1y ago
Get Trend Naruto Shippuden Boys Boxer Shorts 7-15 Yrs 5 Pack Soft & Stretchy Underwear Elasticated Breathable Anime Manga Boys Pants (11-12 Years Multi Naruto)
- Price
- £12.66
- Rating
- 4.7/5
- Reviews
- 105
- Age
- 1y ago
Get Trend Naruto Shippuden Boys Boxer Shorts 7-15 Yrs 5 Pack Soft & Stretchy Underwear Elasticated Breathable Anime Manga Boys Pants (9-10 Years Multi Naruto)
- Price
- £13.01
- Rating
- 4.7/5
- Reviews
- 105
- Age
- 1y ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.
Brands
14 falling
Sellers
107
Top-5 brand share
84%
Top 20: 100%
Top-5 click share
35%
Top 20: 80%
Open market
12%
- Naruto24%
- Get Trend20%
- Funko19%
- NARUTO16%
- Sxkayxr6%
- Carolilly4%
- Open — no brand owns it (8 brands, 12%)
Naruto demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Dec · busiest ÷ quietest = 3.2×
Top Naruto search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- naruto274K/yr
- naruto merch13K/yr
- naruto gifts13K/yr
- naruto lego9K/yr
- naruto plush6K/yr
What reviews say buyers love and hate about Naruto
What buyers mention most, as a share of all reviews.
What buyers love
82% of reviews“Good quality figures”
“Cute gift”
“Just as advertised”
“Nice collectible”
“Great value”
What buyers complain about
81% of reviews“Size wrong”
“mine printed backwords”
“Quite thin”
“wish it was long length”
“the designs are subpar not similar to the animation”
Naruto return rate & reasons
Why buyers send it back, as a share of all return requests.
0.7%
Return rate
42%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Naruto questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
