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Naruto

Fail

Shoppers spend only $34K a year here, so Naruto is a Fail.

Flapen Score
44
44 / 100
Ranks 1,609 of 2,461 Fashion niches · −4 vs the category median of 48
Market size
£34K/yr314K searches / yr
90-day growth
-6.8%search demand this quarter
Competition
35%top-5 click share · 14 brands · 107 sellers

Flapen Score

Naruto against its category

The dotted line is the Fashion average. Past it, Naruto is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Naruto market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Naruto 314K times last year and spent an estimated £34K. The top 5 brands take 84% of clicks. Demand peaks in Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

0.8% of searches ended in a purchase last week.

Shoppers searched for this 314K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -6.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £34K a year.

Searches, last 12 months
314K
Growth, 90 days vs prior 90
-6.8%
Conversion, latest week
0.8%
Market size, estimated
£34Ka year
Peak month
December3.2× the quietest month
Top search term
naruto274K searches a year

02 · Price

A sale here is worth £13.96.

Listings sell for £13.96 on average, from £2.08 to £102.89. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £13.96 that is £0 to £1K a year per listing.

Average price
£13.96under the $15 to $100 sweet spot
Price range
£2.08–£102.89
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

77% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.2% of listings are out of stock. The average listing ranks #749 within Boys. It carries 684 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
77%
Prime listings
100%
Out of stock, average day
4.2%
Average rank
#749in Boys
Average rating
4.61 starsAmazon United Kingdom average 4.36 stars
Average reviews
684per listing
Listings tracked
44

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
43 months

Products

Top Naruto products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 35% of clicks. An open shelf where new products get seen.

£0£1K£2K£3K£4K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 falling

Sellers

107

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

35%

Top 20: 80%

Open market

12%

  • Naruto24%
  • Get Trend20%
  • Funko19%
  • NARUTO16%
  • Sxkayxr6%
  • Carolilly4%
  • Open — no brand owns it (8 brands, 12%)

Demand

Naruto search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '24Holiday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 3.2×

Search terms

Top Naruto search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • naruto274K/yr
  • naruto merch13K/yr
  • naruto gifts13K/yr
  • naruto lego9K/yr
  • naruto plush6K/yr

Reviews and returns

What reviews say buyers love and hate about Naruto

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall25%−0.02

Size wrong

it is a bit small

Its tiny

Print Quality15%−0.08

mine printed backwords

the print is very small on the dice

Small print on score sheet

Thickness10%−0.04

Quite thin

Material is thin

Length8%+0.22

wish it was long length

Design-Overall8%

the designs are subpar not similar to the animation

Love

Quality-Overall21%−0.06

Good quality figures

Good quality

Well made,

Gifting Purpose13%+0.66

Cute gift

Gift

Perfect gift

Advertised Vs Actual Product13%+0.94

Just as advertised

as described

Just as pictured and described

Collectibles8%+0.77

Nice collectible

Great collection

My bf loves anime got him this as a collectible he loves it

Value For Money7%+0.45

Great value

good value for money

Great value too

Return

0.7% Return rate 42% Fixable by listing

Size-Overall33%▁▁█▃▄▄

Size wrong

it is a bit small

Its tiny

Quality-Overall21%▁▁▅█▇▁

Poor quality

Value For Money13%▁█▁▁▁▁

pricey for what it's worth

Defective Material/Parts8%▁▁▁█▁▁
Gifting Purpose8%▁▁▁▁▁█

FAQ

Common Naruto questions

Answered from the same tracked data.