naruto
Skip itA small market ($34K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Price range
Great£2.08–£102.89cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great35%top-5 click share — an open shelf
Review moat
Good683.75avg incumbent reviews — the moat a new listing must climb
Avg price
Good£13.96avg listing price — sweet spot $15–$100
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-6.8%90-day search growth — must beat 0% to launch
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Market size
Bad£34K£34K/yr · 314K searches
According to Flapen's Amazon United Kingdom niche tracking, naruto is a £34K/yr Amazon United Kingdom market (314K searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Dec. Verdict: Skip it — 44/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
naruto market data
- Units sold / yr
- 3K–4K
- avg 0–100/product
- Revenue / yr
- £42K–£56K
- units × avg price
- Conversion rate
- 0.8%
- Avg BSR
- #749
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 77%
- Out of stock
- 4.2%
- Avg brand age
- 43 months
- Avg seller age
- 175 days
Competition & brand share
Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.Brands
14 falling
Sellers
107
Top-5 brand share
84%
Top 20: 100%
Top-5 click share
35%
Top 20: 80%
Open market
12%
- Naruto24%
- Get Trend20%
- Funko19%
- NARUTO16%
- Sxkayxr6%
- Carolilly4%
- Open — no brand owns it (8 brands, 12%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -6.8% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 3.2×
Top naruto search terms
- naruto274K/yr
- naruto merch13K/yr
- naruto gifts13K/yr
- naruto lego9K/yr
- naruto plush6K/yr
Top naruto products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Get Trend Naruto Shippuden Boys Boxer Shorts 7-15 Yrs 5 Pack Soft & Stretchy Underwear Elasticated Breathable Anime Manga Boys Pants (14-15 Years Multi Naruto)
Get Trend£13.694.7★105 rev
Naruto Boys Pyjamas Short Sleeve Pjs For Boys Anime Summer Pjs Short Pyjama Set Green 8-9 Years
Naruto£10.675.0★9 rev
Naruto Boys Pyjamas Short Sleeve Pjs For Boys Anime Summer Pjs Short Pyjama Set Green 5-6 Years
Naruto£10.485.0★9 rev
Funko Mystery Mini - Naruto - 1 Of 12 to Collect - Styles Vary - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Anime Fans - Mini Figure for Collectors
Funko£5.054.5★448 rev
NARUTO Dressing Gown for Boys & Teens 7-15 Years Soft Fleece Hooded Loungewear Warm Robe With Belt Anime Gifts for Boys (9-10 Years Orange)
NARUTO£17.324.7★42 rev
Newest
by launch date
Funko Bitty POP! Town: Naruto Shippuden - Ichiraku Ramen - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys For Kids & Adults - Model Figure for Collectors and Display
Funko£5.87250 rev
Funko Bitty POP! 4 Pack: Naruto Shippuden - Team 7 with Chase - 1 in 6 chance of receiving the rare Chase variant - Collectable Vinyl Figure - Official Merchandise - Toys For Kids & Adults
Funko£8.85126 rev
Get Trend Naruto Shippuden Boys Boxer Shorts 7-15 Yrs 5 Pack Soft & Stretchy Underwear Elasticated Breathable Anime Manga Boys Pants (14-15 Years Multi Naruto)
Get Trend£13.69105 rev
Get Trend Naruto Shippuden Boys Boxer Shorts 7-15 Yrs 5 Pack Soft & Stretchy Underwear Elasticated Breathable Anime Manga Boys Pants (11-12 Years Multi Naruto)
Get Trend£12.66105 rev
Get Trend Naruto Shippuden Boys Boxer Shorts 7-15 Yrs 5 Pack Soft & Stretchy Underwear Elasticated Breathable Anime Manga Boys Pants (9-10 Years Multi Naruto)
Get Trend£13.01105 rev
Trending
90-day click momentum
Sxkayxr Cartoon Newborn Baby Boys Girls Romper Goku-Inspired Infant Outfit Jumpsuit Clothes
Sxkayxr£14.644.5★
Naruto Boys Pyjamas Short Sleeve Pjs For Boys Anime Summer Pjs Short Pyjama Set Green 8-9 Years
Naruto£10.675.0★
Naruto Boys Pyjamas Short Sleeve Pjs For Boys Anime Summer Pjs Short Pyjama Set Green 7-8 Years
Naruto£11.245.0★
Get Trend Naruto Shippuden Boys Boxer Shorts 7-15 Yrs 5 Pack Soft & Stretchy Underwear Elasticated Breathable Anime Manga Boys Pants (11-12 Years Multi Naruto)
Get Trend£12.664.7★
Get Trend Naruto Shippuden Boys Boxer Shorts 7-15 Yrs 5 Pack Soft & Stretchy Underwear Elasticated Breathable Anime Manga Boys Pants (9-10 Years Multi Naruto)
Get Trend£13.014.7★
What buyers say about naruto
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality figures”
“Cute gift”
“Just as advertised”
“Nice collectible”
“Great value”
“Really nice looks as should good size”
“Great design”
“My son loves these PJs great quality and print, true to size, highly recommend”
“Super soft”
“Kids happy”
What buyers complain about
“Size wrong”
“mine printed backwords”
“Quite thin”
“wish it was long length”
“the designs are subpar not similar to the animation”
“Poor quality”
“pricey for what it's worth”
“Within 1 month the neck area has come apart”
“the fabric isn't the greatest”
Top return reasons
Common questions
- Is naruto profitable to sell on Amazon United Kingdom?
- The niche generates £34K/yr across 44 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -6.8%. Flapen's verdict: Skip it (44/100).
- How competitive is the naruto niche?
- 14 brands and 107 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 84% of demand.
- What do buyers complain about in naruto?
- Top complaints mined from reviews: Size-Overall, Print Quality, Thickness. The return rate is 0.7%.
- When does demand for naruto peak?
- Demand peaks in Dec; the busiest month runs 3.2× the quietest.
- What does it cost to enter the naruto niche?
- Listings span £2.08–£102.89; the average listing price is £13.96 (sweet spot $15–$100). The average incumbent carries 684 reviews — the moat a new listing must climb.