Name Necklace
FailBuyers convert on only 0.9% of searches, so Name Necklace is a Fail.
- Flapen Score
- 47 / 100Ranks 1,282 of 2,461 Fashion niches · −1 vs the category median of 4847
- Market size
- £67K/yr366K searches / yr
- 90-day growth
- -14.4%search demand this quarter
- Competition
- 59%top-5 click share · 13 brands · 16 sellers
Flapen Score
Name Necklace against its category
The dotted line is the Fashion average. Past it, Name Necklace is stronger. Inside it, weaker.
Market
The Name Necklace market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Name Necklace 366K times last year and spent an estimated £67K. The top 5 brands take 72% of clicks. Demand peaks in Nov–Dec. Flapen scores it 47 out of 100, a Fail.
01 · Demand
0.9% of searches ended in a purchase last week.
Shoppers searched for this 366K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -14.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £67K a year.
- Searches, last 12 months
- 366K
- Growth, 90 days vs prior 90
- -14.4%
- Conversion, latest week
- 0.9%
- Market size, estimated
- £67Ka year
- Peak month
- December4.8× the quietest month
- Top search term
- personalised necklace65K searches a year
02 · Price
A sale here is worth £20.39.
Listings sell for £20.39 on average, from £6.80 to £51.14. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At £20.39 that is £0 to £2K a year per listing.
- Average price
- £20.39inside the $15 to $100 sweet spot
- Price range
- £6.80–£51.14
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 750–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£2K
- Returns
- 0.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
84% of listings pay for placement with sponsored ads. 53% ship with Prime. On an average day, 10.9% of listings are out of stock. The average listing ranks #883 within Novelty Jewellery. It carries 584 reviews at 4.35 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 84%
- Prime listings
- 53%
- Out of stock, average day
- 10.9%
- Average rank
- #883in Novelty Jewellery
- Average rating
- 4.35 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 584per listing
- Listings tracked
- 19
04 · Newcomers
Amazon counts 0 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 36 months
Products
Top Name Necklace products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Thomas Sabo Women Necklace Cross Zirconia 925 Sterling Silver KE1653-051-14-L45v
- Price
- £44.41
- Rating
- 4.4/5
- Reviews
- 123
- Age
- 9y ago

UMAGICBOX Personalized 18K Gold Name Necklace Emily - Customizable Engraved Stainless Steel Pendant for Women - Unique Gift for Birthdays Anniversaries Graduations and Valentines Day
- Price
- £14.51
- Rating
- 4.4/5
- Reviews
- 349
- Age
- 3y ago

PANDORA Moments Womens Sterling Silver Necklace 75cm With Gift Box
- Price
- £35.45
- Rating
- 4.6/5
- Reviews
- 325
- Age
- 3y ago

EUDORA Harmony Ball Rose Heart Initial A Necklace for Women Letter A Alphabet Initial Necklaces Copper Rhodium Plated Pendant with Cubic Zirconia Initials Jewelry Gifts for Women Wife 18
- Price
- £21.29
- Rating
- 4.5/5
- Reviews
- 276
- Age
- 1y ago

U7 Heart Locket Necklace Personalised Jewellery with Photo Inside Gold
- Price
- £11.85
- Rating
- 3.9/5
- Reviews
- 951
- Age
- 7y ago
Trending
90-day click momentum
U7 Gold Heart Pendant Locket Necklace for Women Fashion Jewellery
- Price
- £12.67
- Rating
- 3.9/5
- Reviews
- 951
- Age
- 7y ago

Diesel Necklace for Men Double Pendant 50cm+5cm Silver Stainless Steel Necklace DX1156040
- Price
- £51.14
- Rating
- 4.4/5
- Reviews
- 937
- Age
- 7y ago

COLUMN Personalised Heart Charm Necklace 16mm Hypoallergenic Polished Mirror Finish Pendant Custom Engraved Gift for Mum Daughter Girlfriend Wife Memorial Jewellery
- Price
- £16.03
- Rating
- 4.5/5
- Reviews
- 8
- Age
- 3mo ago

U7 Heart Locket Necklace Personalised Jewellery with Photo Inside Gold
- Price
- £11.85
- Rating
- 3.9/5
- Reviews
- 951
- Age
- 7y ago

EUDORA Harmony Ball Rose Heart Initial A Necklace for Women Letter A Alphabet Initial Necklaces Copper Rhodium Plated Pendant with Cubic Zirconia Initials Jewelry Gifts for Women Wife 18
- Price
- £21.29
- Rating
- 4.5/5
- Reviews
- 276
- Age
- 1y ago
Newest
by launch date
COLUMN Personalised Heart Charm Necklace 16mm Hypoallergenic Polished Mirror Finish Pendant Custom Engraved Gift for Mum Daughter Girlfriend Wife Memorial Jewellery
- Price
- £16.03
- Rating
- 4.5/5
- Reviews
- 8
- Age
- 3mo ago

Print Maniacs Personalised Silver Heart Necklace with Engraved Names Custom Family Pendant for Mum Grandma Wife or Nan Childrens Name Jewellery Gift for Mothers Day Birthday Christmas
- Price
- £17.68
- Rating
- 3.8/5
- Reviews
- 15
- Age
- 4mo ago

Personalised Name Necklace 18K Gold Plated Custom Necklace Customised Jewellery with Name Christmas Birthday Gifts for Women (Style 1)
- Price
- £10.52
- Rating
- 4.7/5
- Reviews
- 13
- Age
- 9mo ago

EUDORA Harmony Ball Rose Heart Initial A Necklace for Women Letter A Alphabet Initial Necklaces Copper Rhodium Plated Pendant with Cubic Zirconia Initials Jewelry Gifts for Women Wife 18
- Price
- £21.29
- Rating
- 4.5/5
- Reviews
- 276
- Age
- 1y ago

Print Maniacs Personalised Heart Locket Necklace with Engraved Text and Photo Mother Day Birthday for Mum Thoughtful Memorial Gifts for Mum Girlfriend Women and Girls Silver
- Price
- £17.30
- Rating
- 4.1/5
- Reviews
- 182
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.
Brands
13 falling
Sellers
16
Top-5 brand share
72%
Top 20: 100%
Top-5 click share
59%
Top 20: 100%
Open market
22%
- Thomas Sabo23%
- UMAGICBOX21%
- PANDORA10%
- EUDORA Harmony Ball9%
- U79%
- KENYG6%
Demand
Name Necklace search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 4.8×
Search terms
Top Name Necklace search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- personalised necklace65K/yr
- name necklace64K/yr
- personalised necklace for women70K/yr
- personalised jewellery29K/yr
- name necklace sterling silver26K/yr
- custom necklace19K/yr
- personalised name necklace16K/yr
- name necklace gold12K/yr
- personalised necklaces for girls11K/yr
- gold name necklace5K/yr
Reviews and returns
What reviews say buyers love and hate about Name Necklace
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Very flimsy
Flimsy
Feels cheap & flimsy
I initially didnt like that the gold looked so yellow
Didn't make your neck green
Not fit for purpose
The little picture inside is so tiny
The pendants are small
the necklace is very thin for the price which is disappointing
the writing is not as visible as it appears on the advert
Love
Beautifully made
Really well made
Good quality
perfect gift
A special gift
ultimate gift
Value for money
Very much worth it
Ideal product for the price
Pretty
Very pretty
Perfect size
Nice tiny heart
good size
Return
0.2% Return rate 63% Fixable by listing
Not fit for purpose
The little picture inside is so tiny
The pendants are small
chain was impossible to open
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Name Necklace questions
Answered from the same tracked data.









