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Name Necklace

Fail

Buyers convert on only 0.9% of searches, so Name Necklace is a Fail.

Flapen Score
47
47 / 100
Ranks 1,282 of 2,461 Fashion niches · −1 vs the category median of 48
Market size
£67K/yr366K searches / yr
90-day growth
-14.4%search demand this quarter
Competition
59%top-5 click share · 13 brands · 16 sellers

Flapen Score

Name Necklace against its category

The dotted line is the Fashion average. Past it, Name Necklace is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Name Necklace market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Name Necklace 366K times last year and spent an estimated £67K. The top 5 brands take 72% of clicks. Demand peaks in Nov–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

0.9% of searches ended in a purchase last week.

Shoppers searched for this 366K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -14.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £67K a year.

Searches, last 12 months
366K
Growth, 90 days vs prior 90
-14.4%
Conversion, latest week
0.9%
Market size, estimated
£67Ka year
Peak month
December4.8× the quietest month
Top search term
personalised necklace65K searches a year

02 · Price

A sale here is worth £20.39.

Listings sell for £20.39 on average, from £6.80 to £51.14. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At £20.39 that is £0 to £2K a year per listing.

Average price
£20.39inside the $15 to $100 sweet spot
Price range
£6.80–£51.14
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

84% of listings pay for placement with sponsored ads. 53% ship with Prime. On an average day, 10.9% of listings are out of stock. The average listing ranks #883 within Novelty Jewellery. It carries 584 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
53%
Out of stock, average day
10.9%
Average rank
#883in Novelty Jewellery
Average rating
4.35 starsAmazon United Kingdom average 4.36 stars
Average reviews
584per listing
Listings tracked
19

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
36 months

Products

Top Name Necklace products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

£0£7K£13K£20K£27K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

16

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

59%

Top 20: 100%

Open market

22%

  • Thomas Sabo23%
  • UMAGICBOX21%
  • PANDORA10%
  • EUDORA Harmony Ball9%
  • U79%
  • KENYG6%

Demand

Name Necklace search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 4.8×

Search terms

Top Name Necklace search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • personalised necklace65K/yr
  • name necklace64K/yr
  • personalised necklace for women70K/yr
  • personalised jewellery29K/yr
  • name necklace sterling silver26K/yr
  • custom necklace19K/yr
  • personalised name necklace16K/yr
  • name necklace gold12K/yr
  • personalised necklaces for girls11K/yr
  • gold name necklace5K/yr

Reviews and returns

What reviews say buyers love and hate about Name Necklace

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Strength21%−0.18

Very flimsy

Flimsy

Feels cheap & flimsy

Color10%+0.81

I initially didnt like that the gold looked so yellow

Didn't make your neck green

Size-Overall9%0.00

Not fit for purpose

The little picture inside is so tiny

The pendants are small

Thickness8%−0.07

the necklace is very thin for the price which is disappointing

Print Quality8%−0.08

the writing is not as visible as it appears on the advert

Love

Quality-Overall35%+2.23

Beautifully made

Really well made

Good quality

Gifting Purpose12%+0.81

perfect gift

A special gift

ultimate gift

Value For Money9%−0.13

Value for money

Very much worth it

Ideal product for the price

Color7%+0.81

Pretty

Very pretty

Size-Overall7%0.00

Perfect size

Nice tiny heart

good size

Return

0.2% Return rate 63% Fixable by listing

Size-Overall50%▁█▅▁▁▁

Not fit for purpose

The little picture inside is so tiny

The pendants are small

Locking Mechanism13%▁▁█▁▁▁
Chain/Key Quality13%▁▁▁▁█▁

chain was impossible to open

Durability13%▁▁█▁▁▁
Shape/Style13%▁▁▁█▁▁

FAQ

Common Name Necklace questions

Answered from the same tracked data.