my singing monsters toys
Skip itA small market ($16K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Review moat
Incredible34avg incumbent reviews — the moat a new listing must climb
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Avg price
Okay£10.12avg listing price — sweet spot $15–$100
Growth
Okay+2.2%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Price range
Bad£5.77–£15.50cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£16K£16K/yr · 87K searches
According to Flapen's Amazon United Kingdom niche tracking, my singing monsters toys is a £16K/yr Amazon United Kingdom market (87K searches/yr). The top 5 brands hold 76% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 37/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
my singing monsters toys market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- £15K–£20K
- units × avg price
- Conversion rate
- 1.8%
- Avg BSR
- #2,309
- Page quality
- 0%
- Prime
- 50%
- Sponsored
- 38%
- Out of stock
- 10.0%
- Avg brand age
- 25 months
- Avg seller age
- 191 days
Competition & brand share
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.Brands
10 flat
Sellers
13
Top-5 brand share
76%
Top 20: 100%
Top-5 click share
63%
Top 20: 100%
Open market
16%
- Generic21%
- Gensly21%
- eamve12%
- yumcute12%
- My Singing Monsters10%
- Fancico8%
- Open — no brand owns it (4 brands, 16%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +2.2% search growth over the last 90 days.Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.1×
Top my singing monsters toys search terms
- my singing monsters57K/yr
- my singing monsters plush12K/yr
- my singing monsters toys10K/yr
- singing monsters7K/yr
Top my singing monsters toys products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Gensly 13Pcs My Singing Monsters Toys My Singing Monsters Figures Cute Monsters Figurines for Party Decorations for Kids Fans
Gensly£15.504.8★161 rev
eamve My Singing Monsters Plush Toys My Singing Monsters Mammott/Maw Plushies Mammott and Maw Soft Stuffed Animal Plush Figure Doll for Fans Boys and Girls (Pink Maw)
eamve£9.144.3★50 rev
yumcute 13PCS Monsters Figures Set Monsters Figures Toys Colourful Cartoon Figurines Cake Topper Birthday Theme Party Supplies Decoration for Kids Boys Girls
yumcute£13.554.2★5 rev
My Singing Monsters Buzzinga Plush Cartoon Pillow for Game Fans
Generic£9.565.0★3 rev
60pcs My Singing Monster Stickers Packs for Teens Adults Vinyl Waterproof Cool Gaming Decals for Laptop Water Bottles Skateboard Guitar
Fancico£5.814.6★72 rev
Newest
by launch date
My Singing Monsters Plush Soft Cartoon Plushies Pillow for Game Fans
Generic£5.773 rev
My Singing Monsters Buzzinga Plush Cartoon Pillow for Game Fans
Generic£9.563 rev
M y Singing Monsters Plush Toys Mammott Monsters Plush Doll Soft Cartoon Plushies Stuffed Animal Plushies Figure Doll for Game Fans
Generic£6.633 rev
My Singing Monster Plush Decoration Home Decor My Singing Monster Merch Game Stuffed Toy Plush Toy Cute Creative Gift for Children A01
Generic£9.081 rev
yumcute 13PCS Monsters Figures Set Monsters Figures Toys Colourful Cartoon Figurines Cake Topper Birthday Theme Party Supplies Decoration for Kids Boys Girls
yumcute£13.555 rev
Trending
90-day click momentumMy Singing Monsters Plush Soft Cartoon Plushies Pillow for Game Fans
Generic£5.775.0★
My Singing Monsters Buzzinga Plush Cartoon Pillow for Game Fans
Generic£9.565.0★
M y Singing Monsters Plush Toys Mammott Monsters Plush Doll Soft Cartoon Plushies Stuffed Animal Plushies Figure Doll for Game Fans
Generic£6.635.0★
yumcute 13PCS Monsters Figures Set Monsters Figures Toys Colourful Cartoon Figurines Cake Topper Birthday Theme Party Supplies Decoration for Kids Boys Girls
yumcute£13.554.2★
Tongyundacheng My Singing Monsters School Backpack 3D Printed Boys Girls Schoolbag Anime Cartoon Students Bookbag Laptop Travel Rucksack
Tongyundacheng£11.964.1★
What buyers say about my singing monsters toys
What buyers praise and complain about, mined from review topics.What buyers love
“Really good quality bag, very strong and very sturdy”
“Good size”
“Fantastic value for money”
“Just want we wanted”
“Fun shapes that represent MsMonsters”
What buyers complain about
“Flimsy”
Top return reasons
Common questions
- Is my singing monsters toys profitable to sell on Amazon United Kingdom?
- The niche generates £16K/yr across 16 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is +2.2%. Flapen's verdict: Skip it (37/100).
- How competitive is the my singing monsters toys niche?
- 10 brands and 13 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 76% of demand.
- What do buyers complain about in my singing monsters toys?
- Top complaints mined from reviews: Strength. The return rate is 0.2%.
- When does demand for my singing monsters toys peak?
- Demand peaks in Oct–Nov–Dec; the busiest month runs 3.1× the quietest.
- What does it cost to enter the my singing monsters toys niche?
- Listings span £5.77–£15.50; the average listing price is £10.12 (sweet spot $15–$100). The average incumbent carries 34 reviews — the moat a new listing must climb.