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My Singing Monsters Toys

Fail

Shoppers spend only $16K a year here, so My Singing Monsters Toys is a Fail.

Flapen Score
37
37 / 100
Ranks 2,090 of 2,461 Fashion niches · −11 vs the category median of 48
Market size
£16K/yr87K searches / yr
90-day growth
+2.2%search demand this quarter
Competition
63%top-5 click share · 10 brands · 13 sellers

Flapen Score

My Singing Monsters Toys against its category

The dotted line is the Fashion average. Past it, My Singing Monsters Toys is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The My Singing Monsters Toys market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for My Singing Monsters Toys 87K times last year and spent an estimated £16K. The top 5 brands take 76% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 37 out of 100, a Fail.

01 · Demand

1.8% of searches ended in a purchase last week.

Shoppers searched for this 87K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.8% of those searches ended in a purchase. Searches in the last 90 days moved +2.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £16K a year.

Searches, last 12 months
87K
Growth, 90 days vs prior 90
+2.2%
Conversion, latest week
1.8%
Market size, estimated
£16Ka year
Peak month
December3.1× the quietest month
Top search term
my singing monsters57K searches a year

02 · Price

A sale here is worth £10.12.

Listings sell for £10.12 on average, from £5.77 to £15.50. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £10.12 that is £0 to £1K a year per listing.

Average price
£10.12under the $15 to $100 sweet spot
Price range
£5.77–£15.50
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

38% of listings pay for placement with sponsored ads. 50% ship with Prime. On an average day, 10.0% of listings are out of stock. The average listing ranks #2,309 within Novelty & Special Use Clothing. It carries 34 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
38%
Prime listings
50%
Out of stock, average day
10.0%
Average rank
#2,309in Novelty & Special Use Clothing
Average rating
4.62 starsAmazon United Kingdom average 4.36 stars
Average reviews
34per listing
Listings tracked
16

04 · Newcomers

Amazon counts 0 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
25 months

Products

Top My Singing Monsters Toys products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£3K£5K£7K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 flat

Sellers

13

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

16%

  • Generic21%
  • Gensly21%
  • eamve12%
  • yumcute12%
  • My Singing Monsters10%
  • Fancico8%
  • Open — no brand owns it (4 brands, 16%)

Demand

My Singing Monsters Toys search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Holiday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.1×

Search terms

Top My Singing Monsters Toys search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • my singing monsters57K/yr
  • my singing monsters plush12K/yr
  • my singing monsters toys10K/yr
  • singing monsters7K/yr

Reviews and returns

What reviews say buyers love and hate about My Singing Monsters Toys

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Strength50%−0.09

Flimsy

Love

Quality-Overall42%+2.85

Really good quality bag, very strong and very sturdy

Good quality figures

Great quality

Size-Overall25%+1.33

Good size

good size

Value For Money8%+0.36

Fantastic value for money

Advertised Vs Actual Product8%+0.36

Just want we wanted

Fun/Entertainment Experience8%−0.09

Fun shapes that represent MsMonsters

Return

0.2% Return rate 25% Fixable by listing

Quality-Overall50%
Size-Overall25%▁█▁▁▁▁
Defective Material/Parts25%▁▁▁▁▁█

FAQ

Common My Singing Monsters Toys questions

Answered from the same tracked data.