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My Orders

Fail

Buyers convert on only 0.0% of searches, so My Orders is a Fail.

Flapen Score
47
47 / 100
Ranks 1,282 of 2,461 Fashion niches · −1 vs the category median of 48
Market size
£185K/yr24.4M searches / yr
90-day growth
+1.9%search demand this quarter
Competition
55%top-5 click share · 20 brands · 32 sellers

Flapen Score

My Orders against its category

The dotted line is the Fashion average. Past it, My Orders is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The My Orders market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for My Orders 24.4M times last year and spent an estimated £185K. The top 5 brands take 61% of clicks. Flapen scores it 47 out of 100, a Fail.

01 · Demand

0.0% of searches ended in a purchase last week.

Shoppers searched for this 24.4M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.0% of those searches ended in a purchase. Searches in the last 90 days moved +1.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £185K a year.

Searches, last 12 months
24.4M
Growth, 90 days vs prior 90
+1.9%
Conversion, latest week
0.0%
Market size, estimated
£185Ka year
Peak month
December1.6× the quietest month
Top search term
my orders10.7M searches a year

02 · Price

A sale here is worth £18.99.

Listings sell for £18.99 on average, from £2.37 to £46.88. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £18.99 that is £5K to £9K a year per listing.

Average price
£18.99inside the $15 to $100 sweet spot
Price range
£2.37–£46.88
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
£5K–£9K
Returns
2.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 5.4% of listings are out of stock. The average listing ranks #478 within Tops, T-Shirts & Shirts. It carries 3,834 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
75%
Out of stock, average day
5.4%
Average rank
#478in Tops, T-Shirts & Shirts
Average rating
4.33 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,834per listing
Listings tracked
24

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
45 months

Products

Top My Orders products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

£0£18K£37K£55K£74K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

20 falling

Sellers

32

Top-5 brand share

61%

Top 20: 100%

Top-5 click share

55%

Top 20: 95%

Open market

32%

  • ALL OF SHE26%
  • Niorasen11%
  • EFFAN9%
  • Aokosor8%
  • Charles Tyrwhitt7%
  • DJT7%

Demand

My Orders search demand

Weekly searches over the year, seasonality beneath. Pick a range.

500K300KHoliday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top My Orders search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • my orders10.7M/yr
  • womens clothing5.7M/yr
  • my orders amazon uk my recent orders3.8M/yr
  • orders580K/yr
  • my orders amazon uk542K/yr
  • order488K/yr
  • clothes453K/yr
  • womens clothes393K/yr
  • my order190K/yr
  • clothes for women91K/yr

Reviews and returns

What reviews say buyers love and hate about My Orders

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall11%+0.45

smaller than expected

A bit long

Too big

Material Quality10%−0.07

Awful material - feels like nylon on the skin

material is soft - not as nice as Cryz

Poor material

Thickness9%−0.10

just not as fluffy or thick as I thought they would be

Too thin

very thin more like tights

Quality-Overall8%

Poor quality. Arrived with a hole in the leggings but I guess the saying is right, 'buy cheap, pay twice '. Won't be re ordering

Poor quality

Absolutely awful

Gap/Hole6%−0.07

Arrived with a hole in the leggings

Holes in leggings

they have holes on the seams

Love

Comfort-Overall18%+1.76

Lovely and comfortable

comfortable to wear

Comfy for everyday

Size-Overall15%+0.45

Good fitting comfortable and look great

Lovely fit exactly as its advertised

Amazing fit

Soft Feel12%

Nice material soft

So soft

Soft and smooth

Quality-Overall9%

beautifully made

This is a well made

Amazing quality

Value For Money6%+0.20

Good value

Great value for money

Good value for money

Return

2.6% Return rate 38% Fixable by listing

Size-Overall27%▄▆▅▇█▅

smaller than expected

A bit long

Too big

Material Quality13%▄▄█▅▃▇

Awful material - feels like nylon on the skin

material is soft - not as nice as Cryz

Poor material

Transparency13%█▅▃▃▅▄

You can see very clearly through these leggings

100% see through when squat or bend

see through

Thin10%██▄▅▅▂
Length7%▇▇█▅▆▄

FAQ

Common My Orders questions

Answered from the same tracked data.