Is my orders profitable to sell on Amazon United Kingdom?

The niche generates £185K/yr across 24 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is +1.9%. Flapen's verdict: Skip it (47/100).

How competitive is the my orders niche?

20 brands and 32 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 61% of demand.

What do buyers complain about in my orders?

Top complaints mined from reviews: Size-Overall, Material Quality, Thickness. The return rate is 2.6%.

When does demand for my orders peak?

Demand is steady year-round — the busiest month runs 1.6× the quietest.

What does it cost to enter the my orders niche?

Listings span £2.37–£46.88; the average listing price is £18.99 (sweet spot $15–$100). The average incumbent carries 3,834 reviews — the moat a new listing must climb.

my orders

Skip it

Weak search conversion (0.0%) — this niche doesn't clear our bar today.

Avg price

Great£18.99

avg listing price — sweet spot $15–$100

Brand share

Good61%

top-5 brand share — brands hold most of the demand

Price range

Good£2.37–£46.88

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Returns

Good2.6%

return rate — above 5% kills the launch gate

Competition

Good55%

top-5 click share — leaders hold, buyers still browse

Market size

Okay£185K

£185K/yr · 24.4M searches

Growth

Okay+1.9%

90-day search growth — must beat 0% to launch

Review moat

Okay3,834.08

avg incumbent reviews — the moat a new listing must climb

Conversion

Bad0.0%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon United Kingdom niche tracking, my orders is a £185K/yr Amazon United Kingdom market (24.4M searches/yr). The top 5 brands hold 61% of demand. Verdict: Skip it — 47/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

my orders market data

Units sold / yr: 10K–13K; avg 250–500/product
Revenue / yr: £190K–£237K; units × avg price
Conversion rate: 0.0%
Avg BSR: #478
Page quality: 0%
Prime: 75%
Sponsored: 88%
Out of stock: 5.4%
Avg brand age: 45 months
Avg seller age: 173 days

Competition & brand share

The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.

Brands

20 falling

Sellers

Top-5 brand share

61%

Top 20: 100%

Top-5 click share

55%

Top 20: 95%

Open market

32%

ALL OF SHE26%
Niorasen11%
EFFAN9%
Aokosor8%
Charles Tyrwhitt7%
DJT7%

Demand & seasonality

Weekly Amazon search volume, last 86 weeks — +1.9% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.6×

Open Trend

Top my orders search terms

my orders10.7M/yr +10.0%0.0% conv.
womens clothing5.7M/yr -6.8%0.0% conv.
my orders amazon uk my recent orders3.8M/yr +1.8%0.0% conv.
orders580K/yr +11.4%0.0% conv.
my orders amazon uk542K/yr +12.1%0.0% conv.
order488K/yr +11.1%0.0% conv.
clothes453K/yr +10.4%0.0% conv.
womens clothes393K/yr -10.9%0.0% conv.
my order190K/yr +17.6%0.0% conv.
clothes for women91K/yr +24.1%0.0% conv.

All search terms

Top my orders products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

ALL OF SHE Pack of 5 Womens Knickers Lace Underwear Women Stretch Boxers Panties My Orders Lingerie for Women Sets Elasticated cotton waistband M

ALL OF SHE£9.904.3★176 rev

Niorasen Fluffy Slipper Socks Women Men Winter Gift for Her Warm Bed Socks with Grippers Thick Cosy Non-Slip Sock Ladies Women Girls Gifts for Christmas UK 4-9 Grey

Niorasen£8.214.5★797 rev

Aokosor Womens 3/4 Sleeve Tops Ladies Blouse V Neck Tunic Long Sleeve T Shirts Curved Hem Office Wear Grey Black Floral Plus Size 18-20 for UK

Aokosor£10.284.3★641 rev

DJT Womens Soft Stretchy Knit Plaid Shirts Roll Up Long Sleeve Collared Button Down Ladies Blouses Work Tops Pink S

DJT£20.714.2★91 rev

STEP ONE Bamboo Boxers Mens 3 Pack Anti Chafing Underwear with 3D Pouch Breathable Moisture Wicking Boxer Shorts for Men No Ride Up Boxers for Sports & Daily Comfort Black Large

STEP ONE£30.414.6★385 rev

Newest

by launch date

WIHOLL Ladies Tops Blouses for Women UK V Neck 3/4 Sleeve Lace Top Womens Summer Tops White 18-20

WIHOLL£9.801,525 rev

2mo ago

HORISUN Womens Deep V Wireless Bra Seamless T-Shirt Bras Push Up Support Full Coverage Comfort Everyday Wear No Underwire Bralettes Beige M

HORISUN£17.1846 rev

3mo ago

Weird Fish Paw Paw Printed Jersey T-Shirt Rich Red Size 14

Weird Fish£23.732 rev

5mo ago

DJT Womens Soft Stretchy Knit Plaid Shirts Roll Up Long Sleeve Collared Button Down Ladies Blouses Work Tops Pink S

DJT£20.7191 rev

1y ago

Aokosor Womens 3/4 Sleeve Tops Ladies Blouse V Neck Tunic Long Sleeve T Shirts Curved Hem Office Wear Grey Black Floral Plus Size 18-20 for UK

Aokosor£10.28641 rev

1y ago

What buyers say about my orders

What buyers praise and complain about, mined from review topics.

What buyers love

Comfort-Overall18%

“Lovely and comfortable”

Size-Overall15%

“Good fitting comfortable and look great”

Soft Feel12%

“Nice material soft”

Quality-Overall9%

“beautifully made”

Value For Money6%

“Good value”

Material Quality4%

“Very good material and very comfortable”

Advertised Vs Actual Product4%

“As advertised”

Warmth4%

“Super comfy and warm”

Transparency3%

“Not see through”

Color3%

“great colour”

What buyers complain about

Size-Overall11%

“smaller than expected”

Material Quality10%

“Awful material - feels like nylon on the skin”

Thickness9%

“just not as fluffy or thick as I thought they would be”

Quality-Overall8%

“Poor quality. Arrived with a hole in the leggings but I guess the saying is right, 'buy cheap, pay twice '. Won't be re ordering”

Gap/Hole6%

“Arrived with a hole in the leggings”

Durability6%

“Ive only had these for 3 months”

Transparency4%

“You can see very clearly through these leggings”

Stitch/Finish/Polish4%

“Badly stitched”

Advertised Vs Actual Product3%

“Not the same”

Machine Wash Suitability2%

“Doesn't seem to wash very well”

Top return reasons

Size-Overall27%

Material Quality13%

Transparency13%

Thin10%

Length7%

Gap/Hole6%

Quality-Overall4%

Shape/Style2%

Waist Fit2%

Thigh Fit2%

Common questions

Is my orders profitable to sell on Amazon United Kingdom?: The niche generates £185K/yr across 24 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is +1.9%. Flapen's verdict: Skip it (47/100).
How competitive is the my orders niche?: 20 brands and 32 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 61% of demand.
What do buyers complain about in my orders?: Top complaints mined from reviews: Size-Overall, Material Quality, Thickness. The return rate is 2.6%.
When does demand for my orders peak?: Demand is steady year-round — the busiest month runs 1.6× the quietest.
What does it cost to enter the my orders niche?: Listings span £2.37–£46.88; the average listing price is £18.99 (sweet spot $15–$100). The average incumbent carries 3,834 reviews — the moat a new listing must climb.