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My Orders

weak search conversion (0.0%) — My Orders doesn't clear our bar today.

Flapen Score

47
Skip it
Market size 37Growth 27Conversion 1Competition 51Returns 60Price range 72Avg price 85Brand share 73Review moat 27Quality gap 70
This niche Category average

Is My Orders profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, My Orders is a £185K/yr Amazon United Kingdom market (24.4M searches/yr). The top 5 brands hold 61% of demand. Verdict: Skip it — 47/100.

My Orders: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +1.9% over the last 90 days and 0.0% of searches end in a purchase.

£185K

revenue / yr

Units sold / yr13K
Search volume / yr+1.9%24.4M
Conversion rate0.0%
Avg price£18.99

Who owns the niche?

The top 5 brands hold 61% of demand, so 39% of the market is open.

39%

open market share

Brands · sellers20 · 32
Top-5 product click share55%
Open market39%
Avg brand age45 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 24 products

Sponsored placement88%
New entrants (1y)3· 0 succeeded
Avg rating4.3★
Avg reviews3,834

Top My Orders products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.

£0£18K£37K£55K£74K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

20 falling

Sellers

32

Top-5 brand share

61%

Top 20: 100%

Top-5 click share

55%

Top 20: 95%

Open market

32%

  • ALL OF SHE26%
  • Niorasen11%
  • EFFAN9%
  • Aokosor8%
  • Charles Tyrwhitt7%
  • DJT7%

My Orders demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume24.4MCVR0.0%Products24Brands20Top 5 Brands61%OOS Rate5.4%Rating4.3★Reviews3,834Avg BSR#478
500K300KHoliday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.6×

Top My Orders search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • my orders10.7M/yr
  • womens clothing5.7M/yr
  • my orders amazon uk my recent orders3.8M/yr
  • orders580K/yr
  • my orders amazon uk542K/yr
  • order488K/yr
  • clothes453K/yr
  • womens clothes393K/yr
  • my order190K/yr
  • clothes for women91K/yr

What reviews say buyers love and hate about My Orders

What buyers mention most, as a share of all reviews.

What buyers love

79% of reviews
Comfort-Overall18%

Lovely and comfortable

Size-Overall15%

Good fitting comfortable and look great

Soft Feel12%

Nice material soft

Quality-Overall9%

beautifully made

Value For Money6%

Good value

What buyers complain about

63% of reviews
Size-Overall11%

smaller than expected

Material Quality10%

Awful material - feels like nylon on the skin

Thickness9%

just not as fluffy or thick as I thought they would be

Quality-Overall8%

Poor quality. Arrived with a hole in the leggings but I guess the saying is right, 'buy cheap, pay twice '. Won't be re ordering

Gap/Hole6%

Arrived with a hole in the leggings

My Orders return rate & reasons

Why buyers send it back, as a share of all return requests.

2.6%

Return rate

38%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
27%
2Material Quality
13%
3Transparency
13%
4Thin
10%
5Length
7%

Common My Orders questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores My Orders 47/100 on Amazon United Kingdom — Skip it. The niche generates £185K/yr across 24 tracked products. 0 of 3 products launched in the last 360 days are still selling. Search demand moved +1.9% over the last 90 days.
Search demand for My Orders on Amazon United Kingdom is steady year-round — the busiest month runs 1.6× the quietest.