My Little Pony

Shoppers searched for this 789K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -20.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £77K a year.

Searches, last 12 months

789K

Growth, 90 days vs prior 90

-20.1%

Conversion, latest week

0.7%

Market size, estimated

£77Ka year

Peak month

December2.2× the quietest month

Top search term

my little pony501K searches a year

Listings sell for £14.32 on average, from £4.96 to £39.73. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £14.32 that is £1K to £4K a year per listing.

Average price

£14.32under the $15 to $100 sweet spot

Price range

£4.96–£39.73

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

8K–10K

Units per listing a year

100–250

Revenue per listing a year

£1K–£4K

Returns

0.7%of orders · Amazon United Kingdom median 0.6%

34% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 12.2% of listings are out of stock. The average listing ranks #487 within Girls. It carries 463 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings

34%

Prime listings

83%

Out of stock, average day

12.2%

Average rank

#487in Girls

Average rating

4.59 starsAmazon United Kingdom average 4.36 stars

Average reviews

463per listing

Listings tracked

35

11 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months

11

Successful launches

2Amazon's first-year sales bar

Average brand age

38 months