My Little Pony

Shoppers searched for this 789K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -20.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £77K a year.

Searches, last 12 months

789K

Growth, 90 days vs prior 90

-20.1%

Conversion, latest week

0.7%

Market size, estimated

£77Ka year

Peak month

December2.2× the quietest month

Top search term

my little pony501K searches a year

Listings sell for £14.32 on average, from £4.96 to £39.73. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £14.32 that is £1K to £4K a year per listing.

Average price

£14.32under the $15 to $100 sweet spot

Price range

£4.96–£39.73

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

8K–10K

Units per listing a year

100–250

Revenue per listing a year

£1K–£4K

Returns

0.7%of orders · Amazon United Kingdom median 0.6%

34% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 12.2% of listings are out of stock. The average listing ranks #487 within Girls. It carries 463 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings

34%

Prime listings

83%

Out of stock, average day

12.2%

Average rank

#487in Girls

Average rating

4.59 starsAmazon United Kingdom average 4.36 stars

Average reviews

463per listing

Listings tracked

35

11 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months

11

Successful launches

2Amazon's first-year sales bar

Average brand age

38 months