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Mushroom Gifts

Fail

Demand is soft, at -29.6% this quarter, so Mushroom Gifts is a Fail.

Flapen Score
40
40 / 100
Ranks 1,933 of 2,461 Fashion niches · −8 vs the category median of 48
Market size
£62K/yr118K searches / yr
90-day growth
-29.6%search demand this quarter
Competition
73%top-5 click share · 15 brands · 45 sellers

Flapen Score

Mushroom Gifts against its category

The dotted line is the Fashion average. Past it, Mushroom Gifts is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mushroom Gifts market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Mushroom Gifts 118K times last year and spent an estimated £62K. The top 5 brands take 73% of clicks. Demand peaks in Nov–Dec. Flapen scores it 40 out of 100, a Fail.

01 · Demand

5.5% of searches ended in a purchase last week.

Shoppers searched for this 118K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.5% of those searches ended in a purchase. Searches in the last 90 days moved -29.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £62K a year.

Searches, last 12 months
118K
Growth, 90 days vs prior 90
-29.6%
Conversion, latest week
5.5%
Market size, estimated
£62Ka year
Peak month
December11.3× the quietest month
Top search term
mushroom gifts72K searches a year

02 · Price

A sale here is worth £9.47.

Listings sell for £9.47 on average, from £3.34 to £34.98. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £9.47 that is £0 to £947 a year per listing.

Average price
£9.47under the $15 to $100 sweet spot
Price range
£3.34–£34.98
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
£0–£947
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.5% of listings are out of stock. The average listing ranks #977 within Socks & Tights. It carries 1,127 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
100%
Out of stock, average day
11.5%
Average rank
#977in Socks & Tights
Average rating
4.51 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,127per listing
Listings tracked
16

04 · Newcomers

Amazon counts 0 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
25 months

Products

Top Mushroom Gifts products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.

£0£6K£12K£19K£25K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 falling

Sellers

45

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

23%

  • YFN30%
  • Jeasona16%
  • ZENTHRAA11%
  • Zuimei11%
  • Miss Adola5%
  • Yalucky5%

Demand

Mushroom Gifts search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KHoliday '24Spike '25Holiday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 11.3×

Search terms

Top Mushroom Gifts search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mushroom gifts72K/yr
  • mushroom gift14K/yr
  • mushroom gifts for women14K/yr
  • toadstool gifts12K/yr
  • mushrooms gifts7K/yr

Reviews and returns

What reviews say buyers love and hate about Mushroom Gifts

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall30%−0.08

Small

Was extremely small

Gifting Purpose20%−0.05

Did not really look presentable at all

Value For Money20%+0.24

Maybe a tad expensive

Not worth the money

Hard Feel20%−0.07

Too soft

Love

Quality-Overall29%+2.81

Very cute face and well made, a must have for anyone who practices yoga

Good quality

Great quality

Value For Money15%+0.24

Great value for money

Value for money

Good value

Gifting Purpose13%−0.05

Bought as gift

Good gift

Nice as a gift or just to keep for yourself

Size-Overall8%−0.08

Great fit

Perfect size for a cuppa

fit my size 5 feet perfectly

Advertised Vs Actual Product7%+0.51

Description

Return

0.4% Return rate 40% Fixable by listing

Size-Overall40%▁▁▁▁█▁

Small

Was extremely small

Stretchability/Expandability/Elasticity20%█▁▁▁▁▁
Defective Material/Parts20%▁▁▁▁█▁
Thin20%

FAQ

Common Mushroom Gifts questions

Answered from the same tracked data.