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Mushroom Gifts

Fail

Demand is soft, at -29.6% this quarter, so Mushroom Gifts is a Fail.

Flapen Score
40
40 / 100
Ranks 1,933 of 2,461 Fashion niches · −8 vs the category median of 48
Market size
£62K/yr118K searches / yr
90-day growth
-29.6%search demand this quarter
Competition
73%top-5 click share · 15 brands · 45 sellers

Flapen Score

Mushroom Gifts against its category

The dotted line is the Fashion average. Past it, Mushroom Gifts is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mushroom Gifts market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Mushroom Gifts 118K times last year and spent an estimated £62K. The top 5 brands take 73% of clicks. Demand peaks in Nov–Dec. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 5.5% of those searches ended in a purchase.

Shoppers searched for this 118K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.5% of those searches ended in a purchase. Searches in the last 90 days moved -29.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £62K a year.

Searches, last 12 months
118K
Growth, 90 days vs prior 90
-29.6%
Conversion, latest week
5.5%
Market size, estimated
£62Ka year
Peak month
December11.3× the quietest month
Top search term
mushroom gifts72K searches a year

02 · Price

A sale here is worth £9.47.

Listings sell for £9.47 on average, from £3.34 to £34.98. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £9.47 that is £0 to £947 a year per listing.

Average price
£9.47under the $15 to $100 sweet spot
Price range
£3.34–£34.98
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
£0–£947
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.5% of listings are out of stock. The average listing ranks #977 within Socks & Tights. It carries 1,127 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
100%
Out of stock, average day
11.5%
Average rank
#977in Socks & Tights
Average rating
4.51 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,127per listing
Listings tracked
16

04 · Newcomers

0 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
25 months

Products

Top Mushroom Gifts products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 73% of clicks. A locked shelf that new listings rarely crack.

£0£6K£12K£19K£25K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 falling

Sellers

45

Est. top-5 brand share

73%

Top 20: 100%

Est. top-5 click share

73%

Top 20: 100%

Open market

23%

  • YFN30%
  • Jeasona16%
  • ZENTHRAA11%
  • Zuimei11%
  • Miss Adola5%
  • Yalucky5%

Demand

Mushroom Gifts search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KHoliday '24Spike '25Holiday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 11.3×

Search terms

Top Mushroom Gifts search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • mushroom gifts72K/yr
  • mushroom gift14K/yr
  • mushroom gifts for women14K/yr
  • toadstool gifts12K/yr
  • mushrooms gifts7K/yr

Reviews and returns

What reviews say buyers love and hate about Mushroom Gifts

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Quality-Overall”
30%of negative reviews mention “Size-Overall”
0.4%of orders come back
“Small”
A buyer, on “Size-Overall”30% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Mushroom Gifts questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data