Is mummy gifts profitable to sell on Amazon United Kingdom?

The niche generates £186K/yr across 76 tracked products. 3 of 28 products launched in the last 360 days are still selling. 90-day search growth is -49.2%. Flapen's verdict: Worth a look (57/100).

How competitive is the mummy gifts niche?

59 brands and 92 sellers compete. The top 5 products take 25% of clicks and top 5 brands hold 28% of demand.

What do buyers complain about in mummy gifts?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 0.4%.

When does demand for mummy gifts peak?

Demand peaks in Mar–Dec; the busiest month runs 9.7× the quietest.

What does it cost to enter the mummy gifts niche?

Listings span £3.19–£32.74; the average listing price is £10.49 (sweet spot $15–$100). The average incumbent carries 635 reviews — the moat a new listing must climb.

mummy gifts

Worth a look

Shows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Brand share

Incredible28%

top-5 brand share — no brand owns this niche

Competition

Great25%

top-5 click share — an open shelf

Review moat

Good635.12

avg incumbent reviews — the moat a new listing must climb

Conversion

Good5.8%

search→purchase rate — share of searches ending in a sale

Price range

Good£3.19–£32.74

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Okay£186K

£186K/yr · 306K searches

Avg price

Okay£10.49

avg listing price — sweet spot $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Bad-49.2%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand

According to Flapen's Amazon United Kingdom niche tracking, mummy gifts is a £186K/yr Amazon United Kingdom market (306K searches/yr). The top 5 brands hold 28% of demand. Demand peaks in Mar–Dec. Verdict: Worth a look — 57/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

mummy gifts market data

Units sold / yr: 13K–15K; avg 0–100/product
Revenue / yr: £131K–£157K; units × avg price
Conversion rate: 5.8%
Avg BSR: #429
Page quality: 0%
Prime: 97%
Sponsored: 87%
Out of stock: 8.8%
Avg brand age: 28 months
Avg seller age: 172 days

Competition & brand share

Clicks spread well past the top 5 (25% combined) — an open shelf where new products get seen.

Brands

59 falling

Sellers

Top-5 brand share

28%

Top 20: 72%

Top-5 click share

25%

Top 20: 62%

Open market

67%

QMVMV7%
Happy Pairs7%
Philip Jones6%
VELENTI5%
Eletorot4%
SMARGO4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -49.2% search growth over the last 90 days.

Peak months: Mar, Dec · busiest ÷ quietest = 9.7×

Open Trend

Top mummy gifts search terms

mummy birthday gifts46K/yr +84.6%3.7% conv.
mummy gifts124K/yr -74.6%2.2% conv.
gifts for mummy21K/yr -40.1%3.0% conv.
funny gifts for mum19K/yr -55.1%1.2% conv.
mum and son gifts11K/yr -58.7%1.2% conv.
funny mum gifts11K/yr -60.8%1.9% conv.
gifts for mum cheap little things7K/yr -50.6%0.1% conv.
gifts for mym5K/yr -36.4%0.2% conv.
gifts fir mum3K/yr -36.0%1.2% conv.
cool gifts for mum5K/yr -82.0%0.0% conv.

All search terms

Top mummy gifts products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Happy Pairs Mummy Socks Womens Novelty Socks Size 4-8 Birthday Gift Best Mummy Ever Gift from Daughter Son Stocking Filler Present

Happy Pairs£3.194.8★12 rev

Philip Jones Silver Plated Mummy Bracelet Created with Zircondia Crystals

Philip Jones£8.704.6★57 rev

VELENTI Gift for Mum - Handmade Positive Sunflower Doll Crochet with Card - I Love You - Mum Gift from Daughter Son - Mothers Day Christmas Birthday Present Idea - Knitted Decor

VELENTI£8.564.6★2,242 rev

Eletorot Birthday Gifts for Mum from Daughter Son for Christmas

Eletorot£10.284.6★812 rev

SMARGO Mummy Gifts from Son Daughter - Handmade Positive Sunflower Crochet Pot Presents Mummy Gifts Birthday Christmas Thanksgiving for Mummy

SMARGO£8.494.3★10 rev

Newest

by launch date

D&N Creations Gift for Mum - I Love You to the Moon and Back Keepsake in Pink Gift Box - Mum Birthday Gifts Christmas or Mothers Day Present for Mum from Daughter Son Meaningful

D&N Creations£7.5611 rev

2mo ago

Mummy Gift Mummy Birthday Gift - LED Bottle Decorative Night Light for Mum

Sayregifty£12.5751 rev

4mo ago

Giftasy Mummy Gifts Mummy Birthday Gifts - Handmade Crochet Cute Heart Flower Presents for Mummy from Daughter Son for Birthday Mothers Day Christmas

Giftasy£9.02176 rev

6mo ago

Gifts For Mum Crystal Suncatcher Mum Birthday Gifts From Daughters & Sons Mothers Day For Gifts Presents For Mummy On Christmas Valentines Day Mothers Day

QBEJIME£5.77225 rev

7mo ago

SMARGO Mummy Gifts from Son Daughter - Handmade Positive Sunflower Crochet Pot Presents Mummy Gifts Birthday Christmas Thanksgiving for Mummy

SMARGO£8.4910 rev

8mo ago

What buyers say about mummy gifts

What buyers praise and complain about, mined from review topics.

What buyers love

Gifting Purpose31%

“Fun gift”

Quality-Overall21%

“The product is lovely”

Comfort-Overall9%

“Lovely and comfortable”

Value For Money8%

“Good value for money”

Advertised Vs Actual Product4%

“As advertised”

Warmth4%

“Keeps her so warm”

Size-Overall3%

“Fit well”

Color3%

“The bright colour brings such a positive vibe”

Soft Feel2%

“Lovely socks so soft would buy again”

Design-Overall2%

“the design is cute”

What buyers complain about

Size-Overall20%

“Shorter than expected”

Quality-Overall11%

“Terrible quality control”

Durability9%

“Breaks”

Value For Money6%

“expensive”

Advertised Vs Actual Product4%

“False advertisement”

Print Quality3%

“Writing off centre Could not read”

Gifting Purpose3%

“A gift so didnt get a good look”

Strength3%

“Cheap tacky and easily breakable”

Material Quality2%

“Ok. Material isnt that nice”

Upholstery/Fabric Quality1%

“no cushion pad Poor quality fabric”

Top return reasons

Size-Overall23%

Quality-Overall11%

Defective Material/Parts6%

Advertised Vs Actual Product5%

Feet Fit5%

Fastener Quality4%

Print Quality4%