Mummy Gifts

Shoppers searched for this 306K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.8% of those searches ended in a purchase. Searches in the last 90 days moved -49.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £186K a year.

Searches, last 12 months

306K

Growth, 90 days vs prior 90

-49.2%

Conversion, latest week

5.8%

Market size, estimated

£186Ka year

Peak month

December9.7× the quietest month

Top search term

mummy birthday gifts46K searches a year

Listings sell for £10.49 on average, from £3.19 to £32.74. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 0 to 100 of them. At £10.49 that is £0 to £1K a year per listing.

Average price

£10.49under the $15 to $100 sweet spot

Price range

£3.19–£32.74

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

13K–15K

Units per listing a year

0–100

Revenue per listing a year

£0–£1K

Returns

0.4%of orders · Amazon United Kingdom median 0.6%

87% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 8.8% of listings are out of stock. The average listing ranks #429 within Luggage & Travel Gear. It carries 635 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings

87%

Prime listings

97%

Out of stock, average day

8.8%

Average rank

#429in Luggage & Travel Gear

Average rating

4.55 starsAmazon United Kingdom average 4.36 stars

Average reviews

635per listing

Listings tracked

76

28 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

28

Successful launches

3Amazon's first-year sales bar

Average brand age

28 months