mummy birthday gifts
Worth a lookShows low returns (0.3%), but soft demand (-16.9% this quarter) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Brand share
Incredible33%top-5 brand share — no brand owns this niche
Competition
Great31%top-5 click share — an open shelf
Price range
Good£3.19–£31.84cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,169.27avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.4%search→purchase rate — share of searches ending in a sale
Avg price
Okay£10.87avg listing price — sweet spot $15–$100
Market size
Okay£141K£141K/yr · 386K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-16.9%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, mummy birthday gifts is a £141K/yr Amazon United Kingdom market (386K searches/yr). The top 5 brands hold 33% of demand. Verdict: Worth a look — 54/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
mummy birthday gifts market data
- Units sold / yr
- 8K–10K
- avg 0–100/product
- Revenue / yr
- £87K–£109K
- units × avg price
- Conversion rate
- 3.4%
- Avg BSR
- #338
- Page quality
- 0%
- Prime
- 98%
- Sponsored
- 89%
- Out of stock
- 8.3%
- Avg brand age
- 28 months
- Avg seller age
- 175 days
Competition & brand share
Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.Brands
45 falling
Sellers
59
Top-5 brand share
33%
Top 20: 76%
Top-5 click share
31%
Top 20: 68%
Open market
63%
- Frida Mom12%
- Happy Pairs5%
- Eletorot5%
- VELENTI5%
- QMVMV5%
- Philip Jones4%
Demand
Weekly Amazon search volume, last 31 weeks — -16.9% search growth over the last 90 days.Top mummy birthday gifts search terms
- mom162K/yr
- mummy birthday gifts46K/yr
- gifts for mummy from kids30K/yr
- gifts for mummy21K/yr
- gifts for mum who wants nothing6K/yr
- mom birthday5K/yr
- funny gifts for mum19K/yr
- mum and son gifts11K/yr
- funny mum gifts11K/yr
- mums5K/yr
Top mummy birthday gifts products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Frida Mom Postpartum Disposable Knickers | Microfibre Boyshort Cut Knickers with Super Soft Stretchy and Breathable Fabric | Size Regular 8ct
Frida Mom£11.564.8★16,753 rev
Happy Pairs Mummy Socks Womens Novelty Socks Size 4-8 Birthday Gift Best Mummy Ever Gift from Daughter Son Stocking Filler Present
Happy Pairs£3.194.8★12 rev
Eletorot Birthday Gifts for Mum from Daughter Son for Christmas
Eletorot£10.284.6★812 rev
Philip Jones Silver Plated Mummy Bracelet Created with Zircondia Crystals
Philip Jones£8.704.6★57 rev
SMARGO Mummy Gifts from Son Daughter - Handmade Positive Sunflower Crochet Pot Presents Mummy Gifts Birthday Christmas Thanksgiving for Mummy
SMARGO£8.494.3★10 rev
Newest
by launch date
D&N Creations Gift for Mum - I Love You to the Moon and Back Keepsake in Pink Gift Box - Mum Birthday Gifts Christmas or Mothers Day Present for Mum from Daughter Son Meaningful
D&N Creations£7.5611 rev
Mummy Gift Mummy Birthday Gift - LED Bottle Decorative Night Light for Mum
Sayregifty£12.5751 rev
Giftasy Mummy Gifts Mummy Birthday Gifts - Handmade Crochet Cute Heart Flower Presents for Mummy from Daughter Son for Birthday Mothers Day Christmas
Giftasy£9.02176 rev
Gifts For Mum Crystal Suncatcher Mum Birthday Gifts From Daughters & Sons Mothers Day For Gifts Presents For Mummy On Christmas Valentines Day Mothers Day
QBEJIME£5.77225 rev
Crochet Tulip Mum Gift with Sweet Message I Always Need You Mum Handmade Mothers Day Gift Birthday Gifts for Mums Cute Appreciation Keepsake Thank You Mum Present
VELENTI£9.022,242 rev
Trending
90-day click momentumMummy Gift Mummy Birthday Gift - LED Bottle Decorative Night Light for Mum
Sayregifty£12.574.7★
D&N Creations Gift for Mum - I Love You to the Moon and Back Keepsake in Pink Gift Box - Mum Birthday Gifts Christmas or Mothers Day Present for Mum from Daughter Son Meaningful
D&N Creations£7.564.5★
Frida Mom Postpartum Disposable Knickers | Microfibre Boyshort Cut Knickers with Super Soft Stretchy and Breathable Fabric | Size Regular 8ct
Frida Mom£11.564.8★
Jeasona 5 Pairs Cat Socks for Women 4-7 Cotton Gifts for Cat Lovers Birthday Gifts for Mum Her Girlfriend Christmas Gifts
Jeasona£7.594.7★
Happy Pairs Mummy Socks Womens Novelty Socks Size 4-8 Birthday Gift Best Mummy Ever Gift from Daughter Son Stocking Filler Present
Happy Pairs£3.194.8★
What buyers say about mummy birthday gifts
What buyers praise and complain about, mined from review topics.What buyers love
“Fun gift”
“Excellent product”
“Lovely and comfortable”
“Good price”
“Keeps her so warm”
“Fit well”
“As advertised”
“Lovely socks so soft would buy again”
“The bright colour brings such a positive vibe”
“the design is cute”
What buyers complain about
“Small ornament”
“Terrible quality control”
“Broke with about 4 or 5 uses”
“Overpriced for what they are”
“False advertisement”
“Writing off centre Could not read”
“A gift so didnt get a good look”
“Cheap tacky and easily breakable”
“Ok. Material isnt that nice”
“uncomfortable in comparison”
Top return reasons
Common questions
- Is mummy birthday gifts profitable to sell on Amazon United Kingdom?
- The niche generates £141K/yr across 55 tracked products. 3 of 18 products launched in the last 360 days are still selling. 90-day search growth is -16.9%. Flapen's verdict: Worth a look (54/100).
- How competitive is the mummy birthday gifts niche?
- 45 brands and 59 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 33% of demand.
- What do buyers complain about in mummy birthday gifts?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 0.3%.
- What does it cost to enter the mummy birthday gifts niche?
- Listings span £3.19–£31.84; the average listing price is £10.87 (sweet spot $15–$100). The average incumbent carries 1,169 reviews — the moat a new listing must climb.