Mummy Birthday Gifts
Mummy Birthday Gifts shows low returns (0.3%), but soft demand (-16.9% this quarter) keeps it on the watch list.
Flapen Score
Is Mummy Birthday Gifts profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Mummy Birthday Gifts is a £141K/yr Amazon United Kingdom market (386K searches/yr). The top 5 brands hold 33% of demand. Verdict: Worth a look — 54/100.
Mummy Birthday Gifts: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -16.9% over the last 90 days and 3.4% of searches end in a purchase.
£141K
revenue / yr
Who owns the niche?
The top 5 brands hold 33% of demand, so 67% of the market is open.
67%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 55 products
Top Mummy Birthday Gifts products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Frida Mom Postpartum Disposable Knickers | Microfibre Boyshort Cut Knickers with Super Soft Stretchy and Breathable Fabric | Size Regular 8ct
- Price
- £11.56
- Rating
- 4.8/5
- Reviews
- 16,753
- Age
- 7y ago
Happy Pairs Mummy Socks Womens Novelty Socks Size 4-8 Birthday Gift Best Mummy Ever Gift from Daughter Son Stocking Filler Present
- Price
- £3.19
- Rating
- 4.8/5
- Reviews
- 12
- Age
- 8mo ago
Eletorot Birthday Gifts for Mum from Daughter Son for Christmas
- Price
- £10.28
- Rating
- 4.6/5
- Reviews
- 812
- Age
- 2y ago
Philip Jones Silver Plated Mummy Bracelet Created with Zircondia Crystals
- Price
- £8.70
- Rating
- 4.6/5
- Reviews
- 57
- Age
- 1y ago
SMARGO Mummy Gifts from Son Daughter - Handmade Positive Sunflower Crochet Pot Presents Mummy Gifts Birthday Christmas Thanksgiving for Mummy
- Price
- £8.49
- Rating
- 4.3/5
- Reviews
- 10
- Age
- 8mo ago
Trending
90-day click momentum
Mummy Gift Mummy Birthday Gift - LED Bottle Decorative Night Light for Mum
- Price
- £12.57
- Rating
- 4.7/5
- Reviews
- 51
- Age
- 4mo ago
D&N Creations Gift for Mum - I Love You to the Moon and Back Keepsake in Pink Gift Box - Mum Birthday Gifts Christmas or Mothers Day Present for Mum from Daughter Son Meaningful
- Price
- £7.56
- Rating
- 4.5/5
- Reviews
- 11
- Age
- 2mo ago
Frida Mom Postpartum Disposable Knickers | Microfibre Boyshort Cut Knickers with Super Soft Stretchy and Breathable Fabric | Size Regular 8ct
- Price
- £11.56
- Rating
- 4.8/5
- Reviews
- 16,753
- Age
- 7y ago
Jeasona 5 Pairs Cat Socks for Women 4-7 Cotton Gifts for Cat Lovers Birthday Gifts for Mum Her Girlfriend Christmas Gifts
- Price
- £7.59
- Rating
- 4.7/5
- Reviews
- 14,059
- Age
- 8y ago
Happy Pairs Mummy Socks Womens Novelty Socks Size 4-8 Birthday Gift Best Mummy Ever Gift from Daughter Son Stocking Filler Present
- Price
- £3.19
- Rating
- 4.8/5
- Reviews
- 12
- Age
- 8mo ago
Newest
by launch dateD&N Creations Gift for Mum - I Love You to the Moon and Back Keepsake in Pink Gift Box - Mum Birthday Gifts Christmas or Mothers Day Present for Mum from Daughter Son Meaningful
- Price
- £7.56
- Rating
- 4.5/5
- Reviews
- 11
- Age
- 2mo ago
Mummy Gift Mummy Birthday Gift - LED Bottle Decorative Night Light for Mum
- Price
- £12.57
- Rating
- 4.7/5
- Reviews
- 51
- Age
- 4mo ago
Giftasy Mummy Gifts Mummy Birthday Gifts - Handmade Crochet Cute Heart Flower Presents for Mummy from Daughter Son for Birthday Mothers Day Christmas
- Price
- £9.02
- Rating
- 4.6/5
- Reviews
- 176
- Age
- 6mo ago
Gifts For Mum Crystal Suncatcher Mum Birthday Gifts From Daughters & Sons Mothers Day For Gifts Presents For Mummy On Christmas Valentines Day Mothers Day
- Price
- £5.77
- Rating
- 4.4/5
- Reviews
- 225
- Age
- 7mo ago
Crochet Tulip Mum Gift with Sweet Message I Always Need You Mum Handmade Mothers Day Gift Birthday Gifts for Mums Cute Appreciation Keepsake Thank You Mum Present
- Price
- £9.02
- Rating
- 4.6/5
- Reviews
- 2,242
- Age
- 8mo ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.
Brands
45 falling
Sellers
59
Top-5 brand share
33%
Top 20: 76%
Top-5 click share
31%
Top 20: 68%
Open market
63%
- Frida Mom12%
- Happy Pairs5%
- Eletorot5%
- VELENTI5%
- QMVMV5%
- Philip Jones4%
Mummy Birthday Gifts demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Top Mummy Birthday Gifts search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- mom162K/yr
- mummy birthday gifts46K/yr
- gifts for mummy from kids30K/yr
- gifts for mummy21K/yr
- gifts for mum who wants nothing6K/yr
- mom birthday5K/yr
- funny gifts for mum19K/yr
- mum and son gifts11K/yr
- funny mum gifts11K/yr
- mums5K/yr
What reviews say buyers love and hate about Mummy Birthday Gifts
What buyers mention most, as a share of all reviews.
What buyers love
86% of reviews“Fun gift”
“Excellent product”
“Lovely and comfortable”
“Good price”
“Keeps her so warm”
What buyers complain about
58% of reviews“Small ornament”
“Terrible quality control”
“Broke with about 4 or 5 uses”
“Overpriced for what they are”
“False advertisement”
Mummy Birthday Gifts return rate & reasons
Why buyers send it back, as a share of all return requests.
0.3%
Return rate
55%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Mummy Birthday Gifts questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
