Mummy Birthday Gifts

Shoppers searched for this 386K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.4% of those searches ended in a purchase. Searches in the last 90 days moved -16.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £141K a year.

Searches, last 12 months

386K

Growth, 90 days vs prior 90

-16.9%

Conversion, latest week

3.4%

Market size, estimated

£141Ka year

Top search term

mom162K searches a year

Listings sell for £10.87 on average, from £3.19 to £31.84. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 0 to 100 of them. At £10.87 that is £0 to £1K a year per listing.

Average price

£10.87under the $15 to $100 sweet spot

Price range

£3.19–£31.84

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

8K–10K

Units per listing a year

0–100

Revenue per listing a year

£0–£1K

Returns

0.3%of orders · Amazon United Kingdom median 0.6%

89% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 8.3% of listings are out of stock. The average listing ranks #338 within Luggage & Travel Gear. It carries 1,169 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings

89%

Prime listings

98%

Out of stock, average day

8.3%

Average rank

#338in Luggage & Travel Gear

Average rating

4.59 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,169per listing

Listings tracked

55

18 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

18

Successful launches

3Amazon's first-year sales bar

Average brand age

28 months