Mum Necklace

Shoppers searched for this 151K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.4% of those searches ended in a purchase. Searches in the last 90 days moved -79.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £66K a year.

Searches, last 12 months

151K

Growth, 90 days vs prior 90

-79.7%

Conversion, latest week

3.4%

Market size, estimated

£66Ka year

Peak month

December9.5× the quietest month

Top search term

mum necklace46K searches a year

Listings sell for £12.82 on average, from £3.48 to £18.51. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £12.82 that is £1K to £3K a year per listing.

Average price

£12.82under the $15 to $100 sweet spot

Price range

£3.48–£18.51

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

4K–5K

Units per listing a year

100–250

Revenue per listing a year

£1K–£3K

Returns

0.3%of orders · Amazon United Kingdom median 0.6%

80% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #1,365 within Jewellery. It carries 450 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings

80%

Prime listings

93%

Out of stock, average day

2.6%

Average rank

#1,365in Jewellery

Average rating

4.46 starsAmazon United Kingdom average 4.36 stars

Average reviews

450per listing

Listings tracked

15

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

0Amazon's first-year sales bar

Average brand age

37 months