Mum Necklace
soft demand (-79.7% this quarter) — Mum Necklace doesn't clear our bar today.
Flapen Score
Is Mum Necklace profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Mum Necklace is a £66K/yr Amazon United Kingdom market (151K searches/yr). The top 5 brands hold 70% of demand. Demand peaks in Mar–Dec. Verdict: Skip it — 39/100.
Mum Necklace: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -79.7% over the last 90 days and 3.4% of searches end in a purchase.
£66K
revenue / yr
Who owns the niche?
The top 5 brands hold 70% of demand, so 30% of the market is open.
30%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 15 products
Top Mum Necklace products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
JOPLY Mothers Day Gifts for Mum Mother and Daughter Necklace Birthday Gifts for Mum from Daughter Presents for Mum Necklace Jewellery Christmas
- Price
- £13.92
- Rating
- 4.7/5
- Reviews
- 35
- Age
- 3y ago
BESPMOSP Mum Necklace Heart Gifts Birthday Gifts For Mum Crystal Pendant Necklace (Pink)
- Price
- £6.72
- Rating
- 4.5/5
- Reviews
- 542
- Age
- 5y ago
LYTOPTOP Gifts for Mum - S925 Sterling Silver Chain Heart Necklaces with Cubic Zirconia Christmas Mothers Day Birthday Gifts for Mum from Daughter & Son with Gifts Box
- Price
- £15.97
- Rating
- 4.3/5
- Reviews
- 141
- Age
- 3y ago
Smilya Mum Birthday Gifts for Women Adjustable Sterling Silver Heart Necklace Silver Necklace Gifts for Mother Mum Gifts
- Price
- £9.77
- Rating
- 4.6/5
- Reviews
- 41
- Age
- 6mo ago
Print Maniacs Personalised Silver Heart Necklace with Engraved Names Custom Family Pendant for Mum Grandma Wife or Nan Childrens Name Jewellery Gift for Mothers Day Birthday Christmas
- Price
- £17.68
- Rating
- 3.8/5
- Reviews
- 15
- Age
- 4mo ago
Trending
90-day click momentum
Tewiky Dainty Gold Necklace for Women 14k Gold Plated Mama Necklace Cubic Zirconia Mom Necklaces Simple Gold Letter Chain Choker Necklaces Personalized Jewelry for Mom Cubic Zirconia Zircon
- Price
- £12.85
- Rating
- 4.6/5
- Reviews
- 1,864
- Age
- 4y ago
Print Maniacs Personalised Silver Heart Necklace with Engraved Names Custom Family Pendant for Mum Grandma Wife or Nan Childrens Name Jewellery Gift for Mothers Day Birthday Christmas
- Price
- £17.68
- Rating
- 3.8/5
- Reviews
- 15
- Age
- 4mo ago
Smilya Mum Birthday Gifts for Women Adjustable Sterling Silver Heart Necklace Silver Necklace Gifts for Mother Mum Gifts
- Price
- £9.77
- Rating
- 4.6/5
- Reviews
- 41
- Age
- 6mo ago
Smilya Mum Birthday Gifts for Women Teenage Girls Adjustable Gold Heart Necklace Gold Necklace Gifts for Mother
- Price
- £10.66
- Rating
- 4.6/5
- Reviews
- 41
- Age
- 6mo ago
GOICC Preserved Rose with Necklace Gifts Box for Her Forever Purple Rose Birthday Gifts for Mum Wife Girlfriend Nana Romantic Gift Eternal Flower Anniversary Present for Women
- Price
- £17.32
- Rating
- 4.6/5
- Reviews
- 2,474
- Age
- 2y ago
Newest
by launch datePrint Maniacs Personalised Silver Heart Necklace with Engraved Names Custom Family Pendant for Mum Grandma Wife or Nan Childrens Name Jewellery Gift for Mothers Day Birthday Christmas
- Price
- £17.68
- Rating
- 3.8/5
- Reviews
- 15
- Age
- 4mo ago
Smilya Mum Birthday Gifts for Women Adjustable Sterling Silver Heart Necklace Silver Necklace Gifts for Mother Mum Gifts
- Price
- £9.77
- Rating
- 4.6/5
- Reviews
- 41
- Age
- 6mo ago
Smilya Mum Birthday Gifts for Women Teenage Girls Adjustable Gold Heart Necklace Gold Necklace Gifts for Mother
- Price
- £10.66
- Rating
- 4.6/5
- Reviews
- 41
- Age
- 6mo ago
Weelody Mother and 2 Children Necklace Sterling Silver 3 Heart Necklace Mothers Day Gifts for Mummy Birthday Gifts for Mum
- Price
- £18.51
- Rating
- 4.8/5
- Reviews
- 15
- Age
- 1y ago
Philip Jones Silver Plated Mummy Necklace
- Price
- £8.79
- Rating
- 3.6/5
- Reviews
- 8
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.
Brands
13 falling
Sellers
15
Top-5 brand share
70%
Top 20: 100%
Top-5 click share
67%
Top 20: 100%
Open market
24%
- JOPLY41%
- Smilya9%
- BESPMOSP8%
- LYTOPTOP7%
- Weelody6%
- Print Maniacs6%
Mum Necklace demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Mar, Dec · busiest ÷ quietest = 9.5×
Top Mum Necklace search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- mum necklace46K/yr
- mum jewellery18K/yr
- mum necklace sterling silver14K/yr
- mum jewellery gifts7K/yr
- mummy necklace7K/yr
- necklace for mum8K/yr
- jewellery gifts for mum5K/yr
- mum necklace gold7K/yr
- jewellery for mum6K/yr
- jewellery gifts for mothers day14K/yr
What reviews say buyers love and hate about Mum Necklace
What buyers mention most, as a share of all reviews.
What buyers love
93% of reviews“Lovely gift for mother”
“Pretty”
“Reasonably priced”
“Exactly what the product looks like and be honest”
“decent quality”
What buyers complain about
93% of reviews“Poor quality looks tacky”
“the writing is not as visible as it appears on the advert”
“Its not silver”
“Too small and chain too fine”
“Little smaller than expected”
Mum Necklace return rate & reasons
Why buyers send it back, as a share of all return requests.
0.3%
Return rate
50%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Mum Necklace questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
