Mum Keyring
soft demand (-80.8% this quarter) — Mum Keyring doesn't clear our bar today.
Flapen Score
Is Mum Keyring profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Mum Keyring is a £12K/yr Amazon United Kingdom market (43K searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Mar–Dec. Verdict: Skip it — 32/100.
Mum Keyring: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -80.8% over the last 90 days and 7.5% of searches end in a purchase.
£12K
revenue / yr
Who owns the niche?
The top 5 brands hold 82% of demand, so 18% of the market is open.
18%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 11 products
Top Mum Keyring products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
fuakUip Mum Gifts Gifts for Mum Mothers Day Gift Mother Keyring Best Mummy Gift on Her Birthday Presents for Mom from Son Mom Presents
- Price
- £4.64
- Rating
- 4.6/5
- Reviews
- 21
- Age
- 1y ago
HULALA Mum Gifts Keyring Keychain Key Ring For Mothers Day Birthday Christmas Mother Mummy Keepsake Presents From Daughter Son Even When Im Not Close By I Love You
- Price
- £4.09
- Rating
- 4.6/5
- Reviews
- 47
- Age
- 2y ago
BESPMOSP Mum Keychain Mothers Day Heart Birthday Gifts For Mum Crystal Pendant Keyring (Pink)
- Price
- £4.69
- Rating
- 4.4/5
- Reviews
- 151
- Age
- 4y ago
FAARM Mum Diamante Keyring Sparkly Keepsake Mom Thank You Gift Christmas Stocking
- Price
- £4.08
- Rating
- 4.6/5
- Reviews
- 5
- Age
- 5mo ago
AeLion Mothers Day Daughter Keyring Keychain for Mum Birthday Gifts Women Mummy Mum Mom Mama Mothers Day Present from Daughter Son to My Daughter on Mothers Day Great Gifts Idea
- Price
- £3.47
- Rating
- 4.7/5
- Reviews
- 178
- Age
- 1y ago
Trending
90-day click momentum
Nogeqi Mum Birthday Gifts Mummy Gifts from Daughter Son Mum Keyring Bonus Mam Step Mom Birthday Present Not Just for Mothers Day
- Price
- £1.88
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 5mo ago
fuakUip Mum Gifts Gifts for Mum Mothers Day Gift Mother Keyring Best Mummy Gift on Her Birthday Presents for Mom from Son Mom Presents
- Price
- £4.64
- Rating
- 4.6/5
- Reviews
- 21
- Age
- 1y ago
FAARM Mum Diamante Keyring Sparkly Keepsake Mom Thank You Gift Christmas Stocking
- Price
- £4.08
- Rating
- 4.6/5
- Reviews
- 5
- Age
- 5mo ago
Allpeak Mothers Day Gift for Mum - Novelty Key Chains - Mothers Day Gifts for Mummy from Daughter Son Bonus Mam Step Mom Gift Birthday Present Keyring NO MATTER HOW OLD I GET I ALWAYS NEED YOU MUM
- Price
- £2.96
- Rating
- 4.6/5
- Reviews
- 63
- Age
- 1y ago
EE&YU Mum Gifts Best Mum Birthday Keyring from Daughter Son Love Mummy
- Price
- £5.14
- Rating
- 5.0/5
- Reviews
- 9
- Age
- 1y ago
Newest
by launch dateFAARM Mum Diamante Keyring Sparkly Keepsake Mom Thank You Gift Christmas Stocking
- Price
- £4.08
- Rating
- 4.6/5
- Reviews
- 5
- Age
- 5mo ago
Nogeqi Mum Birthday Gifts Mummy Gifts from Daughter Son Mum Keyring Bonus Mam Step Mom Birthday Present Not Just for Mothers Day
- Price
- £1.88
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 5mo ago
Allpeak Mothers Day Gift for Mum - Novelty Key Chains - Mothers Day Gifts for Mummy from Daughter Son Bonus Mam Step Mom Gift Birthday Present Keyring NO MATTER HOW OLD I GET I ALWAYS NEED YOU MUM
- Price
- £2.96
- Rating
- 4.6/5
- Reviews
- 63
- Age
- 1y ago
AeLion Mothers Day Daughter Keyring Keychain for Mum Birthday Gifts Women Mummy Mum Mom Mama Mothers Day Present from Daughter Son to My Daughter on Mothers Day Great Gifts Idea
- Price
- £3.47
- Rating
- 4.7/5
- Reviews
- 178
- Age
- 1y ago
YISCOKO Mum Gifts Keyring Presents for Mum Birthday Gifts Mummy Gifts Mothers Day Gifts.
- Price
- £2.90
- Rating
- 4.6/5
- Reviews
- 183
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.
Brands
10 falling
Sellers
12
Top-5 brand share
82%
Top 20: 100%
Top-5 click share
77%
Top 20: 100%
Open market
13%
- fuakUip50%
- HULALA13%
- BESPMOSP7%
- FAARM6%
- AeLion5%
- YISCOKO5%
- Open — no brand owns it (4 brands, 13%)
Mum Keyring demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Mar, Dec · busiest ÷ quietest = 11.4×
Top Mum Keyring search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- mum keyring26K/yr
- mum keyring from daughter6K/yr
- mum keyring from son2K/yr
- mothers day keyring8K/yr
What reviews say buyers love and hate about Mum Keyring
What buyers mention most, as a share of all reviews.
What buyers love
98% of reviews“Cute gift”
“Amazing Quality”
“The Keyring feels well made”
“Beautiful, they fit together perfectly,”
“Exactly as expected”
What buyers complain about
67% of reviews“so its quite small”
Mum Keyring return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
100%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Mum Keyring questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
