mum keyring
Skip itSoft demand (-80.8% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Review moat
Great121avg incumbent reviews — the moat a new listing must climb
Conversion
Great7.5%search→purchase rate — share of searches ending in a sale
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Competition
Bad77%top-5 click share — a locked-up shelf
Avg price
Bad£3.85avg listing price — sweet spot $15–$100
Market size
Bad£12K£12K/yr · 43K searches
Growth
Bad-80.8%90-day search growth — must beat 0% to launch
Price range
Bad£1.88–£5.14cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, mum keyring is a £12K/yr Amazon United Kingdom market (43K searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Mar–Dec. Verdict: Skip it — 32/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
mum keyring market data
- Units sold / yr
- 3K–4K
- avg 0–100/product
- Revenue / yr
- £12K–£15K
- units × avg price
- Conversion rate
- 7.5%
- Avg BSR
- #1,967
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 91%
- Out of stock
- 17.8%
- Avg brand age
- 29 months
- Avg seller age
- 217 days
Competition & brand share
The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.Brands
10 falling
Sellers
12
Top-5 brand share
82%
Top 20: 100%
Top-5 click share
77%
Top 20: 100%
Open market
13%
- fuakUip50%
- HULALA13%
- BESPMOSP7%
- FAARM6%
- AeLion5%
- YISCOKO5%
- Open — no brand owns it (4 brands, 13%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -80.8% search growth over the last 90 days.Peak months: Mar, Dec · busiest ÷ quietest = 11.4×
Top mum keyring search terms
- mum keyring26K/yr
- mum keyring from daughter6K/yr
- mum keyring from son2K/yr
- mothers day keyring8K/yr
Top mum keyring products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 11 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
fuakUip Mum Gifts Gifts for Mum Mothers Day Gift Mother Keyring Best Mummy Gift on Her Birthday Presents for Mom from Son Mom Presents
fuakUip£4.644.6★21 rev
HULALA Mum Gifts Keyring Keychain Key Ring For Mothers Day Birthday Christmas Mother Mummy Keepsake Presents From Daughter Son Even When Im Not Close By I Love You
HULALA£4.094.6★47 rev
BESPMOSP Mum Keychain Mothers Day Heart Birthday Gifts For Mum Crystal Pendant Keyring (Pink)
BESPMOSP£4.694.4★151 rev
FAARM Mum Diamante Keyring Sparkly Keepsake Mom Thank You Gift Christmas Stocking
FAARM£4.084.6★5 rev
AeLion Mothers Day Daughter Keyring Keychain for Mum Birthday Gifts Women Mummy Mum Mom Mama Mothers Day Present from Daughter Son to My Daughter on Mothers Day Great Gifts Idea
AeLion£3.474.7★178 rev
Newest
by launch dateFAARM Mum Diamante Keyring Sparkly Keepsake Mom Thank You Gift Christmas Stocking
FAARM£4.085 rev
Nogeqi Mum Birthday Gifts Mummy Gifts from Daughter Son Mum Keyring Bonus Mam Step Mom Birthday Present Not Just for Mothers Day
Nogeqi£1.880 rev
Allpeak Mothers Day Gift for Mum - Novelty Key Chains - Mothers Day Gifts for Mummy from Daughter Son Bonus Mam Step Mom Gift Birthday Present Keyring NO MATTER HOW OLD I GET I ALWAYS NEED YOU MUM
Allpeak£2.9663 rev
AeLion Mothers Day Daughter Keyring Keychain for Mum Birthday Gifts Women Mummy Mum Mom Mama Mothers Day Present from Daughter Son to My Daughter on Mothers Day Great Gifts Idea
AeLion£3.47178 rev
YISCOKO Mum Gifts Keyring Presents for Mum Birthday Gifts Mummy Gifts Mothers Day Gifts.
YISCOKO£2.90183 rev
Trending
90-day click momentumNogeqi Mum Birthday Gifts Mummy Gifts from Daughter Son Mum Keyring Bonus Mam Step Mom Birthday Present Not Just for Mothers Day
Nogeqi£1.880.0★
fuakUip Mum Gifts Gifts for Mum Mothers Day Gift Mother Keyring Best Mummy Gift on Her Birthday Presents for Mom from Son Mom Presents
fuakUip£4.644.6★
FAARM Mum Diamante Keyring Sparkly Keepsake Mom Thank You Gift Christmas Stocking
FAARM£4.084.6★
Allpeak Mothers Day Gift for Mum - Novelty Key Chains - Mothers Day Gifts for Mummy from Daughter Son Bonus Mam Step Mom Gift Birthday Present Keyring NO MATTER HOW OLD I GET I ALWAYS NEED YOU MUM
Allpeak£2.964.6★
EE&YU Mum Gifts Best Mum Birthday Keyring from Daughter Son Love Mummy
EE&YU£5.145.0★
What buyers say about mum keyring
What buyers praise and complain about, mined from review topics.What buyers love
“Cute gift”
“Amazing Quality”
“The Keyring feels well made”
“Beautiful, they fit together perfectly,”
“Exactly as expected”
“Good value”
“the design is cute”
“it is easy to attach keys to it”
“The lettering is clear”
“seems sturdy enough to last”
What buyers complain about
“so its quite small”
Top return reasons
Common questions
- Is mum keyring profitable to sell on Amazon United Kingdom?
- The niche generates £12K/yr across 11 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -80.8%. Flapen's verdict: Skip it (32/100).
- How competitive is the mum keyring niche?
- 10 brands and 12 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 82% of demand.
- What do buyers complain about in mum keyring?
- Top complaints mined from reviews: Size-Overall. The return rate is 0.1%.
- When does demand for mum keyring peak?
- Demand peaks in Mar–Dec; the busiest month runs 11.4× the quietest.
- What does it cost to enter the mum keyring niche?
- Listings span £1.88–£5.14; the average listing price is £3.85 (sweet spot $15–$100). The average incumbent carries 121 reviews — the moat a new listing must climb.