Mum Keyring
FailDemand is soft, at -80.8% this quarter, so Mum Keyring is a Fail.
- Flapen Score
- 32 / 100Ranks 2,287 of 2,461 Fashion niches · −16 vs the category median of 4832
- Market size
- £12K/yr43K searches / yr
- 90-day growth
- -80.8%search demand this quarter
- Competition
- 77%top-5 click share · 10 brands · 12 sellers
Flapen Score
Mum Keyring against its category
The dotted line is the Fashion average. Past it, Mum Keyring is stronger. Inside it, weaker.
Market
The Mum Keyring market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Mum Keyring 43K times last year and spent an estimated £12K. The top 5 brands take 82% of clicks. Demand peaks in Mar–Dec. Flapen scores it 32 out of 100, a Fail.
01 · Demand
An estimated 7.5% of those searches ended in a purchase.
Shoppers searched for this 43K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.5% of those searches ended in a purchase. Searches in the last 90 days moved -80.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £12K a year.
- Searches, last 12 months
- 43K
- Growth, 90 days vs prior 90
- -80.8%
- Conversion, latest week
- 7.5%
- Market size, estimated
- £12Ka year
- Peak month
- March11.4× the quietest month
- Top search term
- mum keyring26K searches a year
02 · Price
A sale here is worth £3.85.
Listings sell for £3.85 on average, from £1.88 to £5.14. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £3.85 that is £0 to £385 a year per listing.
- Average price
- £3.85under the $15 to $100 sweet spot
- Price range
- £1.88–£5.14
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£385
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 17.8% of listings are out of stock. The average listing ranks #1,967 within Luggage & Travel Gear. It carries 121 reviews at 4.62 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 91%
- Prime listings
- 100%
- Out of stock, average day
- 17.8%
- Average rank
- #1,967in Luggage & Travel Gear
- Average rating
- 4.62 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 121per listing
- Listings tracked
- 11
04 · Newcomers
0 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 29 months
Products
Top Mum Keyring products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
fuakUip Mum Gifts Gifts for Mum Mothers Day Gift Mother Keyring Best Mummy Gift on Her Birthday Presents for Mom from Son Mom Presents
- Price
- £4.64
- Rating
- 4.6/5
- Reviews
- 21
- Age
- 1y ago

HULALA Mum Gifts Keyring Keychain Key Ring For Mothers Day Birthday Christmas Mother Mummy Keepsake Presents From Daughter Son Even When Im Not Close By I Love You
- Price
- £4.09
- Rating
- 4.6/5
- Reviews
- 47
- Age
- 2y ago

BESPMOSP Mum Keychain Mothers Day Heart Birthday Gifts For Mum Crystal Pendant Keyring (Pink)
- Price
- £4.69
- Rating
- 4.4/5
- Reviews
- 151
- Age
- 4y ago

FAARM Mum Diamante Keyring Sparkly Keepsake Mom Thank You Gift Christmas Stocking
- Price
- £4.08
- Rating
- 4.6/5
- Reviews
- 5
- Age
- 5mo ago

AeLion Mothers Day Daughter Keyring Keychain for Mum Birthday Gifts Women Mummy Mum Mom Mama Mothers Day Present from Daughter Son to My Daughter on Mothers Day Great Gifts Idea
- Price
- £3.47
- Rating
- 4.7/5
- Reviews
- 178
- Age
- 1y ago
Trending
estimated 90-day click momentum
Nogeqi Mum Birthday Gifts Mummy Gifts from Daughter Son Mum Keyring Bonus Mam Step Mom Birthday Present Not Just for Mothers Day
- Price
- £1.88
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 5mo ago

fuakUip Mum Gifts Gifts for Mum Mothers Day Gift Mother Keyring Best Mummy Gift on Her Birthday Presents for Mom from Son Mom Presents
- Price
- £4.64
- Rating
- 4.6/5
- Reviews
- 21
- Age
- 1y ago

FAARM Mum Diamante Keyring Sparkly Keepsake Mom Thank You Gift Christmas Stocking
- Price
- £4.08
- Rating
- 4.6/5
- Reviews
- 5
- Age
- 5mo ago

Allpeak Mothers Day Gift for Mum - Novelty Key Chains - Mothers Day Gifts for Mummy from Daughter Son Bonus Mam Step Mom Gift Birthday Present Keyring NO MATTER HOW OLD I GET I ALWAYS NEED YOU MUM
- Price
- £2.96
- Rating
- 4.6/5
- Reviews
- 63
- Age
- 1y ago

EE&YU Mum Gifts Best Mum Birthday Keyring from Daughter Son Love Mummy
- Price
- £5.14
- Rating
- 5.0/5
- Reviews
- 9
- Age
- 1y ago
Newest
by launch date
FAARM Mum Diamante Keyring Sparkly Keepsake Mom Thank You Gift Christmas Stocking
- Price
- £4.08
- Rating
- 4.6/5
- Reviews
- 5
- Age
- 5mo ago

Nogeqi Mum Birthday Gifts Mummy Gifts from Daughter Son Mum Keyring Bonus Mam Step Mom Birthday Present Not Just for Mothers Day
- Price
- £1.88
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 5mo ago

Allpeak Mothers Day Gift for Mum - Novelty Key Chains - Mothers Day Gifts for Mummy from Daughter Son Bonus Mam Step Mom Gift Birthday Present Keyring NO MATTER HOW OLD I GET I ALWAYS NEED YOU MUM
- Price
- £2.96
- Rating
- 4.6/5
- Reviews
- 63
- Age
- 1y ago

AeLion Mothers Day Daughter Keyring Keychain for Mum Birthday Gifts Women Mummy Mum Mom Mama Mothers Day Present from Daughter Son to My Daughter on Mothers Day Great Gifts Idea
- Price
- £3.47
- Rating
- 4.7/5
- Reviews
- 178
- Age
- 1y ago

YISCOKO Mum Gifts Keyring Presents for Mum Birthday Gifts Mummy Gifts Mothers Day Gifts.
- Price
- £2.90
- Rating
- 4.6/5
- Reviews
- 183
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 77% of clicks. A locked shelf that new listings rarely crack.
Brands
10 falling
Sellers
12
Est. top-5 brand share
82%
Top 20: 100%
Est. top-5 click share
77%
Top 20: 100%
Open market
13%
- fuakUip50%
- HULALA13%
- BESPMOSP7%
- FAARM6%
- AeLion5%
- YISCOKO5%
- Open — no brand owns it (4 brands, 13%)
Demand
Mum Keyring search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar, Dec · busiest ÷ quietest = 11.4×
Search terms
Top Mum Keyring search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- mum keyring26K/yr
- mum keyring from daughter6K/yr
- mum keyring from son2K/yr
- mothers day keyring8K/yr
Reviews and returns
What reviews say buyers love and hate about Mum Keyring
We read the reviews and the return reasons for every product selling here.
“so its quite small”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
10 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Mum Keyring questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









