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Mum Keyring

Fail

Demand is soft, at -80.8% this quarter, so Mum Keyring is a Fail.

Flapen Score
32
32 / 100
Ranks 2,287 of 2,461 Fashion niches · −16 vs the category median of 48
Market size
£12K/yr43K searches / yr
90-day growth
-80.8%search demand this quarter
Competition
77%top-5 click share · 10 brands · 12 sellers

Flapen Score

Mum Keyring against its category

The dotted line is the Fashion average. Past it, Mum Keyring is stronger. Inside it, weaker.

32Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mum Keyring market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Mum Keyring 43K times last year and spent an estimated £12K. The top 5 brands take 82% of clicks. Demand peaks in Mar–Dec. Flapen scores it 32 out of 100, a Fail.

01 · Demand

An estimated 7.5% of those searches ended in a purchase.

Shoppers searched for this 43K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.5% of those searches ended in a purchase. Searches in the last 90 days moved -80.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £12K a year.

Searches, last 12 months
43K
Growth, 90 days vs prior 90
-80.8%
Conversion, latest week
7.5%
Market size, estimated
£12Ka year
Peak month
March11.4× the quietest month
Top search term
mum keyring26K searches a year

02 · Price

A sale here is worth £3.85.

Listings sell for £3.85 on average, from £1.88 to £5.14. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £3.85 that is £0 to £385 a year per listing.

Average price
£3.85under the $15 to $100 sweet spot
Price range
£1.88–£5.14
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£385
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 17.8% of listings are out of stock. The average listing ranks #1,967 within Luggage & Travel Gear. It carries 121 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
100%
Out of stock, average day
17.8%
Average rank
#1,967in Luggage & Travel Gear
Average rating
4.62 starsAmazon United Kingdom average 4.36 stars
Average reviews
121per listing
Listings tracked
11

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
29 months

Products

Top Mum Keyring products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 77% of clicks. A locked shelf that new listings rarely crack.

£0£2K£4K£6K£7K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

10 falling

Sellers

12

Est. top-5 brand share

82%

Top 20: 100%

Est. top-5 click share

77%

Top 20: 100%

Open market

13%

  • fuakUip50%
  • HULALA13%
  • BESPMOSP7%
  • FAARM6%
  • AeLion5%
  • YISCOKO5%
  • Open — no brand owns it (4 brands, 13%)

Demand

Mum Keyring search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Dec · busiest ÷ quietest = 11.4×

Search terms

Top Mum Keyring search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • mum keyring26K/yr
  • mum keyring from daughter6K/yr
  • mum keyring from son2K/yr
  • mothers day keyring8K/yr

Reviews and returns

What reviews say buyers love and hate about Mum Keyring

We read the reviews and the return reasons for every product selling here.

32%of positive reviews mention “Gifting Purpose”
67%of negative reviews mention “Size-Overall”
0.1%of orders come back
“so its quite small”
A buyer, on “Size-Overall”67% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

10 topics

NegativePositive

FAQ

Common Mum Keyring questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data