Skip to content

Mum Keyring

Fail

Demand is soft, at -80.8% this quarter, so Mum Keyring is a Fail.

Flapen Score
32
32 / 100
Ranks 2,287 of 2,461 Fashion niches · −16 vs the category median of 48
Market size
£12K/yr43K searches / yr
90-day growth
-80.8%search demand this quarter
Competition
77%top-5 click share · 10 brands · 12 sellers

Flapen Score

Mum Keyring against its category

The dotted line is the Fashion average. Past it, Mum Keyring is stronger. Inside it, weaker.

32Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mum Keyring market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Mum Keyring 43K times last year and spent an estimated £12K. The top 5 brands take 82% of clicks. Demand peaks in Mar–Dec. Flapen scores it 32 out of 100, a Fail.

01 · Demand

7.5% of searches ended in a purchase last week.

Shoppers searched for this 43K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.5% of those searches ended in a purchase. Searches in the last 90 days moved -80.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £12K a year.

Searches, last 12 months
43K
Growth, 90 days vs prior 90
-80.8%
Conversion, latest week
7.5%
Market size, estimated
£12Ka year
Peak month
March11.4× the quietest month
Top search term
mum keyring26K searches a year

02 · Price

A sale here is worth £3.85.

Listings sell for £3.85 on average, from £1.88 to £5.14. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £3.85 that is £0 to £385 a year per listing.

Average price
£3.85under the $15 to $100 sweet spot
Price range
£1.88–£5.14
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£385
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 17.8% of listings are out of stock. The average listing ranks #1,967 within Luggage & Travel Gear. It carries 121 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
100%
Out of stock, average day
17.8%
Average rank
#1,967in Luggage & Travel Gear
Average rating
4.62 starsAmazon United Kingdom average 4.36 stars
Average reviews
121per listing
Listings tracked
11

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
29 months

Products

Top Mum Keyring products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 77% of clicks. A locked shelf that new listings rarely crack.

£0£2K£4K£6K£7K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

10 falling

Sellers

12

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

13%

  • fuakUip50%
  • HULALA13%
  • BESPMOSP7%
  • FAARM6%
  • AeLion5%
  • YISCOKO5%
  • Open — no brand owns it (4 brands, 13%)

Demand

Mum Keyring search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Dec · busiest ÷ quietest = 11.4×

Search terms

Top Mum Keyring search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mum keyring26K/yr
  • mum keyring from daughter6K/yr
  • mum keyring from son2K/yr
  • mothers day keyring8K/yr

Reviews and returns

What reviews say buyers love and hate about Mum Keyring

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall67%−0.15

so its quite small

Too small, cant read the engraved words very well

Love

Gifting Purpose32%+2.32

Cute gift

Gift

Nice Gift

Quality-Overall26%+1.78

Amazing Quality

Really good product

Pretty and well made

Chain/Key Quality17%−0.13

The Keyring feels well made

Love these key ring it was my a little gift for mother day mum loved them

The key ring feels sturdy

Size-Overall7%−0.15

Beautiful, they fit together perfectly,

the perfect size

Advertised Vs Actual Product4%+0.19

Exactly as expected

Return

0.1% Return rate 100% Fixable by listing

Size-Overall100%▁█▁▁▁▁

so its quite small

Too small, cant read the engraved words very well

FAQ

Common Mum Keyring questions

Answered from the same tracked data.