Mum Bracelet
MaybeReturns run at only 0.9% of orders. But demand is soft, at -73.6% this quarter, so Mum Bracelet is a Maybe.
- Flapen Score
- 53 / 100Top 30% of 2,461 Fashion niches · +5 vs the category median of 4853
- Market size
- £57K/yr81K searches / yr
- 90-day growth
- -73.6%search demand this quarter
- Competition
- 36%top-5 click share · 36 brands · 44 sellers
Flapen Score
Mum Bracelet against its category
The dotted line is the Fashion average. Past it, Mum Bracelet is stronger. Inside it, weaker.
Market
The Mum Bracelet market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Mum Bracelet 81K times last year and spent an estimated £57K. The top 5 brands take 55% of clicks. Demand peaks in Mar–Dec. Flapen scores it 53 out of 100, a Maybe.
01 · Demand
6.3% of searches ended in a purchase last week.
Shoppers searched for this 81K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.3% of those searches ended in a purchase. Searches in the last 90 days moved -73.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £57K a year.
- Searches, last 12 months
- 81K
- Growth, 90 days vs prior 90
- -73.6%
- Conversion, latest week
- 6.3%
- Market size, estimated
- £57Ka year
- Peak month
- March7.6× the quietest month
- Top search term
- mum bracelet46K searches a year
02 · Price
A sale here is worth £11.28.
Listings sell for £11.28 on average, from £3.36 to £38.30. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £11.28 that is £0 to £1K a year per listing.
- Average price
- £11.28under the $15 to $100 sweet spot
- Price range
- £3.36–£38.30
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£1K
- Returns
- 0.9%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
92% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 15.9% of listings are out of stock. The average listing ranks #3,340 within Jewellery. It carries 281 reviews at 4.48 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 92%
- Prime listings
- 94%
- Out of stock, average day
- 15.9%
- Average rank
- #3,340in Jewellery
- Average rating
- 4.48 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 281per listing
- Listings tracked
- 49
04 · Newcomers
Amazon counts 0 of last year's 21 launches as successful.
21 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 21
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 31 months
Products
Top Mum Bracelet products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
RANKEEF Mum Bracelet Mothers Day Gift Adjustable Silver Bracelet for Women Birthday Presents for Mums Sparkling Cubic Zirconia Bracelets Gift Christmas Birthdays Gifts for Mum
- Price
- £9.58
- Rating
- 4.3/5
- Reviews
- 40
- Age
- 8mo ago

Shuxin Mum Birthday Gifts Mothers Day Gifts for Mum from Daughter Son Cubic Zirconia Tennis Bracelet Valentines Christmas Jewellery Present for Women
- Price
- £8.65
- Rating
- 4.4/5
- Reviews
- 276
- Age
- 1y ago

Philip Jones Silver Plated Mum Bracelet Created with Zircondia Crystals
- Price
- £8.62
- Rating
- 4.6/5
- Reviews
- 2,900
- Age
- 9y ago

RANKEEF Gifts For Mum And Daughter Mum Bracelet Hypoallergenic Sterling Silver Beaded Bracelet With Card For Mother Daughter Gifts
- Price
- £8.93
- Rating
- 4.2/5
- Reviews
- 100
- Age
- 11mo ago

Smilya Mum Bracelet Birthday Gifts for Women Mother Adjustable Sterling Silver Heart Bracelet infinity Bracelet Gifts for Mum
- Price
- £7.88
- Rating
- 4.6/5
- Reviews
- 49
- Age
- 6mo ago
Trending
90-day click momentum
LUXYSODE Silver Bracelet for Women Heart Charm Dainty Adjustable Bracelet for Mummy or Mothers Day Jewellery Gifts (Mummy)
- Price
- £7.35
- Rating
- 4.2/5
- Reviews
- 61
- Age
- 6mo ago

Smilya Mum Bracelet Birthday Gifts for Women Mother Adjustable Sterling Silver Heart Bracelet infinity Bracelet Gifts for Mum
- Price
- £7.88
- Rating
- 4.6/5
- Reviews
- 49
- Age
- 6mo ago

Philip Jones Mummy Heart Charm Beaded Stretch Bracelet
- Price
- £9.35
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 6mo ago

BMMYE Mum Bracelet Sterling Silver Beaded Bracelets for Women Sturdy Non Tarnish Personalised Mum Gift for Mothers Day Christmas Birthday Present for Mums
- Price
- £8.00
- Rating
- 3.9/5
- Reviews
- 12
- Age
- 6mo ago

RANKEEF Mum Bracelet Mothers Day Gift Adjustable Silver Bracelet for Women Birthday Presents for Mums Sparkling Cubic Zirconia Bracelets Gift Christmas Birthdays Gifts for Mum
- Price
- £9.58
- Rating
- 4.3/5
- Reviews
- 40
- Age
- 8mo ago
Newest
by launch date
J.Fée Mothers Day Gifts Mum Bracelet 925 Silver Bracelet for Women Mothers Day Gifts for Mum Gift On Her Birthday
- Price
- £11.04
- Rating
- 5.0/5
- Reviews
- 8
- Age
- 5mo ago

LUXYSODE Silver Bracelet for Women Heart Charm Dainty Adjustable Bracelet for Mummy or Mothers Day Jewellery Gifts (Mummy)
- Price
- £7.35
- Rating
- 4.2/5
- Reviews
- 61
- Age
- 6mo ago

BMMYE Mum Bracelet Sterling Silver Beaded Bracelets for Women Sturdy Non Tarnish Personalised Mum Gift for Mothers Day Christmas Birthday Present for Mums
- Price
- £8.00
- Rating
- 3.9/5
- Reviews
- 12
- Age
- 6mo ago

Smilya Mum Bracelet Birthday Gifts for Women Mother Adjustable Sterling Silver Heart Bracelet infinity Bracelet Gifts for Mum
- Price
- £7.88
- Rating
- 4.6/5
- Reviews
- 49
- Age
- 6mo ago

Philip Jones Mummy Heart Charm Beaded Stretch Bracelet
- Price
- £9.35
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 6mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 36% of clicks. An open shelf where new products get seen.
Brands
36 rising
Sellers
44
Top-5 brand share
55%
Top 20: 89%
Top-5 click share
36%
Top 20: 78%
Open market
41%
- Philip Jones20%
- RANKEEF15%
- Shuxin8%
- Smilya5%
- Life Charms5%
- EPVID5%
Demand
Mum Bracelet search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar, Dec · busiest ÷ quietest = 7.6×
Search terms
Top Mum Bracelet search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- mum bracelet46K/yr
- mum bracelet sterling silver11K/yr
- mummy bracelet8K/yr
- bracelet for mum6K/yr
- mothers day bracelet9K/yr
Reviews and returns
What reviews say buyers love and hate about Mum Bracelet
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Cheap
Poor Quality
Rubbish
Breaks
Product will not last
Broke within a week
Smaller than expected
Doesnt fit well
Large
Not silver
Not sterling silver
I brought this for my granddaughter n even though it sez sterling silver its tarnished n looks awful im so disappointed
it started to change colour after about a month
Turned black after 2 days
the Bracelet clasp changed the colour to brown
Love
it feels well made
Well made bracelet
Excellent product
Lovely gift idea
Gorgeous giftb
Lovely gift
Good for the price
Good value for money
Great value for money
As advertised
As described
Exactly like the photo
So pretty
Pretty,
they are very nice soft pastel colours
Return
0.9% Return rate 41% Fixable by listing
Smaller than expected
Doesnt fit well
Large
Came up quite small lucky my sister only has tiny wrist
Not for adult unless you have a very small wrist
Breaks
Product will not last
Broke within a week
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Mum Bracelet questions
Answered from the same tracked data.









