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Mules Shoes for Women

Fail

Buyers convert on only 0.5% of searches, so Mules Shoes for Women is a Fail.

Flapen Score
48
48 / 100
Ranks 1,186 of 2,461 Fashion niches · on the category median
Market size
£54K/yr770K searches / yr
90-day growth
+48.4%search demand this quarter
Competition
45%top-5 click share · 16 brands · 40 sellers

Flapen Score

Mules Shoes for Women against its category

The dotted line is the Fashion average. Past it, Mules Shoes for Women is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mules Shoes for Women market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Mules Shoes for Women 770K times last year and spent an estimated £54K. The top 5 brands take 71% of clicks. Demand peaks in Jul–Nov. Flapen scores it 48 out of 100, a Fail.

01 · Demand

0.5% of searches ended in a purchase last week.

Shoppers searched for this 770K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.5% of those searches ended in a purchase. Searches in the last 90 days moved +48.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £54K a year.

Searches, last 12 months
770K
Growth, 90 days vs prior 90
+48.4%
Conversion, latest week
0.5%
Market size, estimated
£54Ka year
Peak month
November2.3× the quietest month
Top search term
womens clogs & mules117K searches a year

02 · Price

A sale here is worth £15.00.

Listings sell for £15.00 on average, from £6.77 to £28.08. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £15.00 that is £0 to £2K a year per listing.

Average price
£15.00inside the $15 to $100 sweet spot
Price range
£6.77–£28.08
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
4.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

73% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 0.8% of listings are out of stock. The average listing ranks #143 within Shoes. It carries 3,262 reviews at 4.23 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
83%
Out of stock, average day
0.8%
Average rank
#143in Shoes
Average rating
4.23 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,262per listing
Listings tracked
30

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
48 months

Products

Top Mules Shoes for Women products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£11K£16K£22K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 falling

Sellers

40

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

45%

Top 20: 85%

Open market

24%

  • KIDMI25%
  • Lakeland Active22%
  • FITORY10%
  • Litfun7%
  • shevalues7%
  • Beslip5%

Demand

Mules Shoes for Women search demand

Weekly searches over the year, seasonality beneath. Pick a range.

60K40KSpike '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Nov · busiest ÷ quietest = 2.3×

Search terms

Top Mules Shoes for Women search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • womens clogs & mules117K/yr
  • mules shoes for women80K/yr
  • garden shoes80K/yr
  • womens clogs58K/yr
  • mules52K/yr
  • ladies mules30K/yr
  • womens mules32K/yr
  • garden clogs43K/yr
  • garden shoes women35K/yr
  • gardening shoes33K/yr

Reviews and returns

What reviews say buyers love and hate about Mules Shoes for Women

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall24%−0.13

Not the best fit

slightly small on size

They are huge

Quality-Overall14%−0.07

Cheap and nasty

Poor quality

Feel like the shoe quality is very poor

Durability8%−0.07

Broken already

after a month then bottoms have a huge crack across the bottom

Would have thought they would last longer

Smell6%−0.09

The smell off them was horrendous

Had a funny smell

have a very strong smell of chemicals

Advertised Vs Actual Product4%−0.07

The description is wrong as they are faux suede

Not good they do not live up to the advertisement

They do not look like the photos

Love

Comfort-Overall30%+2.66

SO comfortable

Comfortable shoes

comfortable to wear

Size-Overall15%−0.13

Perfect fit for my wide feet

Brilliant fit

Perfect fit, a little dear for my liking

Quality-Overall11%−0.07

Well made and comfortable

seems well made

Excellent quality

Value For Money8%+0.69

Good value

Value for money

Good value for money

Color4%

Nice colour too

Product was as described however the colour

I got them in taupe and they're a lovely, neutral colour

Return

4.2% Return rate 73% Fixable by listing

Size-Overall47%█▇▇▆▇▇

Not the best fit

slightly small on size

They are huge

Feet Fit10%▆▁█▆▆▇
Comfort-Overall10%▄█▄▇▇▅

not the most comfortable

so theyre not the most comfortable for longer wear

I returned this item as they were not comfortable at all

Width8%█▅█▇▇▄
Color7%▃▁▆█▆▆

FAQ

Common Mules Shoes for Women questions

Answered from the same tracked data.