- Flapen Score
- 44 / 100Ranks 1,609 of 2,461 Fashion niches · −4 vs the category median of 4844
- Market size
- £24K/yr328K searches / yr
- 90-day growth
- -56.4%search demand this quarter
- Competition
- 16%top-5 click share · 29 brands · 77 sellers
Flapen Score
Muck Boots against its category
The dotted line is the Fashion average. Past it, Muck Boots is stronger. Inside it, weaker.
Market
The Muck Boots market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Muck Boots 328K times last year and spent an estimated £24K. The top 5 brands take 66% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 44 out of 100, a Fail.
01 · Demand
0.1% of searches ended in a purchase last week.
Shoppers searched for this 328K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.1% of those searches ended in a purchase. Searches in the last 90 days moved -56.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £24K a year.
- Searches, last 12 months
- 328K
- Growth, 90 days vs prior 90
- -56.4%
- Conversion, latest week
- 0.1%
- Market size, estimated
- £24Ka year
- Peak month
- November10.5× the quietest month
- Top search term
- muck boots80K searches a year
02 · Price
A sale here is worth £51.98.
Listings sell for £51.98 on average, from £12.35 to £107.47. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At £51.98 that is £0 to £5K a year per listing.
- Average price
- £51.98inside the $15 to $100 sweet spot
- Price range
- £12.35–£107.47
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 1K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£5K
- Returns
- 5.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
61% of listings pay for placement with sponsored ads. 72% ship with Prime. On an average day, 9.0% of listings are out of stock. The average listing ranks #446 within Shoes. It carries 766 reviews at 4.27 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 61%
- Prime listings
- 72%
- Out of stock, average day
- 9.0%
- Average rank
- #446in Shoes
- Average rating
- 4.27 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 766per listing
- Listings tracked
- 127
04 · Newcomers
Amazon counts 0 of last year's 32 launches as successful.
32 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 60 months on average, so the names here are established.
- Launched, last 12 months
- 32
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 60 months
Products
Top Muck Boots products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Harry Hall Neoprene Wellington - Durable Womens Outdoor Mud Boot with Snug-Fit Easy to Clean Perfect for Horse Owners - Comfortable & True to Size - Black - 6
- Price
- £40.75
- Rating
- 4.3/5
- Reviews
- 331
- Age
- 2y ago

Muck Boots Womens Muckster II Ankle Pull On Waterproof Ankle Boot Green 6
- Price
- £66.26
- Rating
- 4.4/5
- Reviews
- 789
- Age
- 2y ago

Muck Boots Womens Arctic Weekend Fleece Lined Waterproof Pull on Boot Black 6
- Price
- £62.39
- Rating
- 4.6/5
- Reviews
- 2,816
- Age
- 2y ago

DREAM PAIRS Women Wellington Boots Comfortable Chelsea Rain Boots for Hiking Yard Work Mucker Style Outdoor Activities Size 5 Black SDRB2405W-E
- Price
- £20.60
- Rating
- 4.3/5
- Reviews
- 697
- Age
- 2y ago

Muck Boots Unisex Muckmaster Hi Pull On Waterproof Wellington Boot Green 10
- Price
- £88.35
- Rating
- 4.2/5
- Reviews
- 1,489
- Age
- 13y ago
Trending
90-day click momentum
Jollywalk ankle wellies handmade made of 100% rubber material suitable for both men and women suitable for yard cleaning and walking comfortable non slip waterproof
- Price
- £30.99
- Rating
- 3.8/5
- Reviews
- 26
- Age
- 10mo ago

Muck Boots Mens Muckster II Ankle Pull On Waterproof Ankle Boot Moss 9
- Price
- £64.81
- Rating
- 4.2/5
- Reviews
- 4,648
- Age
- 2y ago

Muck Boots Unisex Muckmaster Hi Pull On Waterproof Wellington Boot Green 10
- Price
- £88.35
- Rating
- 4.2/5
- Reviews
- 1,489
- Age
- 13y ago

Jollywalk ankle wellies handmade made of 100% rubber material suitable for both men and women suitable for yard cleaning and walking comfortable non slip waterproof
- Price
- £31.91
- Rating
- 3.8/5
- Reviews
- 26
- Age
- 10mo ago

Cabotswood Womens Amberley 2 Regular Calf Fit Country Boot Waterproof and Breathable Oak/Chocolate Equestrian 3 UK
- Price
- £56.19
- Rating
- 4.6/5
- Reviews
- 12
- Age
- 1y ago
Newest
by launch date
Jollywalk ankle wellies handmade made of 100% rubber material suitable for both men and women suitable for yard cleaning and walking comfortable non slip waterproof
- Price
- £31.91
- Rating
- 3.8/5
- Reviews
- 26
- Age
- 10mo ago

Jollywalk ankle wellies handmade made of 100% rubber material suitable for both men and women suitable for yard cleaning and walking comfortable non slip waterproof
- Price
- £30.99
- Rating
- 3.8/5
- Reviews
- 26
- Age
- 10mo ago

Jollywalk ankle wellies handmade made of 100% rubber material suitable for both men and women suitable for yard cleaning and walking comfortable non slip waterproof
- Price
- £29.75
- Rating
- 3.8/5
- Reviews
- 26
- Age
- 10mo ago

Jollywalk ankle wellies handmade made of 100% rubber material suitable for both men and women suitable for yard cleaning and walking comfortable non slip waterproof
- Price
- £31.46
- Rating
- 3.8/5
- Reviews
- 26
- Age
- 10mo ago

Mountain Warehouse Grit Womens Short Muck Boots - Lightweight & Comfortable Shoes Cushioned Footbed Hook & Loop Fastening - Spring Summer Walking & Outdoors Khaki Adult Shoe Size 6
- Price
- £23.40
- Rating
- 3.7/5
- Reviews
- 529
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 16% of clicks. An open shelf where new products get seen.
Brands
29 rising
Sellers
77
Top-5 brand share
66%
Top 20: 97%
Top-5 click share
16%
Top 20: 40%
Open market
29%
- Muck Boots32%
- Harry Hall10%
- Jollywalk10%
- Cabotswood8%
- FOGOIN6%
- Mountain Warehouse4%
Demand
Muck Boots search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 10.5×
Search terms
Top Muck Boots search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- muck boots80K/yr
- muck boots women107K/yr
- yard boots33K/yr
- country boots women22K/yr
- country boots17K/yr
- yard boots equestrian14K/yr
- yard boots women7K/yr
- muckers boots women10K/yr
- mucker boots8K/yr
- mucking out boots5K/yr
Reviews and returns
What reviews say buyers love and hate about Muck Boots
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
not a good fit for me
Quite baggy
Tight
only last 2-3 years
Not durable
Yesterday noticed they have split
now no longer waterproof
Not waterproof
no longer water proof
Shocking quality
Poor quality
Rubbish
Quite expensive
Very expensive boots
Expensive for what they are
Love
So comfortable
Looks nice and comfortable to wear
they have been comfortable up until recently
Size wise, these are true to size and they actually surprised me just how comfy they are to wear
Excellent fit
Great boots fit was perfect
Good for the price
Good value for money
Good value for money
Very warm and comfortable
great pair of boots and warm
Lovely warm boots totally recommend
Amazing quality
Good quality wellies
are well made
Return
5.0% Return rate 78% Fixable by listing
not a good fit for me
Quite baggy
Tight
Too small no good for wide feet
had previously found that I couldn't get a size 8 onto my foot
narrow foot
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Muck Boots questions
Answered from the same tracked data.









