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Muck Boots

Fail

Demand is soft, at -56.4% this quarter, so Muck Boots is a Fail.

Flapen Score
44
44 / 100
Ranks 1,609 of 2,461 Fashion niches · −4 vs the category median of 48
Market size
£24K/yr328K searches / yr
90-day growth
-56.4%search demand this quarter
Competition
16%top-5 click share · 29 brands · 77 sellers

Flapen Score

Muck Boots against its category

The dotted line is the Fashion average. Past it, Muck Boots is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Muck Boots market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Muck Boots 328K times last year and spent an estimated £24K. The top 5 brands take 66% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

0.1% of searches ended in a purchase last week.

Shoppers searched for this 328K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.1% of those searches ended in a purchase. Searches in the last 90 days moved -56.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £24K a year.

Searches, last 12 months
328K
Growth, 90 days vs prior 90
-56.4%
Conversion, latest week
0.1%
Market size, estimated
£24Ka year
Peak month
November10.5× the quietest month
Top search term
muck boots80K searches a year

02 · Price

A sale here is worth £51.98.

Listings sell for £51.98 on average, from £12.35 to £107.47. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At £51.98 that is £0 to £5K a year per listing.

Average price
£51.98inside the $15 to $100 sweet spot
Price range
£12.35–£107.47
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£5K
Returns
5.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

61% of listings pay for placement with sponsored ads. 72% ship with Prime. On an average day, 9.0% of listings are out of stock. The average listing ranks #446 within Shoes. It carries 766 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings
61%
Prime listings
72%
Out of stock, average day
9.0%
Average rank
#446in Shoes
Average rating
4.27 starsAmazon United Kingdom average 4.36 stars
Average reviews
766per listing
Listings tracked
127

04 · Newcomers

Amazon counts 0 of last year's 32 launches as successful.

32 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months
32
Successful launches
0Amazon's first-year sales bar
Average brand age
60 months

Products

Top Muck Boots products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 16% of clicks. An open shelf where new products get seen.

£0£478£956£1K£2K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

29 rising

Sellers

77

Top-5 brand share

66%

Top 20: 97%

Top-5 click share

16%

Top 20: 40%

Open market

29%

  • Muck Boots32%
  • Harry Hall10%
  • Jollywalk10%
  • Cabotswood8%
  • FOGOIN6%
  • Mountain Warehouse4%

Demand

Muck Boots search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Black Friday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 10.5×

Search terms

Top Muck Boots search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • muck boots80K/yr
  • muck boots women107K/yr
  • yard boots33K/yr
  • country boots women22K/yr
  • country boots17K/yr
  • yard boots equestrian14K/yr
  • yard boots women7K/yr
  • muckers boots women10K/yr
  • mucker boots8K/yr
  • mucking out boots5K/yr

Reviews and returns

What reviews say buyers love and hate about Muck Boots

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall19%−0.03

not a good fit for me

Quite baggy

Tight

Durability10%−0.18

only last 2-3 years

Not durable

Yesterday noticed they have split

Water Resistance8%−0.03

now no longer waterproof

Not waterproof

no longer water proof

Quality-Overall7%

Shocking quality

Poor quality

Rubbish

Value For Money4%+0.46

Quite expensive

Very expensive boots

Expensive for what they are

Love

Comfort-Overall24%+2.33

So comfortable

Looks nice and comfortable to wear

they have been comfortable up until recently

Size-Overall11%−0.03

Size wise, these are true to size and they actually surprised me just how comfy they are to wear

Excellent fit

Great boots fit was perfect

Value For Money10%+0.46

Good for the price

Good value for money

Good value for money

Warmth9%+0.89

Very warm and comfortable

great pair of boots and warm

Lovely warm boots totally recommend

Quality-Overall9%

Amazing quality

Good quality wellies

are well made

Return

5.0% Return rate 78% Fixable by listing

Size-Overall44%█▆▇▇██

not a good fit for me

Quite baggy

Tight

Feet Fit21%▆█▇▆▆▅

Too small no good for wide feet

had previously found that I couldn't get a size 8 onto my foot

narrow foot

Width5%▃▄█▄▂▆
Ankle Support4%▃▇▄▅█▄
Length3%▅▆▃█▃▆

FAQ

Common Muck Boots questions

Answered from the same tracked data.