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Mr Tumble

a small market ($29K/yr) — Mr Tumble doesn't clear our bar today.

Flapen Score

36
Skip it
Market size 7Growth 19Conversion 19Competition 27Returns 90Price range 78Avg price 62Brand share 18Review moat 82Quality gap 43
This niche Category average

Is Mr Tumble profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Mr Tumble is a £29K/yr Amazon United Kingdom market (138K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 36/100.

Mr Tumble: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -12.8% over the last 90 days and 1.6% of searches end in a purchase.

£29K

revenue / yr

Units sold / yr3K
Search volume / yr-12.8%138K
Conversion rate1.6%
Avg price£13.46

Who owns the niche?

The top 5 brands hold 93% of demand, so 7% of the market is open.

7%

open market share

Brands · sellers9 · 54
Top-5 product click share69%
Open market7%
Avg brand age46 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 15 products

Sponsored placement40%
New entrants (1y)0· 0 succeeded
Avg rating4.5★
Avg reviews356

Top Mr Tumble products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.

£0£3K£6K£9K£11K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 rising

Sellers

54

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

5%

  • Mr Tumble43%
  • BBC Something Special29%
  • BBC8%
  • FIORETTO7%
  • TDP Textiles6%
  • airtrack matte2%
  • Open — no brand owns it (3 brands, 5%)

Mr Tumble demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume138KCVR1.6%Products15Brands9Top 5 Brands93%OOS Rate17.1%Rating4.5★Reviews356Avg BSR#1,288
9K7KSpike '24Holiday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.3×

Top Mr Tumble search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • mr tumble73K/yr
  • mr tumble toys42K/yr
  • mr tumble spotty bag18K/yr
  • mr tumble pyjamas4K/yr
  • mr. tumble664/yr

What reviews say buyers love and hate about Mr Tumble

What buyers mention most, as a share of all reviews.

What buyers love

79% of reviews
Quality-Overall18%

seems to be good quality

Fun/Entertainment Experience16%

Fun

Pockets/Compartments12%

Lots of pockets

Value For Money9%

Great Bag great value for money I bought 2

Strength6%

Very sturdy

What buyers complain about

83% of reviews
Functionality-Overall23%

Didnt work

Battery Life17%

battery is dead

Durability14%

Broken after 2 days

Touch/Button Controls8%

Unfortunately though half the buttons dont work properly

Thickness6%

It feel quite thick

Mr Tumble return rate & reasons

Why buyers send it back, as a share of all return requests.

1.3%

Return rate

31%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
19%
2Functionality-Overall
16%
3Quality-Overall
9%
4Durability
6%
5Material Quality
6%

Common Mr Tumble questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Mr Tumble 36/100 on Amazon United Kingdom — Skip it. The niche generates £29K/yr across 15 tracked products. Search demand moved -12.8% over the last 90 days.
Search demand for Mr Tumble on Amazon United Kingdom peaks in Oct–Nov–Dec, where the busiest month runs 3.3× the quietest.