Skip to content

Mr Tumble

Fail

Shoppers spend only $29K a year here, so Mr Tumble is a Fail.

Flapen Score
36
36 / 100
Ranks 2,138 of 2,461 Fashion niches · −12 vs the category median of 48
Market size
£29K/yr138K searches / yr
90-day growth
-12.8%search demand this quarter
Competition
69%top-5 click share · 9 brands · 54 sellers

Flapen Score

Mr Tumble against its category

The dotted line is the Fashion average. Past it, Mr Tumble is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mr Tumble market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Mr Tumble 138K times last year and spent an estimated £29K. The top 5 brands take 93% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 36 out of 100, a Fail.

01 · Demand

1.6% of searches ended in a purchase last week.

Shoppers searched for this 138K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -12.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £29K a year.

Searches, last 12 months
138K
Growth, 90 days vs prior 90
-12.8%
Conversion, latest week
1.6%
Market size, estimated
£29Ka year
Peak month
December3.3× the quietest month
Top search term
mr tumble73K searches a year

02 · Price

A sale here is worth £13.46.

Listings sell for £13.46 on average, from £2.90 to £60.07. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At £13.46 that is £1K to £3K a year per listing.

Average price
£13.46under the $15 to $100 sweet spot
Price range
£2.90–£60.07
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
1.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

40% of listings pay for placement with sponsored ads. 60% ship with Prime. On an average day, 17.1% of listings are out of stock. The average listing ranks #1,288 within Boys. It carries 356 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
40%
Prime listings
60%
Out of stock, average day
17.1%
Average rank
#1,288in Boys
Average rating
4.49 starsAmazon United Kingdom average 4.36 stars
Average reviews
356per listing
Listings tracked
15

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
46 months

Products

Top Mr Tumble products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£6K£9K£11K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 rising

Sellers

54

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

5%

  • Mr Tumble43%
  • BBC Something Special29%
  • BBC8%
  • FIORETTO7%
  • TDP Textiles6%
  • airtrack matte2%
  • Open — no brand owns it (3 brands, 5%)

Demand

Mr Tumble search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '24Holiday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.3×

Search terms

Top Mr Tumble search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mr tumble73K/yr
  • mr tumble toys42K/yr
  • mr tumble spotty bag18K/yr
  • mr tumble pyjamas4K/yr
  • mr. tumble664/yr

Reviews and returns

What reviews say buyers love and hate about Mr Tumble

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall23%−0.13

Didnt work

and has stopped working

was not working

Battery Life17%−0.10

battery is dead

Poor battery life

Battery ran out within 2 months

Durability14%−0.07

Broken after 2 days

Faulty after 4 days

after only 4 weeks use it just randomly goes off despite the phone being shut off- very un nerving of an evening

Touch/Button Controls8%−0.04

Unfortunately though half the buttons dont work properly

Very disapointed it multiple buttons sounded at same time nothing sounded clear

Thickness6%−0.03

It feel quite thick

Love

Quality-Overall18%+1.06

seems to be good quality

Well manufactured

Good quality bag

Fun/Entertainment Experience16%+1.05

Fun

Fantastic toy

my 20 month old grandson absolutely loves this has kept him fully engaged when playing with it

Pockets/Compartments12%+0.20

Lots of pockets

Has lots of pockets

all the pockets etc are so handy

Value For Money9%+0.63

Great Bag great value for money I bought 2

Its great value for the price

well worth the money

Strength6%+0.38

Very sturdy

still going strong

Sturdy

Return

1.3% Return rate 31% Fixable by listing

Size-Overall19%▁█▄▁▆▂

I would say to size up though as they are small

Size up

Functionality-Overall16%▆▇▇█▁▄

Didnt work

and has stopped working

was not working

Quality-Overall9%▁▂▄▁▅█

Rubbish

Durability6%▁▅▅█▅▁

Broken after 2 days

Faulty after 4 days

after only 4 weeks use it just randomly goes off despite the phone being shut off- very un nerving of an evening

Material Quality6%█▁▅▁▂█

FAQ

Common Mr Tumble questions

Answered from the same tracked data.