Is mr tumble profitable to sell on Amazon United Kingdom?

The niche generates £29K/yr across 15 tracked products. 90-day search growth is -12.8%. Flapen's verdict: Skip it (36/100).

How competitive is the mr tumble niche?

9 brands and 54 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 93% of demand.

What do buyers complain about in mr tumble?

Top complaints mined from reviews: Functionality-Overall, Battery Life, Durability. The return rate is 1.3%.

When does demand for mr tumble peak?

Demand peaks in Oct–Nov–Dec; the busiest month runs 3.3× the quietest.

What does it cost to enter the mr tumble niche?

Listings span £2.90–£60.07; the average listing price is £13.46 (sweet spot $15–$100). The average incumbent carries 356 reviews — the moat a new listing must climb.

mr tumble

Skip it

A small market ($29K/yr) — this niche doesn't clear our bar today.

Returns

Great1.3%

return rate — above 5% kills the launch gate

Review moat

Great356.07

avg incumbent reviews — the moat a new listing must climb

Price range

Great£2.90–£60.07

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Good£13.46

avg listing price — sweet spot $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Competition

Okay69%

top-5 click share — leaders hold, buyers still browse

Growth

Bad-12.8%

90-day search growth — must beat 0% to launch

Conversion

Bad1.6%

search→purchase rate — share of searches ending in a sale

Brand share

Bad93%

top-5 brand share — brand-locked demand

Market size

Bad£29K

£29K/yr · 138K searches

Signals Out of Stock

According to Flapen's Amazon United Kingdom niche tracking, mr tumble is a £29K/yr Amazon United Kingdom market (138K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 36/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

mr tumble market data

Units sold / yr: 3K–3K; avg 100–250/product
Revenue / yr: £34K–£40K; units × avg price
Conversion rate: 1.6%
Avg BSR: #1,288
Page quality: 0%
Prime: 60%
Sponsored: 40%
Out of stock: 17.1%
Avg brand age: 46 months
Avg seller age: 185 days

Competition & brand share

The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.

Brands

9 rising

Sellers

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

Mr Tumble43%
BBC Something Special29%
BBC8%
FIORETTO7%
TDP Textiles6%
airtrack matte2%
Open — no brand owns it (3 brands, 5%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -12.8% search growth over the last 90 days.

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.3×

Open Trend

Top mr tumble search terms

mr tumble73K/yr -14.2%1.4% conv.
mr tumble toys42K/yr -3.1%2.4% conv.
mr tumble spotty bag18K/yr -18.5%1.4% conv.
mr tumble pyjamas4K/yr -44.7%0.4% conv.
mr. tumble664/yr +13.0%0.0% conv.

All search terms

Top mr tumble products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 15 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

BBC Something Special Mr Tumble Children Kids Baby Spotty T-Shirt Come and Play with Mr. Tumble Cbeebies TV Show Night and Summer Clothes. (2 Pack T-Shirt)

BBC Something Special£8.084.6★42 rev

Mr Tumble Hello Hello Talking Soft Toy

Mr Tumble£14.084.1★621 rev

Mr Tumble SS01 Cbeebies Something Special Learning Pad Multicolor

Mr Tumble£14.784.2★876 rev

Mr Tumble Toys Mr Tumble Something Special Flip & Learn Toy Phone For Kids - Helps Child Development and Recognition Skills - Features Light Up Screen Fun Sounds and Learning Activities 18+ Months

Mr Tumble£9.244.6★725 rev

FIORETTO Lightweight School Backpack Womens Cute School Bag for Teenager Girls 15.6 Laptop Rucksack Backpack for School Casual Daypacks Travel Backpack for College Work Green 25L

FIORETTO£15.314.6★1,488 rev

Newest

by launch date

FIORETTO Lightweight School Backpack Womens Cute School Bag for Teenager Girls 15.6 Laptop Rucksack Backpack for School Casual Daypacks Travel Backpack for College Work Green 25L

FIORETTO£15.311,488 rev

2y ago

Inflatable Tumbling Gym Mat 10cm high 3 M Inflatable Air Gymnastics Mat Training Mats Gymnastics tumbling mat with Air Pump

airtrack matte£60.07460 rev

2y ago

TDP Textiles Girls Mr Tumble Something Special Pink Short Pyjamas

TDP Textiles£5.017 rev

4y ago

Mr Tumble Toys Mr Tumble Something Special Flip & Learn Toy Phone For Kids - Helps Child Development and Recognition Skills - Features Light Up Screen Fun Sounds and Learning Activities 18+ Months

Mr Tumble£9.24725 rev

6y ago

Mr Tumble Boys Something Special Pyjamas Multicoloured Age 2 to 3 Years

Mr Tumble£8.59280 rev

7y ago

What buyers say about mr tumble

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall18%

“seems to be good quality”

Fun/Entertainment Experience16%

“Fun”

Pockets/Compartments12%

“Lots of pockets”

Value For Money9%

“Great Bag great value for money I bought 2”

Strength6%

“Very sturdy”

Size-Overall5%

“Its a good size”

Audio Quality3%

“Sounds great and is good quality”

Advertised Vs Actual Product3%

“True to description”

Product Condition3%

“Looks great and in brand new condition”

Storage Capacity3%

“Big capacity”

What buyers complain about

Functionality-Overall23%

“Didnt work”

Battery Life17%

“battery is dead”

Durability14%

“Broken after 2 days”

Touch/Button Controls8%

“Unfortunately though half the buttons dont work properly”

Thickness6%

“It feel quite thick”

Strap/String Quality6%

“Shoulder strap has broken off so have had to buy a new one”

Size-Overall3%

“I would say to size up though as they are small”

Quality-Overall3%

“Rubbish”

Eco Friendliness3%

“Faulty and bad for the environment”

Value For Money2%

“It's quite expensive”

Top return reasons

Size-Overall19%

Functionality-Overall16%

Quality-Overall9%

Durability6%

Material Quality6%

Color5%

Battery Life5%

Defective Material/Parts4%

Inflation/Deflation4%

Value For Money4%

Common questions

Is mr tumble profitable to sell on Amazon United Kingdom?: The niche generates £29K/yr across 15 tracked products. 90-day search growth is -12.8%. Flapen's verdict: Skip it (36/100).
How competitive is the mr tumble niche?: 9 brands and 54 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 93% of demand.
What do buyers complain about in mr tumble?: Top complaints mined from reviews: Functionality-Overall, Battery Life, Durability. The return rate is 1.3%.
When does demand for mr tumble peak?: Demand peaks in Oct–Nov–Dec; the busiest month runs 3.3× the quietest.
What does it cost to enter the mr tumble niche?: Listings span £2.90–£60.07; the average listing price is £13.46 (sweet spot $15–$100). The average incumbent carries 356 reviews — the moat a new listing must climb.