- Flapen Score
- 36 / 100Ranks 2,138 of 2,461 Fashion niches · −12 vs the category median of 4836
- Market size
- £29K/yr138K searches / yr
- 90-day growth
- -12.8%search demand this quarter
- Competition
- 69%top-5 click share · 9 brands · 54 sellers
Flapen Score
Mr Tumble against its category
The dotted line is the Fashion average. Past it, Mr Tumble is stronger. Inside it, weaker.
Market
The Mr Tumble market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Mr Tumble 138K times last year and spent an estimated £29K. The top 5 brands take 93% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 36 out of 100, a Fail.
01 · Demand
1.6% of searches ended in a purchase last week.
Shoppers searched for this 138K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -12.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £29K a year.
- Searches, last 12 months
- 138K
- Growth, 90 days vs prior 90
- -12.8%
- Conversion, latest week
- 1.6%
- Market size, estimated
- £29Ka year
- Peak month
- December3.3× the quietest month
- Top search term
- mr tumble73K searches a year
02 · Price
A sale here is worth £13.46.
Listings sell for £13.46 on average, from £2.90 to £60.07. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At £13.46 that is £1K to £3K a year per listing.
- Average price
- £13.46under the $15 to $100 sweet spot
- Price range
- £2.90–£60.07
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £1K–£3K
- Returns
- 1.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
40% of listings pay for placement with sponsored ads. 60% ship with Prime. On an average day, 17.1% of listings are out of stock. The average listing ranks #1,288 within Boys. It carries 356 reviews at 4.49 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 40%
- Prime listings
- 60%
- Out of stock, average day
- 17.1%
- Average rank
- #1,288in Boys
- Average rating
- 4.49 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 356per listing
- Listings tracked
- 15
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 46 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 46 months
Products
Top Mr Tumble products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
BBC Something Special Mr Tumble Children Kids Baby Spotty T-Shirt Come and Play with Mr. Tumble Cbeebies TV Show Night and Summer Clothes. (2 Pack T-Shirt)
- Price
- £8.08
- Rating
- 4.6/5
- Reviews
- 42
- Age
- 10y ago

Mr Tumble Hello Hello Talking Soft Toy
- Price
- £14.08
- Rating
- 4.1/5
- Reviews
- 621
- Age
- 8y ago

Mr Tumble SS01 Cbeebies Something Special Learning Pad Multicolor
- Price
- £14.78
- Rating
- 4.2/5
- Reviews
- 876
- Age
- 8y ago

Mr Tumble Toys Mr Tumble Something Special Flip & Learn Toy Phone For Kids - Helps Child Development and Recognition Skills - Features Light Up Screen Fun Sounds and Learning Activities 18+ Months
- Price
- £9.24
- Rating
- 4.6/5
- Reviews
- 725
- Age
- 6y ago

FIORETTO Lightweight School Backpack Womens Cute School Bag for Teenager Girls 15.6 Laptop Rucksack Backpack for School Casual Daypacks Travel Backpack for College Work Green 25L
- Price
- £15.31
- Rating
- 4.6/5
- Reviews
- 1,488
- Age
- 2y ago
Trending
90-day click momentum
BBC Something Special Mr Tumble Children Kids Baby Spotty T-Shirt Come and Play with Mr. Tumble Cbeebies TV Show Night and Summer Clothes. (2 Pack T-Shirt)
- Price
- £8.08
- Rating
- 4.6/5
- Reviews
- 42
- Age
- 10y ago

Inflatable Tumbling Gym Mat 10cm high 3 M Inflatable Air Gymnastics Mat Training Mats Gymnastics tumbling mat with Air Pump
- Price
- £60.07
- Rating
- 4.4/5
- Reviews
- 460
- Age
- 2y ago

Mr.Caller Unisex Kids Boys/Girls Polo T-Shirt Shirt Tops Children Age 3-14 Years Summer School Uniform Sports Casual P.E Class (3-4 Years Royal Blue)
- Price
- £2.90
- Rating
- 4.4/5
- Reviews
- 56
- Age
- 11y ago

FIORETTO Lightweight School Backpack Womens Cute School Bag for Teenager Girls 15.6 Laptop Rucksack Backpack for School Casual Daypacks Travel Backpack for College Work Green 25L
- Price
- £15.31
- Rating
- 4.6/5
- Reviews
- 1,488
- Age
- 2y ago

TDP Textiles Girls Mr Tumble Something Special Pink Short Pyjamas
- Price
- £5.01
- Rating
- 5.0/5
- Reviews
- 7
- Age
- 4y ago
Newest
by launch date
FIORETTO Lightweight School Backpack Womens Cute School Bag for Teenager Girls 15.6 Laptop Rucksack Backpack for School Casual Daypacks Travel Backpack for College Work Green 25L
- Price
- £15.31
- Rating
- 4.6/5
- Reviews
- 1,488
- Age
- 2y ago

Inflatable Tumbling Gym Mat 10cm high 3 M Inflatable Air Gymnastics Mat Training Mats Gymnastics tumbling mat with Air Pump
- Price
- £60.07
- Rating
- 4.4/5
- Reviews
- 460
- Age
- 2y ago

TDP Textiles Girls Mr Tumble Something Special Pink Short Pyjamas
- Price
- £5.01
- Rating
- 5.0/5
- Reviews
- 7
- Age
- 4y ago

Mr Tumble Toys Mr Tumble Something Special Flip & Learn Toy Phone For Kids - Helps Child Development and Recognition Skills - Features Light Up Screen Fun Sounds and Learning Activities 18+ Months
- Price
- £9.24
- Rating
- 4.6/5
- Reviews
- 725
- Age
- 6y ago

Mr Tumble Boys Something Special Pyjamas Multicoloured Age 2 to 3 Years
- Price
- £8.59
- Rating
- 4.7/5
- Reviews
- 280
- Age
- 7y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 rising
Sellers
54
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
69%
Top 20: 100%
Open market
5%
- Mr Tumble43%
- BBC Something Special29%
- BBC8%
- FIORETTO7%
- TDP Textiles6%
- airtrack matte2%
- Open — no brand owns it (3 brands, 5%)
Demand
Mr Tumble search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.3×
Search terms
Top Mr Tumble search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- mr tumble73K/yr
- mr tumble toys42K/yr
- mr tumble spotty bag18K/yr
- mr tumble pyjamas4K/yr
- mr. tumble664/yr
Reviews and returns
What reviews say buyers love and hate about Mr Tumble
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Didnt work
and has stopped working
was not working
battery is dead
Poor battery life
Battery ran out within 2 months
Broken after 2 days
Faulty after 4 days
after only 4 weeks use it just randomly goes off despite the phone being shut off- very un nerving of an evening
Unfortunately though half the buttons dont work properly
Very disapointed it multiple buttons sounded at same time nothing sounded clear
It feel quite thick
Love
seems to be good quality
Well manufactured
Good quality bag
Fun
Fantastic toy
my 20 month old grandson absolutely loves this has kept him fully engaged when playing with it
Lots of pockets
Has lots of pockets
all the pockets etc are so handy
Great Bag great value for money I bought 2
Its great value for the price
well worth the money
Very sturdy
still going strong
Sturdy
Return
1.3% Return rate 31% Fixable by listing
I would say to size up though as they are small
Size up
Didnt work
and has stopped working
was not working
Rubbish
Broken after 2 days
Faulty after 4 days
after only 4 weeks use it just randomly goes off despite the phone being shut off- very un nerving of an evening
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Mr Tumble questions
Answered from the same tracked data.









