How competitive is the Mr Bean niche on Amazon United Kingdom?

9 brands and 81 sellers compete in Mr Bean on Amazon United Kingdom. The top 5 Mr Bean products take 54% of clicks and its top 5 brands hold 89% of demand.

What do buyers complain about in Mr Bean?

Mr Bean buyers on Amazon United Kingdom complain most about Quality-Overall, Size-Overall, Value For Money, the themes mined from the niche's reviews. Its return rate is 0.9%.

What does it cost to enter the Mr Bean niche?

Mr Bean sells for £12.69 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £5.74–£42.18. The average incumbent carries 484 reviews — the moat a new listing must climb.

Mr Bean

a small market ($32K/yr) — Mr Bean doesn't clear our bar today.

Signals Low Review Barrier Out of Stock

Flapen Score

Skip it

This niche Category average

Is Mr Bean profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Mr Bean is a £32K/yr Amazon United Kingdom market (204K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 44/100.

Mr Bean: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -6.9% over the last 90 days and 1.2% of searches end in a purchase.

£32K

revenue / yr

Units sold / yr4K

Search volume / yr-6.9%204K

Conversion rate1.2%

Avg price£12.69

Who owns the niche?

The top 5 brands hold 89% of demand, so 11% of the market is open.

11%

open market share

Brands · sellers9 · 81

Top-5 product click share54%

Open market11%

Avg brand age43 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 25 products

Top Mr Bean products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Mr Bean Boys Onesie in Green | Kids All In One Fleece Jumpsuit Loungewear Pyjamas | Funny TV Series Cartoon Sketch Jumpsuit Romper | Bean & Teddy Bodysuit PJs Merchandise Gift for Children

Price: £13.09
Rating: 4.7/5
Reviews: 70
Age: 3y ago

UKToyworld Mr Bean holding Teddy Soft Toy Mr Bean. 12 inch Plush Toys

Price: £13.19
Rating: 3.8/5
Reviews: 10
Age: 2mo ago

TY Mr. Bean Teddy Bear in Shirt & Tie Iconic Soft Plush Toy from the Classic TV Show Collectible Stuffed Plushie for Kids & Fans Cuddly Soft Toy Gift for Boys & Girls

Price: £8.00
Rating: 4.7/5
Reviews: 2,485
Age: 13y ago

Mr Bean Boys Pyjamas Short Sleeve Kids Pyjamas Set Summer Boys Pjs Multicolour 3-4 Years

Price: £13.53
Rating: 5.0/5
Reviews: 1
Age: 3mo ago

Oxford Diecast Lime Green Classic Mini 1:76 scale - 76MN005

Price: £10.21
Rating: 3.6/5
Reviews: 338
Age: 14y ago

Newest

by launch date

UKToyworld Mr Bean Green Car Plush Mr. Beans Car 10inch Soft Toy

Price: £12.88
Rating: 4.3/5
Reviews: 18
Age: 2w ago

UKToyworld Mr Bean holding Teddy Soft Toy Mr Bean. 12 inch Plush Toys

Price: £13.19
Rating: 3.8/5
Reviews: 10
Age: 2mo ago

UKToyworld Mr. Bean Plush Brown Teddy 12inch Mr Beans Teddy Soft Toy

Price: £13.15
Rating: 3.8/5
Reviews: 10
Age: 2mo ago

UKToyworld Mr Bean Soft Toy 12 Mr. Bean Plush

Price: £13.81
Rating: 3.8/5
Reviews: 10
Age: 2mo ago

Mr Bean Boys Pyjamas Short Sleeve Kids Pyjamas Set Summer Boys Pjs Multicolour 3-4 Years

Price: £13.53
Rating: 5.0/5
Reviews: 1
Age: 3mo ago

Competition: brands, sellers & click share

The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

54%

Top 20: 95%

Open market

Mr Bean40%
UKToyworld18%
TY15%
Oxford Diecast10%
Puckator7%
Palmer Tech3%
Open — no brand owns it (3 brands, 7%)

Mr Bean demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume204KCVR1.2%Products25Brands9Top 5 Brands89%OOS Rate11.7%Rating4.3★Reviews484Avg BSR#933

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 3.8×

Top Mr Bean search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

mr bean142K/yr -8.6%0.7% conv.
mr bean toys34K/yr -0.8%1.6% conv.
mr bean car13K/yr -10.0%1.8% conv.
mr bean gifts11K/yr +10.3%1.5% conv.
mr bean toy5K/yr -4.4%1.9% conv.

What reviews say buyers love and hate about Mr Bean

What buyers mention most, as a share of all reviews.

What buyers love

99% of reviews

Quality-Overall31%

“The quality and appearance is exactly as advertised”

Gifting Purpose22%

“A present”

Value For Money20%

“Well made and fair price”

Fun/Entertainment Experience18%

“Lots of fun”

Size-Overall7%

“Amazing size”

What buyers complain about

87% of reviews

Quality-Overall33%

“Very low quality”

Size-Overall33%

“Really small”

Value For Money17%

“Expensive”

Noise Level4%

“It's a little noisy”

Mr Bean return rate & reasons

Why buyers send it back, as a share of all return requests.

0.9%

Return rate

52%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall

41%

2Quality-Overall

14%

3Functionality-Overall

4Advertised Vs Actual Product

5Gifting Purpose

Common Mr Bean questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Mr Bean 44/100 on Amazon United Kingdom — Skip it. The niche generates £32K/yr across 25 tracked products. 0 of 10 products launched in the last 360 days are still selling. Search demand moved -6.9% over the last 90 days.