Mr Bean
FailShoppers spend only $32K a year here, so Mr Bean is a Fail.
- Flapen Score
- 44 / 100Ranks 1,609 of 2,461 Fashion niches · −4 vs the category median of 4844
- Market size
- £32K/yr204K searches / yr
- 90-day growth
- -6.9%search demand this quarter
- Competition
- 54%top-5 click share · 9 brands · 81 sellers
Flapen Score
Mr Bean against its category
The dotted line is the Fashion average. Past it, Mr Bean is stronger. Inside it, weaker.
Market
The Mr Bean market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Mr Bean 204K times last year and spent an estimated £32K. The top 5 brands take 89% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 44 out of 100, a Fail.
01 · Demand
1.2% of searches ended in a purchase last week.
Shoppers searched for this 204K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -6.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £32K a year.
- Searches, last 12 months
- 204K
- Growth, 90 days vs prior 90
- -6.9%
- Conversion, latest week
- 1.2%
- Market size, estimated
- £32Ka year
- Peak month
- December3.8× the quietest month
- Top search term
- mr bean142K searches a year
02 · Price
A sale here is worth £12.69.
Listings sell for £12.69 on average, from £5.74 to £42.18. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £12.69 that is £1K to £3K a year per listing.
- Average price
- £12.69under the $15 to $100 sweet spot
- Price range
- £5.74–£42.18
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £1K–£3K
- Returns
- 0.9%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
52% of listings pay for placement with sponsored ads. 68% ship with Prime. On an average day, 11.7% of listings are out of stock. The average listing ranks #933 within Boys. It carries 484 reviews at 4.28 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 52%
- Prime listings
- 68%
- Out of stock, average day
- 11.7%
- Average rank
- #933in Boys
- Average rating
- 4.28 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 484per listing
- Listings tracked
- 25
04 · Newcomers
Amazon counts 0 of last year's 10 launches as successful.
10 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.
- Launched, last 12 months
- 10
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 43 months
Products
Top Mr Bean products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Mr Bean Boys Onesie in Green | Kids All In One Fleece Jumpsuit Loungewear Pyjamas | Funny TV Series Cartoon Sketch Jumpsuit Romper | Bean & Teddy Bodysuit PJs Merchandise Gift for Children
- Price
- £13.09
- Rating
- 4.7/5
- Reviews
- 70
- Age
- 3y ago

UKToyworld Mr Bean holding Teddy Soft Toy Mr Bean. 12 inch Plush Toys
- Price
- £13.19
- Rating
- 3.8/5
- Reviews
- 10
- Age
- 2mo ago

TY Mr. Bean Teddy Bear in Shirt & Tie Iconic Soft Plush Toy from the Classic TV Show Collectible Stuffed Plushie for Kids & Fans Cuddly Soft Toy Gift for Boys & Girls
- Price
- £8.00
- Rating
- 4.7/5
- Reviews
- 2,485
- Age
- 13y ago

Mr Bean Boys Pyjamas Short Sleeve Kids Pyjamas Set Summer Boys Pjs Multicolour 3-4 Years
- Price
- £13.53
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 3mo ago

Oxford Diecast Lime Green Classic Mini 1:76 scale - 76MN005
- Price
- £10.21
- Rating
- 3.6/5
- Reviews
- 338
- Age
- 14y ago
Trending
90-day click momentum
Mr Bean Boys Pyjamas Short Sleeve Kids Pyjamas Set Summer Boys Pjs Multicolour 5-6 Years
- Price
- £13.83
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 3mo ago

Mr Bean Boys Pyjamas Short Sleeve Kids Pyjamas Set Summer Boys Pjs Multicolour 6-7 Years
- Price
- £13.30
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 3mo ago

Mr Bean Boys Pyjamas Short Sleeve Kids Pyjamas Set Summer Boys Pjs Multicolour 3-4 Years
- Price
- £13.53
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 3mo ago

Mr Bean Boys Pyjamas Short Sleeve Kids Pyjamas Set Summer Boys Pjs Multicolour 4-5 Years
- Price
- £13.13
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 3mo ago

UKToyworld Mr. Bean Plush Brown Teddy 12inch Mr Beans Teddy Soft Toy
- Price
- £13.15
- Rating
- 3.8/5
- Reviews
- 10
- Age
- 2mo ago
Newest
by launch date
UKToyworld Mr Bean Green Car Plush Mr. Beans Car 10inch Soft Toy
- Price
- £12.88
- Rating
- 4.3/5
- Reviews
- 18
- Age
- 2w ago

UKToyworld Mr Bean holding Teddy Soft Toy Mr Bean. 12 inch Plush Toys
- Price
- £13.19
- Rating
- 3.8/5
- Reviews
- 10
- Age
- 2mo ago

UKToyworld Mr. Bean Plush Brown Teddy 12inch Mr Beans Teddy Soft Toy
- Price
- £13.15
- Rating
- 3.8/5
- Reviews
- 10
- Age
- 2mo ago

UKToyworld Mr Bean Soft Toy 12 Mr. Bean Plush
- Price
- £13.81
- Rating
- 3.8/5
- Reviews
- 10
- Age
- 2mo ago

Mr Bean Boys Pyjamas Short Sleeve Kids Pyjamas Set Summer Boys Pjs Multicolour 3-4 Years
- Price
- £13.53
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 3mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 falling
Sellers
81
Top-5 brand share
89%
Top 20: 100%
Top-5 click share
54%
Top 20: 95%
Open market
7%
- Mr Bean40%
- UKToyworld18%
- TY15%
- Oxford Diecast10%
- Puckator7%
- Palmer Tech3%
- Open — no brand owns it (3 brands, 7%)
Demand
Mr Bean search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 3.8×
Search terms
Top Mr Bean search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- mr bean142K/yr
- mr bean toys34K/yr
- mr bean car13K/yr
- mr bean gifts11K/yr
- mr bean toy5K/yr
Reviews and returns
What reviews say buyers love and hate about Mr Bean
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Very low quality
Very poor quality
Bad quality very small fitting doesn't even cover face
Really small
Although I knew it would be small I didn't realise it would be so small
My gosh its smaller than a grain of rice lol
Expensive
pricey
It's a little noisy
Love
The quality and appearance is exactly as advertised
Good quality
Well made and fair price
A present
Perfect little gift that brought a smile
Nice little present for folks of any age
Well made and fair price
Good value for the money
Well worth the money
Lots of fun
It a good toy
Great wee toy
Amazing size
Nice size
Return
0.9% Return rate 52% Fixable by listing
Really small
Although I knew it would be small I didn't realise it would be so small
My gosh its smaller than a grain of rice lol
Very low quality
Very poor quality
Bad quality very small fitting doesn't even cover face
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Mr Bean questions
Answered from the same tracked data.









