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Mr Bean

Fail

Shoppers spend only $32K a year here, so Mr Bean is a Fail.

Flapen Score
44
44 / 100
Ranks 1,609 of 2,461 Fashion niches · −4 vs the category median of 48
Market size
£32K/yr204K searches / yr
90-day growth
-6.9%search demand this quarter
Competition
54%top-5 click share · 9 brands · 81 sellers

Flapen Score

Mr Bean against its category

The dotted line is the Fashion average. Past it, Mr Bean is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mr Bean market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Mr Bean 204K times last year and spent an estimated £32K. The top 5 brands take 89% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

1.2% of searches ended in a purchase last week.

Shoppers searched for this 204K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -6.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £32K a year.

Searches, last 12 months
204K
Growth, 90 days vs prior 90
-6.9%
Conversion, latest week
1.2%
Market size, estimated
£32Ka year
Peak month
December3.8× the quietest month
Top search term
mr bean142K searches a year

02 · Price

A sale here is worth £12.69.

Listings sell for £12.69 on average, from £5.74 to £42.18. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £12.69 that is £1K to £3K a year per listing.

Average price
£12.69under the $15 to $100 sweet spot
Price range
£5.74–£42.18
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

52% of listings pay for placement with sponsored ads. 68% ship with Prime. On an average day, 11.7% of listings are out of stock. The average listing ranks #933 within Boys. It carries 484 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings
52%
Prime listings
68%
Out of stock, average day
11.7%
Average rank
#933in Boys
Average rating
4.28 starsAmazon United Kingdom average 4.36 stars
Average reviews
484per listing
Listings tracked
25

04 · Newcomers

Amazon counts 0 of last year's 10 launches as successful.

10 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
10
Successful launches
0Amazon's first-year sales bar
Average brand age
43 months

Products

Top Mr Bean products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£6K£10K£13K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

81

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

54%

Top 20: 95%

Open market

7%

  • Mr Bean40%
  • UKToyworld18%
  • TY15%
  • Oxford Diecast10%
  • Puckator7%
  • Palmer Tech3%
  • Open — no brand owns it (3 brands, 7%)

Demand

Mr Bean search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KPrime Day '25Spike '25Holiday '25JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 3.8×

Search terms

Top Mr Bean search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mr bean142K/yr
  • mr bean toys34K/yr
  • mr bean car13K/yr
  • mr bean gifts11K/yr
  • mr bean toy5K/yr

Reviews and returns

What reviews say buyers love and hate about Mr Bean

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall33%−0.12

Very low quality

Very poor quality

Bad quality very small fitting doesn't even cover face

Size-Overall33%−0.15

Really small

Although I knew it would be small I didn't realise it would be so small

My gosh its smaller than a grain of rice lol

Value For Money17%−0.02

Expensive

pricey

Noise Level4%+0.14

It's a little noisy

Love

Quality-Overall31%−0.12

The quality and appearance is exactly as advertised

Good quality

Well made and fair price

Gifting Purpose22%+2.67

A present

Perfect little gift that brought a smile

Nice little present for folks of any age

Value For Money20%−0.02

Well made and fair price

Good value for the money

Well worth the money

Fun/Entertainment Experience18%+2.09

Lots of fun

It a good toy

Great wee toy

Size-Overall7%−0.15

Amazing size

Nice size

Return

0.9% Return rate 52% Fixable by listing

Size-Overall41%▅▁▄█▃█

Really small

Although I knew it would be small I didn't realise it would be so small

My gosh its smaller than a grain of rice lol

Quality-Overall14%▇▁▃▇▁█

Very low quality

Very poor quality

Bad quality very small fitting doesn't even cover face

Functionality-Overall9%▁▁█▁▁▁
Advertised Vs Actual Product9%▃▁▁▁█▁
Gifting Purpose7%▁▁█▁▇▁

FAQ

Common Mr Bean questions

Answered from the same tracked data.