mr bean
Skip itA small market ($32K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Great483.96avg incumbent reviews — the moat a new listing must climb
Price range
Great£5.74–£42.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good£12.69avg listing price — sweet spot $15–$100
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Growth
Bad-6.9%90-day search growth — must beat 0% to launch
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Market size
Bad£32K£32K/yr · 204K searches
According to Flapen's Amazon United Kingdom niche tracking, mr bean is a £32K/yr Amazon United Kingdom market (204K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 44/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
mr bean market data
- Units sold / yr
- 3K–4K
- avg 100–250/product
- Revenue / yr
- £38K–£51K
- units × avg price
- Conversion rate
- 1.2%
- Avg BSR
- #933
- Page quality
- 0%
- Prime
- 68%
- Sponsored
- 52%
- Out of stock
- 11.7%
- Avg brand age
- 43 months
- Avg seller age
- 183 days
Competition & brand share
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.Brands
9 falling
Sellers
81
Top-5 brand share
89%
Top 20: 100%
Top-5 click share
54%
Top 20: 95%
Open market
7%
- Mr Bean40%
- UKToyworld18%
- TY15%
- Oxford Diecast10%
- Puckator7%
- Palmer Tech3%
- Open — no brand owns it (3 brands, 7%)
Demand & seasonality
Weekly Amazon search volume, last 83 weeks — -6.9% search growth over the last 90 days.Peak months: Jan, Nov, Dec · busiest ÷ quietest = 3.8×
Top mr bean search terms
- mr bean142K/yr
- mr bean toys34K/yr
- mr bean car13K/yr
- mr bean gifts11K/yr
- mr bean toy5K/yr
Top mr bean products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Mr Bean Boys Onesie in Green | Kids All In One Fleece Jumpsuit Loungewear Pyjamas | Funny TV Series Cartoon Sketch Jumpsuit Romper | Bean & Teddy Bodysuit PJs Merchandise Gift for Children
Mr Bean£13.094.7★70 rev
UKToyworld Mr Bean holding Teddy Soft Toy Mr Bean. 12 inch Plush Toys
UKToyworld£13.193.8★10 rev
TY Mr. Bean Teddy Bear in Shirt & Tie Iconic Soft Plush Toy from the Classic TV Show Collectible Stuffed Plushie for Kids & Fans Cuddly Soft Toy Gift for Boys & Girls
TY£8.004.7★2,485 rev
Mr Bean Boys Pyjamas Short Sleeve Kids Pyjamas Set Summer Boys Pjs Multicolour 3-4 Years
Mr Bean£13.535.0★1 rev
Oxford Diecast Lime Green Classic Mini 1:76 scale - 76MN005
Oxford Diecast£10.213.6★338 rev
Newest
by launch date
UKToyworld Mr Bean Green Car Plush Mr. Beans Car 10inch Soft Toy
UKToyworld£12.8818 rev
UKToyworld Mr Bean holding Teddy Soft Toy Mr Bean. 12 inch Plush Toys
UKToyworld£13.1910 rev
UKToyworld Mr. Bean Plush Brown Teddy 12inch Mr Beans Teddy Soft Toy
UKToyworld£13.1510 rev
UKToyworld Mr Bean Soft Toy 12 Mr. Bean Plush
UKToyworld£13.8110 rev
Mr Bean Boys Pyjamas Short Sleeve Kids Pyjamas Set Summer Boys Pjs Multicolour 3-4 Years
Mr Bean£13.531 rev
Trending
90-day click momentumMr Bean Boys Pyjamas Short Sleeve Kids Pyjamas Set Summer Boys Pjs Multicolour 5-6 Years
Mr Bean£13.835.0★
Mr Bean Boys Pyjamas Short Sleeve Kids Pyjamas Set Summer Boys Pjs Multicolour 6-7 Years
Mr Bean£13.305.0★
Mr Bean Boys Pyjamas Short Sleeve Kids Pyjamas Set Summer Boys Pjs Multicolour 3-4 Years
Mr Bean£13.535.0★
Mr Bean Boys Pyjamas Short Sleeve Kids Pyjamas Set Summer Boys Pjs Multicolour 4-5 Years
Mr Bean£13.135.0★
UKToyworld Mr. Bean Plush Brown Teddy 12inch Mr Beans Teddy Soft Toy
UKToyworld£13.153.8★
What buyers say about mr bean
What buyers praise and complain about, mined from review topics.What buyers love
“The quality and appearance is exactly as advertised”
“A present”
“Well made and fair price”
“Lots of fun”
“Amazing size”
What buyers complain about
“Very low quality”
“Really small”
“Expensive”
“It's a little noisy”
Top return reasons
Common questions
- Is mr bean profitable to sell on Amazon United Kingdom?
- The niche generates £32K/yr across 25 tracked products. 0 of 10 products launched in the last 360 days are still selling. 90-day search growth is -6.9%. Flapen's verdict: Skip it (44/100).
- How competitive is the mr bean niche?
- 9 brands and 81 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 89% of demand.
- What do buyers complain about in mr bean?
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Value For Money. The return rate is 0.9%.
- When does demand for mr bean peak?
- Demand peaks in Jan–Nov–Dec; the busiest month runs 3.8× the quietest.
- What does it cost to enter the mr bean niche?
- Listings span £5.74–£42.18; the average listing price is £12.69 (sweet spot $15–$100). The average incumbent carries 484 reviews — the moat a new listing must climb.