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Mothers Day Gifts for Nan

Fail

Demand is soft, at -96.5% this quarter, so Mothers Day Gifts for Nan is a Fail.

Flapen Score
34
34 / 100
Ranks 2,218 of 2,461 Fashion niches · −14 vs the category median of 48
Market size
£19K/yr91K searches / yr
90-day growth
-96.5%search demand this quarter
Competition
56%top-5 click share · 9 brands · 15 sellers

Flapen Score

Mothers Day Gifts for Nan against its category

The dotted line is the Fashion average. Past it, Mothers Day Gifts for Nan is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mothers Day Gifts for Nan market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Mothers Day Gifts for Nan 91K times last year and spent an estimated £19K. The top 5 brands take 84% of clicks. Demand peaks in Mar. Flapen scores it 34 out of 100, a Fail.

01 · Demand

An estimated 2.2% of those searches ended in a purchase.

Shoppers searched for this 91K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.2% of those searches ended in a purchase. Searches in the last 90 days moved -96.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £19K a year.

Searches, last 12 months
91K
Growth, 90 days vs prior 90
-96.5%
Conversion, latest week
2.2%
Market size, estimated
£19Ka year
Peak month
March97.6× the quietest month
Top search term
great nan gifts15K searches a year

02 · Price

A sale here is worth £9.10.

Listings sell for £9.10 on average, from £3.17 to £20.14. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £9.10 that is £0 to £910 a year per listing.

Average price
£9.10under the $15 to $100 sweet spot
Price range
£3.17–£20.14
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£910
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

40% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 10.0% of listings are out of stock. The average listing ranks #3,001 within Novelty & Special Use Clothing. It carries 152 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
40%
Prime listings
93%
Out of stock, average day
10.0%
Average rank
#3,001in Novelty & Special Use Clothing
Average rating
4.65 starsAmazon United Kingdom average 4.36 stars
Average reviews
152per listing
Listings tracked
15

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
27 months

Products

Top Mothers Day Gifts for Nan products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 56% of clicks. Leaders hold, but buyers still shop past them.

£0£742£1K£2K£3K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

9 flat

Sellers

15

Est. top-5 brand share

84%

Top 20: 100%

Est. top-5 click share

56%

Top 20: 100%

Open market

12%

  • RED OCEAN32%
  • Purely Home21%
  • Storieme15%
  • Nfyxcaz8%
  • Vetbuosa6%
  • Publishing4%
  • Open — no brand owns it (3 brands, 12%)

Demand

Mothers Day Gifts for Nan search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KSpike '25Prime Day '25Holiday '25Spike '26AprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Mar · busiest ÷ quietest = 97.6×

Search terms

Top Mothers Day Gifts for Nan search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • great nan gifts15K/yr
  • personalised nan gifts6K/yr
  • mothers day gifts for nan47K/yr
  • mothers day nan7K/yr
  • nan gifts for mothers day8K/yr
  • mothers day gifts nan7K/yr
  • nan mothers day gift1K/yr

Reviews and returns

What reviews say buyers love and hate about Mothers Day Gifts for Nan

We read the reviews and the return reasons for every product selling here.

47%of positive reviews mention “Gifting Purpose”
50%of negative reviews mention “Size-Overall”
0.3%of orders come back
“bigger than I thought”
A buyer, on “Size-Overall”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

7 topics

NegativePositive

FAQ

Common Mothers Day Gifts for Nan questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data