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Mothers Day Gifts for Nan

Fail

Demand is soft, at -96.5% this quarter, so Mothers Day Gifts for Nan is a Fail.

Flapen Score
34
34 / 100
Ranks 2,218 of 2,461 Fashion niches · −14 vs the category median of 48
Market size
£19K/yr91K searches / yr
90-day growth
-96.5%search demand this quarter
Competition
56%top-5 click share · 9 brands · 15 sellers

Flapen Score

Mothers Day Gifts for Nan against its category

The dotted line is the Fashion average. Past it, Mothers Day Gifts for Nan is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mothers Day Gifts for Nan market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Mothers Day Gifts for Nan 91K times last year and spent an estimated £19K. The top 5 brands take 84% of clicks. Demand peaks in Mar. Flapen scores it 34 out of 100, a Fail.

01 · Demand

2.2% of searches ended in a purchase last week.

Shoppers searched for this 91K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.2% of those searches ended in a purchase. Searches in the last 90 days moved -96.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £19K a year.

Searches, last 12 months
91K
Growth, 90 days vs prior 90
-96.5%
Conversion, latest week
2.2%
Market size, estimated
£19Ka year
Peak month
March97.6× the quietest month
Top search term
great nan gifts15K searches a year

02 · Price

A sale here is worth £9.10.

Listings sell for £9.10 on average, from £3.17 to £20.14. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £9.10 that is £0 to £910 a year per listing.

Average price
£9.10under the $15 to $100 sweet spot
Price range
£3.17–£20.14
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£910
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

40% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 10.0% of listings are out of stock. The average listing ranks #3,001 within Novelty & Special Use Clothing. It carries 152 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
40%
Prime listings
93%
Out of stock, average day
10.0%
Average rank
#3,001in Novelty & Special Use Clothing
Average rating
4.65 starsAmazon United Kingdom average 4.36 stars
Average reviews
152per listing
Listings tracked
15

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
27 months

Products

Top Mothers Day Gifts for Nan products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.

£0£742£1K£2K£3K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

9 flat

Sellers

15

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

56%

Top 20: 100%

Open market

12%

  • RED OCEAN32%
  • Purely Home21%
  • Storieme15%
  • Nfyxcaz8%
  • Vetbuosa6%
  • Publishing4%
  • Open — no brand owns it (3 brands, 12%)

Demand

Mothers Day Gifts for Nan search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KSpike '25Prime Day '25Holiday '25Spike '26AprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Mar · busiest ÷ quietest = 97.6×

Search terms

Top Mothers Day Gifts for Nan search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • great nan gifts15K/yr
  • personalised nan gifts6K/yr
  • mothers day gifts for nan47K/yr
  • mothers day nan7K/yr
  • nan gifts for mothers day8K/yr
  • mothers day gifts nan7K/yr
  • nan mothers day gift1K/yr

Reviews and returns

What reviews say buyers love and hate about Mothers Day Gifts for Nan

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall50%

bigger than I thought

Love

Gifting Purpose47%

my nan adored this gift, so cute and simple

Great gift

Lovely gift

Quality-Overall30%0.00

Beautiful card very well made

Excellent product

Advertised Vs Actual Product7%

Item as described

Weight Heavy7%

Has a nice weight too it and of good quality and height

Return

0.3% Return rate 0% Fixable by listing

Defective Material/Parts50%▁▁▅▁▁█
Quality-Overall17%▁▁█▁▁▁
Gifting Purpose17%
Add-Ons/Attachments17%▁▁▁▁█▁

FAQ

Common Mothers Day Gifts for Nan questions

Answered from the same tracked data.