Mother in Law Gifts

Shoppers searched for this 207K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -28.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £38K a year.

Searches, last 12 months

207K

Growth, 90 days vs prior 90

-28.2%

Conversion, latest week

1.7%

Market size, estimated

£38Ka year

Peak month

December16.1× the quietest month

Top search term

mother in law gifts77K searches a year

Listings sell for £11.00 on average, from £3.47 to £31.23. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £11.00 that is £0 to £1K a year per listing.

Average price

£11.00under the $15 to $100 sweet spot

Price range

£3.47–£31.23

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

3K–4K

Units per listing a year

0–100

Revenue per listing a year

£0–£1K

Returns

0.5%of orders · Amazon United Kingdom median 0.6%

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.4% of listings are out of stock. The average listing ranks #1,865 within Luggage & Travel Gear. It carries 1,304 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings

89%

Prime listings

100%

Out of stock, average day

11.4%

Average rank

#1,865in Luggage & Travel Gear

Average rating

4.58 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,304per listing

Listings tracked

44

12 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

12

Successful launches

1Amazon's first-year sales bar

Average brand age

28 months