Mother and Daughter Gifts
FailDemand is soft, at -48.9% this quarter, so Mother and Daughter Gifts is a Fail.
- Flapen Score
- 47 / 100Ranks 1,282 of 2,461 Fashion niches · −1 vs the category median of 4847
- Market size
- £88K/yr207K searches / yr
- 90-day growth
- -48.9%search demand this quarter
- Competition
- 45%top-5 click share · 30 brands · 59 sellers
Flapen Score
Mother and Daughter Gifts against its category
The dotted line is the Fashion average. Past it, Mother and Daughter Gifts is stronger. Inside it, weaker.
Market
The Mother and Daughter Gifts market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Mother and Daughter Gifts 207K times last year and spent an estimated £88K. The top 5 brands take 46% of clicks. Demand peaks in Mar–Nov–Dec. Flapen scores it 47 out of 100, a Fail.
01 · Demand
3.8% of searches ended in a purchase last week.
Shoppers searched for this 207K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.8% of those searches ended in a purchase. Searches in the last 90 days moved -48.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £88K a year.
- Searches, last 12 months
- 207K
- Growth, 90 days vs prior 90
- -48.9%
- Conversion, latest week
- 3.8%
- Market size, estimated
- £88Ka year
- Peak month
- December6.6× the quietest month
- Top search term
- mum and daughter gifts38K searches a year
02 · Price
A sale here is worth £11.22.
Listings sell for £11.22 on average, from £3.47 to £26.24. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At £11.22 that is £0 to £1K a year per listing.
- Average price
- £11.22under the $15 to $100 sweet spot
- Price range
- £3.47–£26.24
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£1K
- Returns
- 0.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.0% of listings are out of stock. The average listing ranks #472 within Luggage & Travel Gear. It carries 1,105 reviews at 4.60 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 88%
- Prime listings
- 100%
- Out of stock, average day
- 3.0%
- Average rank
- #472in Luggage & Travel Gear
- Average rating
- 4.60 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,105per listing
- Listings tracked
- 32
04 · Newcomers
Amazon counts 1 of last year's 8 launches as successful.
8 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 8
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 25 months
Products
Top Mother and Daughter Gifts products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
JOPLY Mothers Day Gifts for Mum Mother and Daughter Necklace Birthday Gifts for Mum from Daughter Presents for Mum Necklace Jewellery Christmas
- Price
- £13.92
- Rating
- 4.7/5
- Reviews
- 35
- Age
- 3y ago
AnalysisyLove Mum Gifts from Daughter 925 Silver Mother Daughter Necklace
- Price
- £15.28
- Rating
- 4.7/5
- Reviews
- 996
- Age
- 4y ago
HULALA 2 Pcs Mother Daughter Heart Matching Keyring Keychain Set Gifts For Mum Mothers Day Birthday Christmas Presents From Daughter
- Price
- £3.94
- Rating
- 4.6/5
- Reviews
- 598
- Age
- 2y ago
Mother Daughter Figurine Mum Gifts from Daughter Mother Birthday Gift Best Mum Gift for Mothers Day Thanksgiving Hugging Figure for Bride Present Hand-Painted Figurines Ornaments Memorial Gifts
- Price
- £16.81
- Rating
- 4.9/5
- Reviews
- 50
- Age
- 1y ago
AeLion Mothers Day Daughter Keyring Keychain for Mum Birthday Gifts Women Mummy Mum Mom Mama Mothers Day Present from Daughter Son to My Daughter on Mothers Day Great Gifts Idea
- Price
- £3.47
- Rating
- 4.7/5
- Reviews
- 178
- Age
- 1y ago
Trending
90-day click momentum
D&N Creations Gift for Mum - I Love You to the Moon and Back Keepsake in Pink Gift Box - Mum Birthday Gifts Christmas or Mothers Day Present for Mum from Daughter Son Meaningful
- Price
- £7.56
- Rating
- 4.5/5
- Reviews
- 11
- Age
- 2mo ago
Mum Birthday Gifts From Daughter - Handmade Crochet Mum and Daughter Gifts for Mums Mummy Women Adult Daughters Birthday Cards Mothers Day Christmas Presents Emotional Support Home Desk Decor
- Price
- £8.99
- Rating
- 5.0/5
- Reviews
- 6
- Age
- 3mo ago
Jeasona 5 Pairs Cat Socks for Women 4-7 Cotton Gifts for Cat Lovers Birthday Gifts for Mum Her Girlfriend Christmas Gifts
- Price
- £7.59
- Rating
- 4.7/5
- Reviews
- 14,059
- Age
- 8y ago
QBEJIME Gifts For Mum Hand-Painted Mother Daughter Figurine Mothers Day Mum Gifts Mums Birthday Gift From Daughter Presents For Mummy On Christmas Valentines Day Mothers Day
- Price
- £11.22
- Rating
- 3.9/5
- Reviews
- 34
- Age
- 6mo ago
GemsLives Mother and Daughter FigurineMum Birthday Gifts from Daughter
- Price
- £18.41
- Rating
- 4.9/5
- Reviews
- 20
- Age
- 8mo ago
Newest
by launch dateD&N Creations Gift for Mum - I Love You to the Moon and Back Keepsake in Pink Gift Box - Mum Birthday Gifts Christmas or Mothers Day Present for Mum from Daughter Son Meaningful
- Price
- £7.56
- Rating
- 4.5/5
- Reviews
- 11
- Age
- 2mo ago
Mum Birthday Gifts From Daughter - Handmade Crochet Mum and Daughter Gifts for Mums Mummy Women Adult Daughters Birthday Cards Mothers Day Christmas Presents Emotional Support Home Desk Decor
- Price
- £8.99
- Rating
- 5.0/5
- Reviews
- 6
- Age
- 3mo ago
QBEJIME Gifts For Mum Hand-Painted Mother Daughter Figurine Mothers Day Mum Gifts Mums Birthday Gift From Daughter Presents For Mummy On Christmas Valentines Day Mothers Day
- Price
- £11.22
- Rating
- 3.9/5
- Reviews
- 34
- Age
- 6mo ago
GemsLives Mother and Daughter FigurineMum Birthday Gifts from Daughter
- Price
- £18.41
- Rating
- 4.9/5
- Reviews
- 20
- Age
- 8mo ago
RANKEEF Gifts For Mum And Daughter Mum Bracelet Hypoallergenic Sterling Silver Beaded Bracelet With Card For Mother Daughter Gifts
- Price
- £8.93
- Rating
- 4.2/5
- Reviews
- 100
- Age
- 11mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.
Brands
30 falling
Sellers
59
Top-5 brand share
46%
Top 20: 89%
Top-5 click share
45%
Top 20: 86%
Open market
48%
- JOPLY19%
- AnalysisyLove8%
- Storieme7%
- HULALA6%
- Fortuning's JDS6%
- AeLion6%
Demand
Mother and Daughter Gifts search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar, Nov, Dec · busiest ÷ quietest = 6.6×
Search terms
Top Mother and Daughter Gifts search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- mum and daughter gifts38K/yr
- mother and daughter gifts46K/yr
- mother daughter gifts32K/yr
- mum gifts from daughter29K/yr
- mother and daughter10K/yr
- mum birthday gifts from daughter9K/yr
- mum and daughter9K/yr
- mother daughter7K/yr
- gifts for mum from daughter13K/yr
- mother to daughter gifts8K/yr
Reviews and returns
What reviews say buyers love and hate about Mother and Daughter Gifts
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
relatively quite a large case for what it is
very small
A lot smaller than I expected
Cheap and tacky
the quality is shocking
Bad quality
Very disappointed some of the words had letters missing so wont be giving it to my mummy
BAD QUALITY Some of the print was missing
print are actually scratched off
the protective film was hard to remove though
hard to get switch
Look more expensive than they were
Not worth the money
Waste of money
Love
Cute gift
Daughter gift
Beautiful gift
Amazing Quality
Really well made
Excellent quality perfect gift
Reasonably priced
Good value for money
Good price
Lovely subtle colours
good mix of colours
It's a really lovely pretty design too with a lovely colour palette which works well together
Fits beautifully
Its not huge, it fits in my palm easily, b ur its perfectly formed and well presented
not small either
Return
0.4% Return rate 27% Fixable by listing
Cheap and tacky
the quality is shocking
Bad quality
relatively quite a large case for what it is
very small
A lot smaller than I expected
Misleading
Misleading description
Very disappointed some of the words had letters missing so wont be giving it to my mummy
BAD QUALITY Some of the print was missing
print are actually scratched off
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Mother and Daughter Gifts questions
Answered from the same tracked data.