Mother and Daughter Gifts
FailDemand is soft, at -48.9% this quarter, so Mother and Daughter Gifts is a Fail.
- Flapen Score
- 47 / 100Ranks 1,282 of 2,461 Fashion niches · −1 vs the category median of 4847
- Market size
- £88K/yr207K searches / yr
- 90-day growth
- -48.9%search demand this quarter
- Competition
- 45%top-5 click share · 30 brands · 59 sellers
Flapen Score
Mother and Daughter Gifts against its category
The dotted line is the Fashion average. Past it, Mother and Daughter Gifts is stronger. Inside it, weaker.
Market
The Mother and Daughter Gifts market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Mother and Daughter Gifts 207K times last year and spent an estimated £88K. The top 5 brands take 46% of clicks. Demand peaks in Mar–Nov–Dec. Flapen scores it 47 out of 100, a Fail.
01 · Demand
An estimated 3.8% of those searches ended in a purchase.
Shoppers searched for this 207K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.8% of those searches ended in a purchase. Searches in the last 90 days moved -48.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £88K a year.
- Searches, last 12 months
- 207K
- Growth, 90 days vs prior 90
- -48.9%
- Conversion, latest week
- 3.8%
- Market size, estimated
- £88Ka year
- Peak month
- December6.6× the quietest month
- Top search term
- mum and daughter gifts38K searches a year
02 · Price
A sale here is worth £11.22.
Listings sell for £11.22 on average, from £3.47 to £26.24. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At £11.22 that is £0 to £1K a year per listing.
- Average price
- £11.22under the $15 to $100 sweet spot
- Price range
- £3.47–£26.24
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£1K
- Returns
- 0.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.0% of listings are out of stock. The average listing ranks #472 within Luggage & Travel Gear. It carries 1,105 reviews at 4.60 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 88%
- Prime listings
- 100%
- Out of stock, average day
- 3.0%
- Average rank
- #472in Luggage & Travel Gear
- Average rating
- 4.60 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,105per listing
- Listings tracked
- 32
04 · Newcomers
1 of last year's 8 launches cleared the first-year sales bar.
8 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 8
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 25 months
Products
Top Mother and Daughter Gifts products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
JOPLY Mothers Day Gifts for Mum Mother and Daughter Necklace Birthday Gifts for Mum from Daughter Presents for Mum Necklace Jewellery Christmas
- Price
- £13.92
- Rating
- 4.7/5
- Reviews
- 35
- Age
- 3y ago

AnalysisyLove Mum Gifts from Daughter 925 Silver Mother Daughter Necklace
- Price
- £15.28
- Rating
- 4.7/5
- Reviews
- 996
- Age
- 4y ago

HULALA 2 Pcs Mother Daughter Heart Matching Keyring Keychain Set Gifts For Mum Mothers Day Birthday Christmas Presents From Daughter
- Price
- £3.94
- Rating
- 4.6/5
- Reviews
- 598
- Age
- 2y ago

Mother Daughter Figurine Mum Gifts from Daughter Mother Birthday Gift Best Mum Gift for Mothers Day Thanksgiving Hugging Figure for Bride Present Hand-Painted Figurines Ornaments Memorial Gifts
- Price
- £16.81
- Rating
- 4.9/5
- Reviews
- 50
- Age
- 1y ago

AeLion Mothers Day Daughter Keyring Keychain for Mum Birthday Gifts Women Mummy Mum Mom Mama Mothers Day Present from Daughter Son to My Daughter on Mothers Day Great Gifts Idea
- Price
- £3.47
- Rating
- 4.7/5
- Reviews
- 178
- Age
- 1y ago
Trending
estimated 90-day click momentum
D&N Creations Gift for Mum - I Love You to the Moon and Back Keepsake in Pink Gift Box - Mum Birthday Gifts Christmas or Mothers Day Present for Mum from Daughter Son Meaningful
- Price
- £7.56
- Rating
- 4.5/5
- Reviews
- 11
- Age
- 2mo ago

Mum Birthday Gifts From Daughter - Handmade Crochet Mum and Daughter Gifts for Mums Mummy Women Adult Daughters Birthday Cards Mothers Day Christmas Presents Emotional Support Home Desk Decor
- Price
- £8.99
- Rating
- 5.0/5
- Reviews
- 6
- Age
- 3mo ago

Jeasona 5 Pairs Cat Socks for Women 4-7 Cotton Gifts for Cat Lovers Birthday Gifts for Mum Her Girlfriend Christmas Gifts
- Price
- £7.59
- Rating
- 4.7/5
- Reviews
- 14,059
- Age
- 8y ago

QBEJIME Gifts For Mum Hand-Painted Mother Daughter Figurine Mothers Day Mum Gifts Mums Birthday Gift From Daughter Presents For Mummy On Christmas Valentines Day Mothers Day
- Price
- £11.22
- Rating
- 3.9/5
- Reviews
- 34
- Age
- 6mo ago

GemsLives Mother and Daughter FigurineMum Birthday Gifts from Daughter
- Price
- £18.41
- Rating
- 4.9/5
- Reviews
- 20
- Age
- 8mo ago
Newest
by launch date
D&N Creations Gift for Mum - I Love You to the Moon and Back Keepsake in Pink Gift Box - Mum Birthday Gifts Christmas or Mothers Day Present for Mum from Daughter Son Meaningful
- Price
- £7.56
- Rating
- 4.5/5
- Reviews
- 11
- Age
- 2mo ago

Mum Birthday Gifts From Daughter - Handmade Crochet Mum and Daughter Gifts for Mums Mummy Women Adult Daughters Birthday Cards Mothers Day Christmas Presents Emotional Support Home Desk Decor
- Price
- £8.99
- Rating
- 5.0/5
- Reviews
- 6
- Age
- 3mo ago

QBEJIME Gifts For Mum Hand-Painted Mother Daughter Figurine Mothers Day Mum Gifts Mums Birthday Gift From Daughter Presents For Mummy On Christmas Valentines Day Mothers Day
- Price
- £11.22
- Rating
- 3.9/5
- Reviews
- 34
- Age
- 6mo ago

GemsLives Mother and Daughter FigurineMum Birthday Gifts from Daughter
- Price
- £18.41
- Rating
- 4.9/5
- Reviews
- 20
- Age
- 8mo ago

RANKEEF Gifts For Mum And Daughter Mum Bracelet Hypoallergenic Sterling Silver Beaded Bracelet With Card For Mother Daughter Gifts
- Price
- £8.93
- Rating
- 4.2/5
- Reviews
- 100
- Age
- 11mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 45% of clicks. Leaders hold, but buyers still shop past them.
Brands
30 falling
Sellers
59
Est. top-5 brand share
46%
Top 20: 89%
Est. top-5 click share
45%
Top 20: 86%
Open market
48%
- JOPLY19%
- AnalysisyLove8%
- Storieme7%
- HULALA6%
- Fortuning's JDS6%
- AeLion6%
Demand
Mother and Daughter Gifts search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar, Nov, Dec · busiest ÷ quietest = 6.6×
Search terms
Top Mother and Daughter Gifts search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- mum and daughter gifts38K/yr
- mother and daughter gifts46K/yr
- mother daughter gifts32K/yr
- mum gifts from daughter29K/yr
- mother and daughter10K/yr
- mum birthday gifts from daughter9K/yr
- mum and daughter9K/yr
- mother daughter7K/yr
- gifts for mum from daughter13K/yr
- mother to daughter gifts8K/yr
Reviews and returns
What reviews say buyers love and hate about Mother and Daughter Gifts
We read the reviews and the return reasons for every product selling here.
“relatively quite a large case for what it is”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Mother and Daughter Gifts questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









